How To Build And Mobilize A Social Media Community For Your Nonprofit In 90 Days

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How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days

Julia Campbell
How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days Book PDF

Author : Julia Campbell
Publisher : Unknown
Page : 290 pages
File Size : 52,8 Mb
Release : 2020-02-05
Category : Business & Economics
ISBN : 0692867120

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How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days by Julia Campbell Pdf

Stressed about social media? Trying to figure out how to effectively use these platforms to activate your supporters and engage more people in your mission? Feeling overwhelmed and whipsawed by all the information out there? I wrote this book to give you, and nonprofit social media managers like you, a simple, actionable, and practical framework to transform your current social media efforts in just 90 days. I know from first-hand experience that nonprofit marketers are both intimidated and excited by the sheer number of social media resources available to them.

101 Social Media Tactics for Nonprofits

Melanie Mathos,Chad Norman
101 Social Media Tactics for Nonprofits Book PDF

Author : Melanie Mathos,Chad Norman
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 52,9 Mb
Release : 2012-02-07
Category : Business & Economics
ISBN : 9781118106242

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101 Social Media Tactics for Nonprofits by Melanie Mathos,Chad Norman Pdf

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Fundraising For Dummies

Beverly A. Browning
Fundraising For Dummies Book PDF

Author : Beverly A. Browning
Publisher : John Wiley & Sons
Page : 391 pages
File Size : 47,6 Mb
Release : 2022-11-01
Category : Business & Economics
ISBN : 9781119912767

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Fundraising For Dummies by Beverly A. Browning Pdf

Follow the mission and the money, even when it takes you online Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You’ll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising skills to the next level and follow step-by-step processes for success in online fundraising. Learn what’s involved in the role of a nonprofit fundraiser Discover sources of funding for your organization—and learn how to secure that funding Use the latest online fundraising tools and social media techniques to reach out to audiences Make fundraising easy with examples and templates for donor letters and beyond Fundraisers (including board members, volunteers, and staff members) in any nonprofit organization will love this easy-to-follow advice on getting creative about donations.

Social Media for Social Good: A How-to Guide for Nonprofits

Heather Mansfield
Social Media for Social Good A How to Guide for Nonprofits Book PDF

Author : Heather Mansfield
Publisher : McGraw Hill Professional
Page : 256 pages
File Size : 48,7 Mb
Release : 2011-09-30
Category : Business & Economics
ISBN : 9780071770996

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Social Media for Social Good: A How-to Guide for Nonprofits by Heather Mansfield Pdf

Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.

The Nonprofit Strategy Revolution

David La Piana
The Nonprofit Strategy Revolution Book PDF

Author : David La Piana
Publisher : Turner Publishing Company
Page : 237 pages
File Size : 43,6 Mb
Release : 2018-08-07
Category : Business & Economics
ISBN : 9781684421817

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The Nonprofit Strategy Revolution by David La Piana Pdf

Turner Publishing proudly presents a fully-updated edition of The Nonprofit Strategy Revolution FINALIST, Ben Franklin Awards, Independent Book Publishers Association, Business Category The world changes continuously and rapidly. It’s foolhardy to believe that strategies should not do so as well. Nonprofit leaders already know this, but traditional strategic planning has locked them into a process that’s divorced from today’s reality. That’s why plans sit on the shelf and why smart executives are always seeking workarounds in between planning periods. The Nonprofit Strategy Revolution offers a nimble and powerful alternative. In this groundbreaking book, strategy expert David La Piana introduces “Real-Time Strategic Planning,” a fluid, organic process that engages staff and board in a program of systematic readiness and continuous responsiveness. With it, your nonprofit will be able to identify, understand, and act on challenges and opportunities as they arise. At the heart of this practical book is the Real-Time Strategic Planning Cycle. Based on four years of research and testing with a variety of nonprofits, this proven process guides you through the steps to sound strategy. You’ll find tools for clarifying your competitive advantage; generating a strategy screen—criteria for evaluating strategies to be able to respond quickly; handling big questions; developing and testing strategies; and implementing and adapting strategies. This useful guide also includes exhibits and case examples showing how concepts play out in real-life; a total of 27 tools—10 of which are essential for forming strategies; Theory to Action sidebars telling you which tool to use for a given task; and a link to downloadable content with all the tools and interactive worksheets you’ll need, as well as a Facilitator’s Guide to Real-Time Strategic Planning that gives you everything you need: the day’s agenda, instructions for preparing flip charts, prework to be done, handouts, and worksheets. Use The Nonprofit Strategy Revolution and get the clarity and direction you need for maximum mission success.

