Marketing Channel Strategy

Author : Robert W. Palmatier,Eugene Sivadas,Louis W. Stern,Adel I. El-Ansary
Publisher : Routledge
Page : 374 pages
File Size : 52,9 Mb
Release : 2019-07-11
Category : Business & Economics
ISBN : 9781000649994

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Marketing Channel Strategy by Robert W. Palmatier,Eugene Sivadas,Louis W. Stern,Adel I. El-Ansary Pdf

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.

Author : Robert W. Palmatier,Louis W. Stern,Adel I. El-Ansary
Publisher : Routledge
Page : 497 pages
File Size : 50,6 Mb
Release : 2016-06-03
Category : Business & Economics
ISBN : 9781315506449

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Marketing Channel Strategy by Robert W. Palmatier,Louis W. Stern,Adel I. El-Ansary Pdf

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Author : Robert Palmatier,Louis Stern,Adel El-Ansary
Publisher : Pearson Higher Ed
Page : 497 pages
File Size : 44,8 Mb
Release : 2015-01-16
Category : Business & Economics
ISBN : 9781292061054

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Marketing Channel Strategy, Global Edition by Robert Palmatier,Louis Stern,Adel El-Ansary Pdf

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Author : Robert W. Palmatier,Taylor & Francis Group,Eugene Sivadas,Louis W. Stern,Adel I. El-Ansary
Publisher : Unknown
Page : 374 pages
File Size : 44,7 Mb
Release : 2019-11-07
Category : Electronic
ISBN : 0367821230

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Marketing Channel Strategy by Robert W. Palmatier,Taylor & Francis Group,Eugene Sivadas,Louis W. Stern,Adel I. El-Ansary Pdf

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.

Author : Saibal Ray,Shuya Yin
Publisher : Springer Nature
Page : 282 pages
File Size : 48,8 Mb
Release : 2019-12-14
Category : Business & Economics
ISBN : 9783030317331

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Channel Strategies and Marketing Mix in a Connected World by Saibal Ray,Shuya Yin Pdf

This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.

Author : Sandra Burgemeister
Publisher : GRIN Verlag
Page : 19 pages
File Size : 46,7 Mb
Release : 2003-02-05
Category : Business & Economics
ISBN : 9783638169561

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Marketing channel strategy for consumer goods by Sandra Burgemeister Pdf

Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 95%, Swinburne University of Technology, Melbourne (MBA Programm), course: Strategic Marketing, language: English, abstract: This report is initiated to discuss the various marketing channel strategies for consumer goods. The generic term goods refers to products as well as services. The paper is divided into part A and part B. Part A explains and discusses the general meaning of key concepts of marketing channel selection, and thus builds the foundation for part B. Part B applies the theoretical concepts to a real life company, Omkafe, and its international marketing channel selection process. The reason for choosing Omkafe, a small sized company based in Italy known for its outstanding coffee, is to demonstrate the differences in distribution patterns among countries and how the rise of the Internet and eBusiness has influenced even small companies like Omkafe. Part A concludes that a company can gain a competitive edge in deciding on an effective distributor or agent. Since there is no one right answer on how to effectively manage the flow from the manufacturer through the distribution channel to the ultimate customer, each company has to make its own decision based on its unique market, producer and product factors. Part B then enforces this conclusion, and also emphasizes the fact that even within a company, different marketing channel selections for different market targets are appropriate and necessary.

Author : Julian Dent,Michael White
Publisher : Kogan Page Publishers
Page : 385 pages
File Size : 40,5 Mb
Release : 2018-04-03
Category : Business & Economics
ISBN : 9780749482152

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Sales and Marketing Channels by Julian Dent,Michael White Pdf

Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market. Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Other updates include: -The impact of cloud technology -Advancing consumer channels -Monetizing the distribution of intellectual property -Plus the evolving 'gig economy', led by Uber and Deliveroo

Author : Robert Palmatier
Publisher : Routledge
Page : 128 pages
File Size : 50,8 Mb
Release : 2017-06-30
Category : Electronic
ISBN : 1138440868

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Marketing Channel Strategy by Robert Palmatier Pdf

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience�for you and your students. Here�s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Author : Anne T. Coughlan
Publisher : Unknown
Page : 618 pages
File Size : 48,5 Mb
Release : 2001
Category : Business & Economics
ISBN : 0130127728

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Marketing Channels by Anne T. Coughlan Pdf

The Autobiography and Ministry of Bishop M. D. Spires

Author : Livio Moretti
Publisher : Springer
Page : 216 pages
File Size : 53,9 Mb
Release : 2018-11-02
Category : Business & Economics
ISBN : 9783319919591

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Distribution Strategy by Livio Moretti Pdf

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks. Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution. Bruno Barcelos, General Manager Sandoz, a Novartis Company

Author : V. Kasturi Rangan
Publisher : Harvard Business Press
Page : 314 pages
File Size : 55,9 Mb
Release : 2006
Category : Business & Economics
ISBN : 1591397669

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Transforming Your Go-to-market Strategy by V. Kasturi Rangan Pdf

"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.

Author : Barry Berman
Publisher : Unknown
Page : 768 pages
File Size : 41,7 Mb
Release : 1996
Category : Business & Economics
ISBN : UOM:49015002827880

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Marketing Channels by Barry Berman Pdf

This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.

Author : Myron Gable,Taylor Sims
Publisher : Unknown
Page : 80 pages
File Size : 41,8 Mb
Release : 1976
Category : Business & Economics
ISBN : UOM:35128001401437

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Marketing Channel Strategy by Myron Gable,Taylor Sims Pdf

Author : Anne T. Coughlan
Publisher : Createspace Independent Publishing Platform
Page : 206 pages
File Size : 54,5 Mb
Release : 2016-11-16
Category : Marketing channels
ISBN : 1539987744

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A Field Guide to Channel Strategy by Anne T. Coughlan Pdf

Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add partners, add or subtract routes to market, and change your product lines - so your channel strategy must adapt in order to prevent your tower from collapsing or breaking apart. This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-to-market strategy resilient, responsive, and a source of competitive advantage.

Author : Donald J. Bowersox,M. Bixby Cooper
Publisher : McGraw-Hill Companies
Page : 520 pages
File Size : 47,6 Mb
Release : 1992
Category : Business logistics
ISBN : PSU:000019322209

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Strategic Marketing Channel Management by Donald J. Bowersox,M. Bixby Cooper Pdf