Hedonism Utilitarianism And Consumer Behavior

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Hedonism, Utilitarianism, and Consumer Behavior

Daniele Scarpi
Hedonism Utilitarianism and Consumer Behavior Book PDF

Author : Daniele Scarpi
Publisher : Springer Nature
Page : 207 pages
File Size : 42,8 Mb
Release : 2020-05-28
Category : Business & Economics
ISBN : 9783030438760

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Hedonism, Utilitarianism, and Consumer Behavior by Daniele Scarpi Pdf

This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Keikhosrokiani, Pantea
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio Digital Era Book PDF

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
Page : 484 pages
File Size : 51,8 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781668441701

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Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by Keikhosrokiani, Pantea Pdf

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Agile Marketing Strategies

Rajagopal
Agile Marketing Strategies Book PDF

Author : Rajagopal
Publisher : Springer Nature
Page : 254 pages
File Size : 49,5 Mb
Release : 2022-07-18
Category : Business & Economics
ISBN : 9783031042126

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Agile Marketing Strategies by Rajagopal Pdf

This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible approaches to measure neuro-responses during a consumer’s shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly. Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values.

Crowd-Based Business Models

Rajagopal
Crowd Based Business Models Book PDF

Author : Rajagopal
Publisher : Springer Nature
Page : 301 pages
File Size : 48,6 Mb
Release : 2021-07-17
Category : Business & Economics
ISBN : 9783030770839

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Crowd-Based Business Models by Rajagopal Pdf

This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.

The Garment Economy

Michelle Brandstrup,Léo-Paul Dana,Daniella Ryding,Gianpaolo Vignali,Myriam Caratù
The Garment Economy Book PDF

Author : Michelle Brandstrup,Léo-Paul Dana,Daniella Ryding,Gianpaolo Vignali,Myriam Caratù
Publisher : Springer Nature
Page : 625 pages
File Size : 40,7 Mb
Release : 2023-07-29
Category : Business & Economics
ISBN : 9783031333026

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The Garment Economy by Michelle Brandstrup,Léo-Paul Dana,Daniella Ryding,Gianpaolo Vignali,Myriam Caratù Pdf

This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.

Hedonistic Utilitarianism

Tannsjo Torbjorn Tannsjo
Hedonistic Utilitarianism Book PDF

Author : Tannsjo Torbjorn Tannsjo
Publisher : Edinburgh University Press
Page : 224 pages
File Size : 53,6 Mb
Release : 2019-08-08
Category : PHILOSOPHY
ISBN : 9781474473057

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Hedonistic Utilitarianism by Tannsjo Torbjorn Tannsjo Pdf

This volume presents a comprehensive statement in defense of the doctrine known as classical, hedonistic utilitarianism. It is presented as a viable alternative in the search for a moral theory and the claim is defended that we need such a theory. The book offers a distinctive approach and some quite controversial conclusions. Torbjorn Tannsjo challenges the assumption that hedonistic utilitarianism is at variance with common sense morality particularly as viewed through the perspective of the modern feminist moral critique.

Wiley International Encyclopedia of Marketing, 6 Volume Set

Anonim
Wiley International Encyclopedia of Marketing 6 Volume Set Book PDF

Author : Anonim
Publisher : John Wiley & Sons
Page : 1775 pages
File Size : 43,6 Mb
Release : 2011-02-07
Category : Business & Economics
ISBN : 9781405161787

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Wiley International Encyclopedia of Marketing, 6 Volume Set by Anonim Pdf

With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

Fair Trade in CSR Strategy of Global Retailers

M. Stefanska,R. Nestorowicz,Magdalena Stefa?ska
Fair Trade in CSR Strategy of Global Retailers Book PDF

Author : M. Stefanska,R. Nestorowicz,Magdalena Stefa?ska
Publisher : Springer
Page : 205 pages
File Size : 42,5 Mb
Release : 2015-02-18
Category : Business & Economics
ISBN : 9781137389046

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Fair Trade in CSR Strategy of Global Retailers by M. Stefanska,R. Nestorowicz,Magdalena Stefa?ska Pdf

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

The Model of a Hedonistic Human Being Versus the Social Responsibility of Consumers

Grzegorz Hoppe
The Model of a Hedonistic Human Being Versus the Social Responsibility of Consumers Book PDF

Author : Grzegorz Hoppe
Publisher : CreateSpace
Page : 214 pages
File Size : 53,8 Mb
Release : 2014-02-10
Category : Business & Economics
ISBN : 1493704370

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The Model of a Hedonistic Human Being Versus the Social Responsibility of Consumers by Grzegorz Hoppe Pdf

