Handbook Of Research On New Product Development

Author : Peter N. Golder,Debanjan Mitra
Publisher : Edward Elgar Publishing
Page : 480 pages
File Size : 51,7 Mb
Release : 2018-02-23
Category : Business & Economics
ISBN : 9781784718152

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Handbook of Research on New Product Development by Peter N. Golder,Debanjan Mitra Pdf

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.

Author : Christoph Loch
Publisher : Routledge
Page : 560 pages
File Size : 53,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750685528

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Handbook of New Product Development Management by Christoph Loch Pdf

This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.

Author : Silva, Arlindo,Simoes, Ricardo
Publisher : IGI Global
Page : 608 pages
File Size : 54,7 Mb
Release : 2010-07-31
Category : Computers
ISBN : 9781615206186

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Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives by Silva, Arlindo,Simoes, Ricardo Pdf

"This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing interest and increasingly recognized importance for industrial competitiveness and economic growth"--Provided by publisher.

Author : Kenneth B. Kahn,Sally Evans Kay,Rebecca J. Slotegraaf,Steve Uban
Publisher : John Wiley & Sons
Page : 375 pages
File Size : 54,9 Mb
Release : 2012-11-28
Category : Technology & Engineering
ISBN : 9781118415498

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The PDMA Handbook of New Product Development by Kenneth B. Kahn,Sally Evans Kay,Rebecca J. Slotegraaf,Steve Uban Pdf

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

Author : Bogueva, Diana,Marinova, Dora,Raphaely, Talia
Publisher : IGI Global
Page : 453 pages
File Size : 50,5 Mb
Release : 2018-03-02
Category : Business & Economics
ISBN : 9781522547587

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Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption by Bogueva, Diana,Marinova, Dora,Raphaely, Talia Pdf

As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.

Author : Aiello, Lucia
Publisher : IGI Global
Page : 486 pages
File Size : 50,7 Mb
Release : 2014-01-31
Category : Business & Economics
ISBN : 9781466650084

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Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives by Aiello, Lucia Pdf

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
Page : 532 pages
File Size : 54,5 Mb
Release : 2019-11-15
Category : Business & Economics
ISBN : 9781799801337

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Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by Dadwal, Sumesh Singh Pdf

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Author : Subhash C. Jain,David A. Griffith
Publisher : Edward Elgar Publishing
Page : 433 pages
File Size : 53,5 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781849806121

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Handbook of Research in International Marketing by Subhash C. Jain,David A. Griffith Pdf

The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume.

Author : Almunawar, Mohammad Nabil,Anshari Ali, Muhammad,Ariff Lim, Syamimi
Publisher : IGI Global
Page : 883 pages
File Size : 46,5 Mb
Release : 2020-08-28
Category : Business & Economics
ISBN : 9781799849858

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Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN by Almunawar, Mohammad Nabil,Anshari Ali, Muhammad,Ariff Lim, Syamimi Pdf

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.

Author : Nunkoo, Robin,Teeroovengadum, Viraiyan,Ringle, Christian M.
Publisher : Edward Elgar Publishing
Page : 392 pages
File Size : 41,9 Mb
Release : 2021-10-22
Category : Business & Economics
ISBN : 9781788976954

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Handbook of Research Methods for Marketing Management by Nunkoo, Robin,Teeroovengadum, Viraiyan,Ringle, Christian M. Pdf

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.

Author : Hajli, Nick
Publisher : IGI Global
Page : 440 pages
File Size : 50,6 Mb
Release : 2015-04-30
Category : Business & Economics
ISBN : 9781466683549

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Handbook of Research on Integrating Social Media into Strategic Marketing by Hajli, Nick Pdf

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Author : Christiansen, Bryan
Publisher : IGI Global
Page : 702 pages
File Size : 44,9 Mb
Release : 2014-10-31
Category : Business & Economics
ISBN : 9781466665521

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Handbook of Research on Global Business Opportunities by Christiansen, Bryan Pdf

In the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Through an international presence, organizations can remain competitive. The Handbook of Research on Global Business Opportunities combines comprehensive viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic impacts. This handbook is an essential reference source for business executives from both large and small firms, business scholars, researchers, academics, students, and professionals.

Author : Maurice O'Sullivan
Publisher : Woodhead Publishing
Page : 0 pages
File Size : 41,6 Mb
Release : 2016-09-20
Category : Technology & Engineering
ISBN : 0081003528

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A Handbook for Sensory and Consumer-Driven New Product Development by Maurice O'Sullivan Pdf

A Handbook for Sensory and Consumer Driven New Product Development explores traditional and well established sensory methods (difference, descriptive and affective) as well as taking a novel approach to product development and the use of new methods and recent innovations. This book investigates the use of these established and new sensory methods, particularly hedonic methods coupled with descriptive methods (traditional and rapid), through multivariate data analytical interfaces in the process of optimizing food and beverage products effectively in a strategically defined manner. The first part of the book covers the sensory methods which are used by sensory scientists and product developers, including established and new and innovative methods. The second section investigates the product development process and how the application of sensory analysis, instrumental methods and multivariate data analysis can improve new product development, including packaging optimization and shelf life. The final section defines the important sensory criteria and modalities of different food and beverage products including Dairy, Meat, Confectionary, Bakery, and Beverage (alcoholic and non-alcoholic), and presents case studies indicating how the methods described in the first two sections have been successfully and innovatively applied to these different foods and beverages. The book is written to be of value to new product development researchers working in large corporations, SMEs (micro, small or medium-sized enterprises) as well as being accessible to the novice starting up their own business. The innovative technologies and methods described are less expensive than some more traditional practices and aim to be quick and effective in assisting products to market. Sensory testing is critical for new product development/optimization, ingredient substitution and devising appropriate packaging and shelf life as well as comparing foods or beverages to competitor's products.

Author : James E. Fay
Publisher : Unknown
Page : 533 pages
File Size : 51,8 Mb
Release : 2018
Category : New products
ISBN : 1646698215

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Entrepreneurial Product Development Engineering Handbook by James E. Fay Pdf

Author : Jamil, George Leal,Pinto Ferreira, João José,Pinto, Maria Manuela,Magalhães Pessoa, Cláudio Roberto,Xavier, Alexandra
Publisher : IGI Global
Page : 772 pages
File Size : 46,6 Mb
Release : 2018-04-13
Category : Business & Economics
ISBN : 9781522530138

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Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage by Jamil, George Leal,Pinto Ferreira, João José,Pinto, Maria Manuela,Magalhães Pessoa, Cláudio Roberto,Xavier, Alexandra Pdf

Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successful improvement and future growth. The Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage provides emerging research on the use of information and knowledge to promote development in various business agencies. While covering topics such as design thinking, financial analysis, and policy planning, this publication explores the wide and complex relationships that constitute strategic innovation management principals and processes. This publication is an important resource for students, professors, researchers, managers, and entrepreneurs seeking current research on the methods and tools regarding information and knowledge management for business advancement.