Informative Advertising And Consumer Search In A Differentiated Products Duopoly

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Industrial Organization

Author : Paul Belleflamme,Martin Peitz
Publisher : Cambridge University Press
Page : 827 pages
File Size : 42,8 Mb
Release : 2015-08-13
Category : Business & Economics
ISBN : 9781107069978

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Industrial Organization by Paul Belleflamme,Martin Peitz Pdf

Updated according to classroom feedback, this comprehensive textbook blends theory and formal models with real-world applications and take-away lessons.

Consumer Search Behavior and Its Effect on Markets

Author : Brian T. Ratchford
Publisher : Now Publishers Inc
Page : 89 pages
File Size : 54,9 Mb
Release : 2009
Category : Consumers
ISBN : 9781601982001

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Consumer Search Behavior and Its Effect on Markets by Brian T. Ratchford Pdf

Consumer Search Behavior and its Effect on Markets focuses on the consumer side of the market, on what is known about how consumers search for needed information, and on how this impacts the behavior of markets. The author discusses three broad strands of this literature -- normative models of search and their application to consumer search; empirical studies of the search process; and implications of consumer search for the behavior of markets, including pricing, advertising and retailing. In general, the author examines external search -- the search for information from sources other than memory. Particular attention is paid to the impact of the Internet on markets. Consumer Search Behavior and its Effect on Markets also examines the broader issues about alternatives considered, sources consulted, extent of consumer knowledge, and the impact of these factors on markets and marketing institutions.

Handbook of Media Economics

Author : Simon P. Anderson,Joel Waldfogel,David Stromberg
Publisher : Elsevier
Page : 796 pages
File Size : 52,8 Mb
Release : 2015-11-17
Category : Business & Economics
ISBN : 9780444636959

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Handbook of Media Economics by Simon P. Anderson,Joel Waldfogel,David Stromberg Pdf

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

Handbook of Media Economics, vol 1A

Author : Simon P. Anderson,Joel Waldfogel,David Stromberg
Publisher : Elsevier
Page : 562 pages
File Size : 40,9 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9780444627247

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Handbook of Media Economics, vol 1A by Simon P. Anderson,Joel Waldfogel,David Stromberg Pdf

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

Persuasive Advertising and Product Differentiation

Author : Nils-Henrik Mørch von der Fehr,Kristin Stevik
Publisher : Unknown
Page : 22 pages
File Size : 43,5 Mb
Release : 1996
Category : Electronic
ISBN : 8257090891

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Persuasive Advertising and Product Differentiation by Nils-Henrik Mørch von der Fehr,Kristin Stevik Pdf

The Oxford Handbook of the Economics of Food Consumption and Policy

Author : Jayson L. Lusk,Juttta Roosen,Jason Shogren
Publisher : Oxford Handbooks
Page : 923 pages
File Size : 42,6 Mb
Release : 2013-08-15
Category : Business & Economics
ISBN : 9780199681327

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The Oxford Handbook of the Economics of Food Consumption and Policy by Jayson L. Lusk,Juttta Roosen,Jason Shogren Pdf

First reference on food consumption and policy.

Market Investigations

Author : Massimo Motta,Martin Peitz,Heike Schweitzer
Publisher : Cambridge University Press
Page : 411 pages
File Size : 52,8 Mb
Release : 2022-01-06
Category : Business & Economics
ISBN : 9781316513163

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Market Investigations by Massimo Motta,Martin Peitz,Heike Schweitzer Pdf

Increased concentration and rising market power require new rules. Market investigations are necessary to complement existing regulations.

Dissertation Abstracts International

Author : Anonim
Publisher : Unknown
Page : 612 pages
File Size : 47,8 Mb
Release : 2008
Category : Dissertations, Academic
ISBN : STANFORD:36105133522107

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Dissertation Abstracts International by Anonim Pdf

The Oxford Handbook of the Economics of the Biopharmaceutical Industry

Author : Patricia M. Danzon,Sean Nicholson
Publisher : Oxford University Press
Page : 624 pages
File Size : 53,8 Mb
Release : 2012-04-12
Category : Business & Economics
ISBN : 9780199909261

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The Oxford Handbook of the Economics of the Biopharmaceutical Industry by Patricia M. Danzon,Sean Nicholson Pdf

