Hands On Data Science For Marketing

Hands On Data Science For Marketing Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Hands On Data Science For Marketing book. This book definitely worth reading, it is an incredibly well-written.

Hands-On Data Science for Marketing

Yoon Hyup Hwang
Hands On Data Science for Marketing Book PDF

Author : Yoon Hyup Hwang
Publisher : Packt Publishing Ltd
Page : 448 pages
File Size : 53,7 Mb
Release : 2019-03-29
Category : Computers
ISBN : 9781789348828

Get Book

Hands-On Data Science for Marketing by Yoon Hyup Hwang Pdf

Optimize your marketing strategies through analytics and machine learning Key FeaturesUnderstand how data science drives successful marketing campaignsUse machine learning for better customer engagement, retention, and product recommendationsExtract insights from your data to optimize marketing strategies and increase profitabilityBook Description Regardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies. This is a practical guide to performing simple-to-advanced tasks, to extract hidden insights from the data and use them to make smart business decisions. You will understand what drives sales and increases customer engagements for your products. You will learn to implement machine learning to forecast which customers are more likely to engage with the products and have high lifetime value. This book will also show you how to use machine learning techniques to understand different customer segments and recommend the right products for each customer. Apart from learning to gain insights into consumer behavior using exploratory analysis, you will also learn the concept of A/B testing and implement it using Python and R. By the end of this book, you will be experienced enough with various data science and machine learning techniques to run and manage successful marketing campaigns for your business. What you will learnLearn how to compute and visualize marketing KPIs in Python and RMaster what drives successful marketing campaigns with data scienceUse machine learning to predict customer engagement and lifetime valueMake product recommendations that customers are most likely to buyLearn how to use A/B testing for better marketing decision makingImplement machine learning to understand different customer segmentsWho this book is for If you are a marketing professional, data scientist, engineer, or a student keen to learn how to apply data science to marketing, this book is what you need! It will be beneficial to have some basic knowledge of either Python or R to work through the examples. This book will also be beneficial for beginners as it covers basic-to-advanced data science concepts and applications in marketing with real-life examples.

Data Science for Marketing Analytics

Mirza Rahim Baig,Gururajan Govindan,Vishwesh Ravi Shrimali
Data Science for Marketing Analytics Book PDF

Author : Mirza Rahim Baig,Gururajan Govindan,Vishwesh Ravi Shrimali
Publisher : Packt Publishing Ltd
Page : 637 pages
File Size : 48,5 Mb
Release : 2021-09-07
Category : Computers
ISBN : 9781800563889

Get Book

Data Science for Marketing Analytics by Mirza Rahim Baig,Gururajan Govindan,Vishwesh Ravi Shrimali Pdf

Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is for This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.

Mastering Marketing Data Science

Iain Brown
Mastering Marketing Data Science Book PDF

Author : Iain Brown
Publisher : John Wiley & Sons
Page : 439 pages
File Size : 44,9 Mb
Release : 2024-04-29
Category : Computers
ISBN : 9781394258710

Get Book

Mastering Marketing Data Science by Iain Brown Pdf

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.

Data Science for Marketing Analytics

Tommy Blanchard,Debasish Behera,Pranshu Bhatnagar
Data Science for Marketing Analytics Book PDF

Author : Tommy Blanchard,Debasish Behera,Pranshu Bhatnagar
Publisher : Packt Publishing Ltd
Page : 420 pages
File Size : 41,7 Mb
Release : 2019-03-30
Category : Computers
ISBN : 9781789952100

Get Book

Data Science for Marketing Analytics by Tommy Blanchard,Debasish Behera,Pranshu Bhatnagar Pdf

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key FeaturesStudy new techniques for marketing analyticsExplore uses of machine learning to power your marketing analysesWork through each stage of data analytics with the help of multiple examples and exercisesBook Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learnAnalyze and visualize data in Python using pandas and MatplotlibStudy clustering techniques, such as hierarchical and k-means clusteringCreate customer segments based on manipulated data Predict customer lifetime value using linear regressionUse classification algorithms to understand customer choiceOptimize classification algorithms to extract maximal informationWho this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.

