Indie Author Marketing Infrastructure

Author : Matthew Wayne Selznick
Publisher : MWS Media
Page : 67 pages
File Size : 51,8 Mb
Release : 2022-08-30
Category : Language Arts & Disciplines
ISBN : 8210379456XXX

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Indie Author Marketing Infrastructure by Matthew Wayne Selznick Pdf

Drawing on nearly two decades of experience and expertise coaching and mentoring new and upcoming independent authors, pioneering independent author, veteran self-publisher, and author services provider Matthew Wayne Selznick outlines the three essential elements all authors must establish before publishing your first book: your indie author infrastructure. ABOUT INDIE AUTHOR MARKETING INFRASTRUCTURE With a strong focus on building a life-long community of readers, friends, and fans around your work, Indie Author Marketing Infrastructure spells out the tools, services, and technology required and recommended, as well as the philosophy underlying the engine of connection that is your indie author marketing infrastructure. From the Table of Contents Introduction -- What You'll Learn -- Why Listen to Me? The Three Elements -- Infrastructure: What Does it Mean? -- Why Does it Matter? -- What Are the Three Elements? ---- Your Website ------ Why You Need a Website ------ Your Domain Name ------ Your Host ------ Your Software ---- Your Mailing List ------ What Is a Mailing List ------ Why Do You Need a Mailing List Provider? ------ Your Most Important Asset ------ Bringing People into Your Community: The Value-Add ------ Choosing a Mailing List Service Provider ---- Your Social Media ------ A Necessary Evil ------ Create an Author Account ------ ...Go Where Your Readers Live ------ ...But Don't Be Everywhere ------ Social Media Serves You Putting It All Together Getting Help Does some of that seem obvious? Indie Author Marketing Infrastructure goes beyond the rote common sense you'll hear in forums and user groups and gets to the why of it all... and, in many cases, why the lowest hanging fruit is not always the way to go. You can spend scores of hours scouring blog posts, podcast episodes, YouTube videos, and books to learn about the essential elements of your indie author marketing infrastructure... you can spend hundreds of dollars for one-on-one consultation sessions with the author... why not take an afternoon to read through Indie Author Marketing Infrastructure and give your self-publishing career a foundation and head start that will put you months ahead of the game?

Author : Gisela Hausmann
Publisher : Unknown
Page : 56 pages
File Size : 52,7 Mb
Release : 2016-05-31
Category : Electronic
ISBN : 1533556563

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Naked News for Indie Authors How NOT to Invest Your Marketing $$$ by Gisela Hausmann Pdf

"... This is a well-written and informative book aimed at helping indie authors gain success while saving time and money. The book is presented by a veteran indie author with more than 25 years of experience in the media industry. She is a woman who really knows her stuff. She delivers a wealth of information that no indie author should be without. Reviewed by Lucinda Weeks for Readers' Favorite In this new book "Naked News for Indie Authors: How NOT to Invest Your Marketing $$$" marketing expert, email evangelist, and indie author Gisela Hausmann reveals how indie authors can avoid wasting time and money. She also offers free and/or cheap alternatives to many common marketing methods and myths. The book includes five helpful illustrations. Content: Overcoming your biggest disappointments The Flipside of this Wisdom Find a Publisher or Self-Publish Facts to Consider BEFORE Trying to Find a Publisher Direct Marketing E-Mails Can Lead to Making Great Business Contacts - Or Not! Newsletter Marketing "... Use a Template to Contact Book Reviewers and/or Book Bloggers..." "... Get as Many Reviews as Possible..." "... Hire a Publicist..." "... Get Book Reviews via Review Swaps..." "...To Succeed you Need to Find a Profitable Book Niche..." "... List a Giveaway on Goodreads and everbody Will Start Talking About Your Book..." Book Promotion Programs, Tools, or Products" "Where Should I Start?"Other helpful books from this author"Naked Words: The Effective 157-Word Email""Naked Truths About Book Reviews""Naked News: How to Get on TV"

Author : Gisela Hausmann
Publisher : Unknown
Page : 128 pages
File Size : 40,5 Mb
Release : 2015-05-13
Category : Electronic
ISBN : 0986403466

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Naked News for Indie Authors How NOT to Invest Your Marketing $$$ by Gisela Hausmann Pdf

Author : Scott La Counte
Publisher : Unknown
Page : 46 pages
File Size : 44,8 Mb
Release : 2019-10-29
Category : Language Arts & Disciplines
ISBN : 1087816653

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Amazon Marketing Service (AMS) for Authors by Scott La Counte Pdf

This book will walk you through what Amazon Marketing Service (AMS) is, how it works, and if it's right for you.

