Innovations And Social Media Analytics In A Digital Society

Author : Maria José Sousa,Célio Gonçalo Marques
Publisher : CRC Press
Page : 372 pages
File Size : 52,8 Mb
Release : 2022-06-15
Category : Business & Economics
ISBN : 9781000615630

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Innovations and Social Media Analytics in a Digital Society by Maria José Sousa,Célio Gonçalo Marques Pdf

Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tools that can be used to measure innovation and the relation of the companies with the citizens. This book comprises state-ofthe-art social media analytics, and advanced innovation policies in the digitization of society. The number of applications that can be used to create and analyze social media analytics generates large amounts of data called big data, including measures of the use of the technologies to develop or to use new services to improve the quality of life of the citizens. Digitization has applications in fields from remote monitoring to smart sensors and other devices. Integration generates data that need to be analyzed and visualized in an easy and clear way, that will be some of the proposals of the researchers present in this book. This volume offers valuable insights to researchers on how to design innovative digital analytics systems and how to improve information delivery remotely.

Author : Maria José Sousa,Célio Gonçalo Marques
Publisher : Unknown
Page : 0 pages
File Size : 46,6 Mb
Release : 2022
Category : Electronic
ISBN : 1032039442

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Innovations and Social Media Analytics in a Digital Society by Maria José Sousa,Célio Gonçalo Marques Pdf

Author : Noortje Marres
Publisher : John Wiley & Sons
Page : 232 pages
File Size : 40,5 Mb
Release : 2017-05-11
Category : Social Science
ISBN : 9780745684826

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Digital Sociology by Noortje Marres Pdf

This provocative new introduction to the field of digital sociology offers a critical overview of interdisciplinary debates about new ways of knowing society that are emerging today at the interface of computing, media, social research and social life. Digital Sociology introduces key concepts, methods and understandings that currently inform the development of specifically digital forms of social enquiry. Marres assesses the relevance and usefulness of digital methods, data and techniques for the study of sociological phenomena and evaluates the major claim that computation makes possible a new ‘science of society’. As Marres argues, the digital does much more than inspire innovation in social research: it forces us to engage anew with fundamental sociological questions. We must learn to appreciate that the digital has the capacity to throw into crisis existing knowledge frameworks and is likely to reconfigure wider relations. This timely engagement with a key transformation of our age will be indispensable reading for undergraduate and graduate students taking courses in digital sociology, digital media, computing and society.

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 47,6 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author : William Housley,Adam Edwards,Roser Beneito-Montagut,Richard Fitzgerald
Publisher : SAGE
Page : 669 pages
File Size : 41,5 Mb
Release : 2022-11-23
Category : Social Science
ISBN : 9781529789133

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The SAGE Handbook of Digital Society by William Housley,Adam Edwards,Roser Beneito-Montagut,Richard Fitzgerald Pdf

This SAGE Handbook brings together cutting edge social scientific research and theoretical insight into the emerging contours of digital society. Chapters explore the relationship between digitisation, social organisation and social transformation at both the macro and micro level, making this a valuable resource for postgraduate students and academics conducting research across the social sciences. The topics covered are impressively far-ranging and timely, including machine learning, social media, surveillance, misinformation, digital labour, and beyond. This innovative Handbook perfectly captures the state of the art of a field which is rapidly gaining cross-disciplinary interest and global importance, and establishes a thematic framework for future teaching and research. Part 1: Theorising Digital Societies Part 2: Researching Digital Societies Part 3: Sociotechnical Systems and Disruptive Technologies in Action Part 4: Digital Society and New Social Dilemmas Part 5: Governance and Regulation Part 6: Digital Futures

Author : Simon Lindgren
Publisher : SAGE
Page : 326 pages
File Size : 46,8 Mb
Release : 2021-11-24
Category : Social Science
ISBN : 9781529787078

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Digital Media and Society by Simon Lindgren Pdf

What does it mean to live in a digital society? Does social media empower political activism? How do we form and express our identity in a digital age? Do algorithms and search engine results have a social role? How have software and hardware transformed how we interact with each other? In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, Simon Lindgren explores what it means to live in a digital society. With succinct explanations of the key concepts, debates and theories you need to know, this is a must-have resource for students exploring digital media, social media, media and society, data and society, and the internet. “An engaging story of the meaning digital media have in societies. The writing is relatable, with diverse and comprehensive references to theories. Above all, this is a fun book on what a contemporary digital society looks like!” - Professor Zizi Papacharissi, University of Illinois at Chicago Simon Lindgren is Professor of Sociology at Umeå University in Sweden. He is also the director of DIGSUM, an interdisciplinary academic research centre studying the social dimensions of digital technology.

