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Author : R. Gulay Ozturk
Publisher : Information Science Reference
Page : 128 pages
File Size : 52,6 Mb
Release : 2014
Category : Electronic
ISBN : 1466661933
Author : Gulay Ozturk
Publisher : Unknown
Page : 0 pages
File Size : 42,6 Mb
Release : 2014
Category : Amusements
ISBN : 1466661925
"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--
Author : Ozturk, R. Gulay
Publisher : IGI Global
Page : 737 pages
File Size : 42,8 Mb
Release : 2014-06-30
Category : Social Science
ISBN : 9781466661912
"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.
Author : Erdemir, Ayse
Publisher : IGI Global
Page : 430 pages
File Size : 46,5 Mb
Release : 2018-01-26
Category : Business & Economics
ISBN : 9781522536208
Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Author : Daria Bylieva,Alfred Nordmann
Publisher : Springer Nature
Page : 1009 pages
File Size : 40,9 Mb
Release : 2021-10-25
Category : Computers
ISBN : 9783030897086
This book requires an interdisciplinary understanding of creativity, ideal for the formation of a digital public culture. Educating students, young professionals and future engineers is to develop their capacity for creativity. Can creativity be learned? With this question, the relations of technology and art appear in a new light. Especially the notion of "progress" takes on a new meaning and must be distinguished from innovation. The discussion of particular educational approaches, the exploration of digital technologies and the presentation of best practice examples conclude the book. University teachers show how the teaching of creativity reinforces the teaching of other subjects, especially foreign languages.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1600 pages
File Size : 44,5 Mb
Release : 2014-10-31
Category : Business & Economics
ISBN : 9781466665446
Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2214 pages
File Size : 47,7 Mb
Release : 2014-12-31
Category : Business & Economics
ISBN : 9781466673588
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author : Jayson Beaster-Jones,Natalie Sarrazin
Publisher : Taylor & Francis
Page : 212 pages
File Size : 53,6 Mb
Release : 2016-10-04
Category : Music
ISBN : 9781317399704
Music in Contemporary Indian Film: Memory, Voice, Identity provides a rich and detailed look into the unique dimensions of music in Indian film. Music is at the center of Indian cinema, and India’s film music industry has a far-reaching impact on popular, folk, and classical music across the subcontinent and the South Asian diaspora. In twelve essays written by an international array of scholars, this book explores the social, cultural, and musical aspects of the industry, including both the traditional center of "Bollywood" and regional film-making. Concentrating on films and songs created in contemporary, post-liberalization India, this book will appeal to classes in film studies, media studies, and world music, as well as all fans of Indian films.
Author : Wang, Cheng Lu
Publisher : IGI Global
Page : 605 pages
File Size : 47,8 Mb
Release : 2019-10-25
Category : Business & Economics
ISBN : 9781799810490
Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Author : Ozgen, Ozlen
Publisher : IGI Global
Page : 454 pages
File Size : 42,9 Mb
Release : 2019-05-15
Category : Social Science
ISBN : 9781522584926
The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.
Author : Shay Sayre,Cynthia King
Publisher : Routledge
Page : 600 pages
File Size : 48,6 Mb
Release : 2010-04-05
Category : Performing Arts
ISBN : 9781135839949
The second edition of this innovative textbook introduces students to the ways that society shapes our many forms of entertainment and in turn, how entertainment shapes society. Entertainment and Society examines a broad range of types of entertainment that we enjoy in our daily lives – covering new areas like sports, video games, gambling, theme parks, travel, and shopping, as well as traditional entertainment media such as film, television, and print. A primary emphasis is placed on the impact of technological and cultural convergence on innovation and the influence of contemporary entertainment. The authors begin with a general overview of the study of entertainment, introducing readers to various ways of understanding leisure and play, and then go on to trace a brief history of the development of entertainment from its live forms through mediated technology. Subsequent chapters review a broad range of theories and research and provide focused discussions of the relationship between entertainment and key societal factors including economics and commerce, culture, law, politics, ethics, advocacy and technology. The authors conclude by highlighting innovations and emerging trends in live and mediated entertainment and exploring their implications for the future. The new edition features updated examples and pedagogical features throughout including text boxes, case studies, student activities, questions for discussion, and suggestions for further reading.
Author : Hans Landström,Annaleena Parhankangas,Colin Mason
Publisher : Edward Elgar Publishing
Page : 416 pages
File Size : 40,5 Mb
Release : 2019
Category : Business & Economics
ISBN : 9781788117210
Crowdfunding is a hot topic and this Handbook provides a service to the research community by codifying, discussing and examining research in this area. It will be a starting point for researchers seeking high quality research in this new and important area.
Author : Dwivedi, Yogesh K.,Papazafeiropoulou, Anastasia,Choudrie, Jyoti
Publisher : IGI Global
Page : 922 pages
File Size : 45,8 Mb
Release : 2008-02-28
Category : Computers
ISBN : 9781599048529
Explores broadband adoption and the digital divide through a global perspective. Presents research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Provides multicultural insight into what factors influence consumers' decisions to adopt broadband.
Author : Biswal, Santosh Kumar,Kusuma, Krishna Sankar,Mohanty, Sulagna
Publisher : IGI Global
Page : 401 pages
File Size : 40,6 Mb
Release : 2020-06-26
Category : Social Science
ISBN : 9781799835134
Cinema in India is an entertainment medium that is interwoven into society and culture at large. It is clearly evident that continuous struggle and conflict at the personal as well as societal levels is depicted in cinema in India. It has become a reflection of society both in negative and positive ways. Hence, cinema has become an influential factor and one of the largest mass communication mediums in the nation. Social and Cultural Dynamics in Indian Cinema is an essential reference source that discusses cultural and societal issues including caste, gender, oppression, and social movements through cinema and particularly in specific language cinema and culture. Featuring research on topics such as Bollywood, film studies, and gender equality, this book is ideally designed for researchers, academicians, film studies students, and industry professionals seeking coverage on various aspects of regional cinema in India.
Author : Joseph Lampel,Jamal Shamsie,Theresa K. Lant
Publisher : Psychology Press
Page : 345 pages
File Size : 46,8 Mb
Release : 2006-04-21
Category : Business & Economics
ISBN : 9781135609238
Concerns the management of creativity and innovation. This book provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts -from a business perspective. It covers as many industries as possible from many different perspectives. It is a useful primer on cultural industries for students and scholars.