Author : Janet Margot
Publisher : Book Geeks Marketing
Page : 152 pages
File Size : 48,6 Mb
Release : 2021-10-25
Category : Business & Economics
ISBN : 9781737476108

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Amazon Ads for Indie Authors: A How-to Guide from an Industry Expert by Janet Margot Pdf

Learn from a former Amazonian how to create, manage and optimize book ads. Amazon Ads for Indie Authors is a former insider's breakdown of book advertising. This is the most authoritative author ads handbook available, exposing the interconnectivity of book ads in the Amazon ecosystem. This insight fuels a framework that declutters the ads dashboard allowing you to reach readers more effectively. You’ll learn how to: ✓ build your ads strategy ✓ create basic ads ✓ avoid costly mistakes ✓ manage campaigns while driving spend efficiency ✓ use advanced features tailored for your use case ✓ scale your ads at the right time ✓ detect key signals improving your chance of success ✓ discern what Amazon recommends vs. what works for books Amazon Ads can be complex to navigate, particularly for books. This guide will teach how you to simplify your approach, free up your headspace, and get back to writing.

Author : Shelley Hitz,Heather Hart,Joel Friedlander,Laura Pepper Wu,Penny Sansevieri,Eric Van Der Hope,Lorilyn Roberts,Kristin Eckstein,Lindsay Buroker,Dana Lynn Smith,D'Vorah Lansky,Carolyn Howard-Johnson,Staci Stallings,Karen Baney
Publisher : Unknown
Page : 124 pages
File Size : 43,8 Mb
Release : 2013-02-08
Category : Electronic
ISBN : 0615767257

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Indie Author Book Marketing Success by Shelley Hitz,Heather Hart,Joel Friedlander,Laura Pepper Wu,Penny Sansevieri,Eric Van Der Hope,Lorilyn Roberts,Kristin Eckstein,Lindsay Buroker,Dana Lynn Smith,D'Vorah Lansky,Carolyn Howard-Johnson,Staci Stallings,Karen Baney Pdf

If you have ever stepped into the online world, you have no doubt seen that there are hundreds if not thousands of websites and books on any given subject - and that is no less true for the subject of book marketing. The diversity of book marketing experts is as assorted as the books that they write and market, yet each author holds a new insight or twist that you might not have heard or considered before. Introducing: Indie Author Book Marketing Success. From the combined minds of 14 book marketing experts, this book will enlighten and lead you on the journey of marketing your book. Each author must travel their own road to success, working hard to find what works best for them - but book marketing doesn't have to be intimidating. Let these experts help you find your way to success. 14 Marketing Topics + 14 Marketing Experts = A Recipe for Book Marketing Success ==> Buy your copy to get started on your own successful book marketing journey today!

Author : Joanna Penn
Publisher : Curl Up Press via PublishDrive
Page : 310 pages
File Size : 50,8 Mb
Release : 2018-08-11
Category : Language Arts & Disciplines
ISBN : PKEY:6610000094592

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How to Market a Book by Joanna Penn Pdf

Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don’t know much about marketing, don’t worry. We all start with nothing. I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing. Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 600,000 copies in 162 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing. Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers. How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer. It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet. In this completely updated Third Edition, you’ll discover: Part 1: Marketing Principles Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement Part 2: Your Book Fundamentals Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series Part 3: No Platform Needed. Short-term Marketing How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed Part 4: Your Author Platform. Long-term Marketing Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media Part 5: Launching Your Book Why launching is different for indie authors, soft launch, launch spikes, post-launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.

