How Collages Reveal Your Deepest Thoughts Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of How Collages Reveal Your Deepest Thoughts book. This book definitely worth reading, it is an incredibly well-written.
How collages reveal your deepest thoughts: A guide to consumers' minds by Philipp Pachler Pdf
A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which is the representation of a brand in consumers’ minds. Unfortunately, a substantial amount of relevant knowledge within people’s minds is unconscious and cannot be retrieved, accessed and recalled by consumers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this book works with is the collage technique, an expressive projective method. The aim of this book is to create a multi-layered approach that facilitates the interpretation of collages without the need of any additional information given by the participants, based on metaphor analysis, color theory, a communication model and structural analysis.
How Collages Reveal Your Deepest Thoughts by Philipp Pachler Pdf
Thesis (M.A.) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Innsbruck (Institut f r Strategisches Management, Marketing und Tourismus), language: English, abstract: A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of marketing. One key to this understanding is brand knowledge. Customer brand knowledge is the representation of a brand in consumers' minds. This thesis focuses on a visual-based view stating that brand knowledge is rather image-based as opposed to word-based. Unfortunately, a substantial amount of relevant knowledge within consumers' minds is unconscious and cannot be retrieved, accessed and recalled by customers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this thesis works with is the collage technique, an expressive projective method. This diploma thesis creates a multi-layered approach that facilitates the interpretation of collages without the need of any additional information given by the participants, based on metaphor analysis, color theory, a communication model and structural analysis. The thesis answers following research questions: - Is it possible to interpret collages without any additional information from respondents? - What information can be gained from this interpretation? - Are there any differences between the results of visual and verbal analysis?
The SAGE Handbook of Qualitative Business and Management Research Methods by Catherine Cassell,Ann L Cunliffe,Gina Grandy Pdf
The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the-art overview of qualitative research methods in the business and management field. The Handbook celebrates the diversity of the field by drawing from a wide range of traditions and by bringing together a number of leading international researchers engaged in studying a variety of topics through multiple qualitative methods. The chapters address the philosophical underpinnings of particular approaches to research, contemporary illustrations, references, and practical guidelines for their use. The two volumes therefore provide a useful resource for Ph.D. students and early career researchers interested in developing and expanding their knowledge and practice of qualitative research. In covering established and emerging methods, it also provides an invaluable source of information for faculty teaching qualitative research methods. The contents of the Handbook are arranged into two volumes covering seven key themes: Volume One: History and Tradition Part One: Influential Traditions: underpinning qualitative research: positivism, interpretivism, pragmatism, constructionism, critical, poststructuralism, hermeneutics, postcolonialism, critical realism, mixed methods, grounded theory, feminist and indigenous approaches. Part Two: Research Designs: ethnography, field research, action research, case studies, process and practice methodologies. Part Three: The Researcher: positionality, reflexivity, ethics, gender and intersectionality, writing from the body, and achieving critical distance. Part Four: Challenges: research design, access and departure, choosing participants, research across boundaries, writing for different audiences, ethics in international research, digital ethics, and publishing qualitative research. Volume Two: Methods and Challenges Part One: Contemporary methods: interviews, archival analysis, autoethnography, rhetoric, historical, stories and narratives, discourse analysis, group methods, sociomateriality, fiction, metaphors, dramaturgy, diary, shadowing and thematic analysis. Part Two: Visual methods: photographs, drawing, video, web images, semiotics and symbols, collages, documentaries. Part Three: Methodological developments: aesthetics and smell, fuzzy set comparative analysis, sewing quilts, netnography, ethnomusicality, software, ANTI-history, emotion, and pattern matching.
Guide to College Reading by Kathleen T. McWhorter Pdf
Guide to College Reading focuses on the key areas of reading comprehension, vocabulary improvement, and textbook reading. Critical thinking and metacognition are hallmarks of the McWhorter series. Critical thinking is incorporated throughout the book in instruction, exercises, and readings. Metacognitive activities include teaching readers how to evaluate their own learning styles to increase their ability to read college-level material successfully. Exercises that ask readers to respond by writing sentences and paragraphs after reading help make the critical connection between these two activities. umerous diagrams and drawings help readers visualize how reading material can be organized. High-interest photographs and artwork appeal to the visual learner. Chapter-ending readings give immediate practice for chapter skills and aid in transferring these skills to actual reading situations. Learning Style Tips reinforce material introduced earlier throughout the book and teach readers how to apply knowledge of their individual learning styles to learn new skills. For those interested in developing their reading skills at the 6th-9th grade level.
A true account of a turning point in medieval history that shaped the modern world, from “a superb storyteller” and the author of When Jesus Became God (Los Angeles Times). Europe was in the long slumber of the Middle Ages, the Roman Empire was in tatters, and the Greek language was all but forgotten—until a group of twelfth-century scholars rediscovered and translated the works of Aristotle. The philosopher’s ideas spread like wildfire across Europe, offering the scientific view that the natural world, including the soul of man, was a proper subject of study. The rediscovery of these ancient ideas would spark riots and heresy trials, cause major upheavals in the Catholic Church—and also set the stage for today’s rift between reason and religion. Aristotle’s Children transports us back to this pivotal moment in world history, rendering the controversies of the Middle Ages lively and accessible, and allowing us to understand the philosophical ideas that are fundamental to modern thought. “A superb storyteller who breathes new life into such fascinating figures as Peter Abelard, Albertus Magnus, St. Thomas Aquinas, Roger Bacon, William of Ockham and Aristotle himself.” —Los Angeles Times “Rubenstein’s lively prose, his lucid insights and his crystal-clear historical analyses make this a first-rate study in the history of ideas.” —Publishers Weekly