Bridging Disciplinary Perspectives Of Country Image Reputation Brand And Identity

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Diana Ingenhoff,Candace White,Alexander Buhmann,Spiro Kiousis
Bridging Disciplinary Perspectives of Country Image Reputation Brand and Identity Book PDF

Author : Diana Ingenhoff,Candace White,Alexander Buhmann,Spiro Kiousis
Publisher : Routledge
Page : 320 pages
File Size : 43,6 Mb
Release : 2018-11-09
Category : Language Arts & Disciplines
ISBN : 9781351984423

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity by Diana Ingenhoff,Candace White,Alexander Buhmann,Spiro Kiousis Pdf

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Marketing Countries, Places, and Place-associated Brands

Papadopoulos, Nicolas,Cleveland, Mark
Marketing Countries Places and Place associated Brands Book PDF

Author : Papadopoulos, Nicolas,Cleveland, Mark
Publisher : Edward Elgar Publishing
Page : 392 pages
File Size : 46,6 Mb
Release : 2021-09-14
Category : Business & Economics
ISBN : 9781839107375

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Marketing Countries, Places, and Place-associated Brands by Papadopoulos, Nicolas,Cleveland, Mark Pdf

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.

Society with Future: Smart and Liveable Cities

Paulo Pereira,Rita Ribeiro,Ivo Oliveira,Paulo Novais
Society with Future Smart and Liveable Cities Book PDF

Author : Paulo Pereira,Rita Ribeiro,Ivo Oliveira,Paulo Novais
Publisher : Springer Nature
Page : 190 pages
File Size : 50,9 Mb
Release : 2020-04-03
Category : Computers
ISBN : 9783030452933

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Society with Future: Smart and Liveable Cities by Paulo Pereira,Rita Ribeiro,Ivo Oliveira,Paulo Novais Pdf

This book constitutes the refereed post-conference proceedings of the First International Conference on Society with Future: Smart and Liveable Cities, SC4Life 2019, which took place in Braga, Portugal, in December 2019. The 13 revised full papers were carefully reviewed and selected from 19 submissions. The conference has brought researchers, developers, and practitioners who are leveraging and develoing new knowledge on the topic of smart cities, offering more efficiency to main infrastructures, utilities and services, creating a sustainable urban environment that improves the quality of life for its citizens and enhances economic development.

Academic Tourism

João P. Cerdeira Bento,Fídel Martínez-Roget,Elisabeth T. Pereira,Xosé A. Rodríguez
Academic Tourism Book PDF

Author : João P. Cerdeira Bento,Fídel Martínez-Roget,Elisabeth T. Pereira,Xosé A. Rodríguez
Publisher : Springer Nature
Page : 196 pages
File Size : 52,5 Mb
Release : 2020-11-03
Category : Business & Economics
ISBN : 9783030572884

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Academic Tourism by João P. Cerdeira Bento,Fídel Martínez-Roget,Elisabeth T. Pereira,Xosé A. Rodríguez Pdf

This book presents the latest knowledge on the still under-researched field of academic tourism, which over the past decade has gained in importance at local and national economic levels as a result of increasing international mobility of students and academic staff in higher education. A wide range of themes are explored from various perspectives, with the focus on Europe. Particular attention is paid to academic tourism demand, expenditure, and economic impact; the relationships between academic tourism and local and regional development, sustainable development, and environmental sustainability; and the importance of academic tourism for the internationalization of higher education and international cooperation and development. Further topics to be considered include the significance of academic tourism for the dynamics of tourism destinations and insights from experimental tourism research. In addition to theoretical chapters and state of the art reviews, readers will find insightful empirical and case studies. The book will be of interest to academics, researchers, students, and practitioners, including policy makers.