Author : M.L. Ronn
Publisher : Author Level Up LLC
Page : 158 pages
File Size : 43,7 Mb
Release : 2023-07-07
Category : Language Arts & Disciplines
ISBN : 9798885512312

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Indie Author Confidential 3 by M.L. Ronn Pdf

This book is also available in the Indie Author Confidential Anthology series, where you can get all the books in this series in bundles. The ground-breaking, behind-the-scenes look at a working writer continues with Vol. 3! Prolific writer M.L. Ronn (Michael La Ronn) shares his lessons learned on his journey to become a successful writer. You’ll discover writing, marketing, business, and other miscellaneous tips that you don’t hear every day. Covered in this volume: • How Michael wrote 7 books in 90 days • Michael’s new approach to marketing that made him more money this quarter • Michael’s strategy for the year ahead The information in this book is what writers discuss over beers at writing conferences. You may find it useful on your journey to becoming a successful writer. It just might make you more money and help you satisfy your readers, too. Are you ready to dive into the world of Indie Author Confidential? V1.0

Author : M.L. Ronn
Publisher : Author Level Up LLC
Page : 470 pages
File Size : 43,8 Mb
Release : 2023-07-20
Category : Language Arts & Disciplines
ISBN : 9798885512336

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Indie Author Confidential 1-3 by M.L. Ronn Pdf

This collection contains Volumes 1-3 of the groundbreaking, behind-the-scenes series of a working writer’s journey! Ever wondered what bestselling authors think about on a daily basis? M.L. Ronn is the author of over 50 books of fiction and nonfiction. This book series is a diary of all the lessons he’s learning as he navigates how to master the craft of writing, marketing, and running a profitable publishing business. Most writers don’t talk about the everyday lessons they learn because they might seem mundane, boring, or obvious. Many only start talking about their success once they’ve achieved it. This book is the exact opposite: it’s about a writer learning how to be successful and documenting the process. The ideas in this book are what writers discuss over beers at writing conferences. They’re insider ideas—you may find them interesting and useful on your journey to becoming a successful writer. V1.0

Author : Bob Baker
Publisher : CreateSpace
Page : 120 pages
File Size : 45,5 Mb
Release : 2014-08-09
Category : Language Arts & Disciplines
ISBN : 1500719315

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The Guerrilla Guide to Book Marketing by Bob Baker Pdf

Never Be Confused About Book Marketing Again! My first book was published in 1992. I've been making a full-time living as an author since 2004. I've been blessed to develop a sizable fan base around the world. Now I want to show you the foundational marketing principles that helped me get there. Here's what you'll get inside this book: Three Simple Steps to Effective Book Marketing Everyone thinks marketing and sales are confusing and complicated. They really aren't. This chapter makes it easy to wrap your brain around. Get these three steps and you'll never be confused about book marketing again. The Power of Goal Setting: A Foolproof Plan for Reaching Your Book Marketing Aspirations Faster Tired of spinning your wheels when promoting your books and building your career as an author? Stop wandering aimlessly and start taking control with this simple goal-setting checklist. You have power when you know where you're going! The First Five Steps to Marketing (and Profiting From) Your Book This is the foundation upon which all of your book marketing activities should be built. If you don't understand these five basic truths, you will continue to struggle. Get the lowdown in this crucial chapter. Nine Essential Keys to Book Marketing Success In this chapter I give you some of the most potent secrets that have lead to my success as a full-time author. Use these tips to build your personal brand, attract fans, and sell more books. Confessions of a Full-Time Author: Seven Strategies I Used to Reach Success as an Indie Author Here I share some key turning points from my early days of publishing and promoting books. And as always, I will poke and prod you to take the principles that worked for me and make them your own. Book excerpt from Mega Book Publicity: 5 Steps to Getting Free Media Exposure for Your Books. Book excerpt from Book Marketing Online: The Guerrilla Guide to Building Your Author Platform. This book is overflowing with incredibly useful information that will help you get on friendly terms with marketing, attract fans, and sell more books.

Author : M.L. Ronn
Publisher : Author Level Up LLC
Page : 179 pages
File Size : 53,8 Mb
Release : 2020-10-24
Category : Language Arts & Disciplines
ISBN : 8210379456XXX

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The Indie Author Atlas by M.L. Ronn Pdf

YOUR PASSPORT TO THE FIVE CONTINENTS OF THE WRITING WORLD Have you ever felt overwhelmed by the sheer amount of information you have to learn as a writer? The Indie Author Atlas eliminates overwhelm and makes the art of learning to be a writer fun. It turns the major concepts writers need to learn into can’t-miss vacation destinations. Ready to get away? * Pamper yourself at the pristine beachfronts at the Strategy Islands * Get lost in the expansive continent of Craft * Discover new marketing strategies in the desert continent of Marketstan * Tap into your inner entrepreneur in the sacred Lands of Distribution * And more! This quirky and engaging guide is written in the style of a travel guide, and it also has illustrated maps for each continent. The Indie Author Atlas is unlike any other book for writers you’ve ever read. Relax and have fun as you wander through the amazing continents of the writing life. You just might learn something. Click the buy button and book your dream writing vacation today! V1.0

