Halal Marketing Concept And Strategies Uum Press

Author : Sany Sanuri Mohd Mokhtar,Anam Javeed,Muhammad Yar Khan
Publisher : UUM Press
Page : 145 pages
File Size : 55,7 Mb
Release : 2021-08-01
Category : Business & Economics
ISBN : 9789672486251

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Halal Marketing: Concept and Strategies (UUM Press) by Sany Sanuri Mohd Mokhtar,Anam Javeed,Muhammad Yar Khan Pdf

The book Halal Marketing: Concept and Strategies aims to fulfil the gap in the literature by encompassing all the perspectives and ethical values of Islamic marketing. This is not a spiritual enlightenment book but an outline of the practical aspects of Islamic marketing. This book presents a useful combination of Islamic concept with marketing and consumption. Various topics including fashion, cosmetics, consumption, advertising, branding, and corporate social responsibility have been covered in this book. The comprehensive themes which encompass the nexus between Islam and marketing have been covered in this book as well. It is worthwhile for practitioners and academicians to study the connection between Islam, marketing as well as sociology. The book provides knowledge not only for Muslim practitioners but also to non-Muslim practitioners. The authors of the book recognize the dimensions of Islamic marketing in practices as well as in morality. The book delivers a comprehensive guideline for the organizations when trying to customize their marketing activities and offerings products according to the Islamic consumer group. The book sheds light on the topics of supply channels, positioning, pricing, and cultural norms as well.

Author : Risyawati Mohamed Ismail
Publisher : UUM Press
Page : 165 pages
File Size : 40,5 Mb
Release : 2020-06-01
Category : Business & Economics
ISBN : 9789672363330

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Global Halal Perspectives: Past, Present and Future (UUM Press) by Risyawati Mohamed Ismail Pdf

Halal has become more than just an eating habit of Muslims around the world in today’s global economy. It has evolved into a giant economic phenomenon which has affected the global ecosystem beyond the boundaries of religion, politics, culture and ethnicity. Politics, various halal businesses, social entities including geographical location play a part to reflect the complexity of the halal ecosystem. Discussions on its various aspects are richly illustrated through interdisciplinary global perspectives from students and scholars working across disciplines: social sciences, religious studies, humanities and sciences. Global Halal Perspectives — past, present and future brings forth a special set of knowledge and information that even the public will find interesting. This book is the outcome of a research funded by the Ministry of Higher Education (MOHE) Malaysia through its Fundamental Research Grant Scheme (S/O 13246).

Author : Hasnizam Shaari ,Salniza Md. Salleh
Publisher : UUM Press
Page : 213 pages
File Size : 42,5 Mb
Release : 2018-01-01
Category : Design
ISBN : 9789672064749

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Contemporary Research in Brand Management (UUM Press) by Hasnizam Shaari ,Salniza Md. Salleh Pdf

This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities. This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position. Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.

Author : Soon Jan Jan
Publisher : UUM Press
Page : 106 pages
File Size : 51,9 Mb
Release : 2018-01-01
Category : Business & Economics
ISBN : 9789672210054

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Case Studies in Management and Business (Volume 4) (UUM Press) by Soon Jan Jan Pdf

This is the fourth volume of the compilation of case studies by UUM’s Institute of Management and Business Research (IMBRe). Following the successful publication of its three predecessors, the current Volume 4 selects and includes the best Malaysian case studies in the broad areas of management, economics and marketing. It is IMBRe’s aspiration to encourage both academics and students to embrace the case-study approach as an effective pedagogical tool. The cases are designed and written by academics to be used for both undergraduate and postgraduate courses, in which the academics themselves, more often than not, serve as instructors. Although each case is written specifically to cater for a particular course, it can be adapted for other related courses.

