India As A Potential Market For Expansion Of An Online Fashion Retailer

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India as a potential market for expansion of an online fashion retailer

Steven Wolf
India as a potential market for expansion of an online fashion retailer Book PDF

Author : Steven Wolf
Publisher : GRIN Verlag
Page : 72 pages
File Size : 46,6 Mb
Release : 2016-08-24
Category : Business & Economics
ISBN : 9783668282360

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India as a potential market for expansion of an online fashion retailer by Steven Wolf Pdf

Bachelor Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, The FOM University of Applied Sciences, Hamburg, language: English, abstract: Globalization and a very high competition level influence companies all around the world. In order to enlarge their businesses, they try to increase their market shares and look for new prospective markets for the further expansion. Nowadays many emerging markets, particularly India, attract solid overseas investments. The aim of this bachelor thesis is to estimate the potential attractiveness of India as a market for expansion of an online fashion retailer. In order to attain the mentioned aim, the thesis will consist of several chapters with theoretical and practical information. Chapter 2 will be focused on the principal information on this topic: market selection criteria, including evaluating market attractiveness and potential risks. Based on these criteria, the most important economical, political, demographical, geographical and administrative information about India, which is relevant to the research, will be provided in chapter 3. This will be followed by an analysis of Indian textile business, including retail market overview and its influencing factors (infrastructure, logistics, IT development, culture, legislative regulations and restrictions). According to restrictions in online business, chapter 5 will be focused on description of four market entry strategies, their advantages and disadvantages. Next the analysis of the pioneer and follower timing strategies will be provided. Based on all findings before, success factors for running online fashion retail business in India will be formulated. Then there will be given an overview about the important players in the field of online fashion retail in India, the main points of their activities in comparison. As the completion of the research, the potential Indian market entry strategy will be formulated. This includes an analysis of locations in India and a SWOT analysis, which information will be provided according to the previous findings of the thesis. All derived information and ideas formulated in the thesis will be summarized in conclusion and the main thesis question introduced in the aim will be answered.

Fashion Merchandising

Dr Sukhvir Singh
Fashion Merchandising Book PDF

Author : Dr Sukhvir Singh
Publisher : LWRN Studio
Page : 158 pages
File Size : 48,9 Mb
Release : 2024-03-02
Category : Business & Economics
ISBN : 9788196725648

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Fashion Merchandising by Dr Sukhvir Singh Pdf

Welcome to "Fashion Merchandising" authored by Dr. Sukhvir Singh, Professor and Associate Dean of the Faculty of Fashion and Design at SGT University, Gurgaon. This book is the culmination of years of research, teaching, and industry experience, aimed at providing readers with a comprehensive understanding of the intricacies of fashion business and merchandising. Fashion merchandising is a dynamic field that sits at the intersection of creativity and commerce. It encompasses a wide range of activities, from trend forecasting and product development to retail management and consumer behaviour analysis. In this book, I have endeavoured to cover these diverse aspects comprehensively, offering readers a holistic view of the fashion merchandising landscape. Throughout the chapters of this book, readers will embark on a journey that explores the fundamental principles of fashion merchandising, delves into the intricacies of retail management, and examines the latest trends and technologies shaping the industry. Drawing from real-world examples and case studies, I have sought to provide practical insights and actionable strategies that readers can apply in their academic pursuits and professional endeavours. Whether you are a student aspiring to enter the world of fashion, an educator seeking to enhance your curriculum, or a seasoned professional looking to stay abreast of industry trends, "Fashion Merchandising" offers something for everyone. It is my sincere hope that this book serves as a valuable resource and inspires readers to embark on their own journey of exploration and discovery within the dynamic realm of fashion merchandising.

