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Author : Lamb,Hair,Mcdaniel
Publisher : Unknown
Page : 128 pages
File Size : 53,9 Mb
Release : 2008-01-01
Category : Electronic
ISBN : 0324579950
Author : Charles W. Lamb,Joseph F. Hair,Carl D. McDaniel
Publisher : South Western Educational Publishing
Page : 546 pages
File Size : 42,6 Mb
Release : 2008-02-01
Category : Marketing
ISBN : 0324584423
This book continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. It is ideal for those who wish to incorporate outside projects or readings into their course.
Author : Lamb,Hair,Mcdaniel
Publisher : Unknown
Page : 128 pages
File Size : 42,8 Mb
Release : 2008-01-01
Category : Electronic
ISBN : 0324580002
Author : Dana-Nicoleta Lascu,Kenneth E. Clow
Publisher : Unknown
Page : 503 pages
File Size : 54,9 Mb
Release : 2018
Category : Marketing
ISBN : 0996996389
Author : Michael Henschke
Publisher : diplom.de
Page : 97 pages
File Size : 46,7 Mb
Release : 2003-05-05
Category : Business & Economics
ISBN : 9783832467609
Inhaltsangabe:Gang der Untersuchung: Die Arbeit beschreibt das BEP (Basic Economic Principle Wirtschaftliche Grundprinzipien) Seminar in dem südafrikanischen Township Alexandria in Johannesburg im europäischen Sommer 2002 durch die Mitliberalen Friedrich Naumann Stiftung im Rahmen eines dort absolvierten Praktikums. Die Arbeit ist in 5 Hauptteile gegliedert, wobei Teil 1 bis 3 die Einleitung bilden, Teil 4 den Hauptteil und Schluß der Arbeit darstellt und Teil 5 auf die Anhänge verweist. Im Teil 1 findet sich u.a. sowohl eine Danksagung als auch die persönliche Motivation des Autors. Teil 2 versucht NGO und NPO von einander abzugrenzen und Teil 3 beschäftigt sich mit politischen Stiftungen in Deutschland, ihren Aufgaben und Zielen im Allgemeinen und der Friedrich Naumann Stiftung im Besonderen. Teil 4 beschäftigt sich einleitend im Überblick kurz mit dem historischen Südafrika und beschreibt zum besseren Verständnis die möglichen Zielgruppen vor Ort. Im 2. Unterabschnitt geht der Autor auf die Segmentierung der Zielgruppen ein und beschreibt im Folgenden deren Targeting, im 4. Unterpunkt das Positioning. Es folgt die Einbindung Porter's 5 Faktorenmodell am BEP, wo sich die Erfolgsfaktoren anschließen. Im 7. Unterabschnitt präsentiert der Autor 2 selbst geschriebene Geschichten, die als Marketingtool bei der speziellen Zielgruppe sehr erfolgreich waren, bevor im Schlussabschnitt Zusammenfassung und Aussicht, resp. Empfehlungen aus den evaluierten Ergebnissen folgen. Teil 5 hat die Hauptfragebögen und somit die Untersuchungsgrundlage, die Bibliographie und einen nützlichen Adressenhang von Partnern der Stiftung zum Inhalt. Abstract: The thesis describes the realisation process of the BEP (Basic Economic Principle) Seminar in the South African Township of Alexandria in Johannesburg in the European Tate summer 2002, realised by the employees of the liberal Friedrich Naumann Foundation which was evaluated during the authors internship. The thesis is divided in 5 main parts; part 1 to 3 is the preface, part 4 the main part and the conclusion, attachments will be found in part 5. Part 1 contents acknowledgements and a personal motivation, part 2 tries to distinguish between NGO's and NPO's. Part 3 deals with political foundations in Germany, their tasks and objectives in general, and, at last, with the Friedrich Naumann Foundation in particular. Pt 4 starts with an overview about the historical situation in RSA and discusses different target groups. [...]
Author : Edmund Jerome McCarthy
Publisher : Unknown
Page : 483 pages
File Size : 41,8 Mb
Release : 1979
Category : Marketing
ISBN : OCLC:298359589
Author : Charles Lamb,Joseph F. Hair,Carl McDaniel
Publisher : Unknown
Page : 600 pages
File Size : 48,9 Mb
Release : 2004
Category : Marketing
ISBN : 0324394047
Author : William Perreault Jr
Publisher : Unknown
Page : 768 pages
File Size : 48,9 Mb
Release : 2016-01-15
Category : Electronic books
ISBN : 1259784754
Author : Lamb,Hair,Carl McDaniel
Publisher : Unknown
Page : 128 pages
File Size : 53,8 Mb
Release : 2006-06-01
Category : Electronic
ISBN : 0324542763
Author : Frances Brassington,Stephen Pettitt
Publisher : Unknown
Page : 0 pages
File Size : 41,7 Mb
Release : 2013
Category : Marketing
ISBN : 1784491985
Author : Michael J. Baker,Susan Hart
Publisher : Routledge
Page : 907 pages
File Size : 45,5 Mb
Release : 2016-04-14
Category : Business & Economics
ISBN : 9781134506125
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Author : Jim Blythe
Publisher : Pearson Education
Page : 354 pages
File Size : 44,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 027370205X
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Author : Jim Blythe,Jane Martin (Lecturer in marketing)
Publisher : Unknown
Page : 368 pages
File Size : 52,5 Mb
Release : 2018
Category : NON-CLASSIFIABLE.
ISBN : 1292253622
Author : William D. Perreault,William D. Perreault (Jr.),Joseph P. Cannon,Joseph P. Cannon (Assistant professor of marketing),Edmund Jerome McCarthy
Publisher : Unknown
Page : 784 pages
File Size : 50,7 Mb
Release : 2014-04-01
Category : Marketing
ISBN : 1259251632
Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e- and all of the teaching and learning materials that accompany it - will satisfy every instructor and students' needs. Building on Pioneering Strengths This author team pioneered an innovative structure-- using the "four Ps" with a managerial approach--for the introductory marketing course. It has become one of the most widely used business textbooks ever published because it organizes the best ideas about marketing so that readers can both understand and apply them. The unifying focus of these ideas is on how to make marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of Essentials of Marketing, there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing updates to the text to reflect marketing's best practices and ideas. What's unique about Essentials of Marketing? The four Ps framework, managerial orientation, and strategy planning focus have proven to be foundational pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package. 1. Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and "how-to-do-it" techniques that relate to our overall framework for marketing strategy planning. Similarly, the online Marketing Plan Coach helps students see how to create marketing plans. Taken together, these items speed the development of "marketing sense" and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work. 2. The authors emphasize careful integration of special topics. Some textbooks treat "special" topics--like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, marketing ethics, social issues, and business-to-business marketing--in separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalization of ideas. 3. The comprehensive package of materials gives instructors the flexibility to teach marketing their way- or for the student, the ability to learn marketing their way.
Author : Jim Blythe,Jane Martin
Publisher : Unknown
Page : 0 pages
File Size : 52,8 Mb
Release : 2016
Category : Marketing
ISBN : 1292098449
Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives. Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline. The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor's manual.