R for Marketing Research and Analytics

Chris Chapman,Elea McDonnell Feit
R for Marketing Research and Analytics Book PDF

Author : Chris Chapman,Elea McDonnell Feit
Publisher : Springer
Page : 454 pages
File Size : 44,8 Mb
Release : 2015-03-09
Category : Business & Economics
ISBN : 9783319144368

Get Book

R for Marketing Research and Analytics by Chris Chapman,Elea McDonnell Feit Pdf

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

A Hands-On Introduction to Data Science

Chirag Shah
A Hands On Introduction to Data Science Book PDF

Author : Chirag Shah
Publisher : Cambridge University Press
Page : 459 pages
File Size : 51,8 Mb
Release : 2020-04-02
Category : Business & Economics
ISBN : 9781108472449

Get Book

A Hands-On Introduction to Data Science by Chirag Shah Pdf

An introductory textbook offering a low barrier entry to data science; the hands-on approach will appeal to students from a range of disciplines.

End-to-End Data Science with SAS

James Gearheart
End to End Data Science with SAS Book PDF

Author : James Gearheart
Publisher : SAS Institute
Page : 246 pages
File Size : 51,8 Mb
Release : 2020-06-26
Category : Computers
ISBN : 9781642958065

Get Book

End-to-End Data Science with SAS by James Gearheart Pdf

Learn data science concepts with real-world examples in SAS! End-to-End Data Science with SAS: A Hands-On Programming Guide provides clear and practical explanations of the data science environment, machine learning techniques, and the SAS programming knowledge necessary to develop machine learning models in any industry. The book covers concepts including understanding the business need, creating a modeling data set, linear regression, parametric classification models, and non-parametric classification models. Real-world business examples and example code are used to demonstrate each process step-by-step. Although a significant amount of background information and supporting mathematics are presented, the book is not structured as a textbook, but rather it is a user’s guide for the application of data science and machine learning in a business environment. Readers will learn how to think like a data scientist, wrangle messy data, choose a model, and evaluate the model’s effectiveness. New data scientists or professionals who want more experience with SAS will find this book to be an invaluable reference. Take your data science career to the next level by mastering SAS programming for machine learning models.

Hands-On Data Science with R

Vitor Bianchi Lanzetta,Nataraj Dasgupta,Ricardo Anjoleto Farias
Hands On Data Science with R Book PDF

Author : Vitor Bianchi Lanzetta,Nataraj Dasgupta,Ricardo Anjoleto Farias
Publisher : Packt Publishing Ltd
Page : 414 pages
File Size : 46,9 Mb
Release : 2018-11-30
Category : Mathematics
ISBN : 9781789135831

Get Book

Hands-On Data Science with R by Vitor Bianchi Lanzetta,Nataraj Dasgupta,Ricardo Anjoleto Farias Pdf

A hands-on guide for professionals to perform various data science tasks in R Key FeaturesExplore the popular R packages for data scienceUse R for efficient data mining, text analytics and feature engineeringBecome a thorough data science professional with the help of hands-on examples and use-cases in RBook Description R is the most widely used programming language, and when used in association with data science, this powerful combination will solve the complexities involved with unstructured datasets in the real world. This book covers the entire data science ecosystem for aspiring data scientists, right from zero to a level where you are confident enough to get hands-on with real-world data science problems. The book starts with an introduction to data science and introduces readers to popular R libraries for executing data science routine tasks. This book covers all the important processes in data science such as data gathering, cleaning data, and then uncovering patterns from it. You will explore algorithms such as machine learning algorithms, predictive analytical models, and finally deep learning algorithms. You will learn to run the most powerful visualization packages available in R so as to ensure that you can easily derive insights from your data. Towards the end, you will also learn how to integrate R with Spark and Hadoop and perform large-scale data analytics without much complexity. What you will learnUnderstand the R programming language and its ecosystem of packages for data scienceObtain and clean your data before processingMaster essential exploratory techniques for summarizing dataExamine various machine learning prediction, modelsExplore the H2O analytics platform in R for deep learningApply data mining techniques to available datasetsWork with interactive visualization packages in RIntegrate R with Spark and Hadoop for large-scale data analyticsWho this book is for If you are a budding data scientist keen to learn about the popular pandas library, or a Python developer looking to step into the world of data analysis, this book is the ideal resource you need to get started. Some programming experience in Python will be helpful to get the most out of this course

