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Author : Daniel Marburger
Publisher : Unknown
Page : 128 pages
File Size : 43,5 Mb
Release : 2020-08-03
Category : Electronic
ISBN : 1953349110
Author : Daniel Marburger
Publisher : Business Expert Press
Page : 155 pages
File Size : 49,5 Mb
Release : 2012-11-20
Category : Business & Economics
ISBN : 9781606493809
Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it’s just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. Whether you’re an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, first published in 1979 by Harvard economist Michael Porter, which identifies the characteristics that can help insulate a firm from competitive forces. Unlike most managerial economics textbooks that devote an inordinate amount of space to elements of theory of a firm (which is a bit useful to economics as a social science), this book brings microeconomic theory into the world of the business manager rather than the other way around. Marburger believes if an element of theory has no practical application, there is no reason to discuss it. In short, Marburger’s intent is to expound on microeconomic theory that can be taken back to the office and put into use.
Author : Daniel Marburger
Publisher : Business Expert Press
Page : 150 pages
File Size : 47,6 Mb
Release : 2015-09-21
Category : Business & Economics
ISBN : 9781631573682
According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no Òone size fits allÓ strategy. Some pricing strategies are better suited to some situations than others. Sam's Club, owned by Walmart Stores, Inc., for example, charge a membership fee for the right to purchase the store's inventory whereas Walmart Supercenters do not. If Suddenlink Communications bundles Internet, cable, and phone service to increase profits, why does it also sell the same items separately? Is it true that passengers seated next to each other on the same flight might pay dramatically different fares? Inside you'll learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Author : Daniel Marburger
Publisher : Unknown
Page : 0 pages
File Size : 40,7 Mb
Release : 2015-09-21
Category : Business & Economics
ISBN : 1631573675
According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no one size fits all strategy. Some pricing strategies are better suited to some situations than others. Sam's Club, owned by Walmart Stores, Inc., for example, charge a membership fee for the right to purchase the store's inventory whereas Walmart Supercenters do not. If Suddenlink Communications bundles Internet, cable, and phone service to increase profits, why does it also sell the same items separately? Is it true that passengers seated next to each other on the same flight might pay dramatically different fares? Inside you'll learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Author : Chuck Bamford
Publisher : BookCountry
Page : 246 pages
File Size : 50,8 Mb
Release : 2013-01-29
Category : Fiction
ISBN : 9781463001483
The Tale of Edison Andrews - A SEER I am apparently a very slow learner or I was so as a child. My mother used to like to tell stories about how I would ask why the color of people’s eyes were changing so much. With much laughter, or fury, or exasperation, or downright anger depending upon her mood, my mother would say that I saw things that simply were not there. My mother was wrong on this one. I did see eyes change and knowing how that change worked gave me an advantage in my life. My ‘gift’ was turned against me and against those I loved when I was an adult, costing me everything that was dear to me. Revenge may be sweetest when cold, but I believe revenge must be exacted! Some things are never forgiven.
Author : Michael E. Porter
Publisher : Simon and Schuster
Page : 592 pages
File Size : 48,9 Mb
Release : 2008-06-30
Category : Business & Economics
ISBN : 9781416595847
Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.
Author : Anonim
Publisher : Unknown
Page : 325 pages
File Size : 55,5 Mb
Release : 2020-08-18
Category : Electronic
ISBN : 1949373940
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author : Bartosz Deszczyński
Publisher : Springer Nature
Page : 294 pages
File Size : 52,5 Mb
Release : 2021-03-25
Category : Business & Economics
ISBN : 9783030673383
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
Author : Robert E. Hoskisson
Publisher : Unknown
Page : 420 pages
File Size : 41,7 Mb
Release : 2008
Category : Competition
ISBN : 0324568320
Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resources. COMPETING FOR ADVANTAGE, INTERNATIONAL EDITION 2E focuses specifically on the issues most important to today's current or future practitioner. The book details the processes and tools you need to better understand and effectively contribute to your organization's strategic management process.Applied examples illustrate the latest thinking, practices, and research in strategic management today with in-depth discussions that examine critical topics such as strategic leadership and corporate governance. Access to relevant cases, a focus on the emerging issues such as ethics, and an emphasis on technology throughout prepare you for success in the fast-paced, ever-changing global economy in which today's firms compete.
