Harnessing The Power Of Social Media And Web Analytics

Author : Ayanso, Anteneh
Publisher : IGI Global
Page : 305 pages
File Size : 51,8 Mb
Release : 2014-02-28
Category : Business & Economics
ISBN : 9781466651951

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Harnessing the Power of Social Media and Web Analytics by Ayanso, Anteneh Pdf

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

Author : Anteneh Ayanso,Kaveepean Lertwachara
Publisher : Unknown
Page : 305 pages
File Size : 54,9 Mb
Release : 2014
Category : Internet advertising
ISBN : 1466651970

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Harnessing the Power of Social Media and Web Analytics by Anteneh Ayanso,Kaveepean Lertwachara Pdf

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2298 pages
File Size : 40,5 Mb
Release : 2015-07-31
Category : Social Science
ISBN : 9781466686151

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Social Media and Networking: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

Author : Bikramjit Rishi,Subir Bandyopadhyay
Publisher : Routledge
Page : 328 pages
File Size : 48,5 Mb
Release : 2017-07-28
Category : Business & Economics
ISBN : 9781317193982

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Contemporary Issues in Social Media Marketing by Bikramjit Rishi,Subir Bandyopadhyay Pdf

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Author : Brown Sr., Michael A.
Publisher : IGI Global
Page : 294 pages
File Size : 51,9 Mb
Release : 2016-12-21
Category : Computers
ISBN : 9781522519645

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Social Media Performance Evaluation and Success Measurements by Brown Sr., Michael A. Pdf

There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

Author : Demirhan, Kamil,Çak?r-Demirhan, Derya
Publisher : IGI Global
Page : 295 pages
File Size : 44,6 Mb
Release : 2016-12-21
Category : Political Science
ISBN : 9781522520399

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Political Scandal, Corruption, and Legitimacy in the Age of Social Media by Demirhan, Kamil,Çak?r-Demirhan, Derya Pdf

The way in which social media is utilized has changed over the years, making it a growing forum for political discussion. Due to this, analyzing relationships between social media and politics can lead to an increased awareness of current political affairs. Political Scandal, Corruption, and Legitimacy in the Age of Social Media is an essential research source for the latest information on national and international political propaganda and opinions spread by technological forums. Featuring expansive coverage on a number of relevant topics and perspectives, such as environmental justice, alternative ideology, and information and communication technologies (ICTs), this publication is ideally designed for researchers, students, and professionals seeking current research on the connection between social media and politics and its impact on modern society.

Author : Singh, Amandeep
Publisher : IGI Global
Page : 310 pages
File Size : 55,8 Mb
Release : 2021-06-18
Category : Business & Economics
ISBN : 9781799872337

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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing by Singh, Amandeep Pdf

The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.

Author : Lee, In
Publisher : IGI Global
Page : 325 pages
File Size : 51,7 Mb
Release : 2014-06-30
Category : Business & Economics
ISBN : 9781466661837

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Integrating Social Media into Business Practice, Applications, Management, and Models by Lee, In Pdf

"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1661 pages
File Size : 42,6 Mb
Release : 2014-06-30
Category : Art
ISBN : 9781466661158

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Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

Author : Crick, Matthew
Publisher : IGI Global
Page : 317 pages
File Size : 51,5 Mb
Release : 2016-01-18
Category : Technology & Engineering
ISBN : 9781466698567

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Power, Surveillance, and Culture in YouTube™'s Digital Sphere by Crick, Matthew Pdf

Over the last several years, YouTube™ has become a public forum for creative, informative, and political endeavors around the globe. As the website’s influence and appeal continues to grow, questions regarding the legal usage of material, as well as potential governance issues regarding surveillance and political sway, are becoming more relevant. Power, Surveillance, and Culture in YouTube™’s Digital Sphere examines the imaginative, socioeconomic, and innovative features of the video sharing community of YouTube™ and how these areas traverse the digital world. Highlighting theoretical concepts and empirical research, as well as in-depth discussions on cultural studies, participatory experience, and media theory, this publication will appeal to professionals, practitioners, researchers, and students interested in the use of video sharing as a means of surveillance, communication, or personal promotion.

Author : Sahlin, John P.
Publisher : IGI Global
Page : 301 pages
File Size : 52,7 Mb
Release : 2015-09-21
Category : Social Science
ISBN : 9781466685574

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Social Media and the Transformation of Interaction in Society by Sahlin, John P. Pdf

The availability of various technological platforms enables individuals to feel a deeper sense of connectivity and contribution to their social circles and the world around them. This growing dependence on social networking platforms has altered the ways in which society functions and communicates. Social Media and the Transformation of Interaction in Society is a definitive reference source for timely scholarly research evaluating the impact of social networking platforms on a variety of relationships, including those between individuals, governments, citizens, businesses, and consumers. Featuring expansive coverage on a range of topics relating to social media applications and uses across industries, this publication is a critical reference source for professionals, educators, students, and academicians seeking current research on the role and impact of new media on modern society. This publication features authoritative, research-based chapters across a range of relevant topics including, but not limited to, computer-mediated communication, nonprofit projects, disaster response management, education, cyberbullying, microblogging, digital paranoia, user interaction augmentation, and viral messaging.

Author : Asencio, Hugo
Publisher : IGI Global
Page : 370 pages
File Size : 44,6 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681897

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Cases on Strategic Social Media Utilization in the Nonprofit Sector by Asencio, Hugo Pdf

Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2214 pages
File Size : 41,6 Mb
Release : 2014-12-31
Category : Business & Economics
ISBN : 9781466673588

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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Author : Benson, Vladlena
Publisher : IGI Global
Page : 362 pages
File Size : 51,7 Mb
Release : 2014-12-31
Category : Computers
ISBN : 9781466674028

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Implications of Social Media Use in Personal and Professional Settings by Benson, Vladlena Pdf

Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. However, while social networking helps the world stay connected, its use must be further examined in order to determine any possible pitfalls associated with the use of this technology. Implications of Social Media Use in Personal and Professional Settings investigates the paradoxical nature of social networking in our personal lives and in the workplace. Highlighting emergent research and psychological impacts, this publication is an indispensable reference source for academics, researchers, and professionals interested in the application of social media, as well as the positive aspects and detrimental effects of the usage of these technologies.

Author : Bahaaeddin Alareeni
Publisher : Springer Nature
Page : 571 pages
File Size : 42,9 Mb
Release : 2024-06-03
Category : Electronic
ISBN : 9783031539985

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Technology and Business Model Innovation: Challenges and Opportunities by Bahaaeddin Alareeni Pdf