The Principles Of Islamic Marketing

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The Principles of Islamic Marketing

Baker Ahmad Alserhan
The Principles of Islamic Marketing Book PDF

Author : Baker Ahmad Alserhan
Publisher : Taylor & Francis
Page : 328 pages
File Size : 52,6 Mb
Release : 2020-09-10
Category : Business & Economics
ISBN : 9781000152104

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The Principles of Islamic Marketing by Baker Ahmad Alserhan Pdf

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.

Marketing across cultures with a focus on Islamic Marketing

Sanja Hajdarpasic
Marketing across cultures with a focus on Islamic Marketing Book PDF

Author : Sanja Hajdarpasic
Publisher : GRIN Verlag
Page : 56 pages
File Size : 53,5 Mb
Release : 2015-06-08
Category : Business & Economics
ISBN : 9783656973256

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Marketing across cultures with a focus on Islamic Marketing by Sanja Hajdarpasic Pdf

Bachelor Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Oxford Brookes University, course: Islamic Marketing, language: English, abstract: Due to the acceleration of globalization and enormous growth of Muslim population, interest in Islamic marketing increased significantly in the past years. The study of this dissertation aims to investigate to what extent Islam as a religion affects marketing and its components. It was hypothesized that Islam affects marketing in Islamic markets significantly, depending on the country and on the specific industry. The author intends to fill in a research gap in this area by narrowing its focus on the promotional strategy of products and services in Islamic markets. The conclusion of the study is based on evaluation of primary and secondary research data. The outcome of the study showed that Islam indeed has meaningful impact on the business issues generally, particularly on the marketing. Marketers and companies should bear in mind the existing distinction between certain industries and countries, as Islam does not affect all of them equally.

Handbook of Islamic Marketing

Özlem Sandıkcı,Gillian Rice
Handbook of Islamic Marketing Book PDF

Author : Özlem Sandıkcı,Gillian Rice
Publisher : Edward Elgar Publishing
Page : 543 pages
File Size : 47,5 Mb
Release : 2011-01-01
Category : Business & Economics
ISBN : 9780857936028

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Handbook of Islamic Marketing by Özlem Sandıkcı,Gillian Rice Pdf

ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.

Islamic Marketing and Branding

T C Melewar,S. F. Syed Alwi
Islamic Marketing and Branding Book PDF

Author : T C Melewar,S. F. Syed Alwi
Publisher : Routledge
Page : 246 pages
File Size : 48,7 Mb
Release : 2017-12-06
Category : Business & Economics
ISBN : 9781317112235

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Islamic Marketing and Branding by T C Melewar,S. F. Syed Alwi Pdf

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.

The Principles of Islamic Marketing

Baker Ahmad Alserhan
The Principles of Islamic Marketing Book PDF

Author : Baker Ahmad Alserhan
Publisher : CRC Press
Page : 261 pages
File Size : 49,6 Mb
Release : 2016-03-03
Category : Business & Economics
ISBN : 9781317019152

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The Principles of Islamic Marketing by Baker Ahmad Alserhan Pdf

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.

Principles of Islamic Ethics for Contemporary Workplaces

Abbasi, Abdus Sattar,Raj, Razaq
Principles of Islamic Ethics for Contemporary Workplaces Book PDF

Author : Abbasi, Abdus Sattar,Raj, Razaq
Publisher : IGI Global
Page : 275 pages
File Size : 40,7 Mb
Release : 2020-07-03
Category : Business & Economics
ISBN : 9781799852971

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Principles of Islamic Ethics for Contemporary Workplaces by Abbasi, Abdus Sattar,Raj, Razaq Pdf

Contemporary workplaces are subject to numerous challenges due to the absolute technological takeover of real-time working platforms. Though significant developments to the modern workforce have changed the face of industry significantly, there is a thirst for workplaces where people may achieve material objectives while attaining spiritual satisfaction through their daily activities both at the office and home. Principles of Islamic Ethics for Contemporary Workplaces is an essential reference source that discusses organizational behaviors in relation to Islamic values, beliefs, and work ethics, as well as managerial strategies that follow the Islamic way of life. Featuring research on topics such as contemporary business, diverse workforce, and organizational behavior, this book is ideally designed for managers, business professionals, administrators, HR personnel, academicians, researchers, and students.

