In What Way Has The Globalisation Of Advertising Affected National And Local Cultures And Identities

Author : Florian Mayer
Publisher : GRIN Verlag
Page : 65 pages
File Size : 49,9 Mb
Release : 2007-10
Category : Electronic
ISBN : 9783638643078

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In what Way Has the Globalisation of Advertising Affected National and Local Cultures and Identities? by Florian Mayer Pdf

Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases.

Author : Terhi Rantanen
Publisher : SAGE
Page : 194 pages
File Size : 43,9 Mb
Release : 2005
Category : Language Arts & Disciplines
ISBN : 0761973133

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The Media and Globalization by Terhi Rantanen Pdf

In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.

Author : Joseph Zajda,Nitza Davidovitch,Suzanne Majhanovich
Publisher : Springer Nature
Page : 209 pages
File Size : 51,5 Mb
Release : 2023-01-01
Category : Education
ISBN : 9783030926083

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Discourses of Globalisation, Multiculturalism and Cultural Identity by Joseph Zajda,Nitza Davidovitch,Suzanne Majhanovich Pdf

This book examines dominant discourses in multiculturalism and cultural identity globally. It critiques dominant discourses and debates pertaining to multiculturalism and cultural identity, set against the current backdrop of growing social stratification and unequal access to quality education. It addresses current discourses concerning globalisation, ideologies and the state, as well as approaches to constructing national, ethnic and religious identities in the global culture. It explores the ambivalent and problematic connections between the state, globalisation, and the construction of cultural identity. The book also explores conceptual frameworks and methodological approaches applicable to research on the state, globalisation, multiculturalism and identity politics. Drawing on diverse paradigms, ranging from critical theory to globalisation, the book, by focusing on globalisation, ideology and cultural identity, critically examines recent research dealing with cultural diversity and its impact of identity politics. Given the need for a multiple perspective approach, the authors, who have diverse backgrounds and hail from different countries and regions, offer a wealth of insights, contributing to a more holistic understanding of the nexus between multiculturalism and national identity. With contributions from key scholars worldwide, the book should be required reading for a broad spectrum of users, including policy-makers, academics, graduate students, education policy researchers, administrators, and practitioners.

Author : Joseph Zajda
Publisher : Springer Nature
Page : 165 pages
File Size : 53,7 Mb
Release : 2022-08-19
Category : Education
ISBN : 9783031058592

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Discourses of Globalisation, and the Politics of History School Textbooks by Joseph Zajda Pdf

This book focuses on discourses of the politics of history education and history textbooks. It offers a new insight into understanding of the nexus between ideology, the state, and nation-building, as depicted in history education and school textbooks. It especially focuses on the interpretation of social and political change, significant events, looking for possible biases and omissions, leadership and the contribution of key individuals, and continuities. The book discusses various aspects of historical narratives, and some selected key events in defining identity and nation-building. It considers the role of historiography in dominant historical narratives. It analyses history education, in both local and global settings, and its significance in promoting values education and intercultural and global understanding. It is argued that historical narratives add pedagogies, grounded in constructivist, metacognitive and transformational paradigms, have the power to engage the learner in significant and meaningful learning experiences, informed by multiple discourses of our historical narratives and those of other nations.

Author : Mirjana Milenkovic
Publisher : Diplomica Verlag
Page : 69 pages
File Size : 40,9 Mb
Release : 2009-02
Category : Business & Economics
ISBN : 9783836669955

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Global Advertising in a Cultural Context by Mirjana Milenkovic Pdf

The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing the pros and cons of these approaches, it is essential that advertisers are familiar with different cultures. Otherwise the advertisement runs the risk of being misunderstood or in the worst case to offend cultural fundamentals. In her book Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising. Describing the various local restrictions and obstacles international advertisers have to deal with, the challenge of global advertising becomes clear. The perception of advertising is greatly influenced by the respective culture and its members' understanding of reality. On the basis of Hofstede's Five Dimensions, cultures and their characteristics are described. The reader learns about the behavior in different cultures and how cultural backgrounds impact buying decisions. With numerous practical illustrations Global Advertising in a Cultural Context gives an insight into the specifics of worldwide advertising and the challenge of both approaches in strategy and execution in front of the cultural background. This book gives recommendations for successful global advertising on the basis of six different advertising approaches and their suitability to overcome cultural differences.

