How To Drive Your Competition Crazy

Author : Guy Kawasaki
Publisher : Hachette Books
Page : 301 pages
File Size : 54,7 Mb
Release : 2011-10-25
Category : Business & Economics
ISBN : 9781401304294

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How to Drive Your Competition Crazy by Guy Kawasaki Pdf

If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end. In the time-honored tradition of the maxim "It's not how you play the game, but whether you win or lose," bestselling author of Selling the Dream and Forbes columnist Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids to beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy as an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand. Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.

Author : Businessnews Publishing
Publisher : Unknown
Page : 0 pages
File Size : 45,7 Mb
Release : 2016-09-14
Category : Electronic
ISBN : 251104269X

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Summary: How to Drive Your Competition Crazy by Businessnews Publishing Pdf

The must-read summary of Guy Kawasaki's book: "How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit". This complete summary of the ideas from Guy Kawasaki's book "How to Drive Your Competition Crazy" shows that the best business strategy is to actively take on your competition, and diminish any advantages they have. In his book, the author highlights four strategies which will take you from the initial groundwork to how to innovate and take risks. This summary explains how to use these strategies to take small measures that will radically change your business and ensure that you are providing your customer with the best experience. Added-value of this summary: - Save time - Understand key concepts - Develop your business knowledge To learn more, "How to Drive Your Competition Crazy" and discover the small measures that can make a big difference!

Author : BusinessNews Publishing,
Publisher : Primento
Page : 38 pages
File Size : 49,5 Mb
Release : 2013-02-15
Category : Business & Economics
ISBN : 9782806246820

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Summary: How to Drive Your Competition Crazy by BusinessNews Publishing, Pdf

The must-read summary of Guy Kawasaki's book: "How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit". This complete summary of the ideas from Guy Kawasaki's book "How to Drive Your Competition Crazy" shows that the best business strategy is to actively take on your competition, and diminish any advantages they have. In his book, the author highlights four strategies which will take you from the initial groundwork to how to innovate and take risks. This summary explains how to use these strategies to take small measures that will radically change your business and ensure that you are providing your customer with the best experience. Added-value of this summary: • Save time • Understand key concepts • Develop your business knowledge To learn more, "How to Drive Your Competition Crazy" and discover the small measures that can make a big difference!

Author : Chris Murray
Publisher : Penguin
Page : 308 pages
File Size : 43,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 1591841054

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The Marketing Gurus by Chris Murray Pdf

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

Author : Guy Kawasaki
Publisher : Penguin
Page : 504 pages
File Size : 53,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 1591842239

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Reality Check by Guy Kawasaki Pdf

"Reality Check is Guy Kawasaki's all-In-one guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. This volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions.""--BOOK JACKET.

Author : Guy Kawasaki
Publisher : Penguin
Page : 246 pages
File Size : 45,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 1591840562

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The Art of the Start by Guy Kawasaki Pdf

A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching one's dreams.

Author : Brad Stulberg,Steve Magness
Publisher : Rodale Books
Page : 192 pages
File Size : 53,8 Mb
Release : 2019-03-19
Category : Self-Help
ISBN : 9781635653441

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The Passion Paradox by Brad Stulberg,Steve Magness Pdf

The coauthors of the bestselling Peak Performance dive into the fascinating science behind passion, showing how it can lead to a rich and meaningful life while also illuminating the ways in which it is a double-edged sword. Here’s how to cultivate a passion that will take you to great heights—while minimizing the risk of an equally great fall. Common advice is to find and follow your passion. A life of passion is a good life, or so we are told. But it's not that simple. Rarely is passion something that you just stumble upon, and the same drive that fuels breakthroughs—whether they're athletic, scientific, entrepreneurial, or artistic—can be every bit as destructive as it is productive. Yes, passion can be a wonderful gift, but only if you know how to channel it. If you're not careful, passion can become an awful curse, leading to endless seeking, suffering, and burnout. Brad Stulberg and Steve Magness once again team up, this time to demystify passion, showing readers how they can find and cultivate their passion, sustainably harness its power, and avoid its dangers. They ultimately argue that passion and balance--that other virtue touted by our culture--are incompatible, and that to find your passion, you must lose balance. And that's not always a bad thing. They show readers how to develop the right kind of passion, the kind that lets you achieve great things without ruining your life. Swift, compact, and powerful, this thought-provoking book combines captivating stories of extraordinarily passionate individuals with the latest science on the biological and psychological factors that give rise to—and every bit as important, sustain—passion.

