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Author : Daniel Marburger
Publisher : Unknown
Page : 128 pages
File Size : 42,6 Mb
Release : 2020-08-03
Category : Electronic
ISBN : 1953349110
Author : Daniel Marburger
Publisher : Business Expert Press
Page : 155 pages
File Size : 43,6 Mb
Release : 2012-11-20
Category : Business & Economics
ISBN : 9781606493809
Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it’s just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. Whether you’re an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, first published in 1979 by Harvard economist Michael Porter, which identifies the characteristics that can help insulate a firm from competitive forces. Unlike most managerial economics textbooks that devote an inordinate amount of space to elements of theory of a firm (which is a bit useful to economics as a social science), this book brings microeconomic theory into the world of the business manager rather than the other way around. Marburger believes if an element of theory has no practical application, there is no reason to discuss it. In short, Marburger’s intent is to expound on microeconomic theory that can be taken back to the office and put into use.
Author : Daniel Marburger
Publisher : Business Expert Press
Page : 150 pages
File Size : 40,9 Mb
Release : 2015-09-21
Category : Business & Economics
ISBN : 9781631573682
According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no Òone size fits allÓ strategy. Some pricing strategies are better suited to some situations than others. Sam's Club, owned by Walmart Stores, Inc., for example, charge a membership fee for the right to purchase the store's inventory whereas Walmart Supercenters do not. If Suddenlink Communications bundles Internet, cable, and phone service to increase profits, why does it also sell the same items separately? Is it true that passengers seated next to each other on the same flight might pay dramatically different fares? Inside you'll learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Author : Daniel Marburger
Publisher : Unknown
Page : 0 pages
File Size : 50,9 Mb
Release : 2015-09-21
Category : Business & Economics
ISBN : 1631573675
According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no one size fits all strategy. Some pricing strategies are better suited to some situations than others. Sam's Club, owned by Walmart Stores, Inc., for example, charge a membership fee for the right to purchase the store's inventory whereas Walmart Supercenters do not. If Suddenlink Communications bundles Internet, cable, and phone service to increase profits, why does it also sell the same items separately? Is it true that passengers seated next to each other on the same flight might pay dramatically different fares? Inside you'll learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Author : Michael E. Porter
Publisher : Simon and Schuster
Page : 592 pages
File Size : 52,5 Mb
Release : 2008-06-30
Category : Business & Economics
ISBN : 9781416595847
Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.
Author : Jay B. Barney,Delwyn N. Clark
Publisher : OUP Oxford
Page : 328 pages
File Size : 43,6 Mb
Release : 2007-04-26
Category : Business & Economics
ISBN : 9780191535123
The 'Resource-Based View of the Firm' has emerged over the last fifteen years as one of the dominant perspectives used in strategic management. It addresses the fundamental research question of strategic management: Why it is that some firms persistently outperform others? Resource-Based Theory provides a considered overview of this theory, including the latest developments, from one of the key thinkers in its development. In broad terms it offers an alternative to Michael Porter's approach, focusing more on the competences and capabilities of the firm, rather than its positioning in its chosen markets. Jay B. Barney has long been recognised as one of the leading contributor to the resource-based theory literature. In this book he has collaborated with Delwyn N. Clark to produce the first book to examine the theory in a holistic and in-depth manner. The authors explore not only the applications of the theory in research, teaching, and practice, but also its early roots in traditional economic theory, development and proliferation in the 1990s, and later influence on management thinking.
Author : Kenneth Allard
Publisher : John Wiley & Sons
Page : 264 pages
File Size : 46,8 Mb
Release : 2004-01-12
Category : Business & Economics
ISBN : 0471468541
Praise for Battling for Competitive Advantage "[Battling for Competitive Advantage] systematically unravels and explains the complexities of modern business and warfare. This excellent book will prove helpful to business leaders as well as the academic community charged with explaining successful leadership of large organizations." -General Barry R. McCaffrey, U.S.A. (Ret.), Professor of International Security Studies at West Point and NBC News Commentator "Colonel Ken Allard doesn't just have supreme military intelligence, his operational brilliance extends to the business world as well. Battling for Competitive Advantage teaches you that business is war and that Ken is the perfect commander-in-chief to follow into your business battles." -Ron Insana, Coanchor, CNBC's Business Center "In war, they don't give out medals for second place. In business, as in war, you can't win without first surviving. [This book] offers the hard-won wisdom from one warrior's world to another. Read, laugh, squirm, survive, and win!" -Scott A. Snook, Associate Professor, Organizational Behavior Harvard Business School "In the post-9/11, post-Enron environment, Ken Allard's Ten Commandments of Military Leadership are directly applicable to today's business CEOs." -Tom Petrie, Chairman and CEO, Petrie Parkman & Co.