Market Research Report on Future of Online Retailing in India (Industry Growth Drivers, Statistics, Trends, Market Size, Analysis& Forecasts upto 2017)

NPCS Team
Market Research Report on Future of Online Retailing in India Industry Growth Drivers Statistics Trends Market Size Analysis Forecasts upto 2017 Book PDF

Author : NPCS Team
Publisher : NIIR PROJECT CONSULTANCY SERVICES
Page : 42 pages
File Size : 43,7 Mb
Release : 2014-04-04
Category : Electronic
ISBN : 9789381039465

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Market Research Report on Future of Online Retailing in India (Industry Growth Drivers, Statistics, Trends, Market Size, Analysis& Forecasts upto 2017) by NPCS Team Pdf

The research report titled ‘Market Research Report on Future of Online Retailing in India (Industry Growth Drivers, Statistics, Trends, Market Size, Analysis & Forecasts upto 2017)’ released by Niir Project Consultancy Services provides a profound analysis of the online retailing market scenario in India. The report aims at analyzing the present as well as future prospects of the industry with respect to changes in the Indian market dynamics. It covers data points like overview & segmentation of the industry, growth drivers, trends that are emerging in the sector, demand assessment and porter 5 force analysis of the online retailing industry in India. At first, the report shares information on the overall industry emphasizing on existing business models in the business,the major segments in e-commerce and their growth trajectory. The report provides an overview of the Indian e-commerce industry covering online travel segment and e-tailing segment details along with their past market sizes. It also lays a succinct view on the various business models under the e-com set up. The report moves further to enumerate and elaborate on various growth catalysts for the industry like rising internet penetration, favorable Indian demographics, emerging m-commerce, growth of smartphones, rising disposable incomes and more. The factors are meticulously expounded and supported by graphical representation and forecasts of key indicators. The next section covers niceties of the trends emerging in the sector with the key trend being the incessant flow of funds in the e-retailing companies. The sector has been the top priority for investment funds and private equity players since 2009 with an unmatched rise in the total amount of investments. Moving forward, the report analyzes the attractiveness of the sector by evaluating the status of porters 5 forces prevalent in the sector. The sector is said to be most attractive when the 5 forces are at their weakest and the report explicates the forces methodically to simplify the analysis.The report also scrutinizes the demand scenario of the Indian online retailing industry by exploring key indicators like the number of online shoppers in India, the value of debit/card transactions and the market sizes of the industry and its key segments. The data mentioned above is again supported by graphical representation and forecasts of vital indicators. The report wraps up at the outlook segment. The Indian online retailing industry is riding high on the evolving consumer preferences and promising Indian growth story. Once a non-existent market today has bulged to humungous size and is anticipated to further grow swiftly in times to come.The report also includes company profiles of Flipkart, Myntra, eBay, Amazon and Snapdeal. All the major online retailing portals aim to turn profitable by the next fiscal year as industry faces consolidation and sustainable growth gathers focus rather than mere sales. The report identifies online retailing sector as a thriving sector with exceptional growth potential, the substantiation of which is the incessant flow of investments in the sector. The sector poses itself as one of the promising avenues for investment by entrepreneurs. Online retailing in India is bound to experience high growth rates on the back of rising internet penetration in the nation, growing disposable incomes, the smartphone revolution and also the dominance of younger population in the country’s demographics. Reasons for Buying this Report: • This research report helps you get a detail picture of the industry by providing overview of the industry along with the segmentation • The report provides market analysis covering major growth driving factors for the industry and latest market trends in the industry • This report helps to understand the present status of the industry by elucidating a comprehensive porters 5 force analysis and scrutiny of the demand supply situation • The report provides forecasts of key parameters which helps to anticipate the industry performance Our Approach: • Our research reports broadly cover Indian markets, present analysis, outlook and forecast for a period of five years. • The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players • We use reliable sources of information and databases. And information from such sources is processed by us and included in the report

The Luxury Market in India

G. Atwal,S. Jain
The Luxury Market in India Book PDF

Author : G. Atwal,S. Jain
Publisher : Springer
Page : 217 pages
File Size : 52,8 Mb
Release : 2012-08-29
Category : Business & Economics
ISBN : 9781137264169

