How Not To Plan

Author : APG Ltd
Publisher : Troubador Publishing Ltd
Page : 352 pages
File Size : 53,6 Mb
Release : 2018-07-04
Category : Business & Economics
ISBN : 9781789014501

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How not to Plan by APG Ltd Pdf

In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We’ve been working with them to turn this treasure chest of wisdom into a practical guide. We’ve called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called ’How to Plan Advertising’. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It’s loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you’ll find a simple 2-minute check list for how to do it better, a short case study showing how it’s done brilliantly, a space for your notes and further reading for the intellectually gifted…

Author : Wiemer Snijders
Publisher : Troubador Publishing Ltd
Page : 200 pages
File Size : 54,6 Mb
Release : 2018-09-27
Category : Business & Economics
ISBN : 9781789012798

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Eat Your Greens by Wiemer Snijders Pdf

How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

Author : Stephanie Fleming
Publisher : Thomas Nelson
Page : 224 pages
File Size : 43,6 Mb
Release : 2020-08-25
Category : Self-Help
ISBN : 1400216893

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Plan a Happy Life: Define Your Passion, Nurture Your Creativity, and Take Hold of Your Dreams by Stephanie Fleming Pdf

From the creator of the immensely popular Happy Planner and Me and My BIG Ideas, Stephanie Fleming, comes Plan a Happy Life(TM)--a delightfully practical book that shows you how to simplify, organize, and live with intention, all while having fun.

Author : Les Binet,Peter Field
Publisher : Unknown
Page : 0 pages
File Size : 53,8 Mb
Release : 2013
Category : Marketing
ISBN : 085294134X

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The Long and the Short of It by Les Binet,Peter Field Pdf

Author : Christopher Tyerman
Publisher : Penguin UK
Page : 441 pages
File Size : 45,5 Mb
Release : 2015-09-03
Category : History
ISBN : 9780141970158

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How to Plan a Crusade by Christopher Tyerman Pdf

'Wonderfully written and characteristically brilliant' Peter Frankopan, author of The Silk Roads 'Elegant, readable ... an impressive synthesis ... Not many historians could have done it' - Jonathan Sumption, Spectator 'Tyerman's book is fascinating not just for what it has to tell us about the Crusades, but for the mirror it holds up to today's religious extremism' - Tom Holland, Spectator Thousands left their homelands in the Middle Ages to fight wars abroad. But how did the Crusades actually happen? From recruitment propaganda to raising money, ships to siege engines, medicine to the power of prayer, this vivid, surprising history shows holy war - and medieval society - in a new light.

Author : Sharon Walpole,Michael C. McKenna
Publisher : Guilford Publications
Page : 297 pages
File Size : 40,9 Mb
Release : 2017-07-04
Category : Language Arts & Disciplines
ISBN : 9781462531516

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How to Plan Differentiated Reading Instruction, Second Edition by Sharon Walpole,Michael C. McKenna Pdf

Tens of thousands of K?3 teachers have relied on this book--now revised and expanded with more than 50% new material--to plan and deliver effective literacy instruction tailored to each student's needs. The authors provide a detailed framework for implementing differentiated small-group instruction over multiweek cycles. Each component of the beginning reading program is addressed--phonological awareness, word recognition, fluency, vocabulary, and comprehension. In a large-size format with lay-flat binding for easy photocopying, the book includes dozens of reproducible lesson plans, instructional activities, assessment forms, and other tools. Purchasers get access to a Web page where they can download and print the reproducible materials. New to This Edition *Differentiation 2.0: the approach has been fine-tuned based on field testing, new research findings, and current standards and response-to-intervention frameworks. *Many additional reproducible tools, such as coaching templates and the Informal Decoding Inventory. *Beyond lesson plans and materials, the second edition offers more guidance for designing instruction and grouping students, making it a one-stop resource. *Reproducible tools now available to download and print.

Author : Erica Sosna
Publisher : John Wiley & Sons
Page : 142 pages
File Size : 43,5 Mb
Release : 2014-02-14
Category : Business & Economics
ISBN : 9780857084897

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Your Life Plan by Erica Sosna Pdf

Meet the challenges of life and master your future Do you ever feel like you’re just floating through life with a lack of direction? Or get that nagging feeling that things could be better? Then it’s time you thought about your life plan. Our lives can be thought of as stories – as narratives and adventures – and nearly all classic stories share certain universal characteristics. Our lives should be seen as a hero’s journey, a quest filled with challenges, turbulence and adventure. By appreciating this pattern, and understanding where you are on your own personal journey, you’ll get the perspective needed to write your own life story and set yourself on the right path. Be the hero of your own life In Your Life Plan, Erica Sosna shows you how to choose and live a life that is truly meaningful, exciting and adventurous. Having a life project – a dream or goal that feels like a real challenge, can give you focus, energy and purpose. This book offers practical solutions and guidance for dealing with difficult personal challenges and becoming the victorious hero who achieves happiness and fulfilment. Go. Stand for something. Take up the charge and move into a purposeful and positive future.