Author : Peter Halfpenny,Rob Procter
Publisher : SAGE
Page : 445 pages
File Size : 46,9 Mb
Release : 2015-05-18
Category : Social Science
ISBN : 9781473926943

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Innovations in Digital Research Methods by Peter Halfpenny,Rob Procter Pdf

Vast amounts of digital data are now generated daily by people as they go about their lives, yet social researchers are struggling to exploit it. At the same time, the challenges faced by society in the 21st century are growing ever more complex, and demands research that is bigger in scale, more collaborative and multi-disciplinary than ever before. This cutting-edge volume provides an accessible introduction to innovative digital social research tools and methods that harness this ‘data deluge’ and successfully tackle key research challenges. Contributions from leading international researchers cover topics such as: Qualitative, quantitative and mixed methods research Data management Social media and social network analysis Modeling and simulation Survey methods Visualizing social data Ethics and e-research The future of social research in the digital age This vibrant introduction to innovative digital research methods is essential reading for anyone conducting social research today.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1572 pages
File Size : 47,5 Mb
Release : 2018-05-04
Category : Computers
ISBN : 9781522556381

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Social Media Marketing: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Author : John M. Jordan
Publisher : John Wiley & Sons
Page : 416 pages
File Size : 42,9 Mb
Release : 2012-02-23
Category : Business & Economics
ISBN : 9781118239308

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Information, Technology, and Innovation by John M. Jordan Pdf

A big-picture look at how the latest trends in information management and technology are impacting business models and innovation worldwide With all of the recent emphasis on "big data," analytics and visualization, and emerging technology architectures such as smartphone networks, social media, and cloud computing, the way we do business is undergoing rapid change. The right business model can create overnight sensations—think of Groupon, the iPad, or Facebook. At the same time, alternative models for organizing resources such as home schooling, Linux, or Kenya's Ushihidi tool transcend conventional business designs. Timely and visionary, Information, Technology, and the Future of Commerce looks at how the latest technology trends and their impact on human behavior are impacting business practices from recruitment through marketing, supply chains, and customer service. Discusses information economics, human behavior, technology platforms, and other facts of contemporary life Examines how humans organize resources and do work in the changing landscape Provides case studies profiling how competitive advantage can be a direct result of innovative business models that exploit these trends Revealing why traditional strategy formulation is challenged by the realities of the connected world, Information, Technology, and the Future of Commerce ties technology to business and social environments in an approachable, informed manner with innovative, big-picture analysis of what's taking place now in information strategy and technology.

Author : Greg Elmer,Ganaele Langlois,Joanna Redden
Publisher : Bloomsbury Publishing USA
Page : 296 pages
File Size : 43,6 Mb
Release : 2015-07-30
Category : Social Science
ISBN : 9781501306532

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Compromised Data by Greg Elmer,Ganaele Langlois,Joanna Redden Pdf

There has been a data rush in the past decade brought about by online communication and, in particular, social media (Facebook, Twitter, Youtube, among others), which promises a new age of digital enlightenment. But social data is compromised: it is being seized by specific economic interests, it leads to a fundamental shift in the relationship between research and the public good, and it fosters new forms of control and surveillance. Compromised Data: From Social Media to Big Data explores how we perform critical research within a compromised social data framework. The expert, international lineup of contributors explores the limits and challenges of social data research in order to invent and develop new modes of doing public research. At its core, this collection argues that we are witnessing a fundamental reshaping of the social through social data mining.

Author : Peter Halfpenny,Rob Procter
Publisher : Unknown
Page : 318 pages
File Size : 42,6 Mb
Release : 2015
Category : Internet
ISBN : 1473920655

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Innovations in Digital Research Methods by Peter Halfpenny,Rob Procter Pdf

Vast amounts of digital data are now generated daily by people as they go about their lives, yet social researchers are struggling to exploit it. At the same time, the challenges faced by society in the 21st century are growing ever more complex, and demands research that is bigger in scale, more collaborative and multi-disciplinary than ever before. This cutting-edge volume provides an accessible introduction to innovative digital social research tools and methods that harness this 'data deluge' and successfully tackle key research challenges. Contributions from leading international researchers cover topics such as: Qualitative, quantitative and mixed methods research; Data management; Social media and social network analysis; Modeling and simulation; Survey methods; Visualizing social data; Ethics and e-research; The future of social research in the digital age. This vibrant introduction to innovative digital research methods is essential reading for anyone conducting social research today.