The biopharmaceutical industry has been a major driver of technological change in health care, producing unprecedented benefits for patients, cost challenges for payers, and profits for shareholders. As consumers and companies benefit from access to new drugs, policymakers around the globe seek mechanisms to control prices and expenditures commensurate with value. More recently the 1990s productivity boom of new products has turned into a productivity bust, with fewer and more modest innovations, and flat or declining revenues for innovative firms as generics replace their former blockbuster products. This timely volume examines the economics of the biopharmaceutical industry, with eighteen chapters by leading academic health economists. Part one examines the economics of biopharmaceutical innovation including determinants of the costs and returns to new drug development; how capital markets finance R&D and how costs of financing the biopharmaceutical industry compare to financing costs for other industries; the effects of safety and efficacy regulation by the Food and Drug Administration (FDA) and of price and reimbursement regulation on incentives for innovation; and the role of patents and regulatory exclusivities. Part two examines the market for biopharmaceuticals with chapters on prices and reimbursement in the US, the EU, and other industrialized countries, and in developing countries. It looks at the optimal design of insurance for drugs and the effects of cost sharing on spending and on health outcomes; how to measure the value of pharmaceuticals using pharmacoeconomics, including theory, practical challenges, and policy issues; how to measure pharmaceutical price growth over time and recent evidence; empirical evidence on the value of pharmaceuticals in terms of health outcomes; promotion of pharmaceuticals to physicians and consumers; the economics of vaccines; and a review of the evidence on effects of mergers, acquisitions and alliances. Each chapter summarizes the latest insights from theory and recent empirical evidence, and outlines important unanswered questions and areas for future research. Based on solid economics, it is nevertheless written in terms accessible to the general reader. The book is thus recommended reading for academic economists and non-economists, and for those in industry and policy who wish to understand the economics of this fascinating industry.

Differential Games in Industrial Economics

Author : Luca Lambertini
Publisher : Unknown
Page : 275 pages
File Size : 45,6 Mb
Release : 2018-04-26
Category : Business & Economics
ISBN : 9781107164680

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Differential Games in Industrial Economics by Luca Lambertini Pdf

A comprehensive and self-contained exposition of the applications of optimal control and differential game theory to industrial organisation and trade.

Eurasian Business and Economics Perspectives

Author : Mehmet Hüseyin Bilgin,Hakan Danis,Ender Demir,Leszek Wincenciak,S. Tolga Er
Publisher : Springer Nature
Page : 400 pages
File Size : 51,5 Mb
Release : 2023-10-13
Category : Business & Economics
ISBN : 9783031362866

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Eurasian Business and Economics Perspectives by Mehmet Hüseyin Bilgin,Hakan Danis,Ender Demir,Leszek Wincenciak,S. Tolga Er Pdf

EBES conferences have been an intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long-lasting academic cooperation. This is the 26th volume of the Eurasian Studies in Business and Economics (EBES’s official proceeding series), which includes selected papers from the 38th EBES Conference which took place in Warsaw. The conference was organized in hybrid mode with both online and in-person presentations at the Faculty of Economics Sciences, the University of Warsaw in Warsaw, Poland, on January 12-14, 2022. At the conference, 197 papers by 439 colleagues from 50 countries were presented. Both theoretical and empirical papers in this volume cover diverse areas of business, economics, and finance from many different regions.

New Perspectives on Industrial Organization

Author : Victor J. Tremblay,Carol Horton Tremblay
Publisher : Springer Science & Business Media
Page : 820 pages
File Size : 40,6 Mb
Release : 2012-07-20
Category : Business & Economics
ISBN : 9781461432418

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New Perspectives on Industrial Organization by Victor J. Tremblay,Carol Horton Tremblay Pdf

This book covers the main topics that students need to learn in a course on Industrial Organization. It reviews the classic models and important empirical evidence related to the field. However, it will differ from prior textbooks in two ways. First, this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer preferences and the motivation for many of the business practices we see today. The book discusses how firms exploit consumers who are prone to making mistakes and who suffer from cognitive dissonance, attention lapses, and bounded rationality, for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials, offer money-back guarantees, and engage in other observed phenomena that cannot be explained by the traditional approaches to industrial organization. A second difference is that this book achieves a balance between textbooks that emphasize formal modeling and those that emphasize the history of the field, empirical evidence, case studies, and policy analysis. This text puts more emphasis on the micro-foundations (i.e., consumer and producer theory), classic game theoretic models, and recent contributions from behavioral economics that are pertinent to industrial organization. Each topic will begin with a discussion of relevant theory and models and will also include a discussion of concrete examples, empirical evidence, and evidence from case studies. This will provide students with a deeper understanding of firm and consumer behavior, of the factors that influence market structure and economic performance, and of policy issues involving imperfectly competitive markets. The book is intended to be a textbook for graduate students, MBAs and upper-level undergraduates and will use examples, graphical analysis, algebra, and simple calculus to explain important ideas and theories in industrial organization.

Keio Economic Studies

Author : Anonim
Publisher : Unknown
Page : 324 pages
File Size : 55,7 Mb
Release : 2000
Category : Economic history
ISBN : STANFORD:36105113349281

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Keio Economic Studies by Anonim Pdf