Marketing And Consumer Behavior Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1723 pages
File Size : 49,8 Mb
Release : 2018-01-05
Category : Business & Economics
ISBN : 9781522551881

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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Author : Anonim
Publisher : Unknown
Page : 560 pages
File Size : 47,5 Mb
Release : 2015
Category : Electronic
ISBN : OCLC:931849293

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Marketing and Consumer Behavior by Anonim Pdf

Author : Irma
Publisher : Bsr
Page : 592 pages
File Size : 43,6 Mb
Release : 2015-01-26
Category : Electronic
ISBN : 1668426994

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Marketing and Consumer Behavior by Irma Pdf

Author : Irma
Publisher : Bsr
Page : 586 pages
File Size : 43,6 Mb
Release : 2015-01-26
Category : Electronic
ISBN : 1668427001

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Marketing and Consumer Behavior by Irma Pdf

Author : Irma
Publisher : Bsr
Page : 598 pages
File Size : 54,5 Mb
Release : 2015-01-26
Category : Electronic
ISBN : 1668426978

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Marketing and Consumer Behavior by Irma Pdf

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2214 pages
File Size : 52,6 Mb
Release : 2014-12-31
Category : Business & Economics
ISBN : 9781466673588

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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Author : Information Reso Management Association
Publisher : Unknown
Page : 616 pages
File Size : 50,8 Mb
Release : 2017-11-03
Category : Business & Economics
ISBN : 1668429659

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Digital Marketing and Consumer Engagement by Information Reso Management Association Pdf

Author : Information Reso Management Association
Publisher : Unknown
Page : 608 pages
File Size : 48,9 Mb
Release : 2017-11-03
Category : Business & Economics
ISBN : 1668429632

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Digital Marketing and Consumer Engagement by Information Reso Management Association Pdf

Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 52,5 Mb
Release : 2015
Category : Electronic
ISBN : OCLC:931849293

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Marketing and Consumer Behavior by Anonim Pdf

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1901 pages
File Size : 43,7 Mb
Release : 2017-02-10
Category : Business & Economics
ISBN : 9781522519140

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Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

The questionable practices and policies of many businesses are coming under scrutiny by consumers and the media. As such, it important to research new methods and systems for creating optimal business cultures. Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications is a comprehensive resource on the latest advances and developments for creating a system of shared values and beliefs in business environments. Featuring extensive coverage across a range of relevant perspectives and topics, such as organizational climate, collaboration orientation, and aggressiveness orientation, this book is ideally designed for business owners, managers, entrepreneurs, professionals, researchers, and students actively involved in the modern business realm.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2300 pages
File Size : 47,5 Mb
Release : 2014-04-30
Category : Technology & Engineering
ISBN : 9781466659438

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Cyber Behavior: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Following the migration of workflows, data, and communication to the Cloud and other Internet-based frameworks, interaction over the Web has become ever more commonplace. As with any social situation, there are rules and consequences to actions within a virtual environment. Cyber Behavior: Concepts, Methodologies, Tools, and Applications explores the role of cyberspace in modern communication and interaction, including considerations of ethics, crime, security, and education. With chapters on a variety of topics and concerns inherent to a contemporary networked society, this multi-volume work will be of particular interest to students and academicians, as well as software developers, computer scientists, and specialists in the field of Information Technologies.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1556 pages
File Size : 52,9 Mb
Release : 2018-10-05
Category : Business & Economics
ISBN : 9781522571179

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Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1426 pages
File Size : 48,6 Mb
Release : 2012-05-31
Category : Business & Economics
ISBN : 9781466615991

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E-Marketing: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1806 pages
File Size : 40,8 Mb
Release : 2017-01-06
Category : Business & Economics
ISBN : 9781522517948

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Advertising and Branding: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1808 pages
File Size : 53,9 Mb
Release : 2014-01-31
Category : Language Arts & Disciplines
ISBN : 9781466649804

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Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications explores contemporary research and historical perspectives on intercultural competencies and transnational organizations. This three-volume compilation will present a compendium of knowledge on cultural diversity and the impact this has on modern interpersonal interactions. Within these pages, a variety of researchers, scholars, professionals, and leaders who interact regularly with the global society will find useful insight and fresh perspectives on the field of cross-cultural interaction.