Hegarty On Advertising

Author : John Hegarty
Publisher : Thames & Hudson
Page : 380 pages
File Size : 44,5 Mb
Release : 2017-12-07
Category : Design
ISBN : 9780500773970

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Hegarty on Advertising by John Hegarty Pdf

First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegartys own career since the original book was first published in 2011. One new section Why Im now parking my ideas in a garage discusses Hegartys new company, The Garage. In the other new section From Unilever to the UN via a llama Hegarty talks predominantly about the ad he did for the UNs Global Goals for their Sustainable Development campaign. Note: Best viewed on a colour device

Author : John Hegarty
Publisher : Unknown
Page : 0 pages
File Size : 50,6 Mb
Release : 2011
Category : Advertising
ISBN : 0500515565

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Hegarty on Advertising by John Hegarty Pdf

John Hegarty is one of the worlds most famous advertising creatives. Packed with generous, engaging and witty advice, 'Hegarty on Advertising' contains over four decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levi Strauss, Audi, Boddingtons and Unilever.

Author : John Hegarty
Publisher : Thames & Hudson
Page : 376 pages
File Size : 43,9 Mb
Release : 2024-03-14
Category : Design
ISBN : 9780500779521

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Hegarty on Advertising by John Hegarty Pdf

If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the worlds legendary advertising men, this best-selling book contains five decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levis, Audi, Boddingtons and Lynx. In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isnt enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him. Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.

Author : John Hegarty
Publisher : Thames & Hudson
Page : 128 pages
File Size : 47,5 Mb
Release : 2014-04-22
Category : Business & Economics
ISBN : 9780500771938

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Hegarty on Creativity: There Are No Rules by John Hegarty Pdf

A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.

Author : Jim Aitchison
Publisher : FT Press
Page : 128 pages
File Size : 48,6 Mb
Release : 2012-12-11
Category : Business & Economics
ISBN : 9780133412338

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Cutting Edge Advertising by Jim Aitchison Pdf

Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

Author : Warren Berger
Publisher : Phaidon Press
Page : 0 pages
File Size : 52,8 Mb
Release : 2004-03-01
Category : Architecture
ISBN : 0714843873

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Advertising Today by Warren Berger Pdf

Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status.

Author : John Hegarty
Publisher : Thames & Hudson
Page : 232 pages
File Size : 52,5 Mb
Release : 2017-12-05
Category : Business & Economics
ISBN : 9780500773987

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Hegarty on Advertising (New Edition) by John Hegarty Pdf

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.

Author : JOHN HEGARTY
Publisher : Unknown
Page : 0 pages
File Size : 50,7 Mb
Release : 2023-05-18
Category : Electronic
ISBN : 0500296960

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HEGARTY ON ADVERTISING by JOHN HEGARTY Pdf

Author : Pete Barry
Publisher : Unknown
Page : 296 pages
File Size : 47,6 Mb
Release : 2012
Category : Advertising
ISBN : 0500516235

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The Advertising Concept Book by Pete Barry Pdf

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Author : Simon Veksner
Publisher : Laurence King Publishing
Page : 417 pages
File Size : 44,7 Mb
Release : 2010-05-17
Category : Art
ISBN : 9781780675237

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How to Make It as an Advertising Creative by Simon Veksner Pdf

This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but don't get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet.

Author : Patricia Hegarty
Publisher : Tiger Tales
Page : 26 pages
File Size : 48,7 Mb
Release : 2022-06-07
Category : Juvenile Fiction
ISBN : 9781664340411

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We Are Family by Patricia Hegarty Pdf

This engaging picture book celebrates the uniqueness and diversity of families—and no matter how different they may seem, the love that is shared is all the same. Every family is unique and special. Some families are made up of many people, and some are much smaller. Sometimes family members look like each other, and sometimes they don’t! From busy mornings before school to special times spent together, families engage in many similar activities. This engaging picture book celebrates the diversity of families around the world and explores the ways that family members support each other through good times and bad. Families may look different, but the love that is shared is all the same.

Author : Sam Delaney
Publisher : Unknown
Page : 0 pages
File Size : 55,5 Mb
Release : 2016-02-04
Category : Advertising, Political
ISBN : 0571312403

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Mad Men and Bad Men by Sam Delaney Pdf

How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic sound bites influence election results and even government policies? Sam talks to the people at the heart of it: Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Everything is here - the moment Margaret Thatcher met the Saatchi brothers, the famous 'Labour Isn't Working' poster and the infamous 'Demon Eyes' campaign. Here, too, are the stories they didn't want you to hear: the man who snorted coke in Number 10, the fist-fights in Downing Street, the all-day champagne binges in Westminster. Dark, revealing and frequently hilarious, Mad Men and Bad Men is a hugely entertaining behind-the-scenes tour of the election campaigns of the last four decades.

Author : Thomas Kemeny
Publisher : Simon and Schuster
Page : 180 pages
File Size : 53,6 Mb
Release : 2019-11-26
Category : Business & Economics
ISBN : 9781576879603

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Junior by Thomas Kemeny Pdf

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

Author : Mark Tungate
Publisher : Kogan Page Publishers
Page : 316 pages
File Size : 45,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 0749448377

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Adland by Mark Tungate Pdf

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Author : Patricia Hegarty
Publisher : Caterpillar Books
Page : 26 pages
File Size : 50,5 Mb
Release : 2019-09-05
Category : Electronic
ISBN : 184857892X

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Everybody's Welcome by Patricia Hegarty Pdf

Wouldn't it be great if you could build a home thatopened its doors to everyone - tall or short, fat orthin, rich or poor... Well, perhaps if everybodypitches in to help, one little mouse can achieve thatdream. This heart-warming story is brought to lifewith clever die-cuts and playful illustrations.