How Creating Customer Value Makes You A Great Executive

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How Creating Customer Value Makes You a Great Executive

Gautam Mahajan
How Creating Customer Value Makes You a Great Executive Book PDF

Author : Gautam Mahajan
Publisher : Business Expert Press
Page : 156 pages
File Size : 53,7 Mb
Release : 2017-10-30
Category : Business & Economics
ISBN : 9781631579899

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How Creating Customer Value Makes You a Great Executive by Gautam Mahajan Pdf

Customer value is an overused and mis-understood term. Chris Ross said, ÒThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.Ó Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. This book also addresses managing steps such as a customer strategy, breaking silos, inter-departmental focus on the customer, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you create value for others, they will create value for you!

Value Dominant Logic

Gautam Mahajan
Value Dominant Logic Book PDF

Author : Gautam Mahajan
Publisher : CRC Press
Page : 208 pages
File Size : 45,9 Mb
Release : 2018-12-07
Category : Business & Economics
ISBN : 9780429629440

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Value Dominant Logic by Gautam Mahajan Pdf

Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on a value basis. Value dominant logic is relevant to all of us. Value creation is used in all fields, but is not well understood. This book takes value creation to the next level, showing how value is basic to human endeavor and is not focused on enough even when we try to create value. Most books on value creation focus on creating monetary value for companies. This book suggests that value is greatly created and enhanced by creating value for others. To create value for customers, one must first create value for the providers, including employees, suppliers, and the society at large. The goal is to improve the quality of life and well-being. This book provides ways of implementing these thoughts and educates readers about value and how to create it.

The Value Imperative

Gautam Mahajan
The Value Imperative Book PDF

Author : Gautam Mahajan
Publisher : Business Expert Press
Page : 174 pages
File Size : 54,5 Mb
Release : 2018-11-13
Category : Business & Economics
ISBN : 9781948976855

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The Value Imperative by Gautam Mahajan Pdf

The Value Imperative is about understanding and creating value to become more prosperous, otain higher levels of success as a business and as a person, and become a better executive, manager, and leader. The book describes value and its creation, a practitioner concept that encompasses all aspects of human endeavor and happiness and covers different aspects of value, and how they impact you, business, society, technology, innovation and creativity, and education. The book demonstrates how to identify where value exists, how it can be increased, how it is destroyed and dissipated, and how it can re-emerge. The author also describes the 6As required of successful executives.

Designing Service Processes to Unlock Value, Third Edition

Joy M. Field
Designing Service Processes to Unlock Value Third Edition Book PDF

Author : Joy M. Field
Publisher : Business Expert Press
Page : 208 pages
File Size : 49,9 Mb
Release : 2020-12-16
Category : Business & Economics
ISBN : 9781953349279

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Designing Service Processes to Unlock Value, Third Edition by Joy M. Field Pdf

Designing Service Processes to Unlock Value explores how service processes can be designed to leverage the expanding range of opportunities for service providers and customers to co-create value. The service process design landscape is changing, with many of the previous limitations disappearing on how and by whom services are delivered. Opportunities for new service design configurations are being supported, to a large extent, by technology-enabled innovations; many tasks previously performed by the service provider may now be performed by either the customer or the service provider. As a result, customers are playing a more active role in the service process, not only through self-service but also by providing information to the service provider to create a more personalized service experience. Designing Service Processes to Unlock Value explores how service processes can be designed to leverage the expanding range of opportunities for service providers and customers to co-create value. Readers will learn about frameworks for value co-creation and models for designing all types of service processes, as well as the unique challenges of designing knowledge-intensive services. And with the growing number of alternatives for designing service processes and determining who performs the various service tasks, service performance outcomes are increasingly dependent on the knowledge, skills, and abilities—that is, capabilities—of both service providers and customers. Thus, the book concludes with approaches to unlock these capabilities–and further boost value co-creation.