Homo economicus has long ceased to be the model of a human being that is in line with actual human behavior. This fact has been confirmed by studies that were carried out by Nobel Prize winners at the beginning of this century; J. Stiglitz, D. Kahneman, M. Spence, G. Akerlof, and V. Smith proved that people are neither rational nor objective and that their decisions are often guided by emotions and subjectivity. In order to fill in the existing gap in the research, the author introduces a new model of a human being. The author uses seven axioms to define the concept of a hedonistic human being (Homo hedonismus) which, in the author's opinion, correctly reflects people's consumer behavior. This model is verified by checking how it pertains to the basic economic laws of consumer behavior and to the most important psychological conceptions of humankind. Furthermore, the influences of religion and culture on human behavior are presented. The second part of this book deals with the social responsibility of consumers from the perspective of the proposed model of a human being. The book then defines factors determining the emergence and growth of consumers' social responsibility and presents its development prospects on a global scale.

The Romantic Ethic and the Spirit of Modern Consumerism

Colin Campbell
The Romantic Ethic and the Spirit of Modern Consumerism Book PDF

Author : Colin Campbell
Publisher : WritersPrintShop
Page : 316 pages
File Size : 50,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 1904623336

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The Romantic Ethic and the Spirit of Modern Consumerism by Colin Campbell Pdf

The Romantic Ethic and the Spirit of Modern Consumerism was first published by Basil Blackwell of Oxford in 1987. A paperback edition appeared two years later, while in the following five years it was reprinted four times. However although the intervening years have seen the appearance of Italian, Portuguese, Slovenian and Chinese editions, no copies have been available in English since 1998. This Alcuin Academic edition has therefore been published in order to fill this gap, and more specifically to meet the needs of those academics and students who have contacted me over the past six or seven years in search of an English-language version of the book. Naturally I have considered writing a revised edition (which indeed some critics, as well as a few friends, have suggested is long overdue). -- Amazon.com.

Encyclopedia of E-Commerce Development, Implementation, and Management

Lee, In
Encyclopedia of E Commerce Development Implementation and Management Book PDF

Author : Lee, In
Publisher : IGI Global
Page : 2375 pages
File Size : 53,9 Mb
Release : 2016-03-31
Category : Computers
ISBN : 9781466697881

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Encyclopedia of E-Commerce Development, Implementation, and Management by Lee, In Pdf

The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .

Global Marketing Strategies for the Promotion of Luxury Goods

Mosca, Fabrizio
Global Marketing Strategies for the Promotion of Luxury Goods Book PDF

Author : Mosca, Fabrizio
Publisher : IGI Global
Page : 329 pages
File Size : 41,5 Mb
Release : 2016-03-31
Category : Business & Economics
ISBN : 9781466699595

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Global Marketing Strategies for the Promotion of Luxury Goods by Mosca, Fabrizio Pdf

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.

HCI in Business, Government and Organizations. eCommerce and Consumer Behavior

Fiona Fui-Hoon Nah,Keng Siau
HCI in Business Government and Organizations eCommerce and Consumer Behavior Book PDF

Author : Fiona Fui-Hoon Nah,Keng Siau
Publisher : Springer
Page : 394 pages
File Size : 47,8 Mb
Release : 2019-07-10
Category : Computers
ISBN : 9783030223359

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HCI in Business, Government and Organizations. eCommerce and Consumer Behavior by Fiona Fui-Hoon Nah,Keng Siau Pdf

This two-volume set LNCS 11588 and 11589 constitutes the refereed proceedings of the 6th International Conference on Business, Government, and Organizations, HCIBGO 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 63 papers presented in these two volumes are organized in topical sections named: Electronic, Mobile and Ubiquitous Commerce, eBanking and Digital Money, Consumer Behaviour, Business Information Systems, Dashboards and Visualization, Social Media and Big Data Analytics in B

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Brand Culture and Identity Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1556 pages
File Size : 52,8 Mb
Release : 2018-10-05
Category : Business & Economics
ISBN : 9781522571179

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Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Paradigm Shift in Business

Rajagopal,Ramesh Behl
Paradigm Shift in Business Book PDF

Author : Rajagopal,Ramesh Behl
Publisher : Springer Nature
Page : 531 pages
File Size : 44,8 Mb
Release : 2023-11-11
Category : Business & Economics
ISBN : 9783031404399

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Paradigm Shift in Business by Rajagopal,Ramesh Behl Pdf

This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation. Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets. Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adapt to agile strategies and integrate people, profit, and corporate citizenship behavior.