Guerrilla Teleselling

Author : Jay Conrad Levinson,Mark S. A. Smith,Orvel Ray Wilson
Publisher : John Wiley & Sons
Page : 316 pages
File Size : 41,6 Mb
Release : 1998-08-27
Category : Business & Economics
ISBN : NWU:35556029654944

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Guerrilla TeleSelling by Jay Conrad Levinson,Mark S. A. Smith,Orvel Ray Wilson Pdf

The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. "This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!" -Brian Tracy, author The Psychology of Achievement. "Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you're a beginner or you've been in the business for years, if you can't find at least 12 great ideas in every chapter that will increase your performance, you're not reading! I am recommending it as a resource to all my clients." -Judy Lanier, author 50 Ways to Motivate & Inspire Your Call Center Teams Past National President, American Telemarketing Association. "Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful." -Erik Lounsbury, Editor Telemarketing(r) & Call Center Solutions(TM).

Author : Al Lautenslager,Jay Levinson
Publisher : Entrepreneur Press
Page : 354 pages
File Size : 48,6 Mb
Release : 2014-06-10
Category : Business & Economics
ISBN : 9781599185316

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Guerrilla Marketing in 30 Days by Al Lautenslager,Jay Levinson Pdf

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 276 pages
File Size : 51,8 Mb
Release : 1999
Category : Business & Economics
ISBN : 0395908752

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Mastering Guerrilla Marketing by Jay Conrad Levinson Pdf

"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

Author : Jay Levinson,Jeannie Levinson
Publisher : Entrepreneur Press
Page : 464 pages
File Size : 45,5 Mb
Release : 2011-10-01
Category : Business & Economics
ISBN : 9781613081655

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The Best of Guerrilla Marketing by Jay Levinson,Jeannie Levinson Pdf

Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com

Author : Jeff Slutsky
Publisher : Simon and Schuster
Page : 259 pages
File Size : 54,6 Mb
Release : 2007-09-18
Category : Business & Economics
ISBN : 9781416546153

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Street Fighter Marketing Solutions by Jeff Slutsky Pdf

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits. With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems. You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward. National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization. In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians. For more information and a downloadable video, visit www.streetfightermarketing.com.

Author : Stu Heinecke
Publisher : BenBella Books, Inc.
Page : 306 pages
File Size : 42,6 Mb
Release : 2016-02-16
Category : Business & Economics
ISBN : 9781941631782

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How to Get a Meeting with Anyone by Stu Heinecke Pdf

Authored by Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke, this book reveals methods he's developed to get those crucial conversations after years of experience, and from studying the secrets of others whov́e had similar breakthrough results. --

Author : Michael Dalton Johnson
Publisher : SalesDog
Page : 290 pages
File Size : 53,6 Mb
Release : 2007-09
Category : Business & Economics
ISBN : 9781934346143

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Top Dog Sales Secrets by Michael Dalton Johnson Pdf

Author : Obi Orakwue
Publisher : Obrake Books - (Obrake Cana
Page : 212 pages
File Size : 46,7 Mb
Release : 2007-03
Category : Business & Economics
ISBN : 0978270304

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Two Dozen Businesses You Can Start and Run in Canada, the USA and Elsewhere by Obi Orakwue Pdf

Author : Stephen Sutherland
Publisher : ISACO Ltd
Page : 311 pages
File Size : 49,6 Mb
Release : 2010-01-29
Category : Business & Economics
ISBN : 9781438903286

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Liquid Millionaire by Stephen Sutherland Pdf

Author : Euphrosene Labon
Publisher : Euphrosene Labon Art And Books
Page : 83 pages
File Size : 49,9 Mb
Release : 2012-04-02
Category : Self-Help
ISBN : 9781905402120

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A Little Book of Big Sales Tips by Euphrosene Labon Pdf

A Little Book of Big Sales Tips A complete sales course in a handy pocket-sized guide. It’s packed and informative with everything you need to know to sell or market your services or products — whatever they might be… including yourself! ISBN 0-9545249-1-8 Price £ 8.99

Author : Brent Green
Publisher : iUniverse
Page : 301 pages
File Size : 46,5 Mb
Release : 2010-09-23
Category : Business & Economics
ISBN : 9781450255349

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Generation Reinvention by Brent Green Pdf

Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.

Author : James Stephenson
Publisher : Entrepreneur Press
Page : 564 pages
File Size : 51,6 Mb
Release : 2007-01-01
Category : Business & Economics
ISBN : 9781613080436

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Ultimate Small Business Marketing Guide by James Stephenson Pdf

The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

Author : Michael Larsen
Publisher : Writer's Digest Books
Page : 308 pages
File Size : 44,5 Mb
Release : 2000-11-01
Category : Reference
ISBN : 089879983X

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Guerrilla Marketing for Writers by Michael Larsen Pdf

Packed with proven insights and techniques, this practical manual shows writers 100 ways to sell their books, before and after they're published. Learn a wide range of low-cost, effective marketing techniques, including networking, using the media to generate free publicity, using the internet, getting the most from conferences and festivals, and more. Each is presented in a short, easy-to-master format so that readers can target the techniques that are best suited to their needs. Additional information on how the publishing industry works and instructions on how to create a complete plan will help writers gain the insight they need to market their work efficiently and successfully.

Author : Dan S. Kennedy,Jeff Slutsky
Publisher : Entrepreneur Press
Page : 252 pages
File Size : 47,9 Mb
Release : 2012-01-12
Category : Business & Economics
ISBN : 9781599184395

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No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses by Dan S. Kennedy,Jeff Slutsky Pdf

Be a Small Business with BIG IMPACT Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you How to use the media as an extension of personality and of relationship—NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technology PLUS gain access to: FREE – Glazer-Kennedy University Webinar Series FREE – Elite Gold Insider’s Circle Membership* FREE – Income Explosion Guide & CD FREE – Income Explosion FAST START Tele-Seminar

Author : C. J. McGuigan
Publisher : Maruki Books
Page : 196 pages
File Size : 49,8 Mb
Release : 2005
Category : Business & Economics
ISBN : 0975722905

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The World's Best Sales Tips by C. J. McGuigan Pdf

Qualifying tips; telephone sales tips; Finding new business tips; Negotiating and closing tips; Time and self management tips; Presenting and pitching tips; Building relationships tips; Dealing with objections tips; Questioning and listening tips.