Strategic Communication in Context: Theoretical Debates and Applied Research

Sara Balonas,Teresa Ruão,María-Victoria Carrillo
Strategic Communication in Context Theoretical Debates and Applied Research Book PDF

Author : Sara Balonas,Teresa Ruão,María-Victoria Carrillo
Publisher : UMinho Editora/CECS
Page : 431 pages
File Size : 52,7 Mb
Release : 2021-07-30
Category : Social Science
ISBN : 9789898974426

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Strategic Communication in Context: Theoretical Debates and Applied Research by Sara Balonas,Teresa Ruão,María-Victoria Carrillo Pdf

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.

Global Opportunities and Challenges for Rural and Mountain Tourism

Kala, Devkant,Bagri, Satish Chandra
Global Opportunities and Challenges for Rural and Mountain Tourism Book PDF

Author : Kala, Devkant,Bagri, Satish Chandra
Publisher : IGI Global
Page : 354 pages
File Size : 47,6 Mb
Release : 2020-01-03
Category : Business & Economics
ISBN : 9781799813040

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Global Opportunities and Challenges for Rural and Mountain Tourism by Kala, Devkant,Bagri, Satish Chandra Pdf

Mountainous and rural areas throughout the world have continually been attributed with several hinderances including poverty, faulty governance, and susceptibility to natural disasters. However, with the recent development of tourism, these provinces have seen a strong rise in visitation. Despite this increase in economic sustainability, planners are still presented with many challenges as they try to balance developmental and ecological considerations. Global Opportunities and Challenges for Rural and Mountain Tourism provides emerging research exploring the integration of mountain tourism development and innovative practices for managing contemporary issues and challenges of tourism in these regions including socio-economic impacts, role of stakeholders, and promotional strategies for sustainable tourism development. Featuring coverage on a broad range of topics such as cultural heritage, marketing strategies, and value chain systems, this book is ideally designed for travel agents, tour directors, tour developers, hotel managers, hospitality and tourism professionals, industry practitioners, researchers, geographical scientists, planners, academicians, and students.

Global Aspects of Reputation and Strategic Management

David Deephouse,Naomi Gardberg,William Newburry
Global Aspects of Reputation and Strategic Management Book PDF

Author : David Deephouse,Naomi Gardberg,William Newburry
Publisher : Emerald Group Publishing
Page : 237 pages
File Size : 48,5 Mb
Release : 2019-07-16
Category : Business & Economics
ISBN : 9781787544956

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Global Aspects of Reputation and Strategic Management by David Deephouse,Naomi Gardberg,William Newburry Pdf

Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.

Diplomacy, Organisations and Citizens

Sónia Pedro Sebastião,Susana de Carvalho Spínola
Diplomacy Organisations and Citizens Book PDF

Author : Sónia Pedro Sebastião,Susana de Carvalho Spínola
Publisher : Springer Nature
Page : 360 pages
File Size : 42,5 Mb
Release : 2021-10-22
Category : Political Science
ISBN : 9783030818777

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Diplomacy, Organisations and Citizens by Sónia Pedro Sebastião,Susana de Carvalho Spínola Pdf

This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world. Divided into three parts, it highlights the importance of communication strategies and processes in contemporary society and in current global socio-political events in general, particularly within the field of diplomacy. The first part discusses the main theoretical debates that shaped the central concepts of the project, while the second part of the book presents further practical approaches and examples of diplomatic practice. Lastly, the third part focuses on pedagogical and methodological approaches, which can be useful in diplomacy and communication classes and for the implementation of a European curriculum. This interdisciplinary book will appeal to students, researchers, policy-makers, and practitioners from various disciplines, including international relations, political science, business, and communication.