Author : Philip J. Romero,Randy S. Miller
Publisher : Business Expert Press
Page : 115 pages
File Size : 54,5 Mb
Release : 2016-07-25
Category : Business & Economics
ISBN : 9781631575471
America’s health system has been a polarizing issue in most presidential campaigns throughout our lifetimes. It is hardly surprising that an industry that consumes nearly one in every five dollars spent in the U.S. economy will be prominent again in 2016 and beyond. This book will guide you through the fusillade of campaign promises and countercharges you will hear about health care and “reform”. They will be more strident now that the fiscal calamity of Boomer retirements has arrived. This book also offers a powerful tool of reform. The Health Insurance Revenue Bond TM (HIRB) is a new and completely self-liquidating financing approach that fully funds escalating liabilities such as health care—without deficits. If you can’t bend the curve on health costs, bend the curve on the cost of fundingTM. HIRB can assist governments in developed nations to begin the long and painful process of deleveraging.
Author : Robert E. Stevens,David L. Loudon,Bruce Wrenn,William E. Warren
Publisher : CRC Press
Page : 382 pages
File Size : 42,9 Mb
Release : 2021-11-19
Category : Science
ISBN : 9781000525083
This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning Guide, Second Edition examines principles and their applications to provide a complete understanding of the marketing planning process. All aspects of marketing planning, including situation analysis, objectives, strategy, control, and implementation are thoroughly treated. Worksheets at the end of each chapter guide you in creating your own plan--once all the worksheets are completed you will have roughed out a complete marketing plan. Marketing Planning Guide, Second Edition is a valuable resource for the practitioner of marketing who is involved in the planning process and the student who is interested in learning more about what the marketing plan should contain and how to prepare it. This book shows you how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan Changes for this second edition include more tables, more (and newer) references, and updated case studies to open each chapter. The final chapter, “Marketing Plan Implementation,” is also all-new. The material in this book has been classroom-tested for both readability and comprehension, as well as usefulness in preparing a marketing plan as part of a course assignment. The accompanying instructor’s package to Marketing Planning Guide includes a helpful150-page instructor’s manual and over 175 slide transparencies. The manual provides a detailed sample course syllabus along with a test bank featuring a muliple-choice or true-false test for each chapter, along with an answer key. The transparencies are prepared to reinforce the key points of each chapter and includes many charts, figures, and lists. This helpful instructor’s pack will save you time and will help make your course effective and thorough.
Author : Craig S. Fleisher,Babette E. Bensoussan
Publisher : FT Press
Page : 625 pages
File Size : 47,5 Mb
Release : 2015-01-12
Category : Business & Economics
ISBN : 9780133101003
Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today’s most valuable analysis methods. They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You’ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on – in any industry, for any challenge.
Author : Chuck Bamford
Publisher : BookCountry
Page : 246 pages
File Size : 42,8 Mb
Release : 2013-01-29
Category : Fiction
ISBN : 9781463001483
The Tale of Edison Andrews - A SEER I am apparently a very slow learner or I was so as a child. My mother used to like to tell stories about how I would ask why the color of people’s eyes were changing so much. With much laughter, or fury, or exasperation, or downright anger depending upon her mood, my mother would say that I saw things that simply were not there. My mother was wrong on this one. I did see eyes change and knowing how that change worked gave me an advantage in my life. My ‘gift’ was turned against me and against those I loved when I was an adult, costing me everything that was dear to me. Revenge may be sweetest when cold, but I believe revenge must be exacted! Some things are never forgiven.
Author : Curtis M. Grimm,Hun Lee,Ken G. Smith,Ken G Smith
Publisher : Oxford University Press on Demand
Page : 289 pages
File Size : 47,9 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780195161441
Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.
Author : Robert E. Hoskisson
Publisher : Unknown
Page : 420 pages
File Size : 48,6 Mb
Release : 2008
Category : Competition
ISBN : 0324568320
Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resources. COMPETING FOR ADVANTAGE, INTERNATIONAL EDITION 2E focuses specifically on the issues most important to today's current or future practitioner. The book details the processes and tools you need to better understand and effectively contribute to your organization's strategic management process.Applied examples illustrate the latest thinking, practices, and research in strategic management today with in-depth discussions that examine critical topics such as strategic leadership and corporate governance. Access to relevant cases, a focus on the emerging issues such as ethics, and an emphasis on technology throughout prepare you for success in the fast-paced, ever-changing global economy in which today's firms compete.
Author : Anonim
Publisher : Unknown
Page : 325 pages
File Size : 51,6 Mb
Release : 2020-08-18
Category : Electronic
ISBN : 1949373940
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author : DR. BEN EBO ATTOM,MR. JOHN KWENING MBROH,DR. YAW NDORI QUEKU
Publisher : Blue Rose Publishers
Page : 632 pages
File Size : 42,5 Mb
Release : 2024-06-08
Category : Business & Economics
ISBN : 8210379456XXX
"Financial Management Made Easy: ‘Self-Tuition Approach’ Concise Second Edition" is designed for students in higher education, especially those in technical universities pursuing accounting and finance diplomas, HNDs, or bachelor's degrees. This book, with 23 chapters, provides a structured introduction to finance, empowering educators and learners alike to tackle key topics confidently. It features over 175 review questions and 125 worked examples to aid self-tuition, especially for exams. Each chapter begins with an introduction and objectives, followed by definitions and theoretical concepts, and concludes with trial questions, key terms, references, and a further reading list.