Handbook Of Research On Consumerism And Buying Behavior In Developing Nations

Handbook Of Research On Consumerism And Buying Behavior In Developing Nations Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Handbook Of Research On Consumerism And Buying Behavior In Developing Nations book. This book definitely worth reading, it is an incredibly well-written.

Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Gbadamosi, Ayantunji
Handbook of Research on Consumerism and Buying Behavior in Developing Nations Book PDF

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
Page : 565 pages
File Size : 43,5 Mb
Release : 2016-05-31
Category : Business & Economics
ISBN : 9781522502838

Get Book

Handbook of Research on Consumerism and Buying Behavior in Developing Nations by Gbadamosi, Ayantunji Pdf

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Exploring the Dynamics of Consumerism in Developing Nations

Gbadamosi, Ayantunji
Exploring the Dynamics of Consumerism in Developing Nations Book PDF

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
Page : 428 pages
File Size : 44,7 Mb
Release : 2019-01-11
Category : Business & Economics
ISBN : 9781522579076

Get Book

Exploring the Dynamics of Consumerism in Developing Nations by Gbadamosi, Ayantunji Pdf

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

Handbook of Research on Contemporary Consumerism

Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Handbook of Research on Contemporary Consumerism Book PDF

Author : Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Publisher : IGI Global
Page : 361 pages
File Size : 46,9 Mb
Release : 2019-09-20
Category : Business & Economics
ISBN : 9781522582717

Get Book

Handbook of Research on Contemporary Consumerism by Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan Pdf

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Religion and Consumer Behaviour in Developing Nations

Ayantunji Gbadamosi,Ayodele C. Oniku
Religion and Consumer Behaviour in Developing Nations Book PDF

Author : Ayantunji Gbadamosi,Ayodele C. Oniku
Publisher : Edward Elgar Publishing
Page : 256 pages
File Size : 44,7 Mb
Release : 2021-01-29
Category : Business & Economics
ISBN : 9781839101038

Get Book

Religion and Consumer Behaviour in Developing Nations by Ayantunji Gbadamosi,Ayodele C. Oniku Pdf

Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities

de Sousa, Joana Coutinho
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement Emerging Research and Opportunities Book PDF

Author : de Sousa, Joana Coutinho
Publisher : IGI Global
Page : 200 pages
File Size : 45,7 Mb
Release : 2017-12-30
Category : Business & Economics
ISBN : 9781522548355

Get Book

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities by de Sousa, Joana Coutinho Pdf

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

Localizing Global Marketing Strategies: Emerging Research and Opportunities

Harvey, Janell NaKia
Localizing Global Marketing Strategies Emerging Research and Opportunities Book PDF

Author : Harvey, Janell NaKia
Publisher : IGI Global
Page : 152 pages
File Size : 46,8 Mb
Release : 2019-10-25
Category : Business & Economics
ISBN : 9781799809593

Get Book

Localizing Global Marketing Strategies: Emerging Research and Opportunities by Harvey, Janell NaKia Pdf

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities

Rahman, Muhammad Sabbir,Zaman, Mahmud Habib,Hossain, Md Afnan
Service Marketing Strategies for Small and Medium Enterprises Emerging Research and Opportunities Book PDF

Author : Rahman, Muhammad Sabbir,Zaman, Mahmud Habib,Hossain, Md Afnan
Publisher : IGI Global
Page : 171 pages
File Size : 47,8 Mb
Release : 2018-12-04
Category : Business & Economics
ISBN : 9781522578925

Get Book

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities by Rahman, Muhammad Sabbir,Zaman, Mahmud Habib,Hossain, Md Afnan Pdf

The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.

Handbook of Culture and Consumer Behavior

Sharon Ng,Angela Y. Lee
Handbook of Culture and Consumer Behavior Book PDF

Author : Sharon Ng,Angela Y. Lee
Publisher : Frontiers in Culture and Psych
Page : 369 pages
File Size : 52,6 Mb
Release : 2015
Category : Business & Economics
ISBN : 9780199388523

Get Book

Handbook of Culture and Consumer Behavior by Sharon Ng,Angela Y. Lee Pdf

"In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field."--Résumé de l'éditeur.

Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

Pedeliento, Giuseppe
Analyzing Attachment and Consumers Emotions Emerging Research and Opportunities Book PDF

Author : Pedeliento, Giuseppe
Publisher : IGI Global
Page : 308 pages
File Size : 49,9 Mb
Release : 2018-02-02
Category : Business & Economics
ISBN : 9781522549857

Get Book

Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities by Pedeliento, Giuseppe Pdf

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Socio Economic Perspectives on Consumer Engagement and Buying Behavior Book PDF

Author : Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan
Publisher : IGI Global
Page : 420 pages
File Size : 50,5 Mb
Release : 2017-01-18
Category : Business & Economics
ISBN : 9781522521402

Get Book

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior by Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan Pdf

In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

Critical Perspectives on Diversity, Equity, and Inclusion in Marketing

Gbadamosi, Ayantunji
Critical Perspectives on Diversity Equity and Inclusion in Marketing Book PDF

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
Page : 346 pages
File Size : 49,5 Mb
Release : 2022-05-20
Category : Business & Economics
ISBN : 9781668435922

Get Book

Critical Perspectives on Diversity, Equity, and Inclusion in Marketing by Gbadamosi, Ayantunji Pdf

Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as “less privileged” or “low-income consumers” are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians.

Young Consumer Behaviour

Ayantunji Gbadamosi
Young Consumer Behaviour Book PDF

Author : Ayantunji Gbadamosi
Publisher : Routledge
Page : 434 pages
File Size : 50,9 Mb
Release : 2017-11-22
Category : Business & Economics
ISBN : 9781351819053

Get Book

Young Consumer Behaviour by Ayantunji Gbadamosi Pdf

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

Handbook of Research on Developing Circular, Digital, and Green Economies in Asia

Ordóñez de Pablos, Patricia
Handbook of Research on Developing Circular Digital and Green Economies in Asia Book PDF

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
Page : 521 pages
File Size : 55,6 Mb
Release : 2021-07-09
Category : Business & Economics
ISBN : 9781799886808

Get Book

Handbook of Research on Developing Circular, Digital, and Green Economies in Asia by Ordóñez de Pablos, Patricia Pdf

The COVID-19 pandemic has caused extraordinary disruptions in societies, companies, and nations across the globe. In response to this global devastation, companies need to develop business and management practices to answer new and emerging challenges and speed the recovery of economies, the creation of new jobs and prosperity, and achieve sustainable growth. The transition to digital and greener economies offers important challenges and opportunities for people, companies, cities, and governments. The Handbook of Research on Developing Circular, Digital, and Green Economies in Asia explores new and emerging business and management practices to support companies and economies in the digital transformation in Asia with special emphasis on success and failure experiences. This book will analyze the role of digital skills and competences, green issues, and technological disruptors in these emerging practices in Asia and how they can contribute to the creation of new business opportunities, more jobs, and growth for the recovery of Asian economies after the pandemic. Covering topics including consumption values, psychological capital, and tourist culture, this book is essential for academicians, economists, managers, students, politicians, policymakers, corporate heads of firms, senior general managers, managing directors, information technology directors and managers, libraries, and researchers.

Global Food Politics and Approaches to Sustainable Consumption: Emerging Research and Opportunities

Amadi, Luke,Allen, Fidelis
Global Food Politics and Approaches to Sustainable Consumption Emerging Research and Opportunities Book PDF

Author : Amadi, Luke,Allen, Fidelis
Publisher : IGI Global
Page : 242 pages
File Size : 45,5 Mb
Release : 2019-08-02
Category : Technology & Engineering
ISBN : 9781799801276

Get Book

Global Food Politics and Approaches to Sustainable Consumption: Emerging Research and Opportunities by Amadi, Luke,Allen, Fidelis Pdf

Food production and consumption processes are largely governed via control mechanisms that affect food accessibility and environmental efficiency. Food resource marginalization, inequality, and deleterious consumption urgently require new governance and developmental systems that will provide food security and create consumption patterns that protect the natural environment and food resources. Global Food Politics and Approaches to Sustainable Consumption: Emerging Research and Opportunities is an essential reference source that discusses the challenges and solutions of food security and consumption control. Food politics can be linked to persistent challenges of inequitable access, food resource inefficiency, and control and consumption, which form part of the local development realities that can address global sustainable development. While highlighting topics such as rural agriculture, capitalism, and food chain management, this publication is ideally designed for policymakers, sustainable developers, politicians, ecologists, environmentalists, corporate executives, farmers, and academicians seeking current research on the policies and modalities of food efficiency and equality.

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

Haryanto, Jony,Moutinho, Luiz
Analyzing Children s Consumption Behavior Ethics Methodologies and Future Considerations Book PDF

Author : Haryanto, Jony,Moutinho, Luiz
Publisher : IGI Global
Page : 278 pages
File Size : 46,9 Mb
Release : 2016-08-30
Category : Business & Economics
ISBN : 9781522509943

Get Book

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations by Haryanto, Jony,Moutinho, Luiz Pdf

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children’s consumption behavior.