Hardball Pr

Author : Rusty Cawley
Publisher : iUniverse
Page : 200 pages
File Size : 51,5 Mb
Release : 2003-11
Category : Business & Economics
ISBN : 9780595301133

Get Book

Hardball PR by Rusty Cawley Pdf

To all corporate executives: Warning! There are now thousands of aggressive, ambitious young journalists out there who desperately want to become the next Bob Woodward, the next Mike Wallace or the next Seymour Hersh. They want to get there quick. They want to get there with minimal effort. And they won't mind getting there by destroying your company and marching over its corpse. These are the predatory journalists. They disguise themselves as "investigative reporters," but investigation is the least of their concerns. What they want is the hot headline that portrays you as a villain and that ignites public outrage. They know this is the fast track to stardom in the news media, and they're not about to let little things like facts, truth and context get in the way. Where do they get their stories? Often from Corporate America's most ruthless antagonists: plaintiff attorneys and social activists. Traditional PR says that you must kowtow to these thugs. Hardball PR says you can fight back--and win. Read this book. The life you save could belong to your company.

Author : Rusty Cawley
Publisher : Unknown
Page : 215 pages
File Size : 52,6 Mb
Release : 2002
Category : Electronic
ISBN : 0595742823

Get Book

Hardball PR by Rusty Cawley Pdf

Author : Kathe Tibbs,Biff L. Peterson
Publisher : ECW Press
Page : 216 pages
File Size : 47,6 Mb
Release : 1999
Category : Dawson's Creek (Television program)
ISBN : 9781550223897

Get Book

They Don't Wanna Wait by Kathe Tibbs,Biff L. Peterson Pdf

A dynamic look at the stars of "Dawson's Creek, " one of television's hottest shows. 48 photos, 16 in color.

Author : John Lloyd,Laura Toogood
Publisher : Bloomsbury Publishing
Page : 160 pages
File Size : 52,7 Mb
Release : 2014-11-18
Category : Language Arts & Disciplines
ISBN : 9780857725653

Get Book

Journalism and PR by John Lloyd,Laura Toogood Pdf

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.

Author : Steven J. Bennett
Publisher : Bantam
Page : 244 pages
File Size : 47,5 Mb
Release : 1986
Category : Business & Economics
ISBN : PSU:000011788461

Get Book

Playing Hardball with Soft Skills by Steven J. Bennett Pdf

Author : E.T. Smith
Publisher : Abacus
Page : 224 pages
File Size : 50,8 Mb
Release : 2014-09-04
Category : Sports & Recreation
ISBN : 9780349140957

Get Book

Playing Hard Ball by E.T. Smith Pdf

PLAYING HARD BALL is a unique sports book, a cultural comparison of two national games - cricket, English in origin and American baseball - written from the viewpoint of a top-class practitioner of both codes. Ed Smith - the young Cambridge University and Kent batsman - has spent the winters since 1998 in Spring Training with the New York Mets baseball team. It has enabled Ed to contrast and compare arguably the two most iconic of sports from the inside. In fact, baseball had a thriving following in Britain until the Great War: Derby County's former stadium was called the Baseball Ground; Tottenham Hotspur was at first a baseball club. Apart from learning two very different techniques, Ed learned that the sports' ultimate heroes, the Babe and the Don - Babe Ruth and Don Bradman - might as well have come from different planets, whilst baseball's pristine Hall of Fame in Cooperstown is a far cry from the ramshackle cricket museum at Lord's. Ed Smith's PLAYING HARD BALL draws on these intriguing comparisons to paint a two-sided portrait of sports most illustrous 'hitting games'.

Author : James E. Grunig
Publisher : Routledge
Page : 681 pages
File Size : 41,5 Mb
Release : 2013-10-18
Category : Business & Economics
ISBN : 9781136691751

Get Book

Excellence in Public Relations and Communication Management by James E. Grunig Pdf

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Author : Daljit Singh
Publisher : Institute of Southeast Asian Studies
Page : 430 pages
File Size : 41,9 Mb
Release : 2010-06-01
Category : Political Science
ISBN : 9789814279826

Get Book

Southeast Asian Affairs 2010 by Daljit Singh Pdf

"Founded in 1974, Southeast Asian Affairs provides, without fear or favour, informed and in-depth annual analyses of this vibrant region and its component countries. It is the only publication which does this and is in its own class without peers. It is a mandatory reference and read for those seriously interested in knowing Southeast Asia." - Professor A.B. Shamsul, Director, Institute of the Malay World & Civilization, Universiti Kebangsaan Malaysia "Now in its 37th edition, Southeast Asian Affairs offers an indispensable guide to this fascinating region. Lively, analytical, authoritative, and accessible, there is nothing comparable in quality or range to this series. It is a must read for academics, government officials, the business community, the media, and anybody with an interest in contemporary Southeast Asia. Drawing on its unparalleled network of researchers and commentators, ISEAS is to be congratulated for producing this major contribution to our understanding of this diverse and fast-changing region, to a consistently high standard and in a timely manner." - Hal Hill, H.W. Arndt Professor of Southeast Asian Economies, Australian National University