Obtaining Value from Big Data for Service Systems, Volume II

Stephen H. Kaisler,Frank Armour,J. Alberto Espinosa,William H. Money
Obtaining Value from Big Data for Service Systems Volume II Book PDF

Author : Stephen H. Kaisler,Frank Armour,J. Alberto Espinosa,William H. Money
Publisher : Business Expert Press
Page : 153 pages
File Size : 46,8 Mb
Release : 2019-06-03
Category : Business & Economics
ISBN : 9781949991475

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Obtaining Value from Big Data for Service Systems, Volume II by Stephen H. Kaisler,Frank Armour,J. Alberto Espinosa,William H. Money Pdf

Volume II of this series discusses the technology used to implement a big data analysis capability within a service-oriented organization. It discusses the technical architecture necessary to implement a big data analysis capability, some issues and challenges in big data analysis and utilization that an organization will face, and how to capture value from it. It will help readers understand what technology is required for a basic capability and what the expected benefits are from establishing a big data capability within their organization.

ATOM, Second Edition

Kartik Gada
ATOM Second Edition Book PDF

Author : Kartik Gada
Publisher : Business Expert Press
Page : 306 pages
File Size : 51,5 Mb
Release : 2020-12-29
Category : Business & Economics
ISBN : 9781953349514

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ATOM, Second Edition by Kartik Gada Pdf

In this book, we will explore how the accelerating pace and diffusion of technological change has taken control of an ever-growing fraction of the world economy. This fraction is being assimilated into a different set of economic fundamentals, such as the rapid and exponential price deflation inherent to technology. The effect of this was insignificant until recently, but is now beginning to create conspicuous distortions in many economic metrics, and is just years from being the dominant force across the entire economy. In response to technological deflation, the central banks of the world will have to create new money in perpetuity, increasing the stream at an exponentially rising rate much higher than is currently assumed. This now-permanent need for monetary expansion, if embraced, can fund government spending more directly. This in turn creates a very robust, dynamic, and efficient safety net for citizens, while simultaneously reducing and even eliminating most forms of taxation by 2025–30. Failure to recognize that technological deflation mandates permanent and ever-rising central bank monetary expansion that can and should gradually become the primary source of government spending could result in countries falling behind more enlightened countries in a very short time. The nature of current worldwide technology is to link various disruptions with each other, consume monetary liquidity to generate deflation, and lower the effective prices of most goods and services over time. Therefore, the entirety of worldwide technology has to be seen as a holistic economic entity, and can be defined as the ‘Accelerating TechnOnomic Medium’, or ‘ATOM’ .

Obtaining Value from Big Data for Service Systems, Volume I

Stephen H. Kaisler,Frank Armour,J. Alberto Espinosa,William H. Money
Obtaining Value from Big Data for Service Systems Volume I Book PDF

Author : Stephen H. Kaisler,Frank Armour,J. Alberto Espinosa,William H. Money
Publisher : Business Expert Press
Page : 168 pages
File Size : 49,7 Mb
Release : 2019-05-29
Category : Business & Economics
ISBN : 9781949443561

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Obtaining Value from Big Data for Service Systems, Volume I by Stephen H. Kaisler,Frank Armour,J. Alberto Espinosa,William H. Money Pdf

This volume will assist readers in fitting big data analysis into their service-based organizations. Volume I of this two-volume series focuses on the role of big data in service delivery systems. It discusses the definition and orientation to big data, applications of it in service delivery systems, how to obtain results that can affect/enhance service delivery, and how to build an effective big data organization. This volume will assist readers in fitting big data analysis into their service-based organizations. It will also help readers understand how to improve the use of big data to enhance their service-oriented organizations.

Engaging the Heart in Business

Alice Alessandri,Alberto Aleo
Engaging the Heart in Business Book PDF

Author : Alice Alessandri,Alberto Aleo
Publisher : Routledge
Page : 292 pages
File Size : 41,6 Mb
Release : 2020-07-22
Category : Business & Economics
ISBN : 9780429879128

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Engaging the Heart in Business by Alice Alessandri,Alberto Aleo Pdf

