Images Of Nations And International Public Relations

Images Of Nations And International Public Relations Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Images Of Nations And International Public Relations book. This book definitely worth reading, it is an incredibly well-written.

Images of Nations and International Public Relations

Michael Kunczik
Images of Nations and International Public Relations Book PDF

Author : Michael Kunczik
Publisher : Routledge
Page : 346 pages
File Size : 45,9 Mb
Release : 2016-05-06
Category : Business & Economics
ISBN : 9781136689024

Get Book

Images of Nations and International Public Relations by Michael Kunczik Pdf

This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.

Images of Nations and International Public Relations

Michael Kunczik
Images of Nations and International Public Relations Book PDF

Author : Michael Kunczik
Publisher : Routledge
Page : 255 pages
File Size : 55,5 Mb
Release : 2016-05-06
Category : Business & Economics
ISBN : 9781136689017

Get Book

Images of Nations and International Public Relations by Michael Kunczik Pdf

This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.

International Public Relations

Ian Somerville,Owen Hargie,Maureen Taylor,Margalit Toledano
International Public Relations Book PDF

Author : Ian Somerville,Owen Hargie,Maureen Taylor,Margalit Toledano
Publisher : Taylor & Francis
Page : 282 pages
File Size : 55,6 Mb
Release : 2016-08-12
Category : Business & Economics
ISBN : 9781317507918

Get Book

International Public Relations by Ian Somerville,Owen Hargie,Maureen Taylor,Margalit Toledano Pdf

International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook

The Routledge Handbook of Critical Public Relations

Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra
The Routledge Handbook of Critical Public Relations Book PDF

Author : Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra
Publisher : Routledge
Page : 590 pages
File Size : 44,8 Mb
Release : 2015-08-11
Category : Business & Economics
ISBN : 9781317918851

Get Book

The Routledge Handbook of Critical Public Relations by Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra Pdf

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Building a Nation's Image on the World Wide Web

Thomas Kenneth Gaither
Building a Nation s Image on the World Wide Web Book PDF

Author : Thomas Kenneth Gaither
Publisher : Cambria Press
Page : 312 pages
File Size : 46,6 Mb
Release : 2007
Category : Biography & Autobiography
ISBN : 9781934043561

Get Book

Building a Nation's Image on the World Wide Web by Thomas Kenneth Gaither Pdf

This is a rich theoretical and empirical study concerning international public relations on the web for head of state English web sites for developing countries. There is no other research in this area that comes close to the depth with which this topic is addressed in this study. In this regard, its contribution is very significant. Highly original, this study breaks new ground and may very well contribute to a new field in international public relations on the internet. "This book is highly recommended for public relations, communications, and international relations scholars ... [it] not only provides scholars with new areas of theoretical development to explore, it also provides practitioners with a blueprint for future practice." - Dr. Patricia A. Curtin, Professor, Endowed Chair of Public Relations, School of Journalism and Communication, The University of Oregon

Measuring Country Image

Alexander Buhmann
Measuring Country Image Book PDF

Author : Alexander Buhmann
Publisher : Springer
Page : 147 pages
File Size : 54,8 Mb
Release : 2016-08-29
Category : Language Arts & Disciplines
ISBN : 9783658154073

Get Book

Measuring Country Image by Alexander Buhmann Pdf

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Diana Ingenhoff,Candace White,Alexander Buhmann,Spiro Kiousis
Bridging Disciplinary Perspectives of Country Image Reputation Brand and Identity Book PDF

Author : Diana Ingenhoff,Candace White,Alexander Buhmann,Spiro Kiousis
Publisher : Routledge
Page : 320 pages
File Size : 40,6 Mb
Release : 2018-11-09
Category : Language Arts & Disciplines
ISBN : 9781351984423

Get Book

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity by Diana Ingenhoff,Candace White,Alexander Buhmann,Spiro Kiousis Pdf

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

International Public Relations

Hugh M. Culbertson,Ni Chen
International Public Relations Book PDF

Author : Hugh M. Culbertson,Ni Chen
Publisher : Routledge
Page : 464 pages
File Size : 51,6 Mb
Release : 2013-11-05
Category : Language Arts & Disciplines
ISBN : 9781136689307

Get Book

International Public Relations by Hugh M. Culbertson,Ni Chen Pdf

As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.