Author : Brian D. Smith,Paul Raspin
Publisher : John Wiley & Sons
Page : 261 pages
File Size : 46,6 Mb
Release : 2011-01-25
Category : Business & Economics
ISBN : 9781119995128
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage." Beverley Dipper, Market Insight Manager, Microsoft UK Ltd "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again." Mark Irvine, Strategy Manager, De Beers Diamond Trading Company "A readable and well-founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution" Dag Larsson Global Brand Insight Director, AstraZeneca Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage? Creating Market Insight: Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market Describes the process through which data is translated first into information, and then knowledge Differentiates routine market knowledge from true insight and details how firms turn insight into value Provides a detailed, step-by-step process that enables the reader to emulate the success of insightful firms Creating Market Insight is written for managers who need to need to create value in the real world.
Author : Matthew Kwaw Somiah,Clinton Ohis Aigbavboa,Wellington D. Thwala
Publisher : Routledge
Page : 205 pages
File Size : 40,5 Mb
Release : 2021-07-21
Category : Business & Economics
ISBN : 9781000399608
This book takes a pragmatic approach to develop the competitive advantage of indigenous construction firms in the Global South, using Ghana as a case study. It provides readers with two major practical insights. The first focuses on the theoretical underpinning of firms’ competitive advantage and develops a competitive advantage model for indigenous construction firms. This competitive advantage conceptual framework aids in explaining the main and sub-attributes underpinning the competitive advantage of indigenous construction firms as well as providing the basis for assessing a firm’s competitiveness. Secondly, it highlights and addresses theoretical gaps in existing competitive advantage studies deemed essential for indigenous construction firms. Finally, a detailed two-stage Delphi study in the Ghanaian construction industry is presented as a case study. The book is therefore of interest to researchers in construction management, strategic management, civil engineering, business administration, marketing, entrepreneurial and economic studies. It is an essential manual for owners and managers of construction businesses. It is also useful for government departments and non-governmental agencies seeking innovative ways to develop the capacity of indigenous firms and/or contractors to make them more responsive to competitive bidding scenarios, delivery of projects, and satisfying the needs of the industry’s stakeholders.
Author : Danny Miller,Isabelle Le Breton-Miller
Publisher : Harvard Business Press
Page : 330 pages
File Size : 50,7 Mb
Release : 2005
Category : Business & Economics
ISBN : 1591394155
Fidelity, Hallmark, Michelin, and Wal-Mart are renowned industry powerhouses with long leadership track records. Yet these celebrated companies are united by another factor not generally equated with competitive success: They are all family-controlled businesses. While many view the hallmarks of family businesses—stable strategies, clan cultures, and unencumbered family ownership—as weaknesses, Danny Miller and Isabelle Le Breton-Miller argue that it is these very characteristics that create formidable competitive advantages for many such firms. Managing for the Long Run draws from a worldwide study of enduring, family-run organizations—including Cargill, Timken, L.L. Bean, The New York Times, and IKEA—to reveal their unconventional success strategies and how these strategies can be adopted and applied in any organization. Miller and Le Breton-Miller show how four driving passions of family-run firms—command, continuity, community, and connection—give rise to a set of practices that defy modern management thinking yet ensure a company’s long term competitive advantage. Outlining how these practices can enhance strategic efforts from operations to brand leadership to innovation, this book shows what every company must do to manage for the long run.
Author : Fredrik Nilsson,Birger Rapp
Publisher : Springer Science & Business Media
Page : 234 pages
File Size : 54,9 Mb
Release : 2005-10-14
Category : Business & Economics
ISBN : 9783540266990
This book is about competitive advantage and how it is created at the company level. It is based on the premise that the alignment of strategies and control systems affects the firm`s chances of successfully positioning itself in its chosen arena of competition. The firm is in a better position to concentrate on activities that create value for the customer if its strategies and control systems are mutually consistent and adapted to expected external demands. The authors believe that the co-ordination and integration of strategies and control systems will provide a necessary, and long-overdue, expansion of knowledge in the area.
Author : Ö. Öz
Publisher : Springer
Page : 219 pages
File Size : 46,6 Mb
Release : 2004-09-21
Category : Business & Economics
ISBN : 9780230512467
This book aims to clarify the link between geographic clustering and international competitiveness in light of the Turkish experience, a subject that is high on the agendas of researchers as well as policy makers and strategic planners. The key findings of the study are discussed with respect to the recent debates on clusters to provide a full account of what the Turkish experience, when looked from the viewpoint of the strategic management discipline, offers to further intellectual thinking on clusters.
Author : Jay B. Barney,Delwyn N. Clark
Publisher : Oxford University Press on Demand
Page : 327 pages
File Size : 50,5 Mb
Release : 2007-04-26
Category : Business & Economics
ISBN : 9780199277681
Barney and Clark examine the resource-based view of the firm in a holistic and in-depth manner. They explore the applications of the theory in research, teaching, and practice, its early roots in traditional economic theory, and its development and proliferation in the 1990s.