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The Luxury Market in India by G. Atwal,S. Jain Pdf

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

E-Retailing Challenges and Opportunities in the Global Marketplace

Dixit, Shailja
E Retailing Challenges and Opportunities in the Global Marketplace Book PDF

Author : Dixit, Shailja
Publisher : IGI Global
Page : 358 pages
File Size : 40,7 Mb
Release : 2016-02-26
Category : Business & Economics
ISBN : 9781466699229

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E-Retailing Challenges and Opportunities in the Global Marketplace by Dixit, Shailja Pdf

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Mobile Commerce Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1555 pages
File Size : 54,9 Mb
Release : 2017-06-19
Category : Business & Economics
ISBN : 9781522526001

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Mobile Commerce: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

BECOME THE REMARKABLE ETHNIC RETAIL STORE

Vaanika Malik
BECOME THE REMARKABLE ETHNIC RETAIL STORE Book PDF

Author : Vaanika Malik
Publisher : Notion Press
Page : 186 pages
File Size : 40,8 Mb
Release : 2023-05-23
Category : Business & Economics
ISBN : 9798890263582

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BECOME THE REMARKABLE ETHNIC RETAIL STORE by Vaanika Malik Pdf

The Art of Building a Thriving Ethnic Retail Store : Strategies for standing out and succeeding in a Competitive Market BECOME THE REMARKABLE ETHNIC RETAIL STORE Are you ready to take your Indian fashion retail business to the next level? Look no further than this comprehensive guide, designed for both established retailers and newcomers alike. With in these pages, you'll find valuable insights and strategies for : • Navigating the unique challenges and opportunities of the Indian fashion retail market. • Learn how to identify your target audience and create a compelling brand identity that sets you apart from the competition. • Discover proven techniques for developing a winning marketing strategy to attract and retain customers, and explore the best practices for managing your finances and optimizing your operations for maximum efficiency. So what are you waiting for? Dive into the pages of this book and discover the path to becoming a successful and remarkable Indian fashion retailer!

Marketing Channel Strategy

Robert W. Palmatier,Louis W. Stern,Adel I. El-Ansary
Marketing Channel Strategy Book PDF

Author : Robert W. Palmatier,Louis W. Stern,Adel I. El-Ansary
Publisher : Routledge
Page : 497 pages
File Size : 45,8 Mb
Release : 2016-06-03
Category : Business & Economics
ISBN : 9781315506449

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Marketing Channel Strategy by Robert W. Palmatier,Louis W. Stern,Adel I. El-Ansary Pdf

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Global Branding: Breakthroughs in Research and Practice

Management Association, Information Resources
Global Branding Breakthroughs in Research and Practice Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 969 pages
File Size : 47,7 Mb
Release : 2019-07-05
Category : Business & Economics
ISBN : 9781522592839

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Global Branding: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Digital Marketplaces Unleashed

Claudia Linnhoff-Popien,Ralf Schneider,Michael Zaddach
Digital Marketplaces Unleashed Book PDF

Author : Claudia Linnhoff-Popien,Ralf Schneider,Michael Zaddach
Publisher : Springer
Page : 935 pages
File Size : 48,6 Mb
Release : 2017-09-14
Category : Computers
ISBN : 9783662492758

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Digital Marketplaces Unleashed by Claudia Linnhoff-Popien,Ralf Schneider,Michael Zaddach Pdf

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

Economics for Managers-Part 2

Janardhan Upadhya P
Economics for Managers Part 2 Book PDF

Author : Janardhan Upadhya P
Publisher : Notion Press
Page : 434 pages
File Size : 41,9 Mb
Release : 2018-01-10
Category : Business & Economics
ISBN : 9781948321037

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Economics for Managers-Part 2 by Janardhan Upadhya P Pdf