Author : Jeremy Harris Lipschultz
Publisher : Taylor & Francis
Page : 332 pages
File Size : 55,7 Mb
Release : 2024-08-01
Category : Social Science
ISBN : 9781040094136

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Social Media Measurement and Management by Jeremy Harris Lipschultz Pdf

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders. A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources.

Author : John Lovett
Publisher : John Wiley & Sons
Page : 321 pages
File Size : 43,6 Mb
Release : 2011-07-07
Category : Computers
ISBN : 9781118149027

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Social Media Metrics Secrets by John Lovett Pdf

Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.

Author : Gian Marco Campagnolo
Publisher : Springer Nature
Page : 113 pages
File Size : 44,5 Mb
Release : 2020-11-30
Category : Social Science
ISBN : 9783030603588

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Social Data Science Xennials by Gian Marco Campagnolo Pdf

This book explores the tension between analogue and digital as part of an evolving research programme and focuses on the sequencing of methods within it. The book will be an invaluable reference for scholars who routinely engage in critical sociological analysis of the digital workplace and find it easier to treat the digital as an object of study. It describes how the transformations taking place in the 10-year arc of a career spent doing fieldwork in the IT sector led the author to progressively embrace new forms of data and methods. In a time where sociological imagination takes the shape of whatever new phenomenon can be studied by transactional data and machine learning methods, it is a reminder that longstanding engagement with a particular field of practice is the basis of empirical social science expertise. ‘This short book by Gian Marco Campagnolo is remarkably wide-ranging. It draws on theoretical perspectives as varied as Harold Garfinkel’s ethnomethodology and Andrew Abbott’s ‘linked ecologies’ to discuss topics as diverse as the adoption of packaged enterprise software in the public sector in Italy and the careers of often influential industry analysts. Campagnolo’s methods are primarily qualitative and ethnographic, but he shows a proper appreciation for quantitative methods such as text mining and sequence analysis. The book ends with a discussion of the famously difficult issue of achieving ‘explainability’ in machine learning. Campagnolo tantalisingly suggests the usefulness here of how ethnomethodologists view ‘accountability’: as a practical accomplishment that is hampered, rather than fostered, by efforts to give full explanations.’ —Donald MacKenzie, Professor of Sociology, Edinburgh University, Scotland ‘The author adopts a ‘processual’ perspective on social data science as means of exploring and reflecting on the emergence of an academic career within this new domain of interdisciplinary inquiry. This is certainly a novel and interesting approach given the fact that ‘data science’ is work in progress and is characterized by a number of competing occupational groups that are struggling to define this emerging field.’ —William Housley, Professor, University of Cardiff, UK ‘Having myself written about the relationships between ethnography and computer science, I see this book as a timely contribution in that it extends the existing debate to data science. Data science is an emerging discipline that is gaining central stage in industry and in the public discourse. The aim of this book to indicate the importance of interdisciplinarity in this field is commendable.’ —Giolo Fele, Professor, University of Trento, Italy 'This book provides two entwined accounts: a reflective personal journey across different projects and methods and a grounded, genealogically sound analysis of the approaches and contributions of social science to understanding the digital society. These dual accounts are adroitly communicated. Their bold combination yields a unique and invaluable contribution to fundamental discussions in the social sciences, as well as an exemplar for how to combine ethnographic and data-driven analysis in a theoretically and epistemologically informed manner. With this book, Campagnolo brings us close to the methods and opens up an inspiring and challenging agenda for combining old and new forms of inquiry into sociological problems.' —Anne Beaulieu, Director Data Research Centre, University of Groningen, Netherlands

Author : Alex Gonçalves
Publisher : Apress
Page : 302 pages
File Size : 50,5 Mb
Release : 2017-11-12
Category : Business & Economics
ISBN : 9781484231029

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Social Media Analytics Strategy by Alex Gonçalves Pdf

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing