Author : Anonim
Publisher : Unknown
Page : 1070 pages
File Size : 51,8 Mb
Release : 1912
Category : Electronic
ISBN : WISC:89009837774
Hearst's Magazine, the World To-day
Anonim
Hearst S Magazine The World To Day
Hearst S Magazine The World To Day Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Hearst S Magazine The World To Day book. This book definitely worth reading, it is an incredibly well-written.
Hearst's Magazine-World Today
Anonim
Author : Anonim
Publisher : Unknown
Page : 844 pages
File Size : 55,7 Mb
Release : 1905
Category : Electronic
ISBN : UOM:39015034806565
Hearst's Magazine-World Today by Anonim Pdf
Hearst's Magazine, the World To-day
Anonim
Author : Anonim
Publisher : Unknown
Page : 858 pages
File Size : 42,6 Mb
Release : 1911
Category : Electronic
ISBN : UFL:31262082238881
Hearst's Magazine, the World To-day by Anonim Pdf
Hearst's Magazine-World Today
Anonim
Author : Anonim
Publisher : Unknown
Page : 828 pages
File Size : 40,7 Mb
Release : 1911
Category : Electronic
ISBN : NYPL:33433084223134
Hearst's Magazine-World Today by Anonim Pdf
The Improbable First Century of Cosmopolitan Magazine
James Landers
Author : James Landers
Publisher : University of Missouri Press
Page : 369 pages
File Size : 54,5 Mb
Release : 2010-11-01
Category : Language Arts & Disciplines
ISBN : 9780826272331
The Improbable First Century of Cosmopolitan Magazine by James Landers Pdf
Today, monthly issues of Cosmopolitan magazine scream out to readers from checkout counters and newsstands. With bright covers and bold, sexy headlines, this famous periodical targets young, single women aspiring to become the quintessential “Cosmo girl.” Cosmopolitan is known for its vivacious character and frank, explicit attitude toward sex, yet because of its reputation, many people don’t realize that the magazine has undergone many incarnations before its current one, including family literary magazine and muckraking investigative journal, and all are presented in The Improbable First Century of Cosmopolitan Magazine. The book boasts one particularly impressive contributor: Helen Gurley Brown herself, who rarely grants interviews but spoke and corresponded with James Landers to aid in his research. When launched in 1886, Cosmopolitan was a family literary magazine that published quality fiction, children’s stories, and homemaking tips. In 1889 it was rescued from bankruptcy by wealthy entrepreneur John Brisben Walker, who introduced illustrations and attracted writers such as Mark Twain, Willa Cather, and H. G. Wells. Then, when newspaper magnate William Randolph Hearst purchased Cosmopolitan in 1905, he turned it into a purveyor of exposé journalism to aid his personal political pursuits. But when Hearst abandoned those ambitions, he changed the magazine in the 1920s back to a fiction periodical featuring leading writers such as Theodore Dreiser, Sinclair Lewis, and William Somerset Maugham. His approach garnered success by the 1930s, but poor editing sunk Cosmo’s readership as decades went on. By the mid-1960s executives considered letting Cosmopolitan die, but Helen Gurley Brown, an ambitious and savvy businesswoman, submitted a plan for a dramatic editorial makeover. Gurley Brown took the helm and saved Cosmopolitan by publishing articles about topics other women’s magazines avoided. Twenty years later, when the magazine ended its first century, Cosmopolitan was the profit center of the Hearst Corporation and a culturally significant force in young women’s lives. The Improbable First Century of Cosmopolitan Magazine explores how Cosmopolitan survived three near-death experiences to become one of the most dynamic and successful magazines of the twentieth century. Landers uses a wealth of primary source materials to place this important magazine in the context of history and depict how it became the cultural touchstone it is today. This book will be of interest not only to modern Cosmo aficionadas but also to journalism students, news historians, and anyone interested in publishing.
