Handbook Of Research On Effective Advertising Strategies In The Social Media Age

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Ta?k?ran, Nurdan Öncel
Handbook of Research on Effective Advertising Strategies in the Social Media Age Book PDF

Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
Page : 509 pages
File Size : 41,7 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681262

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Handbook of Research on Effective Advertising Strategies in the Social Media Age by Ta?k?ran, Nurdan Öncel Pdf

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Anonim
Handbook of Research on Effective Advertising Strategies in the Social Media Age Book PDF

Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 52,9 Mb
Release : 2015
Category : Internet advertising
ISBN : 1466681276

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Handbook of Research on Effective Advertising Strategies in the Social Media Age by Anonim Pdf

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--

Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age

Taskiran, Nurdan Oncel
Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age Book PDF

Author : Taskiran, Nurdan Oncel
Publisher : IGI Global
Page : 405 pages
File Size : 53,6 Mb
Release : 2019-11-29
Category : Language Arts & Disciplines
ISBN : 9781799815365

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Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age by Taskiran, Nurdan Oncel Pdf

The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information overload. Methods used to narrow down information are becoming just as important as providing the information to be discovered. The Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age is a pivotal reference source that provides vital research on the significance of being literate in the age of speed and technology. While highlighting topics such as e-advertising, mobile computing, and visual culture, this publication explores the major issues society has in the information age and the methods of innovative achievements of public or private institutions. This book is ideally designed for researchers, academicians, teachers, and business managers seeking current research on a variety of social sciences in terms of the digital age.

Handbook of Research on Narrative Advertising

Yilmaz, Recep
Handbook of Research on Narrative Advertising Book PDF

Author : Yilmaz, Recep
Publisher : IGI Global
Page : 400 pages
File Size : 40,9 Mb
Release : 2019-06-28
Category : Business & Economics
ISBN : 9781522597919

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Handbook of Research on Narrative Advertising by Yilmaz, Recep Pdf

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz
Handbook of Research on Transmedia Storytelling and Narrative Strategies Book PDF

Author : Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz
Publisher : IGI Global
Page : 599 pages
File Size : 40,7 Mb
Release : 2018-07-06
Category : Social Science
ISBN : 9781522553588

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Handbook of Research on Transmedia Storytelling and Narrative Strategies by Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz Pdf

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Social Marketing and Advertising in the Age of Social Media

Lukas Parker,Linda Brennan
Social Marketing and Advertising in the Age of Social Media Book PDF

Author : Lukas Parker,Linda Brennan
Publisher : Edward Elgar Publishing
Page : 192 pages
File Size : 49,8 Mb
Release : 2020-11-27
Category : Business & Economics
ISBN : 9781786434678

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Social Marketing and Advertising in the Age of Social Media by Lukas Parker,Linda Brennan Pdf

This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

Handbook of Research on Narrative Interactions

Yilmaz, Recep
Handbook of Research on Narrative Interactions Book PDF

Author : Yilmaz, Recep
Publisher : IGI Global
Page : 401 pages
File Size : 41,6 Mb
Release : 2021-01-29
Category : Social Science
ISBN : 9781799849049

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Handbook of Research on Narrative Interactions by Yilmaz, Recep Pdf

Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.

Strategic Customer Relationship Management in the Age of Social Media

Khanlari, Amir
Strategic Customer Relationship Management in the Age of Social Media Book PDF

Author : Khanlari, Amir
Publisher : IGI Global
Page : 333 pages
File Size : 54,7 Mb
Release : 2015-07-16
Category : Business & Economics
ISBN : 9781466685871

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Strategic Customer Relationship Management in the Age of Social Media by Khanlari, Amir Pdf

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.

Narrative Theory and Therapy in the Post-Truth Era

Y?lmaz, Recep,Koç, Bozkurt
Narrative Theory and Therapy in the Post Truth Era Book PDF

Author : Y?lmaz, Recep,Koç, Bozkurt
Publisher : IGI Global
Page : 373 pages
File Size : 50,6 Mb
Release : 2022-05-20
Category : Language Arts & Disciplines
ISBN : 9781799892526

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Narrative Theory and Therapy in the Post-Truth Era by Y?lmaz, Recep,Koç, Bozkurt Pdf

Narrative theory goes back to Plato. It is an approach that tries to understand the abstract mechanism behind the story. This theory has evolved throughout the years and has been adopted by numerous domains and disciplines. Narrative therapy is one of many fields of narrative that emerged in the 1990s and has turned into a rich research field that feeds many disciplines today. Further study on the benefits, opportunities, and challenges of narrative therapy is vital to understand how it can be utilized to support society. Narrative Theory and Therapy in the Post-Truth Era focuses on the structure of the narrative and the possibilities it offers for therapy as well as the post-modern sources of spiritual conflict and how to benefit from the possibilities of the narrative while healing them. Covering topics such as psychotherapy, cognitive narratology, art therapy, and narrative structures, this reference work is ideal for therapists, psychologists, communications specialists, academicians, researchers, practitioners, scholars, instructors, and students.

Diverse Methods in Customer Relationship Marketing and Management

Lee, In
Diverse Methods in Customer Relationship Marketing and Management Book PDF

Author : Lee, In
Publisher : IGI Global
Page : 333 pages
File Size : 51,7 Mb
Release : 2018-05-25
Category : Business & Economics
ISBN : 9781522556206

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Diverse Methods in Customer Relationship Marketing and Management by Lee, In Pdf

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

Encyclopedia of Information Science and Technology, Fourth Edition

Khosrow-Pour, D.B.A., Mehdi
Encyclopedia of Information Science and Technology Fourth Edition Book PDF

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 8104 pages
File Size : 50,9 Mb
Release : 2017-06-20
Category : Computers
ISBN : 9781522522560

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Encyclopedia of Information Science and Technology, Fourth Edition by Khosrow-Pour, D.B.A., Mehdi Pdf

In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

Benson, Vladlena,Tuninga, Ronald,Saridakis, George
Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity Book PDF

Author : Benson, Vladlena,Tuninga, Ronald,Saridakis, George
Publisher : IGI Global
Page : 525 pages
File Size : 49,9 Mb
Release : 2016-08-31
Category : Computers
ISBN : 9781522505600

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Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity by Benson, Vladlena,Tuninga, Ronald,Saridakis, George Pdf

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Brand Culture and Identity Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1556 pages
File Size : 40,7 Mb
Release : 2018-10-05
Category : Business & Economics
ISBN : 9781522571179

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Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Advanced Fashion Technology and Operations Management

Vecchi, Alessandra
Advanced Fashion Technology and Operations Management Book PDF

Author : Vecchi, Alessandra
Publisher : IGI Global
Page : 443 pages
File Size : 42,7 Mb
Release : 2017-03-01
Category : Business & Economics
ISBN : 9781522518662

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Advanced Fashion Technology and Operations Management by Vecchi, Alessandra Pdf

Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

Social Media Marketing: Breakthroughs in Research and Practice

Management Association, Information Resources
Social Media Marketing Breakthroughs in Research and Practice Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1572 pages
File Size : 52,9 Mb
Release : 2018-05-04
Category : Computers
ISBN : 9781522556381

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Social Media Marketing: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.