COVID-19, Communication and Culture

Fiona Rossette-Crake,Elvis Buckwalter
COVID 19 Communication and Culture Book PDF

Author : Fiona Rossette-Crake,Elvis Buckwalter
Publisher : Taylor & Francis
Page : 276 pages
File Size : 51,8 Mb
Release : 2022-07-22
Category : Social Science
ISBN : 9781000623109

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COVID-19, Communication and Culture by Fiona Rossette-Crake,Elvis Buckwalter Pdf

This book analyses some of the many upheavals brought about by the COVID-19 pandemic through the lens of the COVID-19–communication–culture interface, with a particular focus on the new global, virtual workplace. It brings together a pluridisciplinary and multinational team of researchers from the fields of sociology and organisational studies, discourse analysis, linguistics, communication and cultural studies, and includes testimonials from actors within the professional sector such as international managers, consultants and foreign trade advisors. The collection examines a wide range of phenomena including communication on the pandemic by public authorities, the pandemic as a discursive construct, the digital turn and its impact on communication, the role of social media, as well as national diplomacy and questions of surveillance, (bio)power and trust. Issues pertaining specifically to the workplace focus on the impact of remote work, including the challenge of building cohesive work relations and managing cultural difference, distance recruitment, the new forms of professional online communication, the future of the remote work model and questions of identity that are underpinned by the culture of professions. It aims to theoretically inform some of the enormous changes which have been brought about by the COVID-19 pandemic at multiple levels of our professional and social lives. It concludes with a virtual round-table discussion on the question of cultural difference with respect to both the pandemic itself and work practice. COVID-19, Communication and Culture: Beyond the Global Workplace will be of great interest to academics and professionals interested in the communication and discourse and the cultural impact of COVID-19.

Russia’s Cultural Statecraft

Tuomas Forsberg,Sirke Mäkinen
Russia s Cultural Statecraft Book PDF

Author : Tuomas Forsberg,Sirke Mäkinen
Publisher : Routledge
Page : 262 pages
File Size : 52,9 Mb
Release : 2021-11-04
Category : Political Science
ISBN : 9781000469240

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Russia’s Cultural Statecraft by Tuomas Forsberg,Sirke Mäkinen Pdf

This book focusses on Russia’s cultural statecraft in dealing with a number of institutional cultural domains such as education, museums and monuments, high arts and sport. It analyses to what extent Russia’s cultural activities abroad have been used for foreign policy purposes, and perceived as having a political dimension. Building on the concept of cultural statecraft, the authors present a broad and nuanced view of how Russia sees the role of culture in its external relations, how this shapes the image of Russia, and the ways in which this cultural statecraft is received by foreign audiences. The expert team of contributors consider: what choices are made in fostering this agenda; how Russian state authorities see the purpose and limits of various cultural instruments; to what extent can the authorities shape these instruments; what domains have received more attention and become more politicised and what fields have remained more autonomous. The methodological research design of the book as a whole is a comparative case study comparing the nature of Russian cultural statecraft across time, target countries and diverse cultural domains. It will be of interest to scholars and students of Russian foreign policy and external relations and those working on the role of culture in world politics.

A Research Agenda for Public Diplomacy

Eytan Gilboa
A Research Agenda for Public Diplomacy Book PDF

Author : Eytan Gilboa
Publisher : Edward Elgar Publishing
Page : 337 pages
File Size : 48,8 Mb
Release : 2023-06-01
Category : Political Science
ISBN : 9781802207323

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A Research Agenda for Public Diplomacy by Eytan Gilboa Pdf

Public diplomacy has become one of the central instruments of foreign policy and national security; this crucial Research Agenda provides a new outline for its investigation. Aiding the comprehension of the broad boundaries of the field, it proposes a clear starting point for contemporary research into important areas of public diplomacy.

Research Handbook on International Corporate Social Responsibility

Anthony Goerzen
Research Handbook on International Corporate Social Responsibility Book PDF

Author : Anthony Goerzen
Publisher : Edward Elgar Publishing
Page : 531 pages
File Size : 44,6 Mb
Release : 2023-11-03
Category : Business & Economics
ISBN : 9781802207040

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Research Handbook on International Corporate Social Responsibility by Anthony Goerzen Pdf

Presenting an in-depth look at cutting-edge research, this essential Research Handbook develops the current understanding of corporate social responsibility (CSR) and its implications on an international scale. Including contributions from leading academics, highly-informed practitioners, and non-government organizational managers, it fully conceptualizes the implementation of CSR practices.

