Handbook Of Islamic Marketing

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Handbook of Islamic Marketing

Özlem Sandıkcı,Gillian Rice
Handbook of Islamic Marketing Book PDF

Author : Özlem Sandıkcı,Gillian Rice
Publisher : Edward Elgar Publishing
Page : 543 pages
File Size : 49,8 Mb
Release : 2011-01-01
Category : Business & Economics
ISBN : 9780857936028

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Handbook of Islamic Marketing by Özlem Sandıkcı,Gillian Rice Pdf

ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.

The Principles of Islamic Marketing

Baker Ahmad Alserhan
The Principles of Islamic Marketing Book PDF

Author : Baker Ahmad Alserhan
Publisher : Taylor & Francis
Page : 328 pages
File Size : 53,7 Mb
Release : 2020-09-10
Category : Business & Economics
ISBN : 9781000152104

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The Principles of Islamic Marketing by Baker Ahmad Alserhan Pdf

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Rishi, Bikramjit
Islamic Perspectives on Marketing and Consumer Behavior Planning Implementation and Control Book PDF

Author : Rishi, Bikramjit
Publisher : IGI Global
Page : 389 pages
File Size : 47,5 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681408

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Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control by Rishi, Bikramjit Pdf

In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

Emerging Research on Islamic Marketing and Tourism in the Global Economy

El-Gohary, Hatem
Emerging Research on Islamic Marketing and Tourism in the Global Economy Book PDF

Author : El-Gohary, Hatem
Publisher : IGI Global
Page : 358 pages
File Size : 44,9 Mb
Release : 2014-07-31
Category : Business & Economics
ISBN : 9781466662735

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Emerging Research on Islamic Marketing and Tourism in the Global Economy by El-Gohary, Hatem Pdf

"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by publisher.

Islamic Branding and Marketing

Paul Temporal
Islamic Branding and Marketing Book PDF

Author : Paul Temporal
Publisher : John Wiley & Sons
Page : 185 pages
File Size : 53,7 Mb
Release : 2011-06-24
Category : Business & Economics
ISBN : 9780470828489

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Islamic Branding and Marketing by Paul Temporal Pdf

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

Handbook of Islamic Banking

Kabir Hassan,Mervyn Lewis
Handbook of Islamic Banking Book PDF

Author : Kabir Hassan,Mervyn Lewis
Publisher : Edward Elgar Publishing
Page : 472 pages
File Size : 47,9 Mb
Release : 2009-01-01
Category : Business & Economics
ISBN : 1847205410

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Handbook of Islamic Banking by Kabir Hassan,Mervyn Lewis Pdf

The Handbook of Islamic Banking comprises 25 studies by leading international experts on Islamic banking and finance specially commissioned to analyse the various debates and the current state of play in the field. From its origins thirty years ago, Islamic banking has expanded rapidly to become a distinctive and fast growing segment of the international banking and capital markets. Despite this expansion, Islamic banking still remains poorly understood in many parts of the Muslim world and continues to be a mystery in much of the West. This comprehensive Handbook provides a succinct analysis of the workings of Islamic banking and finance, accessible to a wide range of readers. At the same time, it seeks to bring the current research agenda and the main issues on Islamic banking before a wider audience. Islamic banking offers, as an alternative to conventional interest-based financing methods, a wide variety of financial instruments and investment vehicles based on profit-and-loss sharing arrangements. These are all explored in detail along with other subjects such as governance and risk management, securities and investment, structured financing, accounting and regulation, economic development and globalization. M. Kabir Hassan, Mervyn Lewis and the other contributors have created an authoritative and original reference work, which will contribute to a wider understanding of Islamic banking as well as provoking further discussion and research. It will be invaluable to all scholars, researchers and policymakers with an interest in this subject.

