Handbook Of Research On Intelligent Techniques And Modeling Applications In Marketing Analytics

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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

Kumar, Anil,Dash, Manoj Kumar,Trivedi, Shrawan Kumar,Panda, Tapan Kumar
Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics Book PDF

Author : Kumar, Anil,Dash, Manoj Kumar,Trivedi, Shrawan Kumar,Panda, Tapan Kumar
Publisher : IGI Global
Page : 428 pages
File Size : 47,6 Mb
Release : 2016-10-25
Category : Business & Economics
ISBN : 9781522509981

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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics by Kumar, Anil,Dash, Manoj Kumar,Trivedi, Shrawan Kumar,Panda, Tapan Kumar Pdf

The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence

Trivedi, Shrawan Kumar,Dey, Shubhamoy,Kumar, Anil,Panda, Tapan Kumar
Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence Book PDF

Author : Trivedi, Shrawan Kumar,Dey, Shubhamoy,Kumar, Anil,Panda, Tapan Kumar
Publisher : IGI Global
Page : 438 pages
File Size : 41,5 Mb
Release : 2017-02-14
Category : Computers
ISBN : 9781522520320

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Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence by Trivedi, Shrawan Kumar,Dey, Shubhamoy,Kumar, Anil,Panda, Tapan Kumar Pdf

The development of business intelligence has enhanced the visualization of data to inform and facilitate business management and strategizing. By implementing effective data-driven techniques, this allows for advance reporting tools to cater to company-specific issues and challenges. The Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence is a key resource on the latest advancements in business applications and the use of mining software solutions to achieve optimal decision-making and risk management results. Highlighting innovative studies on data warehousing, business activity monitoring, and text mining, this publication is an ideal reference source for research scholars, management faculty, and practitioners.

Handbook of Marketing Analytics

Natalie Mizik,Dominique M. Hanssens
Handbook of Marketing Analytics Book PDF

Author : Natalie Mizik,Dominique M. Hanssens
Publisher : Edward Elgar Publishing
Page : 712 pages
File Size : 44,8 Mb
Release : 2024-06-28
Category : Electronic
ISBN : 9781784716752

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Handbook of Marketing Analytics by Natalie Mizik,Dominique M. Hanssens Pdf

Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.

Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making

Cengiz Kahraman,Selcuk Cebi,Sezi Cevik Onar,Basar Oztaysi,A. Cagri Tolga,Irem Ucal Sari
Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making Book PDF

Author : Cengiz Kahraman,Selcuk Cebi,Sezi Cevik Onar,Basar Oztaysi,A. Cagri Tolga,Irem Ucal Sari
Publisher : Springer
Page : 1392 pages
File Size : 41,9 Mb
Release : 2019-07-05
Category : Technology & Engineering
ISBN : 9783030237561

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Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making by Cengiz Kahraman,Selcuk Cebi,Sezi Cevik Onar,Basar Oztaysi,A. Cagri Tolga,Irem Ucal Sari Pdf

This book includes the proceedings of the Intelligent and Fuzzy Techniques INFUS 2019 Conference, held in Istanbul, Turkey, on July 23–25, 2019. Big data analytics refers to the strategy of analyzing large volumes of data, or big data, gathered from a wide variety of sources, including social networks, videos, digital images, sensors, and sales transaction records. Big data analytics allows data scientists and various other users to evaluate large volumes of transaction data and other data sources that traditional business systems would be unable to tackle. Data-driven and knowledge-driven approaches and techniques have been widely used in intelligent decision-making, and they are increasingly attracting attention due to their importance and effectiveness in addressing uncertainty and incompleteness. INFUS 2019 focused on intelligent and fuzzy systems with applications in big data analytics and decision-making, providing an international forum that brought together those actively involved in areas of interest to data science and knowledge engineering. These proceeding feature about 150 peer-reviewed papers from countries such as China, Iran, Turkey, Malaysia, India, USA, Spain, France, Poland, Mexico, Bulgaria, Algeria, Pakistan, Australia, Lebanon, and Czech Republic.

Intelligent and Fuzzy Techniques: Smart and Innovative Solutions

Cengiz Kahraman,Sezi Cevik Onar,Basar Oztaysi,Irem Ucal Sari,Selcuk Cebi,A. Cagri Tolga
Intelligent and Fuzzy Techniques Smart and Innovative Solutions Book PDF

Author : Cengiz Kahraman,Sezi Cevik Onar,Basar Oztaysi,Irem Ucal Sari,Selcuk Cebi,A. Cagri Tolga
Publisher : Springer Nature
Page : 1701 pages
File Size : 52,8 Mb
Release : 2020-07-10
Category : Technology & Engineering
ISBN : 9783030511562

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Intelligent and Fuzzy Techniques: Smart and Innovative Solutions by Cengiz Kahraman,Sezi Cevik Onar,Basar Oztaysi,Irem Ucal Sari,Selcuk Cebi,A. Cagri Tolga Pdf

