Identity Designs

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Identity Designed

David Airey
Identity Designed Book PDF

Author : David Airey
Publisher : Rockport Publishers
Page : 240 pages
File Size : 53,8 Mb
Release : 2019-01-01
Category : Design
ISBN : 9781631595950

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Identity Designed by David Airey Pdf

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Creating a Brand Identity: A Guide for Designers

Catharine Slade-Brooking
Creating a Brand Identity A Guide for Designers Book PDF

Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
Page : 427 pages
File Size : 42,7 Mb
Release : 2016-01-18
Category : Design
ISBN : 9781780679808

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Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking Pdf

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Designing Brand Identity

Alina Wheeler
Designing Brand Identity Book PDF

Author : Alina Wheeler
Publisher : John Wiley & Sons
Page : 338 pages
File Size : 44,6 Mb
Release : 2012-10-11
Category : Design
ISBN : 9781118418741

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Designing Brand Identity by Alina Wheeler Pdf

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Identity by Design

Georgia Butina-Watson,Ian Bentley
Identity by Design Book PDF

Author : Georgia Butina-Watson,Ian Bentley
Publisher : Routledge
Page : 299 pages
File Size : 45,5 Mb
Release : 2007-06-07
Category : Architecture
ISBN : 9781136396953

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Identity by Design by Georgia Butina-Watson,Ian Bentley Pdf

In a world of increasing globalisation, where one high street becomes interchangeable with the next, Identity by Design addresses the idea of place-making and the concept of identity, looking at how these things can be considered as an integral part of the design process. Structured around a series of case studies including Prague, Mexico, Malaysia and Boston, the authors discuss an array of design approaches to explain and define the complex interrelated concepts. The concluding sections of the book suggest ideas for practical application in future design processes. With full colour images throughout, this book takes the discussion of place-identity to the next level, and will be valuable reading for all architects, urban designers, planners and landscape architects.

Logotype

Michael Evamy
Logotype Book PDF

Author : Michael Evamy
Publisher : Laurence King Publishing
Page : 830 pages
File Size : 44,5 Mb
Release : 2012-09-24
Category : Design
ISBN : 9781780673943

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Logotype by Michael Evamy Pdf

Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

Identify

Tom Geismar,Sagi Haviv,Ivan Chermayeff
Identify Book PDF

Author : Tom Geismar,Sagi Haviv,Ivan Chermayeff
Publisher : HOW Books
Page : 256 pages
File Size : 55,9 Mb
Release : 2011-10-31
Category : Design
ISBN : 9781440310324

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Identify by Tom Geismar,Sagi Haviv,Ivan Chermayeff Pdf

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

Masters of Design: Logos & Identity

Sean Adams
Masters of Design Logos Identity Book PDF

Author : Sean Adams
Publisher : Rockport Publishers
Page : 237 pages
File Size : 46,9 Mb
Release : 2008-09-01
Category : Design
ISBN : 9781616736088

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Masters of Design: Logos & Identity by Sean Adams Pdf

Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers. Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.

Cultivating Professional Identity in Design

Monica W. Tracey,John Baaki
Cultivating Professional Identity in Design Book PDF

Author : Monica W. Tracey,John Baaki
Publisher : Taylor & Francis
Page : 136 pages
File Size : 41,5 Mb
Release : 2022-09-13
Category : Education
ISBN : 9781000638363

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Cultivating Professional Identity in Design by Monica W. Tracey,John Baaki Pdf

Cultivating Professional Identity in Design is a nuanced, comprehensive companion for designers across disciplines honing their identities, self-perception, personal strengths, and essential attributes. Designers’ identities, whether rooted in education, workforce training, digital technology, arts and graphics, built environment, or other fields, are always evolving, influenced by any combination of current mindset, concrete responsibilities, team dynamics, and more. Applicable to designers of all contexts, this inspiring yet rigorous book guides practitioners and students to progress with ten key traits: empathy, uncertainty, creativity, ethics, diversity/equity/inclusion, reflection, learning, communication, collaboration, and decision-making. Though it details a complete journey from start to finish, this book acknowledges the varying paths of designers’ roles and is structured for a flexible, highly iterative reading experience. Segments can be read individually or out of order and revisited for new insights. Current and future stages of development – education experience, early-career opportunities, mid-career accomplishments, and/or career transitions – are factored in without hierarchy. Specific takeaways, activities, and reflection exercises are intended to work across settings and levels of experience. Design hopefuls and experts alike will find a new way to participate in and persevere through their work.

Interior Design and Identity

Susie McKellar,Penny Sparke
Interior Design and Identity Book PDF

Author : Susie McKellar,Penny Sparke
Publisher : Manchester University Press
Page : 236 pages
File Size : 40,7 Mb
Release : 2004-11-27
Category : Architecture
ISBN : 0719067294

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Interior Design and Identity by Susie McKellar,Penny Sparke Pdf

This chronologically arranged set of case studies looks at how interior design has constantly redefined itself as a manifestation of culture, from the eighteenth-century to the present day. The book looks at the amateur activities of female "home makers" in search of creative outlets and married couples seeking to modernize their homes as well as the contributions of early professional (female) "interior decorators," and later, (male) "interior designers." It also considers the more anonymous role of commercial enterprises, such as hairdressing salons, cruise ships or modern offices. Issues relating to interiority, gender, and the relationship of the public sphere are also considered opening up a new level of design historical enquiry.