Author : Joseph Zajda
Publisher : Springer Nature
Page : 172 pages
File Size : 45,7 Mb
Release : 2023-04-25
Category : Education
ISBN : 9783031244001

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Globalisation and Inclusive Schooling by Joseph Zajda Pdf

This book analyses discourses of inclusive schooling and engaging motivational environments globally. It focuses on the student’s identity, belonging, performance in the classroom, and the significance of cognitive, cultural, emotional and social capital to student’s academic achievement. The book discusses and evaluates the shifts in methodological approaches to inclusive and engaging learning environments. It analyses topics such as the students’ cultural identity and achievement, motivational strategies for creating engaging learning environment, the use of constructivist pedagogy for critical thinking, social constructivism, and values education in the classroom. The book also analyses and evaluates the shifts in methodological approaches to globalisation and inclusive schooling globally, and their impact on performing schools. It contributes in a very scholarly way, to a more holistic understanding of the nexus among globalisation, comparative education research, inclusive schooling and engaging learning environments.

Author : Joseph Zajda
Publisher : Springer Nature
Page : 186 pages
File Size : 47,6 Mb
Release : 2024-06-28
Category : Electronic
ISBN : 9783031616136

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Engagement, Motivation, and Students’ Achievement by Joseph Zajda Pdf

Author : Joseph Zajda
Publisher : Springer Nature
Page : 162 pages
File Size : 49,5 Mb
Release : 2021-10-29
Category : Education
ISBN : 9783030715755

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Globalisation and Education Reforms by Joseph Zajda Pdf

This book analyses discourses of effective learning environments globally. It focuses on the student’s cultural identity and academic achievement, the significance of cultural and social capital to student’s academic achievement, motivational strategies enhancing engagement and performance, effective teaching strategies, and quality in education for all. The book discusses and evaluates the shifts in methodological approaches to effective learning environments and globalisation. It analyses such topics as the students’ cultural identity and achievement, motivational strategies for creating effective learning environment, constructivist pedagogy for critical thinking, dimensions of discrimination in schools globally, intelligence testing and the effects on academic achievement, and values education in the classroom. The book evaluates the shifts in methodological approaches to globalisation and effective learning environments globally, and their impact on education policy and pedagogy. It contributes in a very scholarly way, to a more holistic understanding of the nexus between globalisation, comparative education research and effective learning environments education reforms.

Author : Joseph Maguire
Publisher : Routledge
Page : 209 pages
File Size : 55,8 Mb
Release : 2007-05-07
Category : Social Science
ISBN : 9781134527281

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Power and Global Sport by Joseph Maguire Pdf

Sport has changed. Traditions and territorial distinctions are dissolving as a result of new global, political, economic and cultural conditions. The team of authors examine these changes, investigating the power relations that govern the new global sport and assessing the consequences for the future of sport. The book is founded on a series of case studies, linked by a common process-sociological approach, and is divided into four sections - each dealing with an important aspect of sport and globalization: * the local-global nexus - how global sports processes are played out at the level of local communities * lived experiences - the reality of global sport for players and supporters * identity politics - the impact of global sport on national consciousness * sporting futures - the emergent political, economic and cultural forces that are shaping global sport, and their implications for its development. The text introduces new approaches to the study of sport and globalization, updating and extending Maguire's previous work, and is therefore an essential resource for all those working in this fast-changing area.

