Author : David Silverstein,Philip Samuel,Neil DeCarlo
Publisher : The Innovators Toolkit
Page : 392 pages
File Size : 52,8 Mb
Release : 2009
Category : Business & Economics
ISBN : 0470345357
The Innovator's Toolkit by David Silverstein,Philip Samuel,Neil DeCarlo Pdf
An innovation guide for business leaders, managers, and new product developers. The Innovator's Toolkit explains all the fundamental tools and concepts anyone involved in innovation should be familiar with--especially methods and strategies for improving products and services and developing new ones. This book is written in an easy-to-use reference format that helps readers understand why, when, and how to apply each tool. The tools and techniques in this book are organized around a four-step innovation methodology--define, discover, develop, and demonstrate--that takes readers through problem identification, then flows into idea generation, idea selection, and, finally, idea implementation. Constant innovation is a necessity for business success today; The Innovator's Toolkit presents an effective plan for achieving it.