Public Diplomacy and the Politics of Uncertainty

Pawel Surowiec,Ilan Manor
Public Diplomacy and the Politics of Uncertainty Book PDF

Author : Pawel Surowiec,Ilan Manor
Publisher : Springer Nature
Page : 373 pages
File Size : 50,8 Mb
Release : 2020-10-26
Category : Political Science
ISBN : 9783030545529

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Public Diplomacy and the Politics of Uncertainty by Pawel Surowiec,Ilan Manor Pdf

This edited book explores the multi-layered relationships between public diplomacy and intensified uncertainties stemming from transnational political trends. It is the latest wave of political uncertainty that provides the background as well as yields evidence scrutinised by authors contributing to this book. The book argues that due to a state of perpetual crises, the simultaneity of diplomatic tensions and new digital modalities of power, international politics increasingly resembles a networked set of hyper-realities. Embracing multi-polar competition, superpowers such as Russia flex their muscles over their neighbours; celebrated ‘success stories’ of democratisation – Hungary, Poland and Czechia – move towards illiberal governance; old players of international politics such as Britain and America re-claim “greatness”, while other states, like China, adapt expansionist foreign policy goals. The contributors to this book consider the different ways in which transnational political trends and digitalisation breed uncertainty and shape the practice of public diplomacy.

The Russia-Ukraine War of 2022

Agnieszka Kasińska-Metryka,Karolina Pałka-Suchojad
The Russia Ukraine War of 2022 Book PDF

Author : Agnieszka Kasińska-Metryka,Karolina Pałka-Suchojad
Publisher : Taylor & Francis
Page : 156 pages
File Size : 55,7 Mb
Release : 2023-03-31
Category : Political Science
ISBN : 9781000860450

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The Russia-Ukraine War of 2022 by Agnieszka Kasińska-Metryka,Karolina Pałka-Suchojad Pdf

This volume examines the war in Ukraine from a range of historical, military and feminist perspectives, exploring aspects such as the attitude of neighboring states, political leadership, local government, social mechanisms and the cultural and media policies of both Russia and Ukraine. The contributors explain how Ukraine shaped its identity following its separation from the USSR and how Russia built its military power and implemented its invasion plans. Considering the impact of the war not only in Ukraine, but also the Baltic states, chapters discuss the leadership role of President Zelensky, patriotic attitudes, the victimization of women and the impact on Poland as it helps and aid to huge numbers of refugees. Providing much needed context on the Russia-Ukraine war, this book will be of interest to students and scholars of international relations, political science, gender studies, international and national security and public politics.

Semantic Network Analysis in Social Sciences

Elad Segev
Semantic Network Analysis in Social Sciences Book PDF

Author : Elad Segev
Publisher : Routledge
Page : 223 pages
File Size : 53,7 Mb
Release : 2021-11-29
Category : Psychology
ISBN : 9781000471915

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Semantic Network Analysis in Social Sciences by Elad Segev Pdf

Semantic Network Analysis in Social Sciences introduces the fundamentals of semantic network analysis and its applications in the social sciences. Readers learn how to easily transform any given text into a visual network of words co-occurring together, a process that allows mapping the main themes appearing in the text and revealing its main narratives and biases. Semantic network analysis is particularly useful today with the increasing volumes of text-based information available. It is one of the developing, cutting-edge methods to organize, identify patterns and structures, and understand the meanings of our information society. The first chapters in this book offer step-by-step guidelines for conducting semantic network analysis, including choosing and preparing the text, selecting desired words, constructing the networks, and interpreting their meanings. Free software tools and code are also presented. The rest of the book displays state-of-the-art studies from around the world that apply this method to explore news, political speeches, social media content, and even to organize interview transcripts and literature reviews. Aimed at scholars with no previous knowledge in the field, this book can be used as a main or a supplementary textbook for general courses on research methods or network analysis courses, as well as a starting point to conduct your own content analysis of large texts.