Modern Healthcare Marketing In The Digital Era

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Modern Healthcare Marketing in the Digital Era

Djakeli, Kakhaber
Modern Healthcare Marketing in the Digital Era Book PDF

Author : Djakeli, Kakhaber
Publisher : IGI Global
Page : 301 pages
File Size : 51,6 Mb
Release : 2023-12-11
Category : Medical
ISBN : 9798369306802

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Modern Healthcare Marketing in the Digital Era by Djakeli, Kakhaber Pdf

Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.

Modern Health Care Marketing

Gamini Gunawardane
Modern Health Care Marketing Book PDF

Author : Gamini Gunawardane
Publisher : World Scientific
Page : 515 pages
File Size : 49,6 Mb
Release : 2020-06-05
Category : Business & Economics
ISBN : 9789813279537

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Modern Health Care Marketing by Gamini Gunawardane Pdf

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.

Healthcare Marketing Specialist - The Comprehensive Guide

Viruti Shivan
Healthcare Marketing Specialist The Comprehensive Guide Book PDF

Author : Viruti Shivan
Publisher : Independently Published
Page : 0 pages
File Size : 50,6 Mb
Release : 2024-01-02
Category : Medical
ISBN : 9798873666980

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Healthcare Marketing Specialist - The Comprehensive Guide by Viruti Shivan Pdf

In "Healthcare Marketing Specialist - The Comprehensive Guide," readers will delve into the dynamic and increasingly vital world of healthcare marketing. This extensive guide is designed for professionals and enthusiasts alike, offering a deep dive into the core strategies and techniques used in today's healthcare industry. From understanding the unique challenges and opportunities in healthcare marketing to mastering digital platforms and patient engagement strategies, this book covers it all. Key topics include developing effective communication plans, leveraging social media for outreach, understanding regulatory compliance, and exploring the latest trends in healthcare advertising. The guide also delves into case studies and real-world scenarios, providing readers with practical insights and actionable advice. Importantly, this book is text-focused and does not contain any images or illustrations, ensuring that all content is original and free from any copyright concerns. Whether you are a budding marketing specialist, a seasoned professional, or simply curious about the intersection of healthcare and marketing, this guide offers comprehensive coverage of everything you need to know to excel in this exciting field.

Healthcare Marketing in the Digital Times

Olivia Flaggert
Healthcare Marketing in the Digital Times Book PDF

Author : Olivia Flaggert
Publisher : Unknown
Page : 38 pages
File Size : 44,9 Mb
Release : 2018-02-09
Category : Electronic
ISBN : 1980244316

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Healthcare Marketing in the Digital Times by Olivia Flaggert Pdf

Today, it is essential for healthcare marketing to take place online. Patients are becoming more pro-active in their health and are researching and choosing their doctors online. This means it is essential for providers to have an online presence. This ebook will teach healthcare professionals how to use online marketing tools to grow their business even more. Some of the topics covered include: -Google PPC-Google My Business-Google PPC-SEO-Content Marketing-Social Media Marketing -Facebook Ad Campaigns-Customer Service Includes 30 days of Facebook post ideas!

Digital Medicine

Darrell M. West,Edward Alan Miller
Digital Medicine Book PDF

Author : Darrell M. West,Edward Alan Miller
Publisher : Rowman & Littlefield
Page : 199 pages
File Size : 51,8 Mb
Release : 2009-09-01
Category : Technology & Engineering
ISBN : 9780815703471

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Digital Medicine by Darrell M. West,Edward Alan Miller Pdf

Information technology has dramatically changed our lives in areas ranging from commerce and entertainment to voting. Now, policy advocates and government officials hope to bring the benefits of enhanced information technology to health care. Already, consumers can access a tremendous amount of medical information online. Some physicians encourage patients to use email or web messaging to manage simple medical issues. Increasingly, health care products can be purchased electronically.Yet the promise of e-health remains largely unfulfilled. Digital Medicine investigates the factors limiting digital technology's ability to remake health care. It explores the political, social, and ethical challenges presented by online health care, as well as the impact that racial, ethnic, and other disparities are having on the e-health revolution. It examines the accessibility of health-related websites for different populations and asks how we can close access gaps and ensure the reliability and trustworthiness of the information presented online. Darrell West and Edward Miller use multiple sources, including original survey research and website analysis, to study the content, sponsorship status, and public usage of health care-related websites, as well as the relationship between e-health utilization and attitudes about health care in the United States. They also explore the use of health information technology in other countries. The result is an important contribution to our understanding of health information innovation in America and around the world.