Exploring Videogames: Culture, Design and Identity

Nick Webber,Daniel Riha
Exploring Videogames Culture Design and Identity Book PDF

Author : Nick Webber,Daniel Riha
Publisher : BRILL
Page : 189 pages
File Size : 47,9 Mb
Release : 2019-01-04
Category : Social Science
ISBN : 9781848882409

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Exploring Videogames: Culture, Design and Identity by Nick Webber,Daniel Riha Pdf

This volume was first published by Inter-Disciplinary Press in 2013. This volume brings together perspectives on videogames and interactive entertainment from film and media studies, Russian studies, health, philosophy and human-computer interaction, among others. It includes theoretically and practically-informed explorations of the nature of games, their design and development, and their communities and culture.

Identity Designs

Karen A. Cerulo
Identity Designs Book PDF

Author : Karen A. Cerulo
Publisher : Rutgers University Press
Page : 280 pages
File Size : 52,6 Mb
Release : 1995
Category : History
ISBN : 0813522110

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Identity Designs by Karen A. Cerulo Pdf

National symbols, modern totems with ancient roots, remain entities for which men and women continue to march, debate, fight, and die. Modern political leaders still drape their campaigns in such symbols; modern revolutionaries still defile them. Identity Designs explores the source of this long-standing power--the way national symbols are selected, the manner in which their meaning is conveyed, their potential effects, and the sustenance of their power. In particular, the book charts the role of design in the selection of symbolic images, thus demonstrating that symbols are chosen not just for what they convey, but how they convey their message. Karen Cerulo shows that the symbolic designs of a nation's identity are not simply the products of indigenous characteristics, as conventional wisdom might suggest. Rather, the banners and songs by which nations represent themselves are generated by broad social forces that transcend the peculiarities of any one nation. Cerulo's analysis acquaints readers with a set of social structural factors that delimit rules of symbolic expression. Further, the book suggests the benefits of adhering to these rules and explores the costs of violating them.

The Big Book of Corporate Identity Design

David E. Carter
The Big Book of Corporate Identity Design Book PDF

Author : David E. Carter
Publisher : Unknown
Page : 384 pages
File Size : 49,8 Mb
Release : 2001
Category : Commercial art
ISBN : 3931884791

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The Big Book of Corporate Identity Design by David E. Carter Pdf

This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.

Designing Corporate Identity

Pat Matson Knapp
Designing Corporate Identity Book PDF

Author : Pat Matson Knapp
Publisher : Rockport Publishers
Page : 170 pages
File Size : 43,5 Mb
Release : 2001
Category : Business & Economics
ISBN : 1564967972

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Designing Corporate Identity by Pat Matson Knapp Pdf

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.

Book of Branding

Radim Malinic
Book of Branding Book PDF

Author : Radim Malinic
Publisher : Brand Nu Limited
Page : 313 pages
File Size : 49,9 Mb
Release : 2019-11-11
Category : Design
ISBN : 9780993540035

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Book of Branding by Radim Malinic Pdf

Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.

The Black Experience in Design

Anne H. Berry,Kareem Collie,Penina Acayo Laker,Lesley-Ann Noel,Jennifer Rittner,Kelly Walters
The Black Experience in Design Book PDF

Author : Anne H. Berry,Kareem Collie,Penina Acayo Laker,Lesley-Ann Noel,Jennifer Rittner,Kelly Walters
Publisher : Simon and Schuster
Page : 264 pages
File Size : 49,9 Mb
Release : 2022-02-01
Category : Design
ISBN : 9781621537861

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The Black Experience in Design by Anne H. Berry,Kareem Collie,Penina Acayo Laker,Lesley-Ann Noel,Jennifer Rittner,Kelly Walters Pdf

The Black Experience in Design spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens. Excluded from traditional design history and educational canons that heavily favor European modernist influences, the work and experiences of Black designers have been systematically overlooked in the profession for decades. However, given the national focus on diversity, equity, and inclusion in the aftermath of the nationwide Black Lives Matter protests in the United States, educators, practitioners, and students now have the opportunity—as well as the social and political momentum—to make long-term, systemic changes in design education, research, and practice, reclaiming the contributions of Black designers in the process. The Black Experience in Design, an anthology centering a range of perspectives, spotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens. Through the voices represented, this text exemplifies the inherently collaborative and multidisciplinary nature of design, providing access to ideas and topics for a variety of audiences, meeting people as they are and wherever they are in their knowledge about design. Ultimately, The Black Experience in Design serves as both inspiration and a catalyst for the next generation of creative minds tasked with imagining, shaping, and designing our future.