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Author : Mark Steven Bosko
Publisher : Unknown
Page : 404 pages
File Size : 42,8 Mb
Release : 2003
Category : Business & Economics
ISBN : 0941188760
This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.
Author : Maria Johnsen
Publisher : Maria Johnsen
Page : 253 pages
File Size : 41,5 Mb
Release : 2024-07-03
Category : Fiction
ISBN : 9798854676281
In my book 'Indie Film Marketing: Global Audience Strategies' I share tried and true methods for indie filmmakers to master the art of multilingual film promotion. With my passion for storytelling and many years experience in multilingual digital marketing and helping major player clients around the world and my own films, I reveal strategies to connect with audiences beyond the studio system. In today's digital era, the internet and social media offer powerful tools for indie filmmakers. Learn to navigate cyberspace, build engaging websites, and create compelling content to build a devoted community. Discover the power of multilingual film marketing, data-driven insights, and clickable ad campaigns. But remember, successful film marketing is about authenticity. Infuse your efforts with the passion that went into making the film to forge genuine connections. Embrace new tools and stay agile in the fast-paced world of digital marketing. Let’s leave no stone unturned in making our films go viral on global level. Ultimately, filmmaking and marketing are about touching hearts and minds. Let's embrace creativity and technology to craft unforgettable films and showcase them to the world. With case studies and a cinematic adventure, grab your director's chair and keyboard as we embark on this journey together!
Author : Stacey Parks
Publisher : Taylor & Francis
Page : 216 pages
File Size : 47,6 Mb
Release : 2012-10-02
Category : Performing Arts
ISBN : 9781136066375
Innovation in technology means that almost anyone can make an independent film these days. Although this may be good news for aspiring filmmakers, it also means that the oversupply of independent films on the market has caused acquisition prices to dramatically decrease. As a result, producers and investors rarely recover their initial investment in the films they make. But don't be discouraged! Use this book to learn the realities of the market in advance and map out a winning distribution plan. This comprehensive manual for filmmakers and producers dedicated to film distribution and the marketplace could mean the difference between getting your film out to the public and keeping it "in the can." Learn how to sell your movie to a studio, a cable network, a video distributor, or international buyers. Self-distribution and other alternatives to traditional distribution are also considered. As well, you'll hear some success stories from producers and hear directly from buyers what they are seeking. Stacey Parks has worked with dozens of hungry filmmakers to get their films a distribution deal and knows how frustrating the whole process can be. Let her tell you how you can take control of your filmmaking career and start getting your work seen by audiences with a few little-known distribution secrets. Features include: * Interviews and case studies with producers and distributors * Ten Ways to Market Your Film for Self-Distribution * Sales Projections per Territory * Distribution Resource Listings * Negotiation tips for distribution agreements * Sample distribution agreements
Author : Robert G. Barnwell
Publisher : Taylor & Francis
Page : 390 pages
File Size : 52,8 Mb
Release : 2018-07-11
Category : Performing Arts
ISBN : 9781351018050
Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
Author : Annika Pham
Publisher : Indiana University Press
Page : 200 pages
File Size : 53,9 Mb
Release : 1993
Category : Business & Economics
ISBN : UOM:39015041544274
Book on film marketing
Author : John Durie,Annika Pham,Neil Watson
Publisher : Unknown
Page : 192 pages
File Size : 52,7 Mb
Release : 2000
Category : Performing Arts
ISBN : UOM:39015050116550
It includes essential information and advice on such subjects as securing a sales agent, providing agents and distributors with necessary promotional materials, working the film markets and festivals, and understanding the audience demographics and the industry business practices peculiar to specific territories."--BOOK JACKET.
Author : David M. Rosen,Peter Hamilton
Publisher : Grove Press
Page : 326 pages
File Size : 46,9 Mb
Release : 1990
Category : Business & Economics
ISBN : 0802131875
Provides information on how to make and distribute independent productions, and gives examples of different styles, budgets, and financial arrangements used
Author : Geoff King
Publisher : John Wiley & Sons
Page : 544 pages
File Size : 54,9 Mb
Release : 2016-10-19
Category : Performing Arts
ISBN : 9781118758083
A Companion to American Indie Film features a comprehensive collection of newly commissioned essays that represent a state-of-the-art resource for understanding key aspects of the field of indie films produced in the United States. Takes a comprehensive and fresh new look at the topic of American indie film Features newly commissioned essays from top film experts and emerging scholars that represent the state-of-the-art reference to the indie film field Topics covered include: indie film culture; key historical moments and movements in indie film history; relationships between indie film and other indie media; and issues including class, gender, regional identity and stardom in in the indie field Includes studies of many types of indie films and film genres, along with various filmmakers and performers that have come to define the field
Author : Robert Marich
Publisher : CRC Press
Page : 313 pages
File Size : 52,9 Mb
Release : 2005-04-18
Category : Business & Economics
ISBN : 9781136068621
Inside information about the Hollywood major studios' secret strategies for marketing films.
Author : Jon Reiss
Publisher : Hybrid Cinema
Page : 354 pages
File Size : 48,7 Mb
Release : 2010-01-01
Category : Business & Economics
ISBN : 098257620X
As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.
Author : Nicholas LaRue
Publisher : CRC Press
Page : 238 pages
File Size : 50,6 Mb
Release : 2024-06-06
Category : Performing Arts
ISBN : 9781040022870
This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion. The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of testimonials from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more) as well as interviews from film festival directors, publicists, film critics, and other industry professionals, who provide insights into working within the independent film industry. Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion they choose to pursue.
Author : Ben Yennie
Publisher : Ben Yennie
Page : 214 pages
File Size : 51,5 Mb
Release : 2016-08-31
Category : Electronic
ISBN : 0692771867
The first and so far only book on Film Markets. A Film Market is the best place a filmmaker can go to get traditional, non-DIY Distribution. The first edition of this book was used as a text at more than ten film schools in the US, and the book has an endorsement from the host of the #1 Filmmaking podcast on iTunes, and advice from 8 distributors.
Author : IFH Books
Publisher : Unknown
Page : 128 pages
File Size : 41,7 Mb
Release : 2019-11-19
Category : Electronic
ISBN : 0578608650
It's harder today than ever before for independent filmmakers to make money with their films. From predatory film distributors ripping them off to huckster film aggregators who prey upon them, the odds are stacked against the indie filmmaker. The old distribution model for making money with indie film is broken and there needs to be a change. The future of independent filmmaking is the entrepreneurial filmmaker or the Filmtrepreneur®. In Rise of the Filmtrepreneur® author and filmmaker Alex Ferrari breaks down how to actually make money with independent film projects and shows filmmakers how to turn their indie films into profitable businesses. This is not all theory, Alex uses multiple real-world case studies to illustrate each part of his method. this book shows you the step by step way to turn your filmmaking passion into a profitable career. If you are making a feature film, series or any kind of video content, The Filmtrepreneur® Method will set you up for success.
Author : Marich, Robert
Publisher : SIU Press
Page : 340 pages
File Size : 54,7 Mb
Release : 2013
Category : Motion pictures
ISBN : 080938714X
Author : Suzanne Lyons
Publisher : Taylor & Francis
Page : 261 pages
File Size : 54,7 Mb
Release : 2012
Category : Performing Arts
ISBN : 9780240817637
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.