In the wake of the profound upheavals that our society has been facing, the business world is undergoing change. Values ​​such as trust, well-being, sustainability, and respect for human beings and their deeper ambitions are becoming increasingly important. Corporations and professionals can achieve and maintain success only if they can bring their relationship with their customers to a new, higher level. The condition that links the two is very similar to that created when we fall in love. The organizational models and marketing approaches based on the metaphor of war, and the inherent rhetoric of "command and control", are no longer valid; to form such a bond we need love. The authors are aware of this. Since 2013, in collaboration with international scholars, they have been studying the new market dynamics and the fundamental role of ethics in gaining commercial results. While their previous book Sales Ethics (2015) helped to set up and manage customer relationships based on trust and fairness, this new book will support you in building your business strategy and designing marketing tools (from customer analysis, to the definition of your offer and the style of communication, up to the positioning of prices and the management of resources) in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work. This book, like its predecessor, is the result of independent research conducted between Italy and the United States combined with the authors’ many years of professional experience. It contains the most up-to-date and effective techniques available in the modern marketing landscape, supported by case studies, concrete examples and activities, which will guide you to put your newly acquired knowledge into practice.

Cultural Science

William Sims Bainbridge
Cultural Science Book PDF

Author : William Sims Bainbridge
Publisher : Business Expert Press
Page : 125 pages
File Size : 40,9 Mb
Release : 2020-04-21
Category : Business & Economics
ISBN : 9781951527594

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Cultural Science by William Sims Bainbridge Pdf

This innovative book explores the new relationships connecting computer science, social science, and the humanities. In our time of great and uncertain change, business, government, and education must partner in many forms of technical and cultural convergence–for the benefit of both human welfare and economic recovery. This innovative book explores the new relationships connecting computer science, social science, and the humanities. One popular form of artificial social intelligence, recommender systems, can become a far more valuable tool for research on the arts, beginning with movies and computer games, then extending to all the other art forms. While artificial intelligence can be a powerful tool for description of physical reality, it must become both social and cultural if it is to be a valued tool of human expression. Many new developments offer opportunities and challenges for both industry and government policy. This book shows how artificial intelligence and related information technologies can converge successfully with the social sciences and humanities, so together they can achieve maximum benefits for people.

Adoption and Adaption in Digital Business

Keith Sherringham,Bhuvan Unhelkar
Adoption and Adaption in Digital Business Book PDF

Author : Keith Sherringham,Bhuvan Unhelkar
Publisher : Business Expert Press
Page : 334 pages
File Size : 54,5 Mb
Release : 2021-04-06
Category : Business & Economics
ISBN : 9781637420256

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Adoption and Adaption in Digital Business by Keith Sherringham,Bhuvan Unhelkar Pdf

Whether it is the turnaround of a sports team to win a championship, bettering a community, remediation of business, or adoption and adaption to digital business, it is having us do things differently which brings sustainable change. This was seen throughout 2020 during the COVID-19 global pandemic. People from around the world stood up and helped each other, shared their time, goods, skills, and expertise which collectively crafted and shaped our response to COVID. Our environment was changed, capacities and capabilities implemented, behaviors emerged, and outcomes were managed. Interests and values were aligned and as empowered individuals having ownership with pride in who we are and what we do, we adopted and adapted. Knowing the issue, the importance to us, what we needed to do, and where to get help, enabled us to better ourselves and those around us. For the decisions made, we empowered and supported with variations to circumstances as required of us. This book provides the hands-on of “fixing the pipes and helping people” to capacity and capability build for the crafting and shaping of the emergent behaviors needed through our aligned interest and values with the empowered emotional ownership: “I do good work, change is coming, help me with the change, and I can do more.”

Creating Value for Leaders

Gautam Mahajan
Creating Value for Leaders Book PDF

Author : Gautam Mahajan
Publisher : CRC Press
Page : 252 pages
File Size : 50,9 Mb
Release : 2023-06-08
Category : Business & Economics
ISBN : 9781000868937

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Creating Value for Leaders by Gautam Mahajan Pdf

Creating value is the foundation of all business. It’s what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your stakeholders. Without creating value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. Creating value is in every business leader’s vocabulary and uppermost in their overall strategy. In fact, creating value is the purpose of a company according to the Business Roundtable and the World Economic Forum. That is another key reason why more people want to understand and utilise value creation for their benefit and the good of their stakeholders. Many companies and leaders seek to create value but do not know how to. As a result, they create and destroy value unconsciously. This book shows you how to create value consciously. To create long-term value, organizations need to put in place the mindset, capabilities, and relationships that enable them to meet the needs of their customers and stakeholders. This book makes value creation understood and used by executives and leaders more effectively. The book describes value creation in its various nuances, how it arises, how it is used, and the width and scope of value creation, from how it impacts a company and how that company can become more successful by creating value for customers and other stakeholders. The author also provides tips for CEOs, managers, HR, and other professionals on how to succeed in value creation as a long-term strategy and in day-to-day work. Numerous examples and case studies illustrate the points being made by the author.