This book gathers the most recent developments in fuzzy & intelligence systems and real complex systems presented at INFUS 2020, held in Istanbul on July 21–23, 2020. The INFUS conferences are a well-established international research forum to advance the foundations and applications of intelligent and fuzzy systems, computational intelligence, and soft computing, highlighting studies on fuzzy & intelligence systems and real complex systems at universities and international research institutions. Covering a range of topics, including the theory and applications of fuzzy set extensions such as intuitionistic fuzzy sets, hesitant fuzzy sets, spherical fuzzy sets, and fuzzy decision-making; machine learning; risk assessment; heuristics; and clustering, the book is a valuable resource for academics, M.Sc. and Ph.D. students, as well as managers and engineers in industry and the service sectors.

Intelligent Systems: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Intelligent Systems Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2351 pages
File Size : 51,6 Mb
Release : 2018-06-04
Category : Computers
ISBN : 9781522556442

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Intelligent Systems: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Ongoing advancements in modern technology have led to significant developments in intelligent systems. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Intelligent Systems: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on the latest breakthroughs and recent progress in intelligent systems. Including innovative studies on information retrieval, artificial intelligence, and software engineering, this multi-volume book is an ideal source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of intelligent systems.

Handbook of Research on Artificial Intelligence Techniques and Algorithms

Vasant, Pandian
Handbook of Research on Artificial Intelligence Techniques and Algorithms Book PDF

Author : Vasant, Pandian
Publisher : IGI Global
Page : 873 pages
File Size : 49,6 Mb
Release : 2014-11-30
Category : Computers
ISBN : 9781466672598

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Handbook of Research on Artificial Intelligence Techniques and Algorithms by Vasant, Pandian Pdf

For decades, optimization methods such as Fuzzy Logic, Artificial Neural Networks, Firefly, Simulated annealing, and Tabu search, have been capable of handling and tackling a wide range of real-world application problems in society and nature. Analysts have turned to these problem-solving techniques in the event during natural disasters and chaotic systems research. The Handbook of Research on Artificial Intelligence Techniques and Algorithms highlights the cutting edge developments in this promising research area. This premier reference work applies Meta-heuristics Optimization (MO) Techniques to real world problems in a variety of fields including business, logistics, computer science, engineering, and government. This work is particularly relevant to researchers, scientists, decision-makers, managers, and practitioners.

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Ashok Charan
Marketing Analytics A Practitioner s Guide To Marketing Analytics And Research Methods Book PDF

Author : Ashok Charan
Publisher : World Scientific Publishing Company
Page : 720 pages
File Size : 51,8 Mb
Release : 2015-05-20
Category : Business & Economics
ISBN : 9789814641388

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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods by Ashok Charan Pdf

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

Smart Technology Applications in Business Environments

Issa, Tomayess,Kommers, Piet,Issa, Theodora,Isaías, Pedro,Issa, Touma B.
Smart Technology Applications in Business Environments Book PDF

Author : Issa, Tomayess,Kommers, Piet,Issa, Theodora,Isaías, Pedro,Issa, Touma B.
Publisher : IGI Global
Page : 429 pages
File Size : 55,7 Mb
Release : 2017-03-03
Category : Computers
ISBN : 9781522524939

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Smart Technology Applications in Business Environments by Issa, Tomayess,Kommers, Piet,Issa, Theodora,Isaías, Pedro,Issa, Touma B. Pdf

Technology continues to make great strides in society by providing opportunities for advancement, inclusion, and global competency. As new systems and tools arise, novel applications are created as well. Smart Technology Applications in Business Environments is an essential reference source for the latest scholarly research on the risks and opportunities of utilizing the latest technologies in different aspects of society such as education, healthcare systems, and corporations. Featuring extensive coverage on a broad range of topics and perspectives including virtual reality, robotics, and social media, this publication is ideally designed for academicians, researchers, students, and practitioners seeking current research on the improvement and increased productivity from the implementation of smart technologies.

Industrial Engineering in the Internet-of-Things World

Fethi Calisir
Industrial Engineering in the Internet of Things World Book PDF

Author : Fethi Calisir
Publisher : Springer Nature
Page : 486 pages
File Size : 42,9 Mb
Release : 2021-08-07
Category : Technology & Engineering
ISBN : 9783030767242

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Industrial Engineering in the Internet-of-Things World by Fethi Calisir Pdf

This book gathers extended versions of the best papers presented at the Global Joint Conference on Industrial Engineering and Its Application Areas (GJCIE), organized virtually on August 14–15, 2020, by Istanbul Technical University. It covers a wide range of topics, including decision analysis, supply chain management, systems modelling and quality control. Further, special emphasis is placed on cutting-edge applications of industrial Internet-of-Things. Technological, economic and business challenges are discussed in detail, presenting effective strategies that can be used to modernize current structures, eliminating the barriers that are keeping industries from taking full advantage of IoT technologies. The book offers an important link between technological research and industry best practices, and covers various disciplinary areas such as manufacturing, healthcare and service engineering, among others.