Advances in Islamic Finance, Marketing, and Management

Dilip Mutum,Mohammad Mohsin Butt,Mamunur Rashid
Advances in Islamic Finance Marketing and Management Book PDF

Author : Dilip Mutum,Mohammad Mohsin Butt,Mamunur Rashid
Publisher : Emerald Group Publishing
Page : 387 pages
File Size : 48,8 Mb
Release : 2016-12-22
Category : Business & Economics
ISBN : 9781786358998

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Advances in Islamic Finance, Marketing, and Management by Dilip Mutum,Mohammad Mohsin Butt,Mamunur Rashid Pdf

Of interest to both academics and practitioners who assist in making Shariah-centric strategies, this work is particularly important as Asia holds a major percentage of Islamic assets in South Asia, Southeast Asia, and the Middle East, with new opportunities opening in Central Asia.

Islamic Branding and Marketing

Paul Temporal
Islamic Branding and Marketing Book PDF

Author : Paul Temporal
Publisher : John Wiley & Sons
Page : 185 pages
File Size : 51,5 Mb
Release : 2011-06-24
Category : Business & Economics
ISBN : 9780470828489

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Islamic Branding and Marketing by Paul Temporal Pdf

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

Islamic Business Ethics

Rafik Issa Beekun
Islamic Business Ethics Book PDF

Author : Rafik Issa Beekun
Publisher : International Institute of Islamic Thought (IIIT)
Page : 97 pages
File Size : 47,7 Mb
Release : 1997
Category : Business ethics
ISBN : 9781565642423

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Islamic Business Ethics by Rafik Issa Beekun Pdf

This book addresses Muslim business community members who have to deal with ethical situations on a day-to-day basis. It gives key principles of management from an Islamic point of view. Its goal is to help Muslims engaged in business to act in accordance with the Islamic system of ethics. The writer’s experience with different Islamic activities give him a practical background that supports and enlightens his academic knowledge in the vital fields of business management and administration.

Islamic Online Business

SRP
Islamic Online Business Book PDF

Author : SRP
Publisher : SR PUBLISHER
Page : 74 pages
File Size : 42,6 Mb
Release : 2023-12-11
Category : Business & Economics
ISBN : 8210379456XXX

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Islamic Online Business by SRP Pdf

Delve into the dynamic world of ''Islamic Online Business'' with 'Ethics, E-commerce, and International Trade' by SRP. This insightful book navigates the intersection of ethical principles and the ever-evolving landscape of digital commerce. Explore the profound connections between Islamic values and successful international trade, providing a comprehensive guide for entrepreneurs and business enthusiasts. SRP skillfully weaves together the threads of ethics, e-commerce, and global trade, offering a compelling narrative that resonates with both seasoned professionals and those embarking on the exciting journey of online business in the Islamic context. Uncover the keys to ethical business practices and strategic international trade, making this book an indispensable resource for anyone committed to thriving in the Islamic online business sphere.

Principles of Islamic Accounting

Nabil Baydoun,Maliah Sulaiman,Roger J. Willett,Shahul Ibrahim
Principles of Islamic Accounting Book PDF

Author : Nabil Baydoun,Maliah Sulaiman,Roger J. Willett,Shahul Ibrahim
Publisher : John Wiley & Sons
Page : 600 pages
File Size : 51,8 Mb
Release : 2018-07-10
Category : Business & Economics
ISBN : 9781119038856

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Principles of Islamic Accounting by Nabil Baydoun,Maliah Sulaiman,Roger J. Willett,Shahul Ibrahim Pdf