The Image of a Country created by International Media

Elena Tarasheva
The Image of a Country created by International Media Book PDF

Author : Elena Tarasheva
Publisher : Cambridge Scholars Publishing
Page : 185 pages
File Size : 47,7 Mb
Release : 2014-06-26
Category : Business & Economics
ISBN : 9781443863018

Get Book

The Image of a Country created by International Media by Elena Tarasheva Pdf

When the East set off to join the West in a common Europe, its economic and political oddities became increasingly visible in the rapprochement. So what does the West make of the East? How does ex-communist Europe come across through the lens of the Western media? This book presents research conducted on all material concerning Bulgaria on the BBC website over a period of five years: starting with the early years of EU accession in 2007, up to the hysteria regarding a wave of Bulgarian immigrants to the UK in 2012. Three types of methodologies are applied: namely, content analysis, critical discourse analysis, and corpora techniques. Several coding categories are employed for the content analysis, including what type of stories are published about Bulgaria in comparison with countries of a similar size and standing; which stories were not covered by the BBC; and what areas are of specific interest in the coverage of former communist countries. A new taxonomy is established for thematic threads and continuous coverage, which sets off significant value-laden aspects of news reporting. Critical discourse analysis reveals that Bulgarians are construed via a different set of referential terms – while English people living abroad are called “ex-patriots”, Bulgarians are “immigrants”. In its plentiful criticism of Bulgaria, “Euro Speak” is reproduced where nominalisations such as “we cannot delay their integration” reveal a mental frame of rejection, not integration. The BBC uses EU jargon between inverted commas – the effects of Bulgaria’s integration into the Schengen zone are “grave” – instead of a factual, taxonomic adjective naming the actual consequences. Thus, the language used reveals hidden attitudes. Corpora techniques include establishing words whose frequency in the articles about Bulgaria is higher than in a balanced corpus of English. Such nouns in the five-year corpus include CORRUPTION, POOR and POOREST. Maybe the BBC reporters believed they were covering events as they happened but the results evoke a grim picture, prompting unfavourable attitudes to Bulgarians. That is why the images spawned by news coverage need to be monitored and moderated – for which this book offers an array of methodologies.

Winning American Hearts and Minds

Xiuli Wang
Winning American Hearts and Minds Book PDF

Author : Xiuli Wang
Publisher : Springer Nature
Page : 152 pages
File Size : 50,5 Mb
Release : 2020-01-30
Category : Language Arts & Disciplines
ISBN : 9789811531842

Get Book

Winning American Hearts and Minds by Xiuli Wang Pdf

This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.

China in the Eyes of the Japanese

Wang Xiuli,Wang Wei,Liang Yunxiang
China in the Eyes of the Japanese Book PDF

Author : Wang Xiuli,Wang Wei,Liang Yunxiang
Publisher : Routledge
Page : 192 pages
File Size : 51,6 Mb
Release : 2020-12-29
Category : Political Science
ISBN : 9781000325881

Get Book

China in the Eyes of the Japanese by Wang Xiuli,Wang Wei,Liang Yunxiang Pdf

The relation between China and Japan is one of the most important bilateral relationships in the world but how did the Japanese view China in ancient times? How did views change throughout the course of history? How could China’s image be improved in Japanese people’s eyes? This book provides an analysis of the history of contact between China and Japan and surveys the present situation to understand general views of Japanese society toward China. Through scientific public opinion surveys as well as in-depth interviews, the book examines ordinary and elite Japanese people’s views of Chinese culture, society, politics, the economy, media and Sino-Japanese relations. In addition, it analyzes the main causes of the formation of such views, and makes suggestions on promoting positive public opinions of China. The authors hope that this title can deepen Japanese society’s understanding and comprehension of China, help promote Sino-Japanese non-governmental exchange, and lay the foundation for continuous development of Sino-Japanese relations. This title will appeal to students and scholars of cultural studies, international relations and Asian studies.