The Routledge Handbook of Halal Hospitality and Islamic Tourism

C. Michael Hall,Girish Prayag
The Routledge Handbook of Halal Hospitality and Islamic Tourism Book PDF

Author : C. Michael Hall,Girish Prayag
Publisher : Routledge
Page : 352 pages
File Size : 51,8 Mb
Release : 2019-05-20
Category : Business & Economics
ISBN : 9781351367035

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The Routledge Handbook of Halal Hospitality and Islamic Tourism by C. Michael Hall,Girish Prayag Pdf

The Routledge Handbook of Halal Hospitality and Islamic Tourism provides a greater understanding of the current debates associated with Islamic tourism and halal hospitality in the context of businesses, communities, destinations, and the wider socio-political context. It therefore sheds substantial light on one of the most significant travel and consumer markets in the world today and the important role of religion in contemporary hospitality and tourism. The book examines halal hospitality and lodging, Islamic markets, product developments, heritage, certification, and emerging and future trends and issues. It integrates case studies from a range of countries and destinations and in doing so emphasises the significant differences that exist with respect to regulating and commodifying halal, as well as stressing that the Islamic market is not monolithic. Written by highly regarded international academics, it offers a range of perspectives and enables a comprehensive discussion of this integral part of Islam and contemporary society. This handbook will be of significant interest to upper level students, researchers, and academics in the various disciplines of Tourism, Hospitality, Food Studies, Marketing, Religious Studies, Geography, Sociology, and Islamic Studies.

Strategic Islamic Marketing

Baker Ahmad Alserhan,Veland Ramadani,Jusuf Zeqiri,Léo-Paul Dana
Strategic Islamic Marketing Book PDF

Author : Baker Ahmad Alserhan,Veland Ramadani,Jusuf Zeqiri,Léo-Paul Dana
Publisher : Springer Nature
Page : 278 pages
File Size : 43,7 Mb
Release : 2022-06-28
Category : Business & Economics
ISBN : 9783030981600

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Strategic Islamic Marketing by Baker Ahmad Alserhan,Veland Ramadani,Jusuf Zeqiri,Léo-Paul Dana Pdf

Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them. This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.

The Islamic Finance Handbook

REDmoney
The Islamic Finance Handbook Book PDF

Author : REDmoney
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 46,8 Mb
Release : 2014-04-07
Category : Business & Economics
ISBN : 9781118814437

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The Islamic Finance Handbook by REDmoney Pdf

Get up to speed quickly on the world's fastest growing financial sector The Islamic Finance Handbook: A Practitioner's Guide to the Global Markets is the definitive report for the Islamic finance industry. Written by the industry's leading practitioners, the book provides a country-by-country breakdown of the current state of the Islamic market, including league tables by region and by country. Relevant case studies are used throughout to illustrate the practical aspect of the information presented. Organized for easy navigation, each chapter features sub-sections that allow instant comparison between countries in a specific area of interest. The Islamic finance industry is the world's fastest growing sector, valued at over U.S. $1.3 trillion by the UK Islamic Finance secretariat, with an annual growth of 24% for the past five years. To compete globally, practitioners need a true understanding of key markets within the industry. The Islamic Finance Handbook paints a clear picture of where each country stands in its development and role within the market, and provides a straightforward comparison between markets. Features include: Current macroeconomic and microeconomic conditions Regulatory and political situations Recent transactions, key participants, and the investor climate Real-world cases, as opposed to speculative scenarios The book places a clear focus on current conditions versus past performance, and on practical applications versus theoretical speculation. Each chapter is authored by a leading practitioner from within each country, allowing a true glimpse inside the day-to-day workings of the Islamic markets. For finance professionals who need to get up to speed on this rapidly growing sector, The Islamic Finance Handbook: A Practitioner's Guide to the Global Markets is a clear, comprehensive guide.

Islam, Marketing and Consumption

Aliakbar Jafari,Özlem Sandikci
Islam Marketing and Consumption Book PDF

Author : Aliakbar Jafari,Özlem Sandikci
Publisher : Routledge
Page : 228 pages
File Size : 53,8 Mb
Release : 2016-01-13
Category : Business & Economics
ISBN : 9781317753223

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Islam, Marketing and Consumption by Aliakbar Jafari,Özlem Sandikci Pdf

In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions which underpin the portrayal of Islam as the ‘other’ of Modernity, while acknowledging that Muslims themselves are partially responsible for creating stereotyped representations of Islam and ‘the Muslim’. This wide-ranging and insightful collection will advance emerging critical perspectives, and provide new insights that will influence the generation and application of knowledge in the context of Muslim societies. It will open up fresh conversations for scholars in marketing as well as the broader humanities and social sciences.