Data Science for Marketing Analytics

Tommy Blanchard,Debasish Behera,Pranshu Bhatnagar
Data Science for Marketing Analytics Book PDF

Author : Tommy Blanchard,Debasish Behera,Pranshu Bhatnagar
Publisher : Unknown
Page : 420 pages
File Size : 48,7 Mb
Release : 2019-03-29
Category : Computers
ISBN : 1789959411

Get Book

Data Science for Marketing Analytics by Tommy Blanchard,Debasish Behera,Pranshu Bhatnagar Pdf

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key Features Study new techniques for marketing analytics Explore uses of machine learning to power your marketing analyses Work through each stage of data analytics with the help of multiple examples and exercises Book Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learn Analyze and visualize data in Python using pandas and Matplotlib Study clustering techniques, such as hierarchical and k-means clustering Create customer segments based on manipulated data Predict customer lifetime value using linear regression Use classification algorithms to understand customer choice Optimize classification algorithms to extract maximal information Who this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.

Hands-On Data Science and Python Machine Learning

Frank Kane
Hands On Data Science and Python Machine Learning Book PDF

Author : Frank Kane
Publisher : Packt Publishing Ltd
Page : 420 pages
File Size : 46,8 Mb
Release : 2017-07-31
Category : Computers
ISBN : 9781787280229

Get Book

Hands-On Data Science and Python Machine Learning by Frank Kane Pdf

This book covers the fundamentals of machine learning with Python in a concise and dynamic manner. It covers data mining and large-scale machine learning using Apache Spark. About This Book Take your first steps in the world of data science by understanding the tools and techniques of data analysis Train efficient Machine Learning models in Python using the supervised and unsupervised learning methods Learn how to use Apache Spark for processing Big Data efficiently Who This Book Is For If you are a budding data scientist or a data analyst who wants to analyze and gain actionable insights from data using Python, this book is for you. Programmers with some experience in Python who want to enter the lucrative world of Data Science will also find this book to be very useful, but you don't need to be an expert Python coder or mathematician to get the most from this book. What You Will Learn Learn how to clean your data and ready it for analysis Implement the popular clustering and regression methods in Python Train efficient machine learning models using decision trees and random forests Visualize the results of your analysis using Python's Matplotlib library Use Apache Spark's MLlib package to perform machine learning on large datasets In Detail Join Frank Kane, who worked on Amazon and IMDb's machine learning algorithms, as he guides you on your first steps into the world of data science. Hands-On Data Science and Python Machine Learning gives you the tools that you need to understand and explore the core topics in the field, and the confidence and practice to build and analyze your own machine learning models. With the help of interesting and easy-to-follow practical examples, Frank Kane explains potentially complex topics such as Bayesian methods and K-means clustering in a way that anybody can understand them. Based on Frank's successful data science course, Hands-On Data Science and Python Machine Learning empowers you to conduct data analysis and perform efficient machine learning using Python. Let Frank help you unearth the value in your data using the various data mining and data analysis techniques available in Python, and to develop efficient predictive models to predict future results. You will also learn how to perform large-scale machine learning on Big Data using Apache Spark. The book covers preparing your data for analysis, training machine learning models, and visualizing the final data analysis. Style and approach This comprehensive book is a perfect blend of theory and hands-on code examples in Python which can be used for your reference at any time.

Cutting Edge Marketing Analytics

Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox
Cutting Edge Marketing Analytics Book PDF

Author : Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox
Publisher : Pearson Education
Page : 321 pages
File Size : 52,6 Mb
Release : 2014-06-10
Category : Business & Economics
ISBN : 9780133552577

Get Book

Cutting Edge Marketing Analytics by Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox Pdf

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics

Marketing Data Science

Thomas W. Miller
Marketing Data Science Book PDF

Author : Thomas W. Miller
Publisher : FT Press
Page : 810 pages
File Size : 52,7 Mb
Release : 2015-05-02
Category : Business & Economics
ISBN : 9780133887341

Get Book

Marketing Data Science by Thomas W. Miller Pdf

Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.