The Interconnected Individual

Hunter Hastings,Jeff Saperstein
The Interconnected Individual Book PDF

Author : Hunter Hastings,Jeff Saperstein
Publisher : Business Expert Press
Page : 174 pages
File Size : 47,6 Mb
Release : 2018-06-07
Category : Business & Economics
ISBN : 9781631574900

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The Interconnected Individual by Hunter Hastings,Jeff Saperstein Pdf

Given the rapid technological, organizational, and structural changes that challenge conventional institutions and economies, what is the future of work? The authors propose a path to seize opportunity for the individual worker and entrepreneur, who can be newly interconnected and augmented by emerging technologies. Values-based individual career and business navigation can thrive and succeed; teams, groups, and networks can be enhanced with a new mode of innovation based on social conversation and connection rather than a commercial, hierarchical, and prescriptive process. The authors provide visual models, case studies, and in-depth interviews with cutting-edge practitioners, who provide insights from real-world experience. The Interconnected Individual is intended to help business and professional executives and freelance workers to adopt an entrepreneurial mind-set, regardless of field, industry, or work role.

Co-Design, Volume II

Mark Gatenby
Co Design Volume II Book PDF

Author : Mark Gatenby
Publisher : Business Expert Press
Page : 182 pages
File Size : 49,5 Mb
Release : 2018-10-29
Category : Business & Economics
ISBN : 9781948198752

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Co-Design, Volume II by Mark Gatenby Pdf

This book is about understanding the nature of design and organization in complex living systems. Design is everywhere in our lives—but the nature of complex systems means that few people feel empowered or equipped to design better futures. Although the places we live are full of material objects, they only become meaningful as they are used and experienced by people. The author looks at design as a way of thinking and acting. Design becomes an open-ended conversation with the world around us. The text is also about the shifting social relations of design—moving from an emphasis on individual engineers and designers toward the participatory process of making sense of tools to improve our lives: we call this process co-design.

Mastering Customer Value Management

Ray Kordupleski
Mastering Customer Value Management Book PDF

Author : Ray Kordupleski
Publisher : Customer Value Management I
Page : 372 pages
File Size : 41,5 Mb
Release : 2003
Category : Consumer satisfaction
ISBN : 1893673073

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Mastering Customer Value Management by Ray Kordupleski Pdf

There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.

Creating Value for Leaders

Gautam Mahajan
Creating Value for Leaders Book PDF

Author : Gautam Mahajan
Publisher : Unknown
Page : 0 pages
File Size : 48,9 Mb
Release : 2023
Category : BUSINESS & ECONOMICS
ISBN : 1003381626

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Creating Value for Leaders by Gautam Mahajan Pdf

Creating value is the foundation of all business. It's what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your stakeholders. Without creating value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. Creating value is in every business leader's vocabulary and uppermost in their overall strategy. In fact, creating value is the purpose of a company according to the Business Roundtable and the World Economic Forum. That is another key reason why more people want to understand and utilise value creation for their benefit and the good of their stakeholders. Many companies and leaders seek to create value but do not know how to. As a result, they create and destroy value unconsciously. This book shows you how to create value consciously. To create long-term value, organizations need to put in place the mindset, capabilities, and relationships that enable them to meet the needs of their customers and stakeholders. This book makes value creation understood and used by executives and leaders more effectively. The book describes value creation in its various nuances, how it arises, how it is used, and the width and scope of value creation, from how it impacts a company and how that company can become more successful by creating value for customers and other stakeholders. The author also provides tips for CEOs, managers, HR, and other professionals on how to succeed in value creation as a long-term strategy and in day-to-day work. Numerous examples and case studies illustrate the points being made by the author.