Indie Marketing Power

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Indie Marketing Power

Author : Peter Spellman
Publisher : Unknown
Page : 386 pages
File Size : 45,6 Mb
Release : 2006-05
Category : Music
ISBN : 0974268437

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Indie Marketing Power by Peter Spellman Pdf

Indie Marketing Power

Author : Peter Spellman
Publisher : Unknown
Page : 382 pages
File Size : 46,6 Mb
Release : 2008-08-01
Category : Music
ISBN : 0974268453

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Indie Marketing Power by Peter Spellman Pdf

Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing, 3rd Ed.

Author : Peter W. Spellman
Publisher : Unknown
Page : 358 pages
File Size : 41,5 Mb
Release : 2011-09-01
Category : Business & Economics
ISBN : 0974268488

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Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing, 3rd Ed. by Peter W. Spellman Pdf

Indie Marketing Power delivers market intelligence, smart strategies and fresh perspectives on essential music marketing ideas and practices. It covers everything from discovering your unique market niche and assessing your current marketing practices, to tapping the power of your audience, securing profitable license deals and expanding your music overseas. In between you ll discover the best promotional practices for live performance, selling merchandise, working the media, using e-commerce, building your mailing lists, securing radio airplay, finding the right distributors, attracting sponsors, and much, much more. The final chapter walks you through the process of writing a results-driven marketing plan, and two glossaries and a 38-page "Music Marketing Resource Guide" top it off.

Indie Business Power

Author : Peter Spellman
Publisher : Unknown
Page : 382 pages
File Size : 51,6 Mb
Release : 2009
Category : Business & Economics
ISBN : 0974268461

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Indie Business Power by Peter Spellman Pdf

Indie Business Power helps focus the lens on today's music opportunities and provides the guidance needed for starting & growing a new venture to meet these opportunities. Covers everything from self-assessment to opportunity discovery, from understanding how to smartly use business resources to expanding into global markets. In between you will explore the best business practices for writing a powerful business plan, sourcing capital, building teams, grass roots marketing, managing company operations and small business finance. In addition, a context for understanding current business changes in the music business is provided as well as a detailed analysis of six megatrends taking the music industry into exciting new directions. A 36 page "Music Entrepreneur Resource Directory" and complete Index top it off.

The Indie Game Developer Handbook

Author : Richard Hill-Whittall
Publisher : CRC Press
Page : 279 pages
File Size : 51,5 Mb
Release : 2015-02-11
Category : Computers
ISBN : 9781317573654

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The Indie Game Developer Handbook by Richard Hill-Whittall Pdf

The indie game developer’s complete guide to running a studio. The climate for the games industry has never been hotter, and this is only set to continue as the marketplace for tablets, consoles and phones grow. Seemingly every day there is a story of how a successful app or game has earned thousands of downloads and revenue. As the market size increases, so does the number of people developing and looking to develop their own app or game to publish. The Indie Game Developer Handbook covers every aspect of running a game development studio—from the initial creation of the game through to completion, release and beyond. Accessible and complete guide to many aspects of running a game development studio from funding and development through QA, publishing, marketing, and more. Provides a useful knowledge base and help to support the learning process of running an indie development studio in an honest, approachable and easy to understand way. Case studies, interviews from other studies and industry professionals grant an first-hand look into the world of indie game development

The Self-Promoting Musician

Author : Peter Spellman
Publisher : Hal Leonard Corporation
Page : 280 pages
File Size : 49,8 Mb
Release : 2013-09-01
Category : Music
ISBN : 9781495071218

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The Self-Promoting Musician by Peter Spellman Pdf

(Berklee Guide). Take charge of your music career with crucial do-it-yourself strategies. If you are an independent musician, producer, studio owner, or label, you should own this book! Written by Peter Spellman, Director of the Career Development Center at Berklee College of Music, this guide will teach you everything you need to know to become a success in the music business. Filled with empowering tips and resources for self-managed musicians, you will learn to: create a goals-driven plan to help you fulfill your musical passions; multiply the power of every gig you play using 15 proven methods; turbo-charge your social media strategy; get radio airplay online and offline; protect your creative works; keep your career organized and growing, using the best low-cost practices; and more!

Electronic Musician

Author : Anonim
Publisher : Unknown
Page : 838 pages
File Size : 42,9 Mb
Release : 2006
Category : Electronic music
ISBN : UCSD:31822030113922

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Electronic Musician by Anonim Pdf

A Companion to American Indie Film

Author : Geoff King
Publisher : John Wiley & Sons
Page : 544 pages
File Size : 50,5 Mb
Release : 2016-10-19
Category : Performing Arts
ISBN : 9781118758083

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A Companion to American Indie Film by Geoff King Pdf

A Companion to American Indie Film features a comprehensive collection of newly commissioned essays that represent a state-of-the-art resource for understanding key aspects of the field of indie films produced in the United States. Takes a comprehensive and fresh new look at the topic of American indie film Features newly commissioned essays from top film experts and emerging scholars that represent the state-of-the-art reference to the indie film field Topics covered include: indie film culture; key historical moments and movements in indie film history; relationships between indie film and other indie media; and issues including class, gender, regional identity and stardom in in the indie field Includes studies of many types of indie films and film genres, along with various filmmakers and performers that have come to define the field

Writing a Romance Novel For Dummies

Author : Victorine Lieske,Leslie Wainger
Publisher : John Wiley & Sons
Page : 391 pages
File Size : 55,6 Mb
Release : 2023-01-16
Category : Language Arts & Disciplines
ISBN : 9781119989059

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Writing a Romance Novel For Dummies by Victorine Lieske,Leslie Wainger Pdf

Get your romance (writing) on! Writing a Romance Novel For Dummies is the only reference aspiring writers need to get their careers off to the right start. Fully updated to reflect the industry's latest trends and secrets, this book helps you understand what makes a great novel, so you can hone your craft and write books people want to read. We break down the romance subgenres, give you expert tips on plotting and pacing, and walk you through the process of finding an agent and getting published in today’s competitive market—or self-publishing like many six-figure authors are doing. For aspiring writers longing to find success in the industry, Writing a Romance Novel For Dummies is easy to read, highly informative, and a must-have! Refine your writing to craft engaging stories readers can’t put down Find a route to publication that works for you—mainstream, or self-published Understand the ins and outs of the romance genre and its subgenres Learn how to get your work noticed in the popular world of romantic fiction This Dummies guide is perfect for beginning writers who want advice on writing and publishing a successful romance novel. It’s also a great reference for accomplished writers looking to level up their romance game.

Indie Film Marketing

Author : Maria Johnsen
Publisher : Maria Johnsen
Page : 253 pages
File Size : 41,6 Mb
Release : 2024-07-01
Category : Fiction
ISBN : 9798854676281

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Indie Film Marketing by Maria Johnsen Pdf

In my book 'Indie Film Marketing: Global Audience Strategies' I share tried and true methods for indie filmmakers to master the art of multilingual film promotion. With my passion for storytelling and many years experience in multilingual digital marketing and helping major player clients around the world and my own films, I reveal strategies to connect with audiences beyond the studio system. In today's digital era, the internet and social media offer powerful tools for indie filmmakers. Learn to navigate cyberspace, build engaging websites, and create compelling content to build a devoted community. Discover the power of multilingual film marketing, data-driven insights, and clickable ad campaigns. But remember, successful film marketing is about authenticity. Infuse your efforts with the passion that went into making the film to forge genuine connections. Embrace new tools and stay agile in the fast-paced world of digital marketing. Let’s leave no stone unturned in making our films go viral on global level. Ultimately, filmmaking and marketing are about touching hearts and minds. Let's embrace creativity and technology to craft unforgettable films and showcase them to the world. With case studies and a cinematic adventure, grab your director's chair and keyboard as we embark on this journey together!

Open TV

Author : Aymar Jean Christian
Publisher : NYU Press
Page : 320 pages
File Size : 55,7 Mb
Release : 2018-01-09
Category : Social Science
ISBN : 9781479843756

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Open TV by Aymar Jean Christian Pdf

How the internet transformed television Before HBO’s hit show Insecure, Issa Rae’s comedy about being a nerdy black woman debuted as a YouTube web series The Misadventures of Awkward Black Girl, her response to the absence of diverse black characters on the small screen. Broad City, a feminist sitcom now on Comedy Central, originated as a web series on YouTube, developed directly out of funny women Ilana Glazer and Abbi Jacobson’s real-life friendship. These unconventional stories took advantage of the freedom afforded outside the traditional television system: online. Open TV shows how we have left “the network era” far behind and entered the networked era, with the web opening up new possibilities for independent producers, entrepreneurs, and media audiences. Based on interviews with writers, producers, show-runners, and network executives, visits to festivals and award shows, and the experience of producing his own series, Aymar Jean Christian argues that the web brought innovation to television by opening up series development to new producers, fans, and sponsors that had previously been excluded. Online access to distribution provides creative freedom for indie producers, allows for more diverse storytelling from marginalized communities, and introduces new ways of releasing and awarding shows. Open TV is essential reading for anyone interested in the changing environment of television and how the internet can inspire alternatives to what’s on TV tonight.

Facebook Marketing For Authors

Author : Mayowa Ajisafe
Publisher : XinXii
Page : 54 pages
File Size : 52,8 Mb
Release : 2022-11-09
Category : Business & Economics
ISBN : 9783987624490

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Facebook Marketing For Authors by Mayowa Ajisafe Pdf

Piggyback On One of The World's Largest and Most Successful Companies and Get Your Book In The Hands Of New Readers! Facebook currently has 1.23 billion users, and in the United States alone, there are 170 million daily unique views. So if you want to make your books visible, this is by far the best place to do it. To appreciate how much that is, that's 12.5% of the world's population and almost the whole of China! Still not convinced? Imagine a 60,000-capacity stadium. It would take 25,000 of those to seat all those Facebook users. And the good thing is, most of the work has already been done for you. Don't Know Where or How to Start Marketing Your Books? No need to worry because everything is included in this guide. It will walk you through the process step by step. All you need to do is follow them. This book will teach you proven Facebook Marketing techniques you can use to promote and market your books. All these can be done, even if you have ZERO marketing knowledge. Click the “Buy Now” button on this page to get a copy of This Book Today and Start Seeing More Books Sales Come In! This Book Shows How Authors Can Leverage The Power Of Facebook Marketing As A Book Marketing Tool! In addition, it Reveals Exactly How You As An Author Can Use Facebook Ads To Your Greatest Book Marketing Advantage. On top of all the actionable content in this book, I’ve also put together a FREE FACEBOOK ADS CHEAT SHEET, which you can access for FREE. Inside FREE FACEBOOK ADS CHEAT SHEET; you will find FOUR Cool Hacks To Help You Find and Attract More of Your Target Book Audience On Facebook. Start reading The Facebook Ads For Authors today, and you will understand how to use Facebook Ads to grow your readership, sell more books, and build your career as an author.

Marketing to Moviegoers

Author : Robert Marich
Publisher : SIU Press
Page : 434 pages
File Size : 50,6 Mb
Release : 2013-01-30
Category : Performing Arts
ISBN : 9780809331970

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Marketing to Moviegoers by Robert Marich Pdf

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.

Music Business Handbook and Career Guide

Author : David Baskerville,Tim Baskerville,Serona Elton
Publisher : SAGE Publications
Page : 504 pages
File Size : 47,6 Mb
Release : 2022-11-16
Category : Business & Economics
ISBN : 9781071854235

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Music Business Handbook and Career Guide by David Baskerville,Tim Baskerville,Serona Elton Pdf

The Thirteenth Edition of this powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry in all of its diversity. Readers new to the music business and seasoned professionals alike will find David Baskerville, Tim Baskerville, and Serona Elton′s handbook the go-to source, regardless of their specialty within the music field. Music Business Handbook and Career Guide is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and other survey courses as well as more specialized courses such as the Record Industry, Music Careers, Artist Management, and more. The fully updated Thirteenth Edition includes a comprehensive discussion of the streaming revolution, where this predominant form of music consumption stands today and is heading in the future. Rapid changes in music licensingare addressed and how they impact creators, musical work performance licensing, compulsory and negotiated mechanicals, and sound recording licenses. The new edition also analyzes the changing picture of music video and shows how music video has been upended by on-demand streaming. Lastly, there is all-new coverage of COVID-19and how the concert industry has been impacted as well as digital advances that have been made.

Live from the Underground

Author : Katherine Rye Jewell
Publisher : UNC Press Books
Page : 262 pages
File Size : 48,8 Mb
Release : 2023-11-07
Category : Music
ISBN : 9781469676210

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Live from the Underground by Katherine Rye Jewell Pdf

Bands like R.E.M., U2, Public Enemy, and Nirvana found success as darlings of college radio, but the extraordinary influence of these stations and their DJs on musical culture since the 1970s was anything but inevitable. As media deregulation and political conflict over obscenity and censorship transformed the business and politics of culture, students and community DJs turned to college radio to defy the mainstream—and they ended up disrupting popular music and commercial radio in the process. In this first history of US college radio, Katherine Rye Jewell reveals that these eclectic stations in major cities and college towns across the United States owed their collective cultural power to the politics of higher education as much as they did to upstart bohemian music scenes coast to coast. Jewell uncovers how battles to control college radio were about more than music—they were an influential, if unexpected, front in the nation's culture wars. These battles created unintended consequences and overlooked contributions to popular culture that students, DJs, and listeners never anticipated. More than an ode to beloved stations, this book will resonate with both music fans and observers of the politics of culture.