Author : Robyn R. Jackson
Publisher : ASCD
Page : 127 pages
File Size : 48,7 Mb
Release : 2011-01-15
Category : Education
ISBN : 9781416612889

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How to Plan Rigorous Instruction (Mastering the Principles of Great Teaching series) by Robyn R. Jackson Pdf

If we want all our students to become better thinkers and learners, we must design rigorous learning experiences that go beyond helping them simply master standards. In this guide, Robyn R. Jackson takes you step by step through the process of planning rigorous instruction—what great teachers do to ensure students have a learning destination that's worth working toward and that the path they take to get there will help them pass the big tests and become engaged learners, effective problem solvers, and critical thinkers. Here, you'll learn how to * Create a rigorous unit assessment to guide your instruction and ensure standards mastery. * Select rigorous learning materials by examining the type of thinking you want students to engage in and the type of understanding you want them to acquire. * Choose rigorous instructional strategies by looking at ways to help students grasp new content and acquire new skills, apply what they are learning in a meaningful way, use thinking processes to synthesize new understandings, and adapt these understandings to new contexts across disciplines. * Create a rigorous learning unit, tailored to your standards and classroom content, and to the students you teach.

Author : Ginny Carter
Publisher : Practical Inspiration Publishing
Page : 187 pages
File Size : 41,9 Mb
Release : 2019-11-07
Category : Business & Economics
ISBN : 9781788601290

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Your Business, Your Book by Ginny Carter Pdf

*WINNER OF THE BUSINESS BOOK AWARDS 2020!* If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying ‘yes’. Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head – allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here. · Section 1: Plan. Learn how to create a strategic plan and outline for your book, so it both supports your business and helps the people you want to reach. · Section 2: Write. Master the art of crafting your work so it engages, inspires, and educates your readers. · Section 3: Promote. Discover how to market your book so it sells to a ready-made audience. This is the final step in building a reputation as the go-to expert in your field.

Author : Nina Amir
Publisher : Writer's Digest Books
Page : 168 pages
File Size : 52,9 Mb
Release : 2012-05-21
Category : Language Arts & Disciplines
ISBN : 1599635402

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How to Blog a Book by Nina Amir Pdf

How to Blog a Book teaches you how to create a blog book with a well-honed and uniquely angled subject and targeted posts—and how to build the audience necessary to convince agents and publishers to make your blog into a book. Inside you'll find: Basic information on how to set up your blog and the essential plug-ins and other options necessary to get the most out of each post Steps for writing a book easily from scratch using blog posts Advice on how to write blog posts Tips on gaining visibility and promoting your work both online and off Tools for driving traffic to your blog Information on how to monetize an existing blog into a book or other types of products Profiles with authors who received blog-to-book deals Author Nina Amir explains how writing a book in cyberspace allows you to get your book written easily, while promoting it and building an author's platform. It's a fun, effective way to start writing, publishing, and promoting a book, one post at a time.

Author : Francesca Gino
Publisher : Harvard Business Press
Page : 256 pages
File Size : 46,9 Mb
Release : 2013-02-12
Category : Business & Economics
ISBN : 9781422191385

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Sidetracked by Francesca Gino Pdf

You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do stick—and you finally reach your intended goals. Psychologist and Harvard Business School professor Francesca Gino has long studied the factors at play when judgment and decision making collide with the results of our choices in real life. In this book she explores inconsistent decisions played out in a wide range of circumstances—from our roles as consumers and employees (what we buy, how we manage others) to the choices that we make more broadly as human beings (who we date, how we deal with friendships). From Gino’s research, we see when a mismatch is most likely to occur between what we want and what we end up doing. What factors are likely to sway our decisions in directions we did not initially consider? And what can we do to correct for the subtle influences that derail our decisions? The answers to these and similar questions will help you negotiate similar factors when faced with them in the real world. For fans of Dan Ariely and Daniel Kahneman, this book will help you better understand the nuances of your decisions and how they get derailed—so you have more control over keeping them on track.

Author : Hope Dlugozima,James Scott,David Sharp
Publisher : Holt Paperbacks
Page : 276 pages
File Size : 46,7 Mb
Release : 1996-01-15
Category : Business & Economics
ISBN : 0805037454

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Six Months Off by Hope Dlugozima,James Scott,David Sharp Pdf

Six Months Off is a complete guide to planning and taking the break you've been dreaming of, without losing your job or your nest egg, or alienating your family and friends.

Author : Les Binet,Peter Field
Publisher : Unknown
Page : 136 pages
File Size : 55,5 Mb
Release : 2018
Category : Branding (Marketing)
ISBN : 0852941455

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Effectiveness in Context by Les Binet,Peter Field Pdf

Author : Randy Ingermanson
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 41,9 Mb
Release : 2014-07-18
Category : Creative writing
ISBN : 1500574058

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How to Write a Novel Using the Snowflake Method by Randy Ingermanson Pdf

The Snowflake Method-ten battle-tested steps that jump-start your creativity and help you quickly map out your story.

Author : Katty Douraghy
Publisher : Katty Douraghy
Page : 148 pages
File Size : 46,6 Mb
Release : 2021
Category : Biography & Autobiography
ISBN : 1736065300

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The Butterfly Years: A Journey Through Grief Toward Hope by Katty Douraghy Pdf

In this raw, vulnerable memoir, Katty Douraghy chronicles her personal experience through grief after the death of six family members, including her parents and her stepparents, within a very short time frame. The journey through grief is unique and does not follow a set timeline or a clearly defined path. The Butterfly Years infuses hope and lessons learned along the way to show a different perspective on grief and mourning. Whether you are experiencing grief in the early weeks of a loss, or if your grief has transitioned over time to settle deep in your heart, The Butterfly Years reminds us that we are all on the journey through grief and toward hope together.