Author : Victor J. Tremblay,Elizabeth Schroeder,Carol Horton Tremblay
Publisher : Edward Elgar Publishing
Page : 584 pages
File Size : 45,8 Mb
Release : 2018
Category : Electronic
ISBN : 9781784718985
Handbook of Behavioral Industrial Organization by Victor J. Tremblay,Elizabeth Schroeder,Carol Horton Tremblay Pdf
The Handbook of Behavioral Industrial Organization integrates behavioral economics into industrial organization. Chapters cover concepts such as relative thinking, salience, shrouded attributes, cognitive dissonance, motivated reasoning, confirmation bias, overconfidence, status quo bias, social cooperation and identity. Additional chapters consider industry issues, such as sports and gambling industries, neuroeconomic studies of brands and advertising, and behavioral antitrust law. The Handbook features a wide array of methods (literature surveys, experimental and econometric research, and theoretical modelling), facilitating accessibility to a wide audience.