Author : Vinny Guadagnino,Samantha Rose
Publisher : Harmony
Page : 258 pages
File Size : 48,8 Mb
Release : 2013-01-08
Category : Self-Help
ISBN : 9780307987266

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Control the Crazy by Vinny Guadagnino,Samantha Rose Pdf

Vinny Guadagnino, star of Jersey Shore, discusses his lifelong struggle to control the effects of social anxiety and stress, and teaches readers the tools and techniques he's used to stay calm and maintain his sanity in all types of crazy situations--both on and off the show. For more than a decade Vinny has been keeping a secret from his family, his friends, his castmates, and his fans: the fact that he's not as carefree and stress-free as he appears. Vinny suffers from panic attacks that strike without warning. They plagued him throughout his teens, forced him to move home from college, and tormented him during the first season of Jersey Shore. After fleeing the set during the filming of the fifth season of the show, Vinny realized he could no longer keep his problems to himself. It was time to speak out. In this book, Vinny discusses how he's confronted his demons head on, and he gives readers the tools to do so themselves. For the millions of his fans who are also feeling overwhelmed with the world around them and by their own thoughts, Vinny offers a practical plan for taking control of your life, your body, and your mind.

Author : Mark Briggs
Publisher : CQ Press
Page : 374 pages
File Size : 52,7 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781608714209

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Entrepreneurial Journalism: How to Build What's Next for News by Mark Briggs Pdf

Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what′s possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you′ll explore the secrets of successful news startups (including how they′re making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur′s experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.

Author : David B. Yoffie,Mary Kwak
Publisher : Harvard Business Press
Page : 270 pages
File Size : 43,9 Mb
Release : 2003
Category : Business & Economics
ISBN : 1591391261

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Judo Strategy by David B. Yoffie,Mary Kwak Pdf

Shows readers how to turn competitors’ strength to their advantage. Selling Points Yoffie-Kwak provide insightful analysis of leading companies’ judo strategies through in-depth case studies of Palm Computing, RealNetworks, and CNET Networks, among others The “Users’ Guide to Judo Strategy”—a section at the end of the book—offers a summary of the principles of judo strategy that readers can apply to their own business situations. Packed with the insights of world-class managers and strategists, Judo Strategy describes how companies can become giant-killers, while also teaching readers how to protect their hard-fought position from challengers in the wings.

Author : David Steward,Robert L. Shook
Publisher : Hachette Books
Page : 288 pages
File Size : 44,8 Mb
Release : 2012-04-24
Category : Business & Economics
ISBN : 9781401342944

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Doing Business by the Good Book by David Steward,Robert L. Shook Pdf

An indispensable volume that shows how to succeed in business by using the Bible and its lessons as a source of inspiration and guidance n 1990, David L. Steward founded his company, Worldwide Technology, Inc., on a shoestring budget and borrowed money, well aware of the high-risk nature of the venture he was undertaking. Despite the fact that he was a novice entrepreneur, he was certain he would succeed. Steward believed intensely that God wouldn't let him down. Doing Business by the Good Book shares the inspiring lessons culled straight from the Bible, that Steward used to build his privately held billion-dollar company into a global information technology enterprise.

Author : Youngme Moon
Publisher : Currency
Page : 290 pages
File Size : 51,5 Mb
Release : 2011-09-06
Category : Business & Economics
ISBN : 9780307460868

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Different by Youngme Moon Pdf

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

Author : Janet Fouts
Publisher : Happy About
Page : 162 pages
File Size : 47,5 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781600051647

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Social Media Success! by Janet Fouts Pdf

This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, and which tools will work best. The text gives guidelines for building a successful strategy, drive traffic to Web sites, and enhance customer service efficiency.

Author : Virginia Shea
Publisher : Unknown
Page : 170 pages
File Size : 47,8 Mb
Release : 1994
Category : Business etiquette
ISBN : CORNELL:31924067920789

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Netiquette [pbk] by Virginia Shea Pdf

Author : Scott McKain
Publisher : Greenleaf Book Group
Page : 264 pages
File Size : 46,8 Mb
Release : 2013-03-05
Category : Business & Economics
ISBN : 9781608324279

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Create Distinction by Scott McKain Pdf

Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.