Healthcare Marketing Specialist The Comprehensive Guide

Author : Viruti Shivan
Publisher : Independently Published
Page : 0 pages
File Size : 52,9 Mb
Release : 2024-01-02
Category : Medical
ISBN : 9798873666980

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Healthcare Marketing Specialist - The Comprehensive Guide by Viruti Shivan Pdf

In "Healthcare Marketing Specialist - The Comprehensive Guide," readers will delve into the dynamic and increasingly vital world of healthcare marketing. This extensive guide is designed for professionals and enthusiasts alike, offering a deep dive into the core strategies and techniques used in today's healthcare industry. From understanding the unique challenges and opportunities in healthcare marketing to mastering digital platforms and patient engagement strategies, this book covers it all. Key topics include developing effective communication plans, leveraging social media for outreach, understanding regulatory compliance, and exploring the latest trends in healthcare advertising. The guide also delves into case studies and real-world scenarios, providing readers with practical insights and actionable advice. Importantly, this book is text-focused and does not contain any images or illustrations, ensuring that all content is original and free from any copyright concerns. Whether you are a budding marketing specialist, a seasoned professional, or simply curious about the intersection of healthcare and marketing, this guide offers comprehensive coverage of everything you need to know to excel in this exciting field.

Author : Patrick T. Buckley
Publisher : HC Pro, Inc.
Page : 191 pages
File Size : 44,9 Mb
Release : 2009-09-10
Category : Advertising
ISBN : 9781601463517

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The Complete Guide to Hospital Marketing, Second Edition by Patrick T. Buckley Pdf

A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.

Author : Richard K. Thomas
Publisher : Springer Science & Business Media
Page : 170 pages
File Size : 41,7 Mb
Release : 2008
Category : Medical
ISBN : 9780387736044

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Health Services Marketing by Richard K. Thomas Pdf

For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.

Author : Kriss Barlow
Publisher : HC Pro, Inc.
Page : 249 pages
File Size : 45,9 Mb
Release : 2007
Category : Economics
ISBN : 9781601460745

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A Marketer's Guide to Physician Relations by Kriss Barlow Pdf

Position your physician sales program for maximum growth There's no question that physician referrals are mission-critical to your hospital or health system's bottom line. But increasing or maintaining referrals requires more than just an occasional visit to the practice. A successful physician sales program must promote quality and solidify your hospital as the hospital of choice for their patients. Kriss Barlow gives you the keys to successful physician sales! Take your physician relations program to the next level with A Marketer's Guide to Physician Relations: Best Practices for Successful Sales Programs. HealthLeaders Media has teamed up with healthcare marketing superstar Kriss Barlow to bring you this new, must-read guide for developing, positioning, and enhancing your physician sales program. Real-world advice and examples from your peers Packed with real-world examples and healthcare-specific advice, this comprehensive resource offers more than 250 pages of content that will help physician sales leaders: Create and sustain focus and build on momentum Identify and hire the best salespeople Build internal support for the program Differentiate your organization from the competition Measure the ROI of your efforts Increase bottom-line referral revenue Backed by years of in-the-field experience, Barlow offers numerous tips and examples from your healthcare peers who have implemented successful physician sales programs, and are reaping the rewards. The eight best practices you need for success Take a look at the detailed, focused information you'll find in the pages of A Marketer's Guide to Physician Relations: Best Practice Attribute # 1: Focus Best Practice Attribute #2: Senior Leadership Involvement Best Practice Attribute #3: Capable Staff Best Practice Attribute # 4: Ability to Measure Outcomes Best Practice Attribute #5: Momentum Best Practice Attribute # 6: Planned Integration Best Practice Attribute# 7: A Physician-Centric Culture Best Practice Attribute# 8: Ability to Differentiate Put these proven techniques and strategies in place at your hospital to increase referrals, revenue, and your overall market share. Order your copy of A Marketer's Guide to Physician Relations today! Who needs this book? Healthcare professionals in charge of physician relations and sales and anyone in the organization charged with growing programs will benefit from this valuable knowledge. Specific titles include: Director or VP of physician relations/physician outreach/physician sales Director or VP of marketing, communications, and public relations Director or VP of business development/business relations Director or VP of strategic planning and marketing Service line directors and C-suite leaders

Author : Chris Bevolo
Publisher : HC Pro, Inc.
Page : 217 pages
File Size : 48,7 Mb
Release : 2010
Category : Marketing research
ISBN : 9781601467461

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A Marketer's Guide to Measuring Results by Chris Bevolo Pdf

A Marketer's Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts provides all the tools you need to confidently measure healthcare marketing results. Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through alternative measurement methods.