Transformative Approaches to Patient Literacy and Healthcare Innovation

Garcia, Manuel B.,de Almeida, Rui Pedro Pereira
Transformative Approaches to Patient Literacy and Healthcare Innovation Book PDF

Author : Garcia, Manuel B.,de Almeida, Rui Pedro Pereira
Publisher : IGI Global
Page : 421 pages
File Size : 42,9 Mb
Release : 2024-03-22
Category : Medical
ISBN : 9798369336625

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Transformative Approaches to Patient Literacy and Healthcare Innovation by Garcia, Manuel B.,de Almeida, Rui Pedro Pereira Pdf

The disconnect between technology and traditional practices poses a significant challenge. Many healthcare professionals and individuals struggle to navigate the influx of emerging technologies, hindering the full realization of their potential in revolutionizing health literacy and medical practice. The lack of cohesive understanding and integration of technologies like mobile applications, wearable devices, artificial intelligence, and telemedicine impedes the seamless delivery of healthcare services and obstructs individuals from actively managing their health. Transformative Approaches to Patient Literacy and Healthcare Innovation offers a comprehensive solution to bridge the gap between healthcare and technology. Delving into the dynamic fusion of these domains, it unravels the transformative power of technology applications, showcasing how they enhance health literacy and empower individuals to make informed decisions about their well-being. By providing insights into the integration of mobile health apps, electronic health records, extended reality, artificial intelligence, and more, the book equips readers with the knowledge needed to navigate the evolving healthcare landscape with confidence.

Emerging Technologies for Health Literacy and Medical Practice

Garcia, Manuel B.,de Almeida, Rui Pedro Pereira
Emerging Technologies for Health Literacy and Medical Practice Book PDF

Author : Garcia, Manuel B.,de Almeida, Rui Pedro Pereira
Publisher : IGI Global
Page : 493 pages
File Size : 50,8 Mb
Release : 2024-02-14
Category : Medical
ISBN : 9798369312155

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Emerging Technologies for Health Literacy and Medical Practice by Garcia, Manuel B.,de Almeida, Rui Pedro Pereira Pdf

Emerging Technologies for Health Literacy and Medical Practice unveils a transformative revolution brought about by emerging technologies, setting the stage for a paradigmatic shift from reactive medical interventions to proactive preventive measures. This transition has not only redefined the doctor-patient relationship but has also placed patients at the helm of their health management, actively engaged in informed decision-making. The book, a collective effort by experts across diverse disciplines, stands as an authoritative compendium delving into the profound implications of cutting-edge technologies in healthcare. From the tantalizing realm of artificial intelligence powering diagnostics and treatments to the tangible impact of wearable health devices and telemedicine on accessibility, each chapter delves into the nuanced interplay between technology and medical practice. This book spotlights the capabilities of these technologies, as well as dissecting the ethical, social, and regulatory tapestry they unravel. This book, thoughtfully tailored for a spectrum of stakeholders, epitomizes a synergy between knowledge dissemination and empowerment. From healthcare practitioners seeking to optimize medical practices to policymakers navigating the labyrinth of ethical considerations, from educators enriching health literacy to patients empowered to navigate their health journey, the book unearths its relevance across the healthcare spectrum.

Ethics for Mental Health Professionals

Olszewski, S. Jack
Ethics for Mental Health Professionals Book PDF

Author : Olszewski, S. Jack
Publisher : IGI Global
Page : 277 pages
File Size : 43,7 Mb
Release : 2024-02-09
Category : Medical
ISBN : 9781668486085

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Ethics for Mental Health Professionals by Olszewski, S. Jack Pdf

In the realm of mental health professionals, possessing knowledge of psychotherapeutic techniques is merely the tip of the iceberg. To excel in this field, professionals must master navigating the ethical challenges inherent in therapeutic relationships. Ethics for Mental Health Professionals illuminates the intricate landscape of ethical considerations that define the practice of mental health professionals. This book goes beyond the mere acquisition of psychotherapeutic techniques, emphasizing the paramount significance of navigating ethical challenges inherent in the field. This book delves into the ethical foundations underpinning the mental health profession, acknowledging the elevated responsibility and ethical requisites placed upon these professionals. Readers will embark on a journey transcending routine psychotherapeutic knowledge and exploring ethical decision-making within therapeutic relationships. The book addresses the critical need for mental health practitioners to possess clinical expertise and adeptly navigate ethical dilemmas that may arise in their professional journey. Mental health professionals will find invaluable insights within these pages. From dissecting the ethical dimensions of confidentiality to providing a roadmap for ethical decision-making when confronted with moral quandaries, this book equips practitioners with the tools to uphold the highest ethical standards in their practice.