Image, Reality and Media Construction

Fengmin Yan
Image Reality and Media Construction Book PDF

Author : Fengmin Yan
Publisher : Springer Nature
Page : 249 pages
File Size : 40,7 Mb
Release : 2019-09-24
Category : Social Science
ISBN : 9789813290761

Get Book

Image, Reality and Media Construction by Fengmin Yan Pdf

This book explores how news media construct social issues and events and thereby convey certain perceptions within the scope of framing theory. By operationalizing media framing as a process of interpretation through defining problem, diagnosing causes, making moral judgments and suggesting solutions, the book proposes a systematic and transparent approach to images in news discourse. Based on a frame analysis, it examines how German news media framed a list of China-related issues and events, and thereby conveyed particular beliefs and opinions on this country. Moreover, it investigates whether there were dominant patterns of interpretation and the extent to which diverse views were evident by comparing two major daily newspapers with opposite political orientations - the FAZ and the taz. Motivated by the relationship between image and reality, the book explores image formation and persistence from media construction of meaning and human cognitive complexity in perceiving others. Media select certain issues and events and then interpret them from particular perspectives. A variety of professional and non-professional factors behind news making may result in biased representations. In addition, from a social psychological perspective, inaccurate perceptions of foreign cultures may arise from categorical thinking, biased processing of stimulus information, intergroup conflicts of interest and in-group favoritism. Accordingly, whether media coverage deviates from reality is not the main concern of this book; instead, it emphasizes the underlying logics upon which the conclusions and judgments were drawn. It therefore contributes to a rational understanding of Western discourse and holds practical implications for both Chinese public diplomacy and a more constructive role of news media in promoting the understanding of others.

Protest Public Relations

Ana Adi
Protest Public Relations Book PDF

Author : Ana Adi
Publisher : Routledge
Page : 300 pages
File Size : 48,5 Mb
Release : 2018-10-09
Category : Business & Economics
ISBN : 9781351173582

Get Book

Protest Public Relations by Ana Adi Pdf

Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.

The Global Public Relations Handbook, Revised and Expanded Edition

Krishnamurthy Sriramesh,Dejan Vercic
The Global Public Relations Handbook Revised and Expanded Edition Book PDF

Author : Krishnamurthy Sriramesh,Dejan Vercic
Publisher : Routledge
Page : 805 pages
File Size : 41,8 Mb
Release : 2009-01-13
Category : Business & Economics
ISBN : 9781135845544

Get Book

The Global Public Relations Handbook, Revised and Expanded Edition by Krishnamurthy Sriramesh,Dejan Vercic Pdf

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

China in the United Nations

Wei Liu
China in the United Nations Book PDF

Author : Wei Liu
Publisher : World Scientific
Page : 240 pages
File Size : 50,5 Mb
Release : 2014-04-04
Category : Political Science
ISBN : 9781938134463

Get Book

China in the United Nations by Wei Liu Pdf

This book examines China's participation in the United Nations (UN). There are two research components. First, the author seeks to find a pattern of China's multilateral diplomatic behavior in the UN by examining China's behavior toward peacekeeping operations and arms control issues during different leadership periods under Mao Zedong, Deng Xiaoping, and Jiang Zemin respectively. Second, a model is proposed to explain this pattern of behavior. By marrying rationalism and constructivism, this model argues that the amelioration of China's external security environment changes in its projected self-image. Furthermore, China's consistently strong view of sovereignty determines its evolving pattern of behavior in the UN. Contents:IntroductionChina and the United NationsChina's Pattern of ParticipationExplaining China in the UNChina's UN Policy Under Mao's Leadership (1971–1982)China's UN Policy Under the First Stage of Deng's Leadership (1982–1989)China's UN Participation in the Second Stage of Deng's Leadership (1990–1996)China's UN Participation Under Jiang's Leadership (1996–2006)Conclusion Readership: Graduates, academics and professionals who are interested in Chinese politics and society. Keywords:China;The United Nations;International Relations;Peacekeeping Operations;Arms Control;Mao's Leadership;Deng's Leadership;Jiang's Leadership;Projected Self-Image;External Security EnvironmentKey Features:First book to examine the projected national-image of China based on authentic materialsTracks changes of China's participation in the UN since 1970s, while books on similar topic focus on pre-millennium eraReviews: “Dr Liu's book is a welcome addition to the growing literature examining the evolution of China's important role in the United Nations. Combining careful empirical research and two major analytical frameworks, she provides new insight into how PRC actions in the UN have evolved over time. Highly recommended.” Professor Sheldon Simon School of Politics and Global Studies Arizona State University “This topic, China in the United Nations, is of increasing importance nowadays. With intensive theoretical and field research, Dr Liu shows us a comprehensive picture of China's changing attitude toward the United Nations. The volume reflects the author's down-to-earth concerns about China's transition, mainly in the field of foreign policy and global governance, with China's changing view of its self-image and security environment.” Li Zhaoxing Former Minister of Foreign Affairs, PRC Former Permanent Representative and Chinese Ambassador, United Nations (1993–1995)