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Author : Janet Meiners Thaeler
Publisher : Happy About
Page : 158 pages
File Size : 53,7 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781600051548
Thaeler describes how to identify trends and find local angles that will capture both journalist attention and deliver online visibility through public relations and online publicity.
Author : Michael Procopio,Peter Spielvogel,Natascha Thomson
Publisher : Happy About
Page : 153 pages
File Size : 47,7 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781607731139
Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.
Author : Jason Alba
Publisher : Happy About
Page : 155 pages
File Size : 54,9 Mb
Release : 2011-03
Category : Business & Economics
ISBN : 9781600051975
This new edition focuses on strategies and tactics to help readers understand what LinkedIn is and how it fits into an online marketing strategy--whether it is a personal strategy or a business/corporate one.
Author : Janet Fouts
Publisher : Happy About
Page : 162 pages
File Size : 49,7 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781600051647
This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, and which tools will work best. The text gives guidelines for building a successful strategy, drive traffic to Web sites, and enhance customer service efficiency.
Author : Jack S. Katz
Publisher : Happy About
Page : 225 pages
File Size : 49,8 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781607730439
Competing for Global Dominance' sets the stage for a new paradigm required for growth of the globalized market in the 21st century and outlines the issues that entrepreneurs and businesses will face as they compete for survival in a world marketplace no longer hindered by time and distance. As the Silicon Valley success model moves into its adolescence and transforms its methodology as demonstrated on web sites such as Facebook, YouTube, LinkIn, LinkSV, Twitter, and Ecademy which allow groups of individuals and businesses from around the world to meet, communicate and collaborate to expand their influence and market share by developing new ways of doing business. But before this can be effectively accomplished, a new approach needs to be established for how to compete, grow and survive in this new globalized environment. Many governments, educational and private organizations have tried to duplicate the success of Silicon Valley with limited degrees of success, most without really understanding the new dynamics of global competition and how to enter new markets. This book shows the thought leadership from a practitioners viewpoint who works with entrepreneurs and companies from around the world to position them for survival and expansion in the new world of globalization.
Author : Jim Joseph
Publisher : Happy About
Page : 199 pages
File Size : 45,8 Mb
Release : 2011-11-17
Category : Business & Economics
ISBN : 9781600052095
As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.
Author : Robyn Tippins,Miranda Marquit
Publisher : Happy About
Page : 101 pages
File Size : 44,6 Mb
Release : 2010-10
Category : Business & Economics
ISBN : 9781600051531
Making an online community that grows and survives isn't easy. This guide explains how to create a successful online community that surpasses expectations and provides the benefit of increased business sales and customer loyalty and satisfaction.
Author : Erin Ann McBride
Publisher : Cedar Fort Publishing & Media
Page : 147 pages
File Size : 54,7 Mb
Release : 2023-02-02
Category : Business & Economics
ISBN : 9781462126682
With millions of books screaming for readers’ attention, authors must find ways to win readers through—you guessed it—social media! This book helps navigate the social media overload and makes it possible for authors at all tech-savvy levels to use Facebook, Twitter, Instagram, blog tours, and more online avenues to market and sell books. Understand social media and sell more books than you thought possible!
Author : Max Manning
Publisher : Sourcebooks, Inc.
Page : 320 pages
File Size : 44,5 Mb
Release : 2018-08-07
Category : Fiction
ISBN : 9781492663775
When a woman is killed in an East London park, Detective Fenton can't help but hear about it—the murder is trending. The killer has posted a photo of his victim in her final moments, and in the first moments after she died. Before long, the world is taunted with posts of another victim's photos,and Detective Fenton finds himself searching for a serial killer with a fan following. The more he kills, the more he posts—and the more attention he gets, the more he kills... A fascinating insight into the mind of a secret psychopath, Don't Look Now examines how dangerous our appetite for darkness really is, from a brand new talent in suspense.
Author : Howard Bragman
Publisher : Penguin
Page : 256 pages
File Size : 42,5 Mb
Release : 2008-12-26
Category : Business & Economics
ISBN : 9781440655166
An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad. His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to: Understand your real target audience Respect what the media needs and wants Give memorable interviews, even during a crisis Handle the new challenges of the Internet age He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.
Author : Ronald D. Smith
Publisher : Routledge
Page : 477 pages
File Size : 42,9 Mb
Release : 2016-08-05
Category : Business & Economics
ISBN : 9781317302988
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Criminal Justice
Publisher : Unknown
Page : 524 pages
File Size : 44,6 Mb
Release : 1987
Category : Capital punishment
ISBN : PSU:000016188648
Author : Mills Force Marketing
Publisher : Dondrae Mills
Page : 49 pages
File Size : 43,8 Mb
Release : 2015-04-01
Category : Business & Economics
ISBN : 8210379456XXX
If you are looking for ways to take you business to the next level you don't want to miss one check box this workbook has to offer. The Workbook Give You Step By Step Process On The Following: Creating A Logo Branding Board Your Product or Services Explanation Getting 5 Stars Reviews From Past Clients (& Friends): How To Get Your First 5 Star Reviews: Help You Create a Detailed Competitor Profile You will define your Company's Value Proposition. You will define which customer needs you satisfy. You will identify Your Company's Core Capabilities. Create Your Elevator Pitch Identify Your Business Categories: Write Short Professional Biography For Key Personnel: Create an effective email newsletter And more...
Author : Andy Bull
Publisher : Routledge
Page : 252 pages
File Size : 46,8 Mb
Release : 2013-06-26
Category : Social Science
ISBN : 9781136185984
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
Author : Alexander Hiam
Publisher : John Wiley & Sons
Page : 359 pages
File Size : 53,9 Mb
Release : 2009-10-05
Category : Business & Economics
ISBN : 9780470502105
A guide to creating innovative, cutting-edge marketing plans that includes information on developing strategic marketing plans, preparing hard-hitting campaigns, identifying and maintaining contact with customers, and other related topics.