Author : United States. Congress. House. Committee on Ways and Means. Subcommittee on Oversight
Publisher : Unknown
Page : 152 pages
File Size : 53,9 Mb
Release : 2005
Category : Medical
ISBN : PURD:32754078644519

Get Book

Pricing Practices of Hospitals by United States. Congress. House. Committee on Ways and Means. Subcommittee on Oversight Pdf

Author : D. Szasz,L.A. Bunimovich,D. Burago,N. Chernov,E.G.D. Cohen,C.P. Dettmann,J.R. Dorfman,S. Ferleger,R. Hirschl,A. Kononenko,J.L. Lebowitz,C. Liverani,T.J. Murphy,J. Piasecki,H.A. Posch,N. Simanyi,Ya. Sinai,T. Tel,H. van Beijeren,R. van Zon,J. Vollmer,L.S. Young
Publisher : Springer Science & Business Media
Page : 458 pages
File Size : 50,5 Mb
Release : 2013-12-11
Category : Mathematics
ISBN : 9783662040621

Get Book

Hard Ball Systems and the Lorentz Gas by D. Szasz,L.A. Bunimovich,D. Burago,N. Chernov,E.G.D. Cohen,C.P. Dettmann,J.R. Dorfman,S. Ferleger,R. Hirschl,A. Kononenko,J.L. Lebowitz,C. Liverani,T.J. Murphy,J. Piasecki,H.A. Posch,N. Simanyi,Ya. Sinai,T. Tel,H. van Beijeren,R. van Zon,J. Vollmer,L.S. Young Pdf

Hard Ball Systems and the Lorentz Gas are fundamental models arising in the theory of Hamiltonian dynamical systems. Moreover, in these models, some key laws of statistical physics can also be tested or even established by mathematically rigorous tools. The mathematical methods are most beautiful but sometimes quite involved. This collection of surveys written by leading researchers of the fields - mathematicians, physicists or mathematical physicists - treat both mathematically rigourous results, and evolving physical theories where the methods are analytic or computational. Some basic topics: hyperbolicity and ergodicity, correlation decay, Lyapunov exponents, Kolmogorov-Sinai entropy, entropy production, irreversibility. This collection is a unique introduction into the subject for graduate students, postdocs or researchers - in both mathematics and physics - who want to start working in the field.

Author : Trevor Morris,Simon Goldsworthy
Publisher : Routledge
Page : 237 pages
File Size : 46,5 Mb
Release : 2020-12-29
Category : Language Arts & Disciplines
ISBN : 9781000327984

Get Book

Public Relations Ethics by Trevor Morris,Simon Goldsworthy Pdf

This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, offering contrasting perspectives as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that PR people face. The book is ideal at the undergraduate, postgraduate and continuing education levels as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources.

Author : Karla Gower
Publisher : Northwestern University Press
Page : 322 pages
File Size : 48,6 Mb
Release : 2007-08-10
Category : Business & Economics
ISBN : 9780810124349

Get Book

Public Relations and the Press by Karla Gower Pdf

Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news to their advantage. This book examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism.

Author : Anonim
Publisher : Unknown
Page : 824 pages
File Size : 55,8 Mb
Release : 2000
Category : Trademarks
ISBN : PSU:000066192343

Get Book

Official Gazette of the United States Patent and Trademark Office by Anonim Pdf

Author : P.R. Connection
Publisher : Unknown
Page : 150 pages
File Size : 46,7 Mb
Release : 1989
Category : Baseball
ISBN : 0731681339

Get Book

Pitching to Win by P.R. Connection Pdf

Author : S. Prakash Sethi
Publisher : Springer Science & Business Media
Page : 409 pages
File Size : 55,6 Mb
Release : 2012-12-06
Category : Philosophy
ISBN : 9789401113946

Get Book

Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy by S. Prakash Sethi Pdf

Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization. Based on exhaustive and unique research, the book details the Nestlé case and uses it to analyze a number of other major issues bearing on contemporary business strategy and operations in the national and international arena. Issues addressed include: The rising phenomenon of social activism and its affect on public opinion and public policy; The changing role of churches and other religious groups and their impact on corporate strategy and behavior; The emergence of UN affiliated international bodies, as both arbiters and regulators of market conduct of multinational corporations; The changing dynamics between multinational corporations and host countries; The factors which determine a company's behavior and its ability to adapt to changing societal expectations. £/LIST£ Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents a microcosm of business society conflicts being played out in all parts of the world. This scholarly book will be of great interest to academics in the areas of management, business ethics, social conflict, and international regulation. It will also appeal to a broad corporate and government audience and to anyone interested in contemporary world affairs and the increasing globalization of socio-economic conflicts.