Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1723 pages
File Size : 43,5 Mb
Release : 2018-01-05
Category : Business & Economics
ISBN : 9781522551881

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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Author : Information Reso Management Association
Publisher : Unknown
Page : 616 pages
File Size : 42,5 Mb
Release : 2017-11-03
Category : Business & Economics
ISBN : 1668429659

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Digital Marketing and Consumer Engagement by Information Reso Management Association Pdf

Author : Information Reso Management Association
Publisher : Unknown
Page : 608 pages
File Size : 41,7 Mb
Release : 2017-11-03
Category : Business & Economics
ISBN : 1668429632

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Digital Marketing and Consumer Engagement by Information Reso Management Association Pdf

Author : Information Reso Management Association
Publisher : Unknown
Page : 620 pages
File Size : 43,5 Mb
Release : 2017-11-03
Category : Business & Economics
ISBN : 1668429640

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Digital Marketing and Consumer Engagement by Information Reso Management Association Pdf

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2214 pages
File Size : 49,7 Mb
Release : 2014-12-31
Category : Business & Economics
ISBN : 9781466673588

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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1806 pages
File Size : 52,6 Mb
Release : 2017-01-06
Category : Business & Economics
ISBN : 9781522517948

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Advertising and Branding: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1808 pages
File Size : 53,7 Mb
Release : 2014-01-31
Category : Language Arts & Disciplines
ISBN : 9781466649804

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Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications explores contemporary research and historical perspectives on intercultural competencies and transnational organizations. This three-volume compilation will present a compendium of knowledge on cultural diversity and the impact this has on modern interpersonal interactions. Within these pages, a variety of researchers, scholars, professionals, and leaders who interact regularly with the global society will find useful insight and fresh perspectives on the field of cross-cultural interaction.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1661 pages
File Size : 40,8 Mb
Release : 2014-06-30
Category : Art
ISBN : 9781466661158

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Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2351 pages
File Size : 49,8 Mb
Release : 2018-06-04
Category : Computers
ISBN : 9781522556442

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Intelligent Systems: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Ongoing advancements in modern technology have led to significant developments in intelligent systems. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Intelligent Systems: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on the latest breakthroughs and recent progress in intelligent systems. Including innovative studies on information retrieval, artificial intelligence, and software engineering, this multi-volume book is an ideal source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of intelligent systems.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1426 pages
File Size : 49,8 Mb
Release : 2012-05-31
Category : Business & Economics
ISBN : 9781466615991

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E-Marketing: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Author : Nagaraj, Samala
Publisher : IGI Global
Page : 334 pages
File Size : 45,6 Mb
Release : 2021-02-12
Category : Business & Economics
ISBN : 9781799839200

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Insights, Innovation, and Analytics for Optimal Customer Engagement by Nagaraj, Samala Pdf

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1780 pages
File Size : 43,7 Mb
Release : 2016-07-26
Category : Computers
ISBN : 9781522507895

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Nature-Inspired Computing: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

As technology continues to become more sophisticated, mimicking natural processes and phenomena also becomes more of a reality. Continued research in the field of natural computing enables an understanding of the world around us, in addition to opportunities for man-made computing to mirror the natural processes and systems that have existed for centuries. Nature-Inspired Computing: Concepts, Methodologies, Tools, and Applications takes an interdisciplinary approach to the topic of natural computing, including emerging technologies being developed for the purpose of simulating natural phenomena, applications across industries, and the future outlook of biologically and nature-inspired technologies. Emphasizing critical research in a comprehensive multi-volume set, this publication is designed for use by IT professionals, researchers, and graduate students studying intelligent computing.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1556 pages
File Size : 41,9 Mb
Release : 2018-10-05
Category : Business & Economics
ISBN : 9781522571179

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Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Author : Raouf A. Rather,Haywantee Ramkissoon
Publisher : Edward Elgar Publishing
Page : 382 pages
File Size : 41,7 Mb
Release : 2023-10-06
Category : Business & Economics
ISBN : 9781802203943

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Handbook of Customer Engagement in Tourism Marketing by Raouf A. Rather,Haywantee Ramkissoon Pdf

Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2308 pages
File Size : 55,6 Mb
Release : 2015-09-30
Category : Technology & Engineering
ISBN : 9781466687523

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Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

We live in a wireless society, one where convenience and accessibility determine the efficacy of the latest electronic gadgets and mobile devices. Making the most of these technologies—and ensuring their security against potential attackers—requires increased diligence in mobile technology research and development. Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and Applications brings together a comprehensive range of voices and research in the area of mobile and wireless technologies, exploring the successes and failures, advantages and drawbacks, and benefits and limitations of the technology. With applications in a plethora of different research and topic areas, this multi-volume reference work benefits researchers, service providers, end-users, and information technology professionals. This four-volume reference work includes a diverse array of chapters and authors covering topics such as m-commerce, network ethics, mobile agent systems, mobile learning, communications infrastructure, and applications in fields such as business, healthcare, government, tourism, and more.