Author : Mike Kowis
Publisher : Unknown
Page : 148 pages
File Size : 46,7 Mb
Release : 2018-11-25
Category : Electronic
ISBN : 099799469X

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Smart Marketing for Indie Authors by Mike Kowis Pdf

HOW DO I SELL MORE BOOKS?WHICH MARKETING TOOLS WORK BEST FOR INDIE AUTHORS?Have you ever asked yourself these questions? If so, this is the perfect book for you! In this practical guide, Mike Kowis, Esq., shares his successful book-selling formula and explains the marketing tactics he used to sell over 1,500 books within his first two years of being an indie author. Don't worry, it's MUCH simpler than you think! In this book-marketing guide, you will learn: -Mike's proven BOOK-SELLING FORMULA, -16 MARKETING TOOLS that he used and their results, -EFFECTIVENESS RATING, COST, and TIME required for each tactic, plus-12 COMMON ROOKIE MISTAKES to avoid.This handy guide also includes a summary of all marketing strategies that he tried so you can decide which tactics to use for your book.

Author : Sarah Yoffa
Publisher : Unknown
Page : 126 pages
File Size : 51,8 Mb
Release : 2012-10-17
Category : Electronic
ISBN : 1479263036

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The 22 Immutable Laws of Marketing (for Indie Authors) by Sarah Yoffa Pdf

In The 22 Immutable Laws of Marketing (for Indie Authors), Sarah R. Yoffa adapts classic marketing strategies from automobiles and breakfast cereals to the unique challenges of the Indie Author in the Digital Publishing Industry.* Learn how to apply the Law of Leadership and Law of Focus to make your unique Author Voice into a secret weapon. * Learn how the Law of Duality and Law of Opposites can move you up the product ladder for your category.* Learn 3 things from the Law of Sacrifice that can save you when the Law of Unpredictability comes into play.* Learn how to calculate the cost and lead time for production of your next book in applying the Law of Resources.In this business essential for the self-publishing professional, Indie Authors will learn the hands-on marketing strategies they never teach you in a creative writing course. These immutable laws are your guideposts on the road to success in the Digital Publishing industry. Choose to read the signs or ignore them at your own risk. The 22 Immutable Laws of Marketing (for Indie Authors) will remain immutable with or without you.

Author : Robert J. Ryan
Publisher : Independently Published
Page : 119 pages
File Size : 53,9 Mb
Release : 2019-10-02
Category : Electronic
ISBN : 1697053971

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Author Unleashed by Robert J. Ryan Pdf

Do you sell as many books as you want to? Most authors will say no. They want more. But no matter what they do, those sales remain elusive. Worse, the publishing environment is getting harder every year, crushing their dreams day by day. But somehow, some authors succeed. How do they do it? Is there a secret? Is it blind luck? Do they all have teams of ghostwriters behind them churning out novels while one person claims the glory? It's none of those things. It's a combination of hard work and correct knowledge. This book gives you that knowledge. You'll learn things like: How professional marketers write blurbs How to decode Amazon webpages for clues to buyer behavior Why great books sink into oblivion and ordinary books sell How to go beyond accepted practice and find best practice This book gives you the knowledge to sell, and to sell at a high scale. Much of it will surprise you, even if you're a veteran of indie publishing. You'll never look at publishing the same way again. Are you ready to unleash your author career? You can start now.

Author : Misty M. Beller
Publisher : Createspace Independent Publishing Platform
Page : 84 pages
File Size : 46,9 Mb
Release : 2017-06-15
Category : Electronic
ISBN : 1547193441

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How to Market a Book Release by Misty M. Beller Pdf

Whether you're an indie author or traditionally published, finding readers who will buy your book may be the hardest part of the process. But it doesn't have to be! Learn how to find your target audience, reach new readers when your book launches, and turn them into avid fans eager for your next release. Each chapter contains pro tips specific for both traditionally published authors and indie authors, and there's even a bonus section with tips to make marketing manageable - and keep your sanity! You'll receive sample marketing action plans specific for each type of release: - Debut - First in a new series - Later book in a series or standalone title With the tools in this book, now may be the most exciting time ever to be an author!