Handbook Of Consumer Behavior Tourism And The Internet

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Handbook of Consumer Behavior, Tourism, and the Internet

Juline E. Mills,Rob Law
Handbook of Consumer Behavior Tourism and the Internet Book PDF

Author : Juline E. Mills,Rob Law
Publisher : Routledge
Page : 336 pages
File Size : 52,5 Mb
Release : 2013-07-04
Category : Business & Economics
ISBN : 9781136429194

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Handbook of Consumer Behavior, Tourism, and the Internet by Juline E. Mills,Rob Law Pdf

Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Saurabh Kumar Dixit
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism Book PDF

Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
Page : 484 pages
File Size : 48,8 Mb
Release : 2017-04-07
Category : Business & Economics
ISBN : 9781317334705

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by Saurabh Kumar Dixit Pdf

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

Consumer Behavior in Travel and Tourism

Abraham Pizam,Yoel Mansfeld
Consumer Behavior in Travel and Tourism Book PDF

Author : Abraham Pizam,Yoel Mansfeld
Publisher : Psychology Press
Page : 566 pages
File Size : 42,6 Mb
Release : 1999
Category : Business & Economics
ISBN : 0789006103

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Consumer Behavior in Travel and Tourism by Abraham Pizam,Yoel Mansfeld Pdf

Available on Hospitality and Tourism Complete Publications via EBSCOHOST via internet. A password may be needed off campus.

Handbook of Tourist Behavior

Metin Kozak,Alain Decrop
Handbook of Tourist Behavior Book PDF

Author : Metin Kozak,Alain Decrop
Publisher : Taylor & Francis US
Page : 267 pages
File Size : 47,6 Mb
Release : 2009
Category : Business & Economics
ISBN : 0415993601

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Handbook of Tourist Behavior by Metin Kozak,Alain Decrop Pdf

In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behaviorwill be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

Handbook of Consumer Behavior

Thomas S. Robertson,Harold H. Kassarjian
Handbook of Consumer Behavior Book PDF

Author : Thomas S. Robertson,Harold H. Kassarjian
Publisher : Prentice Hall
Page : 634 pages
File Size : 44,9 Mb
Release : 1991
Category : Consumer behavior
ISBN : UCSC:32106018498300

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Handbook of Consumer Behavior by Thomas S. Robertson,Harold H. Kassarjian Pdf

An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Saurabh Kumar Dixit
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism Book PDF

Author : Saurabh Kumar Dixit
Publisher : Routledge
Page : 894 pages
File Size : 49,6 Mb
Release : 2017-04-07
Category : Business & Economics
ISBN : 9781317334699

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by Saurabh Kumar Dixit Pdf

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

Handbook of Tourist Behavior

Metin Kozak,Alain Decrop
Handbook of Tourist Behavior Book PDF

Author : Metin Kozak,Alain Decrop
Publisher : Routledge
Page : 286 pages
File Size : 42,8 Mb
Release : 2009-01-13
Category : Business & Economics
ISBN : 9781135849122

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Handbook of Tourist Behavior by Metin Kozak,Alain Decrop Pdf

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

The Routledge Handbook of Tourism Marketing

Scott McCabe
The Routledge Handbook of Tourism Marketing Book PDF

Author : Scott McCabe
Publisher : Routledge
Page : 600 pages
File Size : 41,7 Mb
Release : 2014-01-03
Category : Business & Economics
ISBN : 9781317936206

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The Routledge Handbook of Tourism Marketing by Scott McCabe Pdf

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Consumer Behavior in Travel and Tourism

Kaye Sung Chon,Abraham Pizam,Yoel Mansfeld
Consumer Behavior in Travel and Tourism Book PDF

Author : Kaye Sung Chon,Abraham Pizam,Yoel Mansfeld
Publisher : Routledge
Page : 556 pages
File Size : 45,7 Mb
Release : 2012-10-12
Category : Business & Economics
ISBN : 9781136382642

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Consumer Behavior in Travel and Tourism by Kaye Sung Chon,Abraham Pizam,Yoel Mansfeld Pdf

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs. In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinations Full of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

Information Communication Technologies: Concepts, Methodologies, Tools, and Applications

Van Slyke, Craig
Information Communication Technologies Concepts Methodologies Tools and Applications Book PDF

Author : Van Slyke, Craig
Publisher : IGI Global
Page : 4288 pages
File Size : 45,8 Mb
Release : 2008-04-30
Category : Computers
ISBN : 9781599049502

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Information Communication Technologies: Concepts, Methodologies, Tools, and Applications by Van Slyke, Craig Pdf

The rapid development of information communication technologies (ICTs) is having a profound impact across numerous aspects of social, economic, and cultural activity worldwide, and keeping pace with the associated effects, implications, opportunities, and pitfalls has been challenging to researchers in diverse realms ranging from education to competitive intelligence.

Consumer Behavior in Tourism and Hospitality Research

Arch G. Woodside,Alain Decrop
Consumer Behavior in Tourism and Hospitality Research Book PDF

Author : Arch G. Woodside,Alain Decrop
Publisher : Emerald Group Publishing
Page : 197 pages
File Size : 42,6 Mb
Release : 2017-08-09
Category : Business & Economics
ISBN : 9781787146914

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Consumer Behavior in Tourism and Hospitality Research by Arch G. Woodside,Alain Decrop Pdf

The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.

Information and Communication Technologies in Support of the Tourism Industry

Pease, Wayne,Rowe, Michelle,Cooper, Malcolm
Information and Communication Technologies in Support of the Tourism Industry Book PDF

Author : Pease, Wayne,Rowe, Michelle,Cooper, Malcolm
Publisher : IGI Global
Page : 394 pages
File Size : 41,9 Mb
Release : 2007-02-28
Category : Business & Economics
ISBN : 9781599041612

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Information and Communication Technologies in Support of the Tourism Industry by Pease, Wayne,Rowe, Michelle,Cooper, Malcolm Pdf

"This book examines the process of transformation as it relates to the tourism industry, and the changes to that industry from modern electronic communications. It covers not only geographically supportive technologies in communication, but also in terms of culture, economics, marketing, social, and regional issues"--Provided by publisher.

Routledge Handbook of Hospitality Marketing

Dogan Gursoy
Routledge Handbook of Hospitality Marketing Book PDF

Author : Dogan Gursoy
Publisher : Routledge
Page : 628 pages
File Size : 46,7 Mb
Release : 2017-10-02
Category : Business & Economics
ISBN : 9781315445519

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Routledge Handbook of Hospitality Marketing by Dogan Gursoy Pdf

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

Tourism Destination Marketing and Management

Youcheng Wang,Abraham Pizam
Tourism Destination Marketing and Management Book PDF

Author : Youcheng Wang,Abraham Pizam
Publisher : CABI
Page : 370 pages
File Size : 50,6 Mb
Release : 2011-03-01
Category : Electronic books
ISBN : 1845937007

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Tourism Destination Marketing and Management by Youcheng Wang,Abraham Pizam Pdf

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].

The Routledge Handbook of Tourism Experience Management and Marketing

Saurabh Kumar Dixit
The Routledge Handbook of Tourism Experience Management and Marketing Book PDF

Author : Saurabh Kumar Dixit
Publisher : Routledge
Page : 618 pages
File Size : 50,8 Mb
Release : 2020-05-18
Category : Business & Economics
ISBN : 9780429512315

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The Routledge Handbook of Tourism Experience Management and Marketing by Saurabh Kumar Dixit Pdf

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.