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Author : Michael Marland
Publisher : Cambridge University Press
Page : 257 pages
File Size : 49,5 Mb
Release : 2008-03-20
Category : Education
ISBN : 9780521703239
A new series of anthologies to get students reading!
Author : Eileen Bridges,Kendra Fowler
Publisher : Routledge
Page : 587 pages
File Size : 40,6 Mb
Release : 2020-04-02
Category : Business & Economics
ISBN : 9781351245210
The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience. This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.
Author : Marc Stickdorn,Markus Edgar Hormess,Adam Lawrence,Jakob Schneider
Publisher : "O'Reilly Media, Inc."
Page : 1341 pages
File Size : 44,7 Mb
Release : 2018-01-02
Category : Business & Economics
ISBN : 9781491927137
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
Author : Daniel Goleman,Richard Boyatzis,Mette Miriam Boell,Annie McKee,Claudio Fernandez-Araoz,Matthew Lippincott,Matthew Taylor
Publisher : Unknown
Page : 128 pages
File Size : 45,5 Mb
Release : 2017-12-05
Category : Electronic
ISBN : 1946998117
A short primer on the Emotional Intelligence Competency of Inspirational Leadership, one of five competencies in the Relationship Management domain.
Author : John Kounios,Mark Beeman
Publisher : Random House
Page : 239 pages
File Size : 43,6 Mb
Release : 2015-04-14
Category : Science
ISBN : 9780679645290
In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success. Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them. In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought. Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential—at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial. Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us. Praise for The Eureka Factor “Delicious . . . In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of [a] kind of lightning bolt of insight, but back this up with the latest brain-imaging research.”—Newsweek “An incredible accomplishment . . . [The Eureka Factor] is not just a chronicle of the journey that numerous scientists (including the authors) have taken to examine insight but is also a fascinating guide to how advances in science are made in general. Messrs. Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities. . . . Wonderful ideas appear as if out of nowhere—and we are delighted.”—The Wall Street Journal “An excellent title for those interested in neuroscience or creativity . . . The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen.”—Library Journal (starred review) “A lively and accessible ‘brain’ book with wide appeal.”—Booklist “[An] ingenious, thoughtful update on how the mind works.”—Kirkus Reviews “The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”—James J. Heckman, Nobel laureate in economics
Author : Bruce Wrenn,Robert E. Stevens,David L. Loudon
Publisher : Routledge
Page : 454 pages
File Size : 44,5 Mb
Release : 2013-08-21
Category : Business & Economics
ISBN : 9781135178512
Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor’s manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, “hands on” project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process. Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including: thorough instructor’s manual sample syllabus research project tips, assignments, and forms test bank with true-false and multiple choice questions also available: 20-30 PowerPoint slides per chapter Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.
Author : Adrian V. Gheorghe,Marcelo Masera,Polinpapilinho F. Katina
Publisher : Springer Science & Business Media
Page : 422 pages
File Size : 50,9 Mb
Release : 2013-12-03
Category : Technology & Engineering
ISBN : 9783319024936
This book provides a rough entry into the interdisciplinary field of Infranomics. It enables better decision making in an increasing ambiguous, complex, emergent, interdependent, and uncertain world where we attempt to anticipate modern society trends and patterns in order to react appropriately. However, as with any emerging discipline, much research is needed at the applications and conceptual level. The applications level may require development and testing of methods, tools, and techniques to enable analysis and decision-making in ambiguous, complex, emergent, interdependent, and uncertain conditions while the conceptual level may require taping into driving philosophies, theories, and methodologies that form the basis for Infranomics. Striking the right balance between applications and conceptual foundation (theory) requires rigorous research. This book provides a springboard for robust discussions on applications, theory, and transformation of current thinking to better deal with modern society’s problematic issues using Infranomics.
Author : Vijay Kumar
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 45,7 Mb
Release : 2012-10-11
Category : Design
ISBN : 9781118330241
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
Author : Anna Visvizi,Raquel Perez del Hoyo
Publisher : Elsevier
Page : 278 pages
File Size : 50,7 Mb
Release : 2021-04-27
Category : Political Science
ISBN : 9780323859189
Smart Cities and the UN's SDGs explores how smart cities initiatives intersect with the global goal of making urbanization inclusive, resilient, and sustainable. Topics explored include digital governance, e-democracy, health care access, public-private partnerships, well-being, and more. Examining smart cities concepts, tools, strategies, and obstacles and their applicability to sustainability, the book exposes key structural problems that cities face and how the imperative of sustainability can bypass them. It shows how smart city technological innovation can boost citizens' well-being, serving as a key reference for those seeking to make sense of the issues and challenges of smart cities and SDGs. Includes numerous case studies from around the world Features interdisciplinary insights from academic and practitioner experts Offers an extensive literature review
Author : Russell Brand,Hong Nguyen-Phuong,Kimberly Wiefling
Publisher : Thinkaha
Page : 202 pages
File Size : 42,9 Mb
Release : 2020-01-14
Category : Business & Economics
ISBN : 1616993456
Our 16 authors offer you a competitive advantage in the business world and an alternative to that treacherous valley. Dive into the Silicon Valley magic by reading one of our chapters.
