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Author : Sharon B. Allen,Dennis W. Goodwin,Jennifer W. Herrod
Publisher : Unknown
Page : 776 pages
File Size : 53,9 Mb
Release : 1998
Category : Business & Economics
ISBN : 1579740081
Covers marketing principles and the functions of marketing as an integral aspect of the life and health insurance industry.
Author : Ehsan Zarei
Publisher : DMA4U
Page : 254 pages
File Size : 55,9 Mb
Release : 2024-07-03
Category : Business & Economics
ISBN : 8210379456XXX
Are you looking for a complete guide to insurance agent marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your insurance agent marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your insurance agent marketing to the next level.
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Oversight and Investigations
Publisher : Unknown
Page : 108 pages
File Size : 53,6 Mb
Release : 1978
Category : Insurance, Life
ISBN : UOM:39015078700567
Author : Charles & Linda Musselwhite
Publisher : Lulu.com
Page : 115 pages
File Size : 53,5 Mb
Release : 2016-11-13
Category : Business & Economics
ISBN : 9780692291719
Having a strong digital presence is critical for insurance agencies today! And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start? The 7 Pillars of Digital Marketing for Insurance Agencies is the answer to increasing and improving your online visibility. This book is a reference tool to deliberately and intentionally get found by more customers. The 7 Pillars of Digital Marketing for Insurance Agencies Website Content Email Online Ads Video Social Media Reviews / Testimonials These are the foundational components to robust digital marketing strategy. Today most folks looking for insurance services and/or products rarely (if ever) open up the yellow pages to find someone to help them with their needs. Instead, these folks ask their friends, coworkers, and family members but it doesn't stop there. After they learn about who you are, they're going to look you up online. Will they find you? If you're not on the first page of Google, Bing, or Yahoo search you may never be found and may never be called by those searching for your insurance products and services! While the 7 Pillars can be implemented independently they are most effective when you take a continuous cross channel promotion approach. When reading the 7 Pillars of Digital marketing you will gain insight on valuable marketing topics like: On Page Search Engine Optimization Title Tags Meta Descriptions Heading Tags Internal Links External Links Broken Links Image Alt Tags Keywords The Importance of Mobile Optimization Creating Content Calls to Action Lead Magnets Duplicate Content Problems Creating Email Campaigns Managing Your Email List The Five Phases of Email Marketing Why and How to Use Online Ads Video Creation Tools Video Platforms and a lot more... BONUSES Every chapter closes with free resources to download and use that will support you in your online marketing efforts.
Author : A.M. Best Company
Publisher : Booksurge Llc
Page : 82 pