Identity Design

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Identity Designed

David Airey
Identity Designed Book PDF

Author : David Airey
Publisher : Rockport Publishers
Page : 291 pages
File Size : 49,7 Mb
Release : 2019-01-22
Category : Design
ISBN : 9781631595943

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Identity Designed by David Airey Pdf

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Designing Brand Identity

Alina Wheeler
Designing Brand Identity Book PDF

Author : Alina Wheeler
Publisher : John Wiley & Sons
Page : 338 pages
File Size : 52,9 Mb
Release : 2012-10-11
Category : Design
ISBN : 9781118418741

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Designing Brand Identity by Alina Wheeler Pdf

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Creating a Brand Identity: A Guide for Designers

Catharine Slade-Brooking
Creating a Brand Identity A Guide for Designers Book PDF

Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
Page : 427 pages
File Size : 53,9 Mb
Release : 2016-01-18
Category : Design
ISBN : 9781780679808

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Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking Pdf

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Identity by Design

Georgia Butina-Watson,Ian Bentley
Identity by Design Book PDF

Author : Georgia Butina-Watson,Ian Bentley
Publisher : Routledge
Page : 299 pages
File Size : 49,9 Mb
Release : 2007-06-07
Category : Architecture
ISBN : 9781136396953

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Identity by Design by Georgia Butina-Watson,Ian Bentley Pdf

In a world of increasing globalisation, where one high street becomes interchangeable with the next, Identity by Design addresses the idea of place-making and the concept of identity, looking at how these things can be considered as an integral part of the design process. Structured around a series of case studies including Prague, Mexico, Malaysia and Boston, the authors discuss an array of design approaches to explain and define the complex interrelated concepts. The concluding sections of the book suggest ideas for practical application in future design processes. With full colour images throughout, this book takes the discussion of place-identity to the next level, and will be valuable reading for all architects, urban designers, planners and landscape architects.

Identify

Tom Geismar,Sagi Haviv,Ivan Chermayeff
Identify Book PDF

Author : Tom Geismar,Sagi Haviv,Ivan Chermayeff
Publisher : HOW Books
Page : 256 pages
File Size : 48,6 Mb
Release : 2011-10-31
Category : Design
ISBN : 9781440310324

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Identify by Tom Geismar,Sagi Haviv,Ivan Chermayeff Pdf

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

Corporate Identity Design

Veronica Napoles
Corporate Identity Design Book PDF

Author : Veronica Napoles
Publisher : John Wiley & Sons
Page : 0 pages
File Size : 45,6 Mb
Release : 1991-01-16
Category : Design
ISBN : 8210379456XXX

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Corporate Identity Design by Veronica Napoles Pdf

In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image--how a company is actually perceived by the public--and identity--how it wants to be perceived--and shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoles's concise, step-by-step overview looks at all phases of the corporate identity design process, including: * recognizing the need for corporate identity adjustment * selecting a basic symbol category from which to choose * deciding on and refining a chosen symbol * implementing a careful, intelligent program for phasing in the new corporate identity and ensuring its acceptance by the public. The book includes dozens of helpful illustrations, a sample design proposal, questionnnaires, design briefs, and a color chart. In addition, Napoles provides guidelines for changing a company name, including information on basic name categories and the categories and the creative process for developing and evaluating names. These and other features make Corporate Identity Design the definitive work for establishing quick and accurate image/identity relationships in the mind of the public. Design students and professionals, public relations and communications officers, and top-level management personnel will all find Corporate Identity Design a continuing resource for ideas, information, and inspiration.

The Big Book of Corporate Identity Design

David E. Carter
The Big Book of Corporate Identity Design Book PDF

Author : David E. Carter
Publisher : Unknown
Page : 384 pages
File Size : 45,9 Mb
Release : 2001
Category : Commercial art
ISBN : 3931884791

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The Big Book of Corporate Identity Design by David E. Carter Pdf

This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.

Logotype

Michael Evamy
Logotype Book PDF

Author : Michael Evamy
Publisher : Laurence King Publishing
Page : 830 pages
File Size : 55,8 Mb
Release : 2012-09-24
Category : Design
ISBN : 9781780673943

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Logotype by Michael Evamy Pdf

Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

Designing Identity

Marc English
Designing Identity Book PDF

Author : Marc English
Publisher : Rockport Pub
Page : 144 pages
File Size : 43,6 Mb
Release : 2000
Category : Art
ISBN : 1564966801

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Designing Identity by Marc English Pdf

Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.

Logo Design Love

David Airey
Logo Design Love Book PDF

Author : David Airey
Publisher : Peachpit Press
Page : 241 pages
File Size : 50,6 Mb
Release : 2014-08-18
Category : Art
ISBN : 9780133812794

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Logo Design Love by David Airey Pdf

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Masters of Design: Logos & Identity

Sean Adams
Masters of Design Logos Identity Book PDF

Author : Sean Adams
Publisher : Rockport Publishers
Page : 237 pages
File Size : 49,7 Mb
Release : 2008-09-01
Category : Design
ISBN : 9781616736088

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Masters of Design: Logos & Identity by Sean Adams Pdf

Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers. Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.

Identity Design

Frank Szymanski
Identity Design Book PDF

Author : Frank Szymanski
Publisher : Morgan James Publishing
Page : 222 pages
File Size : 54,7 Mb
Release : 2016-04-05
Category : Self-Help
ISBN : 9781630475673

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Identity Design by Frank Szymanski Pdf

If you’re not happy most of the time it’s not because you don’t have what you want, it’s because you don’t know who you are. Identity Design is the research-driven guide to powerful and generous living. If you want more meaning in your life, you need to answer this question: Who do you want to be? Written by Judge Frank, a juvenile Court judge in Detroit who has spent years transforming the lives of young people facing extreme challenges, this is a personal manual for identity design

Book of Branding

Radim Malinic
Book of Branding Book PDF

Author : Radim Malinic
Publisher : Brand Nu Limited
Page : 313 pages
File Size : 51,7 Mb
Release : 2019-11-11
Category : Design
ISBN : 9780993540035

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Book of Branding by Radim Malinic Pdf

Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.

The Black Experience in Design

Anne H. Berry,Kareem Collie,Penina Acayo Laker,Lesley-Ann Noel,Jennifer Rittner,Kelly Walters
The Black Experience in Design Book PDF

Author : Anne H. Berry,Kareem Collie,Penina Acayo Laker,Lesley-Ann Noel,Jennifer Rittner,Kelly Walters
Publisher : Simon and Schuster
Page : 264 pages
File Size : 41,9 Mb
Release : 2022-02-01
Category : Design
ISBN : 9781621537861

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The Black Experience in Design by Anne H. Berry,Kareem Collie,Penina Acayo Laker,Lesley-Ann Noel,Jennifer Rittner,Kelly Walters Pdf

The Black Experience in Design spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens. Excluded from traditional design history and educational canons that heavily favor European modernist influences, the work and experiences of Black designers have been systematically overlooked in the profession for decades. However, given the national focus on diversity, equity, and inclusion in the aftermath of the nationwide Black Lives Matter protests in the United States, educators, practitioners, and students now have the opportunity—as well as the social and political momentum—to make long-term, systemic changes in design education, research, and practice, reclaiming the contributions of Black designers in the process. The Black Experience in Design, an anthology centering a range of perspectives, spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens. Through the voices represented, this text exemplifies the inherently collaborative and multidisciplinary nature of design, providing access to ideas and topics for a variety of audiences, meeting people as they are and wherever they are in their knowledge about design. Ultimately, The Black Experience in Design serves as both inspiration and a catalyst for the next generation of creative minds tasked with imagining, shaping, and designing our future.

Corporate Brand Design

Mohammad Mahdi Foroudi,Pantea Foroudi
Corporate Brand Design Book PDF

Author : Mohammad Mahdi Foroudi,Pantea Foroudi
Publisher : Routledge
Page : 336 pages
File Size : 50,6 Mb
Release : 2021-09-30
Category : Business & Economics
ISBN : 9781000459067

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Corporate Brand Design by Mohammad Mahdi Foroudi,Pantea Foroudi Pdf

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.