Web 2.0 and the Health Care Market

Sabrina Sturm
Web 2 0 and the Health Care Market Book PDF

Author : Sabrina Sturm
Publisher : Diplomica Verlag
Page : 229 pages
File Size : 48,8 Mb
Release : 2010
Category : Business & Economics
ISBN : 9783836697675

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Web 2.0 and the Health Care Market by Sabrina Sturm Pdf

The present piece of research deals with the use of Web 2.0 applications within the health care market. When reviewing literature it became evident that up to now, research which has been conducted in this field is rather limited to single aspects of the topic. Comprehensive research investigating the topic as a whole could not be properly identified. Within this study, first of all, Web 2.0 is introduced in general, including a definition, its principles, as well as major supportive technologies and common applications, for example blogs, communities, virtual worlds and podcasts are outlined in detail. Since Web 2.0 is a rather young phenomenon, experts have not yet agreed on a common definition and scope. Therefore this part is intended to provide a basis for common understanding about Web 2.0. The second part is dedicated to the health care market itself. Here, a definition and classification of the market is provided. In this context it has been specified what has been included into its scope for the purpose of this study. Moreover, it is given an overview of current trends, the status quo, as well as an outlook to future development with respect to influencing factors like demographic changes, medical-technological progress, as well as political interventions. It is important to consider the structure and future development of the health care market in order to properly assess the value of Web 2.0 for this market. Afterwards, Web 2.0 is introduced to the health care market, thereby setting it into the context of e-health, the increasing virtualization and other related terms like "Medicine 2.0" or "Patient 2.0." Subsequently, possible applications and their value are discussed for the different stakeholder groups that have been identified as health care consumers, health care providers, and health care payer. It is depicted in depth which benefits can be obtained from the single applications. Majorly, it turned out that patients may have greatest benefits in

Perspectives on Social and Material Fractures in Care

Greer, Colleen R.,Peterson, Debra F.
Perspectives on Social and Material Fractures in Care Book PDF

Author : Greer, Colleen R.,Peterson, Debra F.
Publisher : IGI Global
Page : 332 pages
File Size : 40,8 Mb
Release : 2024-02-12
Category : Medical
ISBN : 9798369300169

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Perspectives on Social and Material Fractures in Care by Greer, Colleen R.,Peterson, Debra F. Pdf

The COVID-19 pandemic functioned as a stark illuminator, exposing the deep-seated cracks in social and material support for those in caregiving roles. Despite the resilience of care workers and essential personnel, the lack of robust connections and infrastructure became apparent, impacting these individuals but resonating across the broader public. The pandemic laid bare the lengths people must go to care for others and the urgent need for interconnectedness and support within caregiving realms. Perspectives on Social and Material Fractures in Care offers a multi-disciplinary exploration of care, drawing on existing theoretical frameworks, empirical research, and personal stories. By navigating the complexities of care at various levels, the book aims to provide a profound understanding of the current state of affairs. Moreover, it does not stop at diagnosis; it seeks to propel the conversation forward by delving into ethical, intersectional, and life-sustaining approaches to enhance the very fabric of caregiving. As we confront the pressing issues surrounding who receives care, who is expected to care, and the seemingly off-limits aspects of societal concern, the book becomes a vital resource for academics, higher education professionals, and students eager to grasp the intricate dynamics of care in the contemporary United States.