Cognitive Analytics: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Cognitive Analytics Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1961 pages
File Size : 51,6 Mb
Release : 2020-03-06
Category : Science
ISBN : 9781799824619

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Cognitive Analytics: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Due to the growing use of web applications and communication devices, the use of data has increased throughout various industries, including business and healthcare. It is necessary to develop specific software programs that can analyze and interpret large amounts of data quickly in order to ensure adequate usage and predictive results. Cognitive Analytics: Concepts, Methodologies, Tools, and Applications provides emerging perspectives on the theoretical and practical aspects of data analysis tools and techniques. It also examines the incorporation of pattern management as well as decision-making and prediction processes through the use of data management and analysis. Highlighting a range of topics such as natural language processing, big data, and pattern recognition, this multi-volume book is ideally designed for information technology professionals, software developers, data analysts, graduate-level students, researchers, computer engineers, software engineers, IT specialists, and academicians.

Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Start Ups and SMEs Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1687 pages
File Size : 48,7 Mb
Release : 2020-01-03
Category : Business & Economics
ISBN : 9781799817611

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Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments that have fewer resources. Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. It also explores the latest advances and developments for creating a system of shared values and beliefs in small business environments. Highlighting a range of topics such as entrepreneurship, innovative behavior, and organizational sustainability, this multi-volume book is ideally designed for entrepreneurs, business managers, executives, managing directors, academicians, business professionals, researchers, and graduate-level students.

Maximizing Business Performance and Efficiency Through Intelligent Systems

Rishi, Om Prakash,Sharma, Anukrati
Maximizing Business Performance and Efficiency Through Intelligent Systems Book PDF

Author : Rishi, Om Prakash,Sharma, Anukrati
Publisher : IGI Global
Page : 269 pages
File Size : 44,7 Mb
Release : 2017-02-22
Category : Computers
ISBN : 9781522522355

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Maximizing Business Performance and Efficiency Through Intelligent Systems by Rishi, Om Prakash,Sharma, Anukrati Pdf

Technology has vastly advanced over the years and created new developments and uses across various industries. By applying these new approaches in the business world, process management and organization can be significantly improved. Maximizing Business Performance and Efficiency Through Intelligent Systems is an essential reference publication for the latest research on methods to use artificial intelligence in organizational settings. Featuring coverage on a broad range of topics such as information retrieval, fuzzy systems, and neural networks, this book is ideally designed for students, professionals, and researchers seeking research on emerging advances in business technology applications.

Advances in Fuzzy Logic and Technology 2017

Janusz Kacprzyk,Eulalia Szmidt,Slawomir Zadrożny,Krassimir T. Atanassov,Maciej Krawczak
Advances in Fuzzy Logic and Technology 2017 Book PDF

Author : Janusz Kacprzyk,Eulalia Szmidt,Slawomir Zadrożny,Krassimir T. Atanassov,Maciej Krawczak
Publisher : Springer
Page : 602 pages
File Size : 50,6 Mb
Release : 2017-08-29
Category : Technology & Engineering
ISBN : 9783319668277

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Advances in Fuzzy Logic and Technology 2017 by Janusz Kacprzyk,Eulalia Szmidt,Slawomir Zadrożny,Krassimir T. Atanassov,Maciej Krawczak Pdf

This volume constitutes the proceedings of two collocated international conferences: EUSFLAT-2017 – the 10th edition of the flagship Conference of the European Society for Fuzzy Logic and Technology held in Warsaw, Poland, on September 11–15, 2017, and IWIFSGN’2017 – The Sixteenth International Workshop on Intuitionistic Fuzzy Sets and Generalized Nets, held in Warsaw on September 13–15, 2017. The conferences were organized by the Systems Research Institute, Polish Academy of Sciences, Department IV of Engineering Sciences, Polish Academy of Sciences, and the Polish Operational and Systems Research Society in collaboration with the European Society for Fuzzy Logic and Technology (EUSFLAT), the Bulgarian Academy of Sciences and various European universities. The aim of the EUSFLAT-2017 was to bring together theoreticians and practitioners working on fuzzy logic, fuzzy systems, soft computing and related areas and to provide a platform for exchanging ideas and discussing the l atest trends and ideas, while the aim of IWIFSGN’2017 was to discuss new developments in extensions of the concept of a fuzzy set, such as an intuitionistic fuzzy set, as well as other concepts, like that of a generalized net. The papers included, written by leading international experts, as well as the special sessions and panel discussions contribute to the development the field, strengthen collaborations and intensify networking.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1723 pages
File Size : 54,7 Mb
Release : 2018-01-05
Category : Business & Economics
ISBN : 9781522551881

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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.