Handbook of Research on Ethnic and Intra-cultural Marketing

Brodowsky, Glen H.,Schuster, Camille P.,Perren, Rebeca
Handbook of Research on Ethnic and Intra cultural Marketing Book PDF

Author : Brodowsky, Glen H.,Schuster, Camille P.,Perren, Rebeca
Publisher : Edward Elgar Publishing
Page : 247 pages
File Size : 40,8 Mb
Release : 2022-10-11
Category : Business & Economics
ISBN : 9781800880054

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Handbook of Research on Ethnic and Intra-cultural Marketing by Brodowsky, Glen H.,Schuster, Camille P.,Perren, Rebeca Pdf

Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.

Islamic Marketing and Branding

T C Melewar,S. F. Syed Alwi
Islamic Marketing and Branding Book PDF

Author : T C Melewar,S. F. Syed Alwi
Publisher : Routledge
Page : 246 pages
File Size : 51,6 Mb
Release : 2017-12-06
Category : Business & Economics
ISBN : 9781317112235

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Islamic Marketing and Branding by T C Melewar,S. F. Syed Alwi Pdf

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.

Islamic Marketing

Djavlonbek Kadirov
Islamic Marketing Book PDF

Author : Djavlonbek Kadirov
Publisher : Conscientia Capital Press
Page : 178 pages
File Size : 42,6 Mb
Release : 2020-06-21
Category : Business & Economics
ISBN : 9780473506179

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Islamic Marketing by Djavlonbek Kadirov Pdf

This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both individual and collective marketing practices and activities, marketing institutions and market systems. Islamic marketing is the discipline concerned with excellence in consumption behavior and marketing practices within different markets. The purpose of Islamic marketing is not profit maximisation or revenue generation. Rather, its main purpose is to benefit others while minimising harm.

Handbook of Research on Islamic Business Ethics

Abbas J. Ali
Handbook of Research on Islamic Business Ethics Book PDF

Author : Abbas J. Ali
Publisher : Edward Elgar Publishing
Page : 352 pages
File Size : 49,6 Mb
Release : 2015-10-30
Category : Business & Economics
ISBN : 9781781009451

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Handbook of Research on Islamic Business Ethics by Abbas J. Ali Pdf

The Handbook of Research on Islamic Business Ethics is an essential source for policymakers and researchers to gain an understanding of pressing ethical issues in the Islamic business world. The primary objective is to provide readers with an insight into the ethical principles that govern Islamic business conduct. These principles are articulated with a view to evaluating whether business actors uphold their social responsibilities and are committed to ethical values in their conduct. Exploring the interweaving relationship between Islamic business ethics and the market, this Handbook examines the critical role that ethics can play in ensuring that business thrives. It offers theoretical perspectives on research and goes beyond the conventional treatment of Islamic ethics. It debates important market issues and asserts that social actors in the Islamic business world should be cognisant of these issues so as to behave in a moral and responsible manner. Implications for researchers and for market conduct are illuminated. Readers wanting to familiarize themselves with day-to-day Islamic business ethics will find this Handbook an invaluable guide.

Handbook of Research on Theory and Practice of Global Islamic Finance

Rafay, Abdul
Handbook of Research on Theory and Practice of Global Islamic Finance Book PDF

Author : Rafay, Abdul
Publisher : IGI Global
Page : 888 pages
File Size : 55,5 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781799802204

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Handbook of Research on Theory and Practice of Global Islamic Finance by Rafay, Abdul Pdf

As an emerging global phenomenon, Islamic economics and the financial system has expanded exponentially in recent decades. Many components of the industry are still unknown, but hopefully, the lack of awareness will soon be stilled. The Handbook of Research on Theory and Practice of Global Islamic Finance provides emerging research on the latest global Islamic economic practices. The content within this publication examines risk management, economic justice, and stock market analysis. It is designed for financiers, banking professionals, economists, policymakers, researchers, academicians, and students interested in ideas centered on the development and practice of Islamic finance.