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Author : Melvyn Stokes,Richard Maltby
Publisher : British Film Institute
Page : 224 pages
File Size : 48,5 Mb
Release : 1999-09-26
Category : Performing Arts
ISBN : UOM:39015047528081
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Author : Melvyn Stokes,Richard Maltby
Publisher : British Film Institute
Page : 0 pages
File Size : 46,5 Mb
Release : 1999-09-26
Category : Performing Arts
ISBN : 0851707394
Examines what Hoolywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced. The authors reassess what is known about the social composition of classical Hollywood audiences, the role of opinion leaders in forming viewer choices and the development of statistical audience research methods. It challengs the conventional wisdom that the classical motion picture industry knew little about its audiences. Looking at Hollywoods adaptation to demographics, the book details how Hollywood has repeatedly reinvented and reconstructed the identities of its audiences. It also examines how such groups as adolescent males and female horror movie fans use film-viewing to display and establish their cultural competence and subcultural identities. The book demonstrates the range of demands that audiences make in the movies they watch, and the complex ways in which viewers negotiate their own self-images and the meanings of the texts they consume.
Author : Mark Balnaves,Tom O'Regan,Ben Goldsmith
Publisher : A&C Black
Page : 224 pages
File Size : 43,9 Mb
Release : 2011-10-11
Category : Social Science
ISBN : 9781849664615
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Author : Philip M. Napoli
Publisher : Columbia University Press
Page : 266 pages
File Size : 52,5 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780231150354
Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Author : Daniel Biltereyst,Richard Maltby,Philippe Meers
Publisher : Routledge
Page : 226 pages
File Size : 45,5 Mb
Release : 2013-03
Category : History
ISBN : 9781136642005
This book confronts theoretical models on cinema as both a product and a catalyst of European modernity with new empirical work on the history of the social experience of cinema-going, film audiences and film exhibition.
Author : M. Barker,K. Egan,S. Ralph,T. Phillips
Publisher : Springer
Page : 139 pages
File Size : 53,8 Mb
Release : 2016-04-29
Category : Performing Arts
ISBN : 9781137532060
Released in 1979, Ridley Scott's Alien has come to be regarded as a classic film, and has been widely written about. But how have audiences engaged with it? This book presents the – sometimes very surprising – results of a major audience research project, exploring how people remember and continue to engage with the film.
Author : Jacqueline Reid-Walsh
Publisher : Peter Lang
Page : 384 pages
File Size : 46,5 Mb
Release : 2005
Category : Education
ISBN : 0820467715
The tween is the «new girl on the block» in girlhood studies. Although the study of tween life may have derived from a particular marketing orientation at the end of the twentieth century, it is not limited by it. On the contrary, this collection of essays shows that «tween» is not a simple or unified concept, nor is it limited to a certain class of girls in a few countries. This collection by an international group of authors highlights specific methodologies for working with (and studying) tween-age girls, provides challenges to the presumed innocence of girlhood, and engages in an analysis of marketing in relation to girlhood. In so doing, this book offers a reading on these three or four years in a girl's life that suggests that this period is as fascinating as the teen years, and as generative in its implications for girlhood studies as studies of both younger and adolescent girls.
Author : Susan Ohmer
Publisher : Columbia University Press
Page : 301 pages
File Size : 47,9 Mb
Release : 2006-11-07
Category : Performing Arts
ISBN : 9780231511285
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues.
Author : Oliver Gruner,Peter Krämer
Publisher : Anthem Press
Page : 238 pages
File Size : 51,7 Mb
Release : 2019-11-22
Category : Performing Arts
ISBN : 9781785271113
Bringing together a group of international scholars from diverse academic backgrounds, ‘Grease Is the Word’ analyses the cultural phenomenon Grease. From the stage show’s first appearance in 1971 to the Hollywood film of 1978 and twenty-first century responses to the ‘Grease Megamix’, ‘Grease Is the Word’ reflects on the musical’s impact and enduring legacy. With essays covering everything from the film’s production history, political representations and industrial impact to its stars and reception, the book shines a spotlight on one of Broadway’s and Hollywood’s biggest commercial successes. By adopting a range of perspectives and drawing on various visual, textual and archival sources, the contributors maintain a vibrant dialogue throughout, offering a timely reappraisal of a musical that continues to resonate with fans and commentators the world over.
Author : Andy Ruddock
Publisher : SAGE
Page : 201 pages
File Size : 44,8 Mb
Release : 2007-08-08
Category : Language Arts & Disciplines
ISBN : 9781848607484
Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.
Author : James Russell,Jim Whalley
Publisher : Bloomsbury Publishing USA
Page : 353 pages
File Size : 40,5 Mb
Release : 2017-12-28
Category : Performing Arts
ISBN : 9781501331503
Between 1946 and 1964 seventy-five million babies were born, dwarfing the generations that preceded and succeeded them. At each stage of its life-cycle, the baby boom's great size has dictated the terms of national policy and public debate. While aspects of this history are well-documented, the relationship between the baby boom and Hollywood has never been explored. And yet, for almost 40 years, baby boomers made up the majority of Hollywood's audience, and since the 1970s, boomers have dominated movie production. Hollywood and the Baby Boom weaves together interviews with leading filmmakers, archival research and the memories of hundreds of ordinary filmgoers to tell the full story of Hollywood's relationship with the boomers for the first time. The authors demonstrate the profound influence of the boomers on the ways that movies were made, seen and understood since the 1950s. The result is a compelling new account that draws upon an unprecedented range of sources, and offers new insights into the history of American movies.
Author : Petr Szczepanik,Pavel Zahrádka,Jakub Macek,Paul Stepan
Publisher : Springer Nature
Page : 303 pages
File Size : 43,6 Mb
Release : 2020-05-15
Category : Business & Economics
ISBN : 9783030448509
This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission’s Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets.
Author : Noel Brown
Publisher : Bloomsbury Publishing
Page : 288 pages
File Size : 48,9 Mb
Release : 2012-09-18
Category : Social Science
ISBN : 9780857732675
The Hollywood family film is one of the most popular, commercially-successful and culturally significant forms of mass entertainment. This book is the first in-depth history of the Hollywood family film, tracing its development from its beginnings in the 1930s to its global box-office dominance today. Noel Brown shows how, far from being an innocuous amusement for children, the family film has always been intended for audiences of all ages and backgrounds. He tells the story of how Hollywood's ongoing preoccupation with breaking down the barriers that divide audiences has resulted in some of the most successful and enduring films in the history of popular cinema. Drawing on multiple sources and with close analysis of a broad range of films, from such classics as Little Women, Meet me in St Louis, King Kong and Mary Poppins to such modern family blockbusters as Star Wars, Indiana Jones and Toy Story, this timely book underlines the immense cultural and commercial importance of this neglected genre.
Author : Mark D. Jacobs,Nancy Weiss Hanrahan
Publisher : John Wiley & Sons
Page : 520 pages
File Size : 53,5 Mb
Release : 2008-04-15
Category : Social Science
ISBN : 9781405137287
This collection of original, state-of-the-art essays by prominent international scholars covers the most important issues comprising the sociology of culture. Provides an invaluable reference resource to all interested in the cultural structures and processes that animate contemporary life Contains 27 essays on the most important issues comprising the sociology of culture, including art, science, religions, race, class, gender, collective memory, institutions, and citizenship Reflects and analyzes the “cultural turn” that has transformed scholarship in the social sciences and humanities.
Author : Sarah Street
Publisher : Routledge
Page : 214 pages
File Size : 50,5 Mb
Release : 2016-01-28
Category : Performing Arts
ISBN : 9781136219955
British Cinema in Documents presents an introduction to the key concerns and debates in British cinema through documents, ranging from official papers to fan magazines. Sarah Street shows how such documentary material can enrich our understanding of cinema's place in national culture and shed new light on defining moments in British cinema history. Street draws together a wide range of material, discussing oral histories, film posters and stills and star memorabilia alongside audience surveys, censorship reports, fan magazines and web sites, providing a context for each extract she discusses. She uses a series of case studies, including film censorship during the Second World War, the fan cultures surrounding stars from Margaret Lockwood to Ewan McGregor, and surveys of the British cinema audience to illustrate how archival research can provide a new understanding of the relationship between a film and other kinds of texts, and between films, their audiences, and the state.