Inside Political Campaigns

Author : Alex Marland,Thierry Giasson
Publisher : UBC Press
Page : 263 pages
File Size : 45,6 Mb
Release : 2020-05-01
Category : Political Science
ISBN : 9780774864695

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Inside the Campaign by Alex Marland,Thierry Giasson Pdf

Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

Author : Larry Powell,Joseph Cowart
Publisher : Routledge
Page : 481 pages
File Size : 45,8 Mb
Release : 2017-12-06
Category : Language Arts & Disciplines
ISBN : 9781351965866

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Political Campaign Communication by Larry Powell,Joseph Cowart Pdf

Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.

Author : Gary A. Copeland,Karen S. Johnson-Cartee
Publisher : Bloomsbury Publishing USA
Page : 294 pages
File Size : 45,9 Mb
Release : 1997-04-22
Category : Political Science
ISBN : 9780313370076

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Inside Political Campaigns by Gary A. Copeland,Karen S. Johnson-Cartee Pdf

As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.

Author : Richard K. Scher
Publisher : Routledge
Page : 208 pages
File Size : 41,9 Mb
Release : 2016-02-19
Category : Political Science
ISBN : 9781317295907

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Political Campaigns in the United States by Richard K. Scher Pdf

A Choice Highly Recommended Title—January 2017 This book is an interpretive analysis of political campaigns in America: instead of focusing on how campaigns are designed and run, it investigates the role campaigns play in our American politics, and the close symbiosis between campaigns and those politics. The text examines how campaigns are an important manifestation of how we "do" politics in this country. Hallmarks of this text include: showing how campaigns can undermine our democracy and asking how democratic they—and by extension, our politics--really are; demonstrating that the ability of the media to accurately, fairly, and deeply report on campaigns has been severely compromised, both because of the growing "distance" between campaigns and media outlets and because of the structure of "Big Media" corporate ownership and its tight relationship to "Big Money." It asks important questions about the media including: How do the media, reporters in particular, cover campaigns? What pressures and forces shape what and how they present campaigns? What is the impact of the ever-increasing chasm separating campaigns and the media? How does the close tie between corporate mainstream media and Super PAC money affect campaign coverage? How does the ability of campaigns and media to segment voters into ever-smaller slices influence how campaigns are covered? tracking the continuing growth of unregulated, private, unaccountable "dark money" in campaigns as a threat to our democratic elections and politics. Democracy rests fundamentally on transparency and accountability – sunlight – and our campaign laws and norms now allow and encourage exactly the opposite, largely because of decisions by the United States Supreme Court.

Author : William J. Feltus,Kenneth M. Goldstein,Matthew Dallek
Publisher : CQ Press
Page : 378 pages
File Size : 52,7 Mb
Release : 2016-02-24
Category : Political Science
ISBN : 9781506332987

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Inside Campaigns by William J. Feltus,Kenneth M. Goldstein,Matthew Dallek Pdf

Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.

Author : Alex Marland,Thierry Giasson,Anna Lennox Esselment
Publisher : UBC Press
Page : 384 pages
File Size : 46,8 Mb
Release : 2017-06-28
Category : Political Science
ISBN : 9780774834513

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Permanent Campaigning in Canada by Alex Marland,Thierry Giasson,Anna Lennox Esselment Pdf

Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.

Author : Costas Panagopoulos,Vassia Gueorguieva,Allison Slotnick,Girish Gulati,Christine Williams
Publisher : Rutgers University Press
Page : 315 pages
File Size : 52,8 Mb
Release : 2009-05-01
Category : Political Science
ISBN : 9780813548654

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Politicking Online by Costas Panagopoulos,Vassia Gueorguieva,Allison Slotnick,Girish Gulati,Christine Williams Pdf

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

Author : William L. Benoit
Publisher : Peter Lang
Page : 308 pages
File Size : 43,7 Mb
Release : 2007
Category : Language Arts & Disciplines
ISBN : 0820486043

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Communication in Political Campaigns by William L. Benoit Pdf

This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.

Author : Shaun Bowler,David M. Farrell
Publisher : Springer
Page : 254 pages
File Size : 55,9 Mb
Release : 2016-07-27
Category : Political Science
ISBN : 9781349224111

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Electoral Strategies and Political Marketing by Shaun Bowler,David M. Farrell Pdf

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

Author : James R. Bowers,Stephen Daniels
Publisher : Unknown
Page : 0 pages
File Size : 54,8 Mb
Release : 2022
Category : POLITICAL SCIENCE
ISBN : 1685857574

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Inside Political Campaigns by James R. Bowers,Stephen Daniels Pdf

This guided tour of the inner workings of the election campaign process demystifies the often murky world of professional politics. Offering a unique blend of theory and practice, Inside Political Campaigns draws on the experiences of political scientists who have played such key roles as campaign managers, consultants, media advisers, and even candidates. First-hand accounts of races run at the local, state, and national levels reveal the many complex facets of the modern electoral process. Highlighting lessons learned, the authors provide a unique introduction to both the study and the execution of political campaigns.

Author : Victoria A. Farrar-Myers,Justin S. Vaughn
Publisher : NYU Press
Page : 324 pages
File Size : 48,5 Mb
Release : 2015-03-27
Category : Political Science
ISBN : 9781479867592

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Controlling the Message by Victoria A. Farrar-Myers,Justin S. Vaughn Pdf

Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

Author : Rasmus Kleis Nielsen
Publisher : Princeton University Press
Page : 256 pages
File Size : 40,9 Mb
Release : 2012-02-05
Category : Political Science
ISBN : 9781400840441

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Ground Wars by Rasmus Kleis Nielsen Pdf

Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.

Author : Sidney Blumenthal
Publisher : Simon & Schuster
Page : 340 pages
File Size : 51,8 Mb
Release : 1982
Category : Political Science
ISBN : UOM:39015015209946

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The Permanent Campaign by Sidney Blumenthal Pdf

Author : Ronald A. Faucheux
Publisher : M. Evans
Page : 690 pages
File Size : 46,9 Mb
Release : 2003-10-15
Category : Political Science
ISBN : 9781590771969

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Winning Elections by Ronald A. Faucheux Pdf

This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.

Author : Nolan Crouse
Publisher : FriesenPress
Page : 160 pages
File Size : 53,9 Mb
Release : 2021-06-02
Category : Political Science
ISBN : 9781039114630

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The Political Campaign “How-to” Guide by Nolan Crouse Pdf

“I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.