Practical Statistics for Data Scientists

Peter Bruce,Andrew Bruce
Practical Statistics for Data Scientists Book PDF

Author : Peter Bruce,Andrew Bruce
Publisher : "O'Reilly Media, Inc."
Page : 395 pages
File Size : 52,9 Mb
Release : 2017-05-10
Category : Computers
ISBN : 9781491952917

Get Book

Practical Statistics for Data Scientists by Peter Bruce,Andrew Bruce Pdf

Statistical methods are a key part of of data science, yet very few data scientists have any formal statistics training. Courses and books on basic statistics rarely cover the topic from a data science perspective. This practical guide explains how to apply various statistical methods to data science, tells you how to avoid their misuse, and gives you advice on what's important and what's not. Many data science resources incorporate statistical methods but lack a deeper statistical perspective. If you’re familiar with the R programming language, and have some exposure to statistics, this quick reference bridges the gap in an accessible, readable format. With this book, you’ll learn: Why exploratory data analysis is a key preliminary step in data science How random sampling can reduce bias and yield a higher quality dataset, even with big data How the principles of experimental design yield definitive answers to questions How to use regression to estimate outcomes and detect anomalies Key classification techniques for predicting which categories a record belongs to Statistical machine learning methods that “learn” from data Unsupervised learning methods for extracting meaning from unlabeled data

Python for Marketing Research and Analytics

Jason S. Schwarz,Chris Chapman,Elea McDonnell Feit
Python for Marketing Research and Analytics Book PDF

Author : Jason S. Schwarz,Chris Chapman,Elea McDonnell Feit
Publisher : Springer Nature
Page : 272 pages
File Size : 44,6 Mb
Release : 2020-11-03
Category : Computers
ISBN : 9783030497200

Get Book

Python for Marketing Research and Analytics by Jason S. Schwarz,Chris Chapman,Elea McDonnell Feit Pdf

This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.

Grokking Deep Learning

Andrew W. Trask
Grokking Deep Learning Book PDF

Author : Andrew W. Trask
Publisher : Simon and Schuster
Page : 475 pages
File Size : 46,7 Mb
Release : 2019-01-23
Category : Computers
ISBN : 9781638357209

Get Book

Grokking Deep Learning by Andrew W. Trask Pdf

Summary Grokking Deep Learning teaches you to build deep learning neural networks from scratch! In his engaging style, seasoned deep learning expert Andrew Trask shows you the science under the hood, so you grok for yourself every detail of training neural networks. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Deep learning, a branch of artificial intelligence, teaches computers to learn by using neural networks, technology inspired by the human brain. Online text translation, self-driving cars, personalized product recommendations, and virtual voice assistants are just a few of the exciting modern advancements possible thanks to deep learning. About the Book Grokking Deep Learning teaches you to build deep learning neural networks from scratch! In his engaging style, seasoned deep learning expert Andrew Trask shows you the science under the hood, so you grok for yourself every detail of training neural networks. Using only Python and its math-supporting library, NumPy, you'll train your own neural networks to see and understand images, translate text into different languages, and even write like Shakespeare! When you're done, you'll be fully prepared to move on to mastering deep learning frameworks. What's inside The science behind deep learning Building and training your own neural networks Privacy concepts, including federated learning Tips for continuing your pursuit of deep learning About the Reader For readers with high school-level math and intermediate programming skills. About the Author Andrew Trask is a PhD student at Oxford University and a research scientist at DeepMind. Previously, Andrew was a researcher and analytics product manager at Digital Reasoning, where he trained the world's largest artificial neural network and helped guide the analytics roadmap for the Synthesys cognitive computing platform. Table of Contents Introducing deep learning: why you should learn it Fundamental concepts: how do machines learn? Introduction to neural prediction: forward propagation Introduction to neural learning: gradient descent Learning multiple weights at a time: generalizing gradient descent Building your first deep neural network: introduction to backpropagation How to picture neural networks: in your head and on paper Learning signal and ignoring noise:introduction to regularization and batching Modeling probabilities and nonlinearities: activation functions Neural learning about edges and corners: intro to convolutional neural networks Neural networks that understand language: king - man + woman == ? Neural networks that write like Shakespeare: recurrent layers for variable-length data Introducing automatic optimization: let's build a deep learning framework Learning to write like Shakespeare: long short-term memory Deep learning on unseen data: introducing federated learning Where to go from here: a brief guide