Handbook of Research on Solving Modern Healthcare Challenges With Gamification

Alexandre Peixoto de Queirós, Ricardo,Marques, António José
Handbook of Research on Solving Modern Healthcare Challenges With Gamification Book PDF

Author : Alexandre Peixoto de Queirós, Ricardo,Marques, António José
Publisher : IGI Global
Page : 382 pages
File Size : 43,8 Mb
Release : 2021-01-22
Category : Medical
ISBN : 9781799874775

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Handbook of Research on Solving Modern Healthcare Challenges With Gamification by Alexandre Peixoto de Queirós, Ricardo,Marques, António José Pdf

While many fields such as e-learning, business, and marketing have taken advantage of the potential of gamification, the healthcare domain has just started to exploit this emerging trend, still in an ad-hoc fashion. Despite the huge potential of applying gamification on several topics of healthcare, there are scarce theoretical studies regarding methodologies, techniques, specifications, and frameworks. These applications must be examined further as they can be used to solve major healthcare-related challenges such as care plan maintenance, medication adherence, phobias treatment, or patient education. Handbook of Research on Solving Modern Healthcare Challenges With Gamification aims to share new approaches and methodologies to build e-health solutions using gamification and identifies new trends on this topic from pedagogical strategies to technological approaches. This book serves as a collection of knowledge that builds the theoretical foundations that can be helpful in creating sustainable e-health solutions in the future. While covering topics such as augmented and virtual reality, ethical issues in gamification, e-learning, telehealth services, and digital applications, this book is essential for research scholars, healthcare/computer science teachers and students pursuing healthcare/computer science-related subjects, enterprise developers, practitioners, researchers, academicians, and students interested in the latest developments and research solving healthcare challenges with modern e-health solutions using gamification.

A to Z of Pharmaceutical Marketing Volume 2

Subba Rao Chaganti
A to Z of Pharmaceutical Marketing Volume 2 Book PDF

Author : Subba Rao Chaganti
Publisher : BSP Books
Page : 1182 pages
File Size : 52,9 Mb
Release : 2024-05-08
Category : Business & Economics
ISBN : 9788197252020

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A to Z of Pharmaceutical Marketing Volume 2 by Subba Rao Chaganti Pdf

Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies

Artificial Intelligence in Healthcare

Adam Bohr,Kaveh Memarzadeh
Artificial Intelligence in Healthcare Book PDF

Author : Adam Bohr,Kaveh Memarzadeh
Publisher : Academic Press
Page : 385 pages
File Size : 42,9 Mb
Release : 2020-06-21
Category : Computers
ISBN : 9780128184394

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Artificial Intelligence in Healthcare by Adam Bohr,Kaveh Memarzadeh Pdf

Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. Highlights different data techniques in healthcare data analysis, including machine learning and data mining Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks Includes applications and case studies across all areas of AI in healthcare data

The Digitization of Healthcare

Loick Menvielle,Anne-Françoise Audrain-Pontevia,William Menvielle
The Digitization of Healthcare Book PDF

Author : Loick Menvielle,Anne-Françoise Audrain-Pontevia,William Menvielle
Publisher : Springer
Page : 454 pages
File Size : 55,9 Mb
Release : 2017-08-11
Category : Medical
ISBN : 9781349951734

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The Digitization of Healthcare by Loick Menvielle,Anne-Françoise Audrain-Pontevia,William Menvielle Pdf

Combining conceptual, pragmatic and operational approaches, this edited collection addresses the demand for knowledge and understanding of IT in the healthcare sector. With new technology outbreaks, our vision of healthcare has been drastically changed, switching from a ‘traditional’ path to a digitalized one. Providing an overview of the role of IT in the healthcare sector, The Digitization of Healthcare illustrates the potential benefits and challenges for all those involved in delivering care to the patient. The incursion of IT has disrupted the value chain and changed business models for companies working in the health sector, and also raised ethical issues and new paradigms about delivering care. This book illustrates the rise of patient empowerment through the development of patient communities such as PatientLikeMe, and medical collaborate platforms such as DockCheck, thus providing a necessary tool to patients, caregivers and academics alike.

Smart and Sustainable Interactive Marketing

Irani, Hamid Reza,Nozari, Hamed
Smart and Sustainable Interactive Marketing Book PDF

Author : Irani, Hamid Reza,Nozari, Hamed
Publisher : IGI Global
Page : 335 pages
File Size : 51,8 Mb
Release : 2024-01-22
Category : Business & Economics
ISBN : 9798369313404

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Smart and Sustainable Interactive Marketing by Irani, Hamid Reza,Nozari, Hamed Pdf

In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.