Concise Encyclopedia of Church and Religious Organization Marketing

Robert E Stevens,David L Loudon,Henry Cole,Bruce Wrenn
Concise Encyclopedia of Church and Religious Organization Marketing Book PDF

Author : Robert E Stevens,David L Loudon,Henry Cole,Bruce Wrenn
Publisher : Routledge
Page : 186 pages
File Size : 40,9 Mb
Release : 2013-04-15
Category : Business & Economics
ISBN : 9781135792596

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Concise Encyclopedia of Church and Religious Organization Marketing by Robert E Stevens,David L Loudon,Henry Cole,Bruce Wrenn Pdf

Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

Joan Garry's Guide to Nonprofit Leadership

Joan Garry
Joan Garry s Guide to Nonprofit Leadership Book PDF

Author : Joan Garry
Publisher : John Wiley & Sons
Page : 326 pages
File Size : 52,8 Mb
Release : 2020-12-22
Category : Business & Economics
ISBN : 9781119730484

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Joan Garry's Guide to Nonprofit Leadership by Joan Garry Pdf

In a world where the old rules no longer apply, nonprofit leadership is more important than ever Now in its second edition, Joan Garry’s Guide to Nonprofit Leadership is a must-have resource for organizations of all shapes and sizes wanting to make a bigger difference in the world. Filled with real-life stories and concrete strategies, this practical guide helps develop the specialized skills and mindset needed to successfully lead and manage a stable and impactful world-class organization. A lot has happened since Joan Garry’s Guide to Nonprofit Leadership was first published in 2017. The COVID-19 pandemic, the 2020 election cycle, and seismic economic and cultural shifts have transformed the nonprofit world. This second edition provides a wealth of new content and fresh perspectives on changes in the nonprofit landscape. Brand-new chapters bring the core responsibilities of board service to life, offer practical advice on how small nonprofits can have an outsized impact, discuss effective crisis management approaches, and deliver even more stories and lessons drawn from the Joan Garry’s work with thousands of nonprofit leaders. Throughout the book, the author shares new insights on topics such as managing crises, graceful exits, organizational transitions, and more. Honest, authentic, and sometimes hilarious, this book will help you: Gain a rich understanding of what it takes to lead a nonprofit Raise awareness and make the greatest possible impact Create successful and sustainable fundraising programs Reinvigorate your organization’s passion for its mission Work in true partnership with staff and board members Respond effectively to crises and avoid common pitfalls Written by the former Executive Director of GLAAD and founder of the Nonprofit Leadership Lab, Joan Garry’s Guide to Nonprofit Leadership is required reading for nonprofit board members, leaders, managers, and staff looking to make the greatest possible impact.

The Nonprofit Marketing Guide

Kivi Leroux Miller
The Nonprofit Marketing Guide Book PDF

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 41,6 Mb
Release : 2010-05-13
Category : Business & Economics
ISBN : 9780470619858

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The Nonprofit Marketing Guide by Kivi Leroux Miller Pdf

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Social Change Anytime Everywhere

Allyson Kapin,Amy Sample Ward
Social Change Anytime Everywhere Book PDF

Author : Allyson Kapin,Amy Sample Ward
Publisher : John Wiley & Sons
Page : 286 pages
File Size : 53,5 Mb
Release : 2013-02-26
Category : Business & Economics
ISBN : 9781118331576

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Social Change Anytime Everywhere by Allyson Kapin,Amy Sample Ward Pdf

Strategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

Leading Outside the Lines

Jon R. Katzenbach,Zia Khan
Leading Outside the Lines Book PDF

Author : Jon R. Katzenbach,Zia Khan
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 51,6 Mb
Release : 2010-04-19
Category : Business & Economics
ISBN : 9780470589021

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Leading Outside the Lines by Jon R. Katzenbach,Zia Khan Pdf

An all-new approach to understanding the (in)formal connections of an organization From the bestselling coauthor of the business classic The Wisdom of Teams comes an all-new exploration of the modern workplace, and how leaders and managers must embrace it for success. Katzenbach and Khan examine how two distinct factions together form the bigger picture for how organizations actually work: the more defined "formal" organization of a company-the management structure, performance metrics, and processes-and the "informal"-the culture, social networks, and ad hoc communities that spring up naturally and can accelerate or hinder how the organization works. With dynamic examples from enterprises around the world, this book takes a timeless organizational approach and creates a powerful paradigm-shifting tool set for applying it. Includes self-assessment guidelines for senior leaders, front-line managers, and individual contributors Features organizations in business, government, the nonprofit sector, and academia-including the New York City schools system, Aetna, the Marines, United Nations, Orpheus Chamber Orchestra, Home Depot, Bell Canada, and the Houston Police Department Leading Outside the Lines illustrates how leaders can make the two distinct factions work together to get the best of both.

Mobilizing Generation 2.0

Ben Rigby
Mobilizing Generation 2 0 Book PDF

Author : Ben Rigby
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 43,6 Mb
Release : 2008-04-30
Category : Business & Economics
ISBN : 9780470290958

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Mobilizing Generation 2.0 by Ben Rigby Pdf

Use new media to attract and mobilize young people! Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins. Includes a Foreword by Rock the Vote and contributions from Beth Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried, Mitch Kapor, and Katrin Verclas. Chapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.