Economics for Managers - Part 2 is a comprehensive text book covering Macro and Indian Economics written in the light of UGC guidelines for students of BBA, BBM, BBS, MBA, M.Com, MA(Eco), AIMA and similar courses of Indian Universities and Management Institutions. The book is specially designed for the managers/Management students. The concepts of Economics are explained in simple language for easy understanding. Book is available in Part 1 and Part 2 and covers both theoretical and practical aspects of economics. Economics for Managers Part-2 presents a complete, rigorous and in-depth study of concepts, tools and principles of macro-economics such as Inflation, Fiscal and Monetary policies, Trade cycles, National income etc. It also includes the recent changes in Indian Economy across various sectors – agriculture, industries and service in detail. Numerous case studies and problems have been included in chapters to stimulate interest in readers. Highlights • Recent most developments of Indian economy • GST • Budget of 2008–07, 15–16,16–17 17–18 included • Trade Policy 2015–2020 • Globalization • Various industries study like Pharmaceutical, FMCG, Aviation, • FDI in services • Case study on international trade, banking, infrastructure, FMCG • 12th Five year plan, • RBI latest policies • Latest about Niti ayog and its achievements in recent years

Transforming Education with Virtual Reality

Reena Malik,Ambuj Sharma,Prashant Chaudhary
Transforming Education with Virtual Reality Book PDF

Author : Reena Malik,Ambuj Sharma,Prashant Chaudhary
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 40,5 Mb
Release : 2024-01-30
Category : Education
ISBN : 9781394200474

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Transforming Education with Virtual Reality by Reena Malik,Ambuj Sharma,Prashant Chaudhary Pdf

TRANSFORMING EDUCATION WITH VIRTUAL REALITY The book provides an in-depth and comprehensive knowledge reviewof the use of virtual reality in the education industry and businesses. Virtual reality (VR) technology has thoroughly transformed education by providing engaging and immersive ways for students to experience their education and by offering visual learning, creative development, etc., to enhance their studies. Moreover, with increasing accessibility, both students and educators can utilize it for effective teaching and learning. By embracing this VR-related technology, teachers can transform traditional classrooms into lively ones. Businesses can also leverage VR for skilling, up-skilling, and re-skilling. This book is divided into two parts. Part I discusses the opportunities, challenges, and application of VR technology, and Part II focuses on reimagining education with the metaverse. Readers will find in this book: a description of the relationship between virtual reality and student behavior; a review of VR-enabled tools and techniques for an immersive environment; a discussion on VR in the context of vocational education by developing a conceptual framework and roadmap for its adoption; an overview of the advantages, disadvantages, and mechanisms of VR through a detailed analysis showing a comparison of the strong and weak points of the technologies being used in education; a look at the future of learning in the context of VR; a description of the relevance of VR in emerging economies with the help of bibliometric analysis and discusses its future potential; a review of Metaverse as a new education avatar showcasing diverse educational experiences and how to reimagine teaching; an explanation of the relevance of emerging digital technologies in upskilling employees in fashion retail to impart an immersive experience for customers; a proposed framework for mapping the use of VR for students with autistic spectrum disorder (ASD). Audience The book is designed for information technologists, educational researchers, teachers, policymakers, government officials, and business managers.

BRAND

R. Shanthi,P. Murari,M. Rafeeque Ahmed,M.P. Suganya
BRAND Book PDF

Author : R. Shanthi,P. Murari,M. Rafeeque Ahmed,M.P. Suganya
Publisher : MJP Publisher
Page : 672 pages
File Size : 48,7 Mb
Release : 2019-06-19
Category : Design
ISBN : 8210379456XXX

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BRAND by R. Shanthi,P. Murari,M. Rafeeque Ahmed,M.P. Suganya Pdf