Your introduction to Islamic accounting Principles of Islamic Accounting is the first and only text that covers the fundamentals of Islamic accounting in English. A comprehensive guide, this groundbreaking reference offers both insight into Islamic accounting best practices and disclosure for Shariah-compliant instruments. Covering everything from basic transaction analysis to the preparation of financial statements, this reference serves as a broad framework around which undergraduate students can build their understanding of the Islamic business environment by offering context and showcasing how Islamic values can influence the disclosure of financial information. Islamic accounting is becoming an increasingly important aspect of the business field as globalization results in a surge in business partnerships and transactions around the world. Today's students need to understand Islamic accounting principles in order to effectively work with professionals who adhere to these standards—and accessing this information via text in English was not possible until this revolutionary reference. Review the basics through an introduction to Islamic accounting Understand the recording process, and how to complete the accounting cycle and adjust accounts as necessary Explore accounting for assets, liabilities, equity, and sukuk, as well as zakat and takaful accounting Discover details regarding Islamic commercial law, accounting for Islamic financial institutions, and Islamic corporate governance and sustainability, and look at auditing from an Islamic perspective Principles of Islamic Accounting is an essential text for first-year university students who are studying Islamic accounting, as well as professional societies and organizations that support the use of Islamic accounting principles, such as The Islamic Finance Professionals Association.

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Rishi, Bikramjit
Islamic Perspectives on Marketing and Consumer Behavior Planning Implementation and Control Book PDF

Author : Rishi, Bikramjit
Publisher : IGI Global
Page : 389 pages
File Size : 54,7 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681408

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Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control by Rishi, Bikramjit Pdf

In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

Principles of Integrated Marketing Communications

Lawrence Ang
Principles of Integrated Marketing Communications Book PDF

Author : Lawrence Ang
Publisher : Cambridge University Press
Page : 529 pages
File Size : 53,8 Mb
Release : 2021-02-23
Category : Business & Economics
ISBN : 9781108703116

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Principles of Integrated Marketing Communications by Lawrence Ang Pdf

Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.

Strategic Islamic Marketing

Baker Ahmad Alserhan,Veland Ramadani,Jusuf Zeqiri,Léo-Paul Dana
Strategic Islamic Marketing Book PDF

Author : Baker Ahmad Alserhan,Veland Ramadani,Jusuf Zeqiri,Léo-Paul Dana
Publisher : Springer Nature
Page : 278 pages
File Size : 55,8 Mb
Release : 2022-06-28
Category : Business & Economics
ISBN : 9783030981600

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Strategic Islamic Marketing by Baker Ahmad Alserhan,Veland Ramadani,Jusuf Zeqiri,Léo-Paul Dana Pdf

Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them. This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.

Halal Marketing: Concept and Strategies (UUM Press)

Sany Sanuri Mohd Mokhtar,Anam Javeed,Muhammad Yar Khan
Halal Marketing Concept and Strategies UUM Press Book PDF

Author : Sany Sanuri Mohd Mokhtar,Anam Javeed,Muhammad Yar Khan
Publisher : UUM Press
Page : 145 pages
File Size : 47,6 Mb
Release : 2021-08-01
Category : Business & Economics
ISBN : 9789672486251

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Halal Marketing: Concept and Strategies (UUM Press) by Sany Sanuri Mohd Mokhtar,Anam Javeed,Muhammad Yar Khan Pdf

The book Halal Marketing: Concept and Strategies aims to fulfil the gap in the literature by encompassing all the perspectives and ethical values of Islamic marketing. This is not a spiritual enlightenment book but an outline of the practical aspects of Islamic marketing. This book presents a useful combination of Islamic concept with marketing and consumption. Various topics including fashion, cosmetics, consumption, advertising, branding, and corporate social responsibility have been covered in this book. The comprehensive themes which encompass the nexus between Islam and marketing have been covered in this book as well. It is worthwhile for practitioners and academicians to study the connection between Islam, marketing as well as sociology. The book provides knowledge not only for Muslim practitioners but also to non-Muslim practitioners. The authors of the book recognize the dimensions of Islamic marketing in practices as well as in morality. The book delivers a comprehensive guideline for the organizations when trying to customize their marketing activities and offerings products according to the Islamic consumer group. The book sheds light on the topics of supply channels, positioning, pricing, and cultural norms as well.