CALM Not BUSY

Kivi Leroux Miller
CALM Not BUSY Book PDF

Author : Kivi Leroux Miller
Publisher : Unknown
Page : 222 pages
File Size : 47,6 Mb
Release : 2018-02
Category : Business & Economics
ISBN : 0692961054

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CALM Not BUSY by Kivi Leroux Miller Pdf

Are you searching for the secrets to being strategic, effective, and happy in your nonprofit communications work? Look no further. You'll find the answers inside. Kivi Leroux Miller -- whose previous books, The Nonprofit Marketing Guide and the award-winning Content Marketing for Nonprofits, are considered "the bibles" of nonprofit marketing and communications -- reveals what she's learned from coaching hundreds of nonprofit communications directors and teams. Effective nonprofit communication is about much more than list targeting, relevant messaging, email open rates, and social media scheduling. The most successful communications directors and teams are those who are Collaborative, Agile, Logical, and Methodical. They are CALM. Inside: - Take the CALM not BUSY Assessment to get your personalized CALM Score. - Learn how simplifying your communications work makes you more strategic. - How to lead others through good communications decision making. - How to minimize the chaos, busyness, and stress so you enjoy the work more. - How to apply CALM not BUSY to real-world situations.

School, Family, and Community Partnerships

Joyce L. Epstein,Mavis G. Sanders,Steven B. Sheldon,Beth S. Simon,Karen Clark Salinas,Natalie Rodriguez Jansorn,Frances L. Van Voorhis,Cecelia S. Martin,Brenda G. Thomas,Marsha D. Greenfeld,Darcy J. Hutchins,Kenyatta J. Williams
School Family and Community Partnerships Book PDF

Author : Joyce L. Epstein,Mavis G. Sanders,Steven B. Sheldon,Beth S. Simon,Karen Clark Salinas,Natalie Rodriguez Jansorn,Frances L. Van Voorhis,Cecelia S. Martin,Brenda G. Thomas,Marsha D. Greenfeld,Darcy J. Hutchins,Kenyatta J. Williams
Publisher : Corwin Press
Page : 518 pages
File Size : 49,8 Mb
Release : 2018-07-19
Category : Education
ISBN : 9781483320014

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School, Family, and Community Partnerships by Joyce L. Epstein,Mavis G. Sanders,Steven B. Sheldon,Beth S. Simon,Karen Clark Salinas,Natalie Rodriguez Jansorn,Frances L. Van Voorhis,Cecelia S. Martin,Brenda G. Thomas,Marsha D. Greenfeld,Darcy J. Hutchins,Kenyatta J. Williams Pdf

Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.

The Happy, Healthy Nonprofit

Beth Kanter,Aliza Sherman
The Happy Healthy Nonprofit Book PDF

Author : Beth Kanter,Aliza Sherman
Publisher : John Wiley & Sons
Page : 246 pages
File Size : 45,5 Mb
Release : 2016-09-26
Category : Business & Economics
ISBN : 9781119251118

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The Happy, Healthy Nonprofit by Beth Kanter,Aliza Sherman Pdf

Steer your organization away from burnout while boosting all-around performance The Happy, Healthy Nonprofit presents realistic strategies for leaders looking to optimize organizational achievement while avoiding the common nonprofit burnout. With a uniquely holistic approach to nonprofit leadership strategy, this book functions as a handbook to help leaders examine their existing organization, identify trouble spots, and resolve issues with attention to all aspects of operations and culture. The expert author team walks you through the process of building a happier, healthier organization from the ground up, with a balanced approach that considers more than just quantitative results. Employee wellbeing takes a front seat next to organizational performance, with clear guidance on establishing optimal systems and processes that bring about better results while allowing a healthier work-life balance. By improving attitudes and personal habits at all levels, you'll implement a positive cultural change with sustainable impact. Nonprofits are driven to do more, more, more, often with fewer and fewer resources; there comes a breaking point where passion dwindles under the weight of pressure, and the mission suffers as a result. This book shows you how to revamp your organization to do more and do it better, by putting cultural considerations at the heart of strategy. Find and relieve cultural and behavioral pain points Achieve better results with attention to well-being Redefine your organizational culture to avoid burnout Establish systems and processes that enable sustainable change At its core, a nonprofit is driven by passion. What begins as a personal investment in the organization's mission can quickly become the driver of stress and overwork that leads to overall lackluster performance. Executing a cultural about-face can be the lifeline your organization needs to thrive. The Happy, Healthy Nonprofit provides a blueprint for sustainable change, with a holistic approach to improving organizational outlook.

Everyone Leads

Paul Schmitz
Everyone Leads Book PDF

Author : Paul Schmitz
Publisher : John Wiley & Sons
Page : 341 pages
File Size : 50,7 Mb
Release : 2011-11-09
Category : Business & Economics
ISBN : 9781118120743

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Everyone Leads by Paul Schmitz Pdf

Based on a proven leadership model, Everybody Leads shows how leadership can be found in uncommon places and reveals how to inspire and cultivate the leadership of those focused on social change. It shows how to take responsibility to work with developing leaders to make a difference and outlines the five key leadership values. Sponsored by Public Allies, the book helps leaders to connect across cultures, facilitate collaborative action, recognize and mobilize all of a community's assets, continuously learn, and be accountable to those they work with and those they serve. Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.