BRANDING MAGNITUDE IN THE COMPETITIVE MARKET PLACE, CONSUMER BONDING TOWARDS BRANDS, FDI IN RETAIL BUSINESS, RETAIL CHANNELS, PEOPLE PERSPECTIVE IN RETAIL BUSINESS, OTHER AREAS OF BUSINESS. India was one of the most attractive destination for foreign investment in retail sector, According to Global Retail development Index (GRDI), India placed into fifth attractive destination for investment in 2012, but its falls to 14th position during 2013 and it drops to 20th place, its lowest ever ranking in the GRDI. India remains an appealing long -term retail destination for several reasons, starting with its demographics - a population of 1.2 billion people, half or the population are younger than 30 and roughly onethird of them lives in cities. Indians disposable incomes are increasing they are trying to spend more on new products, brand and categories while spending a lower proportion on food. Furthermore, the new governing party of the Indian Nation - Bharathiya Janata Party has promised more pro-business policies, many experts have positive feeling on India’s long term GDP outlook and Industry growth. Still, India accounts for 8% of modern formats. India’s ecommerce market is expected to grow more than 50% in the next five years, as its young population increasing internet access (AT Kearney, 2014). But now Government has revised its decision on FDI in Retail, so that would have greater impact in Single and Multi brand retailing in the mere future. The retail industry has been seen as the indicator of economic growth and spending power globally. It has transformed itself into global phenomena and has been a scene of constant change and innovation. This growth has come along with some serious challenges whilst increased competition added by economic slowdown, which has had a negative impact on profit margins. Brand is a static asset in the current scenario. In a Fiercely Competitive market place, Brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Core issues in the leading with the stategic brand managent in the competitive market are discussed in detail in this book. this book help to understand concepts of brand extension, brand positioning, brand building models for successfully managing brands in a competitive business environment.

Clash

Nirmalya Kumar
Clash Book PDF

Author : Nirmalya Kumar
Publisher : Penguin Random House India Private Limited
Page : 161 pages
File Size : 40,8 Mb
Release : 2024-03-15
Category : Business & Economics
ISBN : 9789357089883

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Clash by Nirmalya Kumar Pdf

Amazon and Walmart, with more than half a trillion in revenues annually, are the two largest companies in the world. They have not only redefined the retail industry—Walmart in the 1980s/1990s and Amazon since 2000—but have also been the benchmark for business best practices (e.g., the use of IT, supply chain, data analytics, customer orientation). This year, it is anticipated that Amazon will dethrone Walmart as the world’s largest company, a position that Walmart has occupied for more than two decades. By examining these two companies and their business models in depth, Professor Nirmalya Kumar elucidates on the more general phenomenon of incumbents competing with disruptors (e.g., Volkswagen vs Tesla, Marriott vs Airbnb) as well as the move to omnichannel retail where physical stores must coexist with online retailers.

Supply Chain Management Strategies and Risk Assessment in Retail Environments

Kumar, Akhilesh,Saurav, Swapnil
Supply Chain Management Strategies and Risk Assessment in Retail Environments Book PDF

Author : Kumar, Akhilesh,Saurav, Swapnil
Publisher : IGI Global
Page : 351 pages
File Size : 44,8 Mb
Release : 2017-12-15
Category : Business & Economics
ISBN : 9781522530572

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Supply Chain Management Strategies and Risk Assessment in Retail Environments by Kumar, Akhilesh,Saurav, Swapnil Pdf

The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is paramount that all phases of project development and execution are monitored to avoid poor project results from meager economics, overspending, and reputation. Supply Chain Management Strategies and Risk Assessment in Retail Environments is a comprehensive reference source for the latest scholarly material on effectively managing risk factors and implementing the latest supply management strategies in retail environments. Featuring coverage on relevant topics such as omni-channel retail, green supply chain, and customer loyalty, this book is geared toward academicians, researchers, and students seeking current research on the challenges and opportunities available in the realm of retail and the flow of materials, information, and finances between companies and consumers.