Author : Montague Brown
Publisher : Jones & Bartlett Learning
Page : 230 pages
File Size : 42,5 Mb
Release : 1992
Category : Marketing of Health Services
ISBN : 0834203022

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Health Care Marketing Management by Montague Brown Pdf

This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

Author : Leonard H. Friedman,Anthony R. Kovner, PhD
Publisher : Springer Publishing Company
Page : 354 pages
File Size : 45,5 Mb
Release : 2012-11-20
Category : Business & Economics
ISBN : 9780826193346

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101 Careers in Healthcare Management by Leonard H. Friedman,Anthony R. Kovner, PhD Pdf

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Author : Djakeli, Kakhaber
Publisher : IGI Global
Page : 301 pages
File Size : 50,7 Mb
Release : 2023-12-11
Category : Medical
ISBN : 9798369306802

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Modern Healthcare Marketing in the Digital Era by Djakeli, Kakhaber Pdf

Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.

Author : Richard K. Thomas,Michael Calhoun
Publisher : ACHE Management
Page : 172 pages
File Size : 43,6 Mb
Release : 2007
Category : Medical
ISBN : CHI:80863481

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Marketing Matters by Richard K. Thomas,Michael Calhoun Pdf

Marketing is more than a television ad for a new birthing center or press coverage of a health fair. Marketing is reputation management. Marketing has become increasingly important to all healthcare managers, not just marketers, and only senior management can ensure that any marketing plan faithfully reflects the organization's image and strategic thrust. This book explains what marketing is, what it can contribute to your organization, how it is done, and how it is measured. This straightforward guide will help you become a better marketer--not in the sense of developing marketing campaigns but using marketing to shape and control your organization's reputation. Topics covered include: The marketing process The senior manager's role in marketing Marketing research and planning The dollars and sense of marketing Market positioning and strategy development The promotional toolbox The changing marketing paradigm Measuring the effectiveness of marketing

Author : Bradley Jerome Johnson
Publisher : Unknown
Page : 0 pages
File Size : 53,9 Mb
Release : 2023-09-14
Category : Electronic
ISBN : 9798223779063

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The Nature of Marketing by Bradley Jerome Johnson Pdf

Delve into the captivating world of healthcare marketing with "THE NATURE OF MARKETING: A Comprehensive Marketing Guide for Natural Healthcare Providers." Author Bradley Jerome Johnson is not only a marketing coach and consultant, but also co-owner of a naturopathic medical practice. This comprehensive guide takes you on an inspiring journey through ten transformative chapters. Discover how to craft a lasting brand identity, master the art of persuasion, and implement effective strategies for behavioral change. Elevate your online presence with web design secrets, create a results-driven marketing plan, and harness the power of social media for brand awareness. Uncover strategies for cohesive campaigns across digital channels and maximize your impact with digital media. Explore holistic advertising techniques and align your public relations strategy with your business goals. Transform your natural healthcare practice into a thriving, well-loved brand with this essential guide.

Author : William J. Winston
Publisher : Psychology Press
Page : 128 pages
File Size : 55,9 Mb
Release : 1985
Category : Health & Fitness
ISBN : 0866564624

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Health Marketing and Consumer Behavior by William J. Winston Pdf

Marketing professionals explore the key factors in the relationship between effective marketing and consumer satisfaction in this insightful guide. They address consumer motivation in seeking health care services, ethical appraisal of marketing plans, and patient perceptions of health services.

Author : Stuart Clark Rogers,Richard Hildreth Thompson
Publisher : Unknown
Page : 498 pages
File Size : 42,9 Mb
Release : 1990-06-01
Category : Medical care
ISBN : 0962691100

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The Medical Marketing Plan by Stuart Clark Rogers,Richard Hildreth Thompson Pdf

Author : Fortenberry,John L. Fortenberry Jr.
Publisher : Jones & Bartlett Publishers
Page : 336 pages
File Size : 40,7 Mb
Release : 2009-01-28
Category : Business & Economics
ISBN : 9780763778040

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Health Care Marketing by Fortenberry,John L. Fortenberry Jr. Pdf

Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.

Author : Philip Kotler,Robert J. Stevens,Joel I. Shalowitz
Publisher : John Wiley & Sons
Page : 416 pages
File Size : 41,5 Mb
Release : 2020-12-31
Category : Medical
ISBN : 9781118448304

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Strategic Marketing For Health Care Organizations by Philip Kotler,Robert J. Stevens,Joel I. Shalowitz Pdf

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.

Author : Karen Corrigan
Publisher : Healthleaders Media, a Division of Blr
Page : 0 pages
File Size : 41,5 Mb
Release : 2010
Category : Health services administration
ISBN : 1601467524

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The Complete Guide to Service Line Marketing by Karen Corrigan Pdf

This book guides healthcare executives through proven marketing strategies to grow their service lines. The Complete Guide to Service Line Marketing explores best practices for market research and competitive analysis, and for presenting an effective campaign to the public, including the promotion of vital service lines, oncology, cardiovascular, orthopedics, neurosciences, and women's health. The marketing methods presented throughout the book are designed to help readers: Gain a strategic edge by applying best practices to service line marketing; align service line initiatives with organizational strategic goals; maximize market research and competitive analysis to promote service line growth; adopt successful approaches from real-world campaigns, trends, and innovations; discover ways to promote vital service lines that are difficult to market.