Author : Mike Schultz,John E. Doerr
Publisher : John Wiley & Sons
Page : 263 pages
File Size : 47,6 Mb
Release : 2014-04-30
Category : Business & Economics
ISBN : 9781118875063
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.
Author : Edward H. Strauch
Publisher : University Press of America
Page : 281 pages
File Size : 54,6 Mb
Release : 2010-05-25
Category : Philosophy
ISBN : 9780761851615
Humankind evolved through three psychological stages - subconscience, conscience, and supraconscience. Ritual and myth, cosmology and theism marked phases of psychic integration, initiating our supraconscience evolution. Four archetypes: temperance, 'the great chain of being,' Biblical interpretation, and Divinity became the Cosmic consciousness of secular man. Study of Scripture developed a communal supraconscience. Mystics' dedication showed us the deeper meaning of a life purpose. Yet, heretics taught man faith in the superior power of the free mind. Heresy helped evolve humanity's secular supraconscience. Indeed, the exponential growth of psyche's powers and the continuous revelation of new, secular knowledge seems the fulfillment of Revelation. Finally, the enlightened understood that when God created the earth, he included evolution so that our kind would evolve a superior nature. Hence, religious and scientific, secular and humanistic developments reveal themselves to be the primary powers accelerating human evolution. Together, they have nurtured humankind's ever-evolving supraconscience.
Author : Gary Klein
Publisher : PublicAffairs
Page : 304 pages
File Size : 53,5 Mb
Release : 2013-06-25
Category : Business & Economics
ISBN : 9781610392754
A renowned cognitive psychologist reveals the science behind achieving breakthrough discoveries, allowing readers to confidently solve problems, improve decision-making, and achieve success. Insights-like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA-can change the world. Yet we know very little about when, why, or how insights are formed-or what blocks them. In Seeing What Others Don't, Gary Klein unravels the mystery. Klein is a keen observer of people in their natural settings-scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself-and uses a marvelous variety of stories to illuminate his research into what insights are and how they happen. What, for example, enabled Harry Markopolos to put the finger on Bernie Madoff? How did Dr. Michael Gottlieb make the connections between different patients that allowed him to publish the first announcement of the AIDS epidemic? How did Martin Chalfie come up with a million-dollar idea (and a Nobel Prize) for a natural flashlight that enabled researchers to look inside living organisms to watch biological processes in action? Klein also dissects impediments to insight, such as when organizations claim to value employee creativity and to encourage breakthroughs but in reality block disruptive ideas and prioritize avoidance of mistakes. Or when information technology systems are "dumb by design" and block potential discoveries. Both scientifically sophisticated and fun to read, Seeing What Others Don't shows that insight is not just a "eureka!" moment but a whole new way of understanding.
Author : Robert J. Rosenthal
Publisher : John Wiley & Sons
Page : 390 pages
File Size : 55,7 Mb
Release : 2015-05-26
Category : Business & Economics
ISBN : 9781118931882
VolunteerMatch taps expert knowledge from today's volunteerism professionals to help nonprofits take a more inventive approach to volunteer engagement Volunteer Engagement 2.0: Ideas and Insights Changing the World shows you many of the innovative approaches to engaging volunteers that are reshaping nonprofits, volunteer programs, and communities around the world — and how you can bring these changes to your own organization. Curated and edited by VolunteerMatch, the Web's most popular volunteer engagement network, these transformative strategies and practices are already being used by innovative nonprofit, government, and business sector leaders in volunteering — and they represent many of the future trends in volunteerism. This insightful collection contains actionable advice on strengthening volunteering at your organization as well as broader explorations on the nature of opening organizations to volunteers to show you how to create a new volunteerism model that supports your organization's mission and programs. Among other things, you'll learn how to attract millennials and baby boomers to your cause, the best ways to partner with corporate and pro bono volunteer programs, why micro volunteering may be the future of online giving, what's new in national service, why your supporters are a largely untapped goldmine of fundraising success, and what trends will drive volunteering in the future. For more than 15 years VolunteerMatch has had unprecedented access to leading innovators in the nonprofit, government, and corporate sectors. In this book, you'll share that access as you explore the ideas, strategies, and insights that will boost volunteer engagement today and in the future. Learn what trends and ideas are reshaping volunteer engagement today Reconsider your volunteer model to reflect your organization's mission Find out what the leading thinkers predict will drive volunteering in the future Optimize volunteer recruitment, screening, orientation, and training Understand and cater to the motivations of your volunteers The world of volunteering is changing and there has never been a better moment to engage the time and talent of those who support your cause. How will your nonprofit grow and thrive with the help of volunteers? Volunteer Engagement 2.0: Ideas and Insights Changing the World provides the innovation and inspiration, you just need to supply the action.
Author : Tony Ghaye
Publisher : Routledge
Page : 221 pages
File Size : 51,5 Mb
Release : 2010-12-09
Category : Education
ISBN : 9781136842535
This is a practical guide to enable all those involved in educational activities to learn through the practices of reflection. The book highlights the power that those responsible for teaching and learning have to appraise, understand and positively transform their teaching.