Hearst's Magazine
Anonim
Author : Anonim
Publisher : Unknown
Page : 970 pages
File Size : 49,7 Mb
Release : 1914
Category : American periodicals
ISBN : UOM:39015030542420
Hearst's Magazine by Anonim Pdf
Hearst's International
Anonim
Author : Anonim
Publisher : Unknown
Page : 754 pages
File Size : 40,9 Mb
Release : 1907
Category : Electronic
ISBN : STANFORD:36105011822769
Hearst's International by Anonim Pdf
Media Today
Joseph Turow
Author : Joseph Turow
Publisher : Routledge
Page : 711 pages
File Size : 40,8 Mb
Release : 2013-10-15
Category : Social Science
ISBN : 9781136278969
Media Today by Joseph Turow Pdf
"Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Hearst's International
Anonim
Author : Anonim
Publisher : Unknown
Page : 474 pages
File Size : 48,7 Mb
Release : 1919
Category : American periodicals (General)
ISBN : UIUC:30112109763216
Hearst's International by Anonim Pdf
William Randolph Hearst
Ben Procter
Author : Ben Procter
Publisher : Oxford University Press
Page : 352 pages
File Size : 47,5 Mb
Release : 2007-04-24
Category : History
ISBN : 9780199717101
William Randolph Hearst by Ben Procter Pdf
William Randolph Hearst was a figure of Shakespearean proportions, a man of huge ambition, inflexible will, and inexhaustible energy. He revolutionized the newspaper industry in America, becoming the most powerful media mogul the world had ever seen, and in the process earned himself the title of "most hated man in America" on four different occasions. Now in the second volume of this sweeping biography, Ben Procter gives readers a vivid portrait of the final 40 years of Hearst's life. Drawing on previously unavailable letters and manuscripts, and quoting generously from Hearst's own editorials, Procter covers all aspects of Hearst's career: his journalistic innovations, his impassioned patriotism, his fierce belief in "Government by Newspaper," his frustrated political aspirations, profligate spending and voracious art collecting, the building of his castle at San Simeon, and his tumultuous Hollywood years. The book offers new insight into Hearst's bitter and highly public quarrels with Al Smith (who referred to Hearst papers as "Mudgutter Gazettes") and FDR (whose New Deal Hearst dubbed the "Raw Deal"); his 30-year affair with the actress Marion Davies (and her own affairs with others); his political evolution from a progressive trust-buster and "America first" isolationist to an increasingly conservative and at times hysterical anti-communist. Procter also explores Hearst's ill-considered meeting with Hitler, his attempts to suppress "Citizen Kane," and his relationships with Joseph Kennedy, Charles Lindbergh, Louis B. Meyer, and many other major figures of his time. As Life magazine noted, Hearst newspapers were a "one-man fireworks display"--sensational, controversial, informative, and always entertaining. In Ben Procter's fascinating biography, Hearst shines forth in all his eccentric and egocentric glory.
Leave Something on the Table
Frank Bennack
Author : Frank Bennack
Publisher : Simon & Schuster
Page : 272 pages
File Size : 49,8 Mb
Release : 2019-10-15
Category : Biography & Autobiography
ISBN : 9781982114152
Leave Something on the Table by Frank Bennack Pdf
One of the most innovative minds in business provides an equally original guide to getting ahead. Frank Bennack’s accomplishments in media and business are unrivaled. He was named chief executive of Hearst in 1979, and for nearly 30 years he helped solidify the company’s reputation as a leader in consumer media, overseeing the purchase of more than two dozen television stations and several major newspapers (Houston Chronicle), the launch of top-selling magazines (O, The Oprah Magazine), and a partnership with ABC, now the Walt Disney Company, to create the pioneering cable networks A&E, HISTORY, and Lifetime. One of his greatest achievements was when, in 1990, he negotiated a 20 percent stake in ESPN for $167 million. The sports network would be valued by market analysts at roughly $30 billion. He also played a key role in Hearst’s march toward diversification, with acquisitions of business media assets including global ratings agency Fitch Group. In Leave Something on the Table, Bennack takes readers behind the scenes of these high-stakes moves and offers practical tips for excelling in the corporate world and beyond. He tells stories from his Texas childhood—a first job at 8, his own television show at 17—that foretold why he would become a CEO at 46. And he shares his encounters with US presidents, reflects on his longtime commitment to philanthropy, and describes his and his colleagues’ unwavering quest to build the visionary Hearst Tower. This is a heartfelt handbook for how to advance not only as a professional but as a person. As Bennack writes, “It’s not currently fashionable to make the case for the high road. It looks longer, and old-fashioned, and it’s easy to conclude that while you’re climbing the ladder, burdened by your values, others are reaching the top faster. But if the stories in these pages suggest a broader truth, it’s exactly the opposite: The high road is quicker, with a better view along the way, and more satisfaction at the summit.”
Hearst Over Hollywood
Louis Pizzitola
Author : Louis Pizzitola
Publisher : Columbia University Press
Page : 594 pages
File Size : 45,8 Mb
Release : 2002
Category : Biography & Autobiography
ISBN : 0231116462
Hearst Over Hollywood by Louis Pizzitola Pdf
As a feature film producer, Hearst was responsible for some of the most talked-about movies of the 1920s and the 1930s. Behind the scenes in Hollywood, Hearst had few equals - he was a much-feared power broker from the Silent Era to the Blacklisting Era.".
Union List of Periodicals in Libraries in Southern California
Special Libraries Association. Southern California Chapter
Author : Special Libraries Association. Southern California Chapter
Publisher : Unknown
Page : 474 pages
File Size : 43,6 Mb
Release : 1968
Category : Libraries
ISBN : UOM:39015036916925
Union List of Periodicals in Libraries in Southern California by Special Libraries Association. Southern California Chapter Pdf
Official Congressional Directory
United States. Congress
Author : United States. Congress
Publisher : Unknown
Page : 804 pages
File Size : 45,5 Mb
Release : 1954
Category : Electronic
ISBN : UCR:31210004518245