Author : Nora Azureen Abdul Rahman
Publisher : UUM Press
Page : 126 pages
File Size : 45,9 Mb
Release : 2020-01-01
Category : Business & Economics
ISBN : 9789672363040

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Case Studies in Management and Business (Volume 5) (UUM Press) by Nora Azureen Abdul Rahman Pdf

Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia is pleased to present this book, which contains a compilation of management and business case studies. The cases in the book are meant for teaching and learning and could be used at both undergraduate and postgraduate levels. Specifically, the first case about Damai Industries Sdn Bhd requires students to apply their knowledge of how to manage a business with respect to corporate governance, marketing, financial management and strategic management in order to sustain the business in the long run. The second case study, which is about the credit challenge faced by Mesra Motel, requires students to apply their knowledge of banking and financial management to come up with capital-raising strategies to ensure that the hotel project runs smoothly. The third case about Credit Card Usage, requires students to apply their knowledge of personal finance, credit management and bank management to reduce financial problems due to mismanagement of credit cards. The fourth case about Classy Tech Machinery Sdn Bhd requires students to apply their knowledge of insurance concepts and principles, such as insurance contracts and claims, in making decisions on the liabilities of the company. The fifth case about 5Ds Enterprise requires students to apply their knowledge of human resource management with regards to recruitment, development and management to come up with strategies to retain the company’s workforce. The sixth and last case is about Persuasive Communication. It requires students to apply their knowledge of how to communicate effectively to ensure that ideas, information, knowledge and values reached the target audience.

Author : Rosliza Mat Zin
Publisher : UUM Press
Page : 112 pages
File Size : 40,8 Mb
Release : 2015-01-01
Category : Business & Economics
ISBN : 9789670876290

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Case Studies in Management and Business (Volume 2) (UUM Press) by Rosliza Mat Zin Pdf

Institute for Business and Management Research (IMBRe), Universiti Utara Malaysia, is pleased to extend this book which features a compilation of business management case studies. The aims of this second volume of Case Studies in Management and Business remain unchanged from the first volume. Realizing the importance of using case study as one of the student-centered learning approach, this book is designed to enhance learning and teaching activities by providing a collection of teaching cases which could be used both for the undergraduate and postgraduate levels. This book includes relatively wide scope of work includes marketing, business policy, IT and Islamic finance. However the field is still in the field of management in general. The target audience is an academician and management students. In general, this book meets the scope of management. It is also suitable for an academician and students, but may not be appropriate in using for certain course, because of its scope is geared to specific disciplines. This book has the potential, especially if the university lecturers took it to be discussed in their classes. There is least amount of case use Malaysia environment in the market. The cases highlighted also are unique and not similar to the other cases. Furthermore, this book is using a real case in the beginning, especially in our country. In addition, this book is accompanied by teaching notes for each case. These teaching notes are available to instructors only. First to fifth case is ongoing for all cases involving the issue of whether the marketing or the service industry. The second and third cases involving issues on marketing in the nutritional industry. Consequently the third to fifth case involves a service industry that highlight on a unique issues within the companies concerned. The sixth case issues on “muamalat” are not so related to other cases. Since each case is developed by different authors, writing style and technique seem different and may disturb the concentration of the readers. The needs for local and contextual business case studies motivate most of the local case writers to write and compile teaching cases that are interesting and relevant to contemporary business situations and decisions, particularly in Malaysia.

Author : Nurhidayah Muhammad Hashim,Nur Nafhatun Md Shariff,Siti Fatahiah Mahamood,Hanifah Musa Fathullah Harun,Mohd Solahuddin Shahruddin,Azri Bhari
Publisher : Springer
Page : 576 pages
File Size : 46,5 Mb
Release : 2018-02-23
Category : Religion
ISBN : 9789811072574

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Proceedings of the 3rd International Halal Conference (INHAC 2016) by Nurhidayah Muhammad Hashim,Nur Nafhatun Md Shariff,Siti Fatahiah Mahamood,Hanifah Musa Fathullah Harun,Mohd Solahuddin Shahruddin,Azri Bhari Pdf

This book contains selected papers which were presented at the 3rd International Halal Conference (INHAC 2016), organized by the Academy of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA (UiTM) Shah Alam, Malaysia. It addresses halal-related issues that are applicable to various industries and explores a variety of contemporary and emerging issues. Highlighting findings from both scientific and social research studies, it enhances the discussion on the halal industry (both in Malaysia and at the international level), and serves as an invitation to engage in more advanced research on the global halal industry.