Author : Joseph Zajda,Suzanne Majhanovich
Publisher : Springer Nature
Page : 191 pages
File Size : 41,6 Mb
Release : 2021-02-11
Category : Education
ISBN : 9789402420142

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Globalisation, Cultural Identity and Nation-Building by Joseph Zajda,Suzanne Majhanovich Pdf

This book critiques dominant discourses and debates pertaining to cultural identity, set against the current backdrop of growing social stratification and unequal access to quality education. It addresses current discourses concerning globalisation, ideologies and the state, as well as approaches to constructing national, ethnic and religious identities in the global culture. It explores the ambivalent and problematic connections between the state, globalisation, the construction of cultural identity, and the nation-building process – also in connection with history education and the history textbooks used in schools. The book also explores conceptual frameworks and methodological approaches applicable to research on the state, globalisation, nation-building and identity politics. Drawing on diverse paradigms, ranging from critical theory to globalisation, the book, by focusing on globalisation, ideology and cultural identity, critically examines recent research in history education and its impact of identity politics, as well as the most significant dimensions defining and contextualising the processes surrounding nation-building and identity politics globally. Given the need for a multiple perspective approach, the authors, who have diverse backgrounds and hail from different countries and regions, offer a wealth of insights, contributing to a more holistic understanding of the nexus between the nation-state and national identity.

Author : John Sinclair
Publisher : Routledge
Page : 170 pages
File Size : 47,5 Mb
Release : 2012
Category : Business & Economics
ISBN : 9780415668835

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Advertising, the Media and Globalisation by John Sinclair Pdf

Advertising as an object of study. Global trends in the advertising industry. Advertising and the media in motion. Current trends in advertising, media and society. Advertising, globalistion and world and world regions.

Author : Joseph E. Stiglitz
Publisher : W. W. Norton & Company
Page : 304 pages
File Size : 42,7 Mb
Release : 2003-04-17
Category : Business & Economics
ISBN : 9780393071078

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Globalization and Its Discontents by Joseph E. Stiglitz Pdf

This powerful, unsettling book gives us a rare glimpse behind the closed doors of global financial institutions by the winner of the 2001 Nobel Prize in Economics. When it was first published, this national bestseller quickly became a touchstone in the globalization debate. Renowned economist and Nobel Prize winner Joseph E. Stiglitz had a ringside seat for most of the major economic events of the last decade, including stints as chairman of the Council of Economic Advisers and chief economist at the World Bank. Particularly concerned with the plight of the developing nations, he became increasingly disillusioned as he saw the International Monetary Fund and other major institutions put the interests of Wall Street and the financial community ahead of the poorer nations. Those seeking to understand why globalization has engendered the hostility of protesters in Seattle and Genoa will find the reasons here. While this book includes no simple formula on how to make globalization work, Stiglitz provides a reform agenda that will provoke debate for years to come. Rarely do we get such an insider's analysis of the major institutions of globalization as in this penetrating book. With a new foreword for this paperback edition.

Author : Thomas H. P. Gould
Publisher : Rowman & Littlefield
Page : 255 pages
File Size : 52,7 Mb
Release : 2015-12-16
Category : Business & Economics
ISBN : 9780810886445

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Global Advertising in a Global Culture by Thomas H. P. Gould Pdf

Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising professionals negotiate these rocky and quickly-changing cultural terrains. He also explores how advertising—an increasingly global form of communication—is becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels.

Author : Ozgen, Ozlen
Publisher : IGI Global
Page : 454 pages
File Size : 53,9 Mb
Release : 2019-05-15
Category : Social Science
ISBN : 9781522584926

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Handbook of Research on Consumption, Media, and Popular Culture in the Global Age by Ozgen, Ozlen Pdf

The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

Author : Jay Scherer,Steve Jackson
Publisher : Peter Lang
Page : 290 pages
File Size : 55,9 Mb
Release : 2010
Category : All Blacks (Rugby team)
ISBN : 3039111140

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Globalization, Sport and Corporate Nationalism by Jay Scherer,Steve Jackson Pdf

Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.