Author : Rafik Issa Beekun
Publisher : International Institute of Islamic Thought (IIIT)
Page : 97 pages
File Size : 53,5 Mb
Release : 1997
Category : Business ethics
ISBN : 9781565642423

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Islamic Business Ethics by Rafik Issa Beekun Pdf

This book addresses Muslim business community members who have to deal with ethical situations on a day-to-day basis. It gives key principles of management from an Islamic point of view. Its goal is to help Muslims engaged in business to act in accordance with the Islamic system of ethics. The writer’s experience with different Islamic activities give him a practical background that supports and enlightens his academic knowledge in the vital fields of business management and administration.

Author : Mian N. Riaz,Muhammad M. Chaudry
Publisher : CRC Press
Page : 400 pages
File Size : 41,9 Mb
Release : 2003-10-28
Category : Technology & Engineering
ISBN : 9780203490082

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Halal Food Production by Mian N. Riaz,Muhammad M. Chaudry Pdf

Until now, books addressing Halal issues have focused on helping Muslim consumers decide what to eat and what to avoid among products currently on the marketplace. There was no resource that the food industry could refer to that provided the guidelines necessary to meet the Halal requirements of Muslim consumers in the U.S. and abroad. Halal

Author : Peter F. Drucker
Publisher : Harper Collins
Page : 448 pages
File Size : 51,7 Mb
Release : 2009-10-13
Category : Business & Economics
ISBN : 9780061802669

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The Daily Drucker by Peter F. Drucker Pdf

Revered management thinker Peter F. Drucker is our trusted guide in this thoughtful, day-by-day companion that offers his penetrating and practical wisdom. Amid the multiple pressures of our daily work lives, The Daily Drucker provides the inspiration and advice to meet the many challenges we face. With his trademark clarity, vision, and humanity, Drucker sets out his ideas on a broad swath of key topics, from time management, to innovation, to outsourcing, providing useful insights for each day of the year. These 366 daily readings have been harvested from Drucker's lifetime of work. At the bottom of each page, the reader will find an action point that spells out exactly how to put Drucker's ideas into practice. It is as if the wisest and most action-oriented management consultant in the world is in the room, offering his timeless gems of advice. The Daily Drucker is for anyone who seeks to understand and put to use Drucker's powerful words and ideas.

Author : Malcolm McDonald,John Kelley Ryans
Publisher : Unknown
Page : 200 pages
File Size : 54,5 Mb
Release : 1982
Category : Export marketing
ISBN : UCLA:L0050236454

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Handbook of International Marketing by Malcolm McDonald,John Kelley Ryans Pdf

Author : Harold McGee
Publisher : Simon and Schuster
Page : 898 pages
File Size : 43,8 Mb
Release : 2007-03-20
Category : Cooking
ISBN : 9781416556374

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On Food and Cooking by Harold McGee Pdf

A kitchen classic for over 35 years, and hailed by Time magazine as "a minor masterpiece" when it first appeared in 1984, On Food and Cooking is the bible which food lovers and professional chefs worldwide turn to for an understanding of where our foods come from, what exactly they're made of, and how cooking transforms them into something new and delicious. For its twentieth anniversary, Harold McGee prepared a new, fully revised and updated edition of On Food and Cooking. He has rewritten the text almost completely, expanded it by two-thirds, and commissioned more than 100 new illustrations. As compulsively readable and engaging as ever, the new On Food and Cooking provides countless eye-opening insights into food, its preparation, and its enjoyment. On Food and Cooking pioneered the translation of technical food science into cook-friendly kitchen science and helped birth the inventive culinary movement known as "molecular gastronomy." Though other books have been written about kitchen science, On Food and Cooking remains unmatched in the accuracy, clarity, and thoroughness of its explanations, and the intriguing way in which it blends science with the historical evolution of foods and cooking techniques. Among the major themes addressed throughout the new edition are: · Traditional and modern methods of food production and their influences on food quality · The great diversity of methods by which people in different places and times have prepared the same ingredients · Tips for selecting the best ingredients and preparing them successfully · The particular substances that give foods their flavors, and that give us pleasure · Our evolving knowledge of the health benefits and risks of foods On Food and Cooking is an invaluable and monumental compendium of basic information about ingredients, cooking methods, and the pleasures of eating. It will delight and fascinate anyone who has ever cooked, savored, or wondered about food.

Author : Larry D. Purnell,Eric A. Fenkl
Publisher : Springer Nature
Page : 777 pages
File Size : 45,6 Mb
Release : 2020-09-05
Category : Medical
ISBN : 9783030513993

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Textbook for Transcultural Health Care: A Population Approach by Larry D. Purnell,Eric A. Fenkl Pdf

This textbook is the new edition of Purnell's famous Transcultural Health Care, based on the Purnell twelve-step model and theory of cultural competence. This textbook, an extended version of the recently published Handbook, focuses on specific populations and provides the most recent research and evidence in the field. This new updated edition discusses individual competences and evidence-based practices as well as international standards, organizational cultural competence, and perspectives on health care in a global context. The individual chapters present selected populations, offering a balance of collectivistic and individualistic cultures. Featuring a uniquely comprehensive assessment guide, it is the only book that provides a complete profile of a population group across clinical practice settings. Further, it includes a personal understanding of the traditions and customs of society, offering all health professionals a unique perspective on the implications for patient care.

Author : Charles C. Snow,Raymond E. Miles
Publisher : Simon and Schuster
Page : 232 pages
File Size : 50,9 Mb
Release : 2010-06-15
Category : Business & Economics
ISBN : 9781451602425

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Fit, Failure and the Hall of Fame by Charles C. Snow,Raymond E. Miles Pdf

Managers often become frustrated when, after making Herculean efforts to launch a better product, create a superior structure, or improve processes, success remains a distant and elusive goal. But genuine success does not come from any single action--or any random group of actions--caution Raymond Miles and Charles Snow in this incisive analysis of success and failure. Instead, they argue, success is achieved when the strategy, structure, and processes of a company fit together: operations then run smoothly inside and out, more is done with less, and customers are satisfied. Companies that go a step further to create exceptionally innovative strategy-structure-process packages--for example, Carnegie Steel was the first to create a vertically integrated, centralized management structure within the steel industry--often develop a record of accomplishments and reputation considerable enough to propel them into a mythical corporate Hall of Fame. Based on studies of dozens of companies to which they have applied this concept of fit, the authors explain how success and failure can be predicted.Examining the causes of success and failure historically, they describe how such companies as General Motors and Sears, Roebuck--both Hall of Fame candidates--earned their legendary status by pioneering new forms of organization to fit the strategy-structure-process combination demanded by the marketplace at the time. Miles and Snow relate historic successes to current successes, explaining how even the most thriving companies of today--including Wal-Mart, Rubbermaid, and General Electric--could lose their way and become misfit companies. They describe in detail the path to misfit and what pitfalls to avoid to stay on the right track. Looking to the future, the authors examine new shapes organizations will take, including various types of networks and a promising new form that they call the spherical organization. Finally, Miles and Snow detail the key to long-term corporate health: dynamic fit. Dynamic fit allows managers to ensure flexibility and ongoing adaptation to the marketplace. Without it, the authors warn, success is fragile. With it, companies can develop their own recipe for success that works consistently no matter what corporate climate the future holds.

Author : Carol McCann,Ross Pigeau
Publisher : Springer Science & Business Media
Page : 439 pages
File Size : 42,8 Mb
Release : 2012-12-06
Category : Psychology
ISBN : 9781461542292

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The Human in Command by Carol McCann,Ross Pigeau Pdf

This book brings together experienced military leaders and researchers in the human sciences to offer current operational experience and scientific thought on the issue of military command, with the intention of raising awareness of the uniquely human aspects of military command. It includes chapters on the personal experiences of senior commanders, new concepts and treatises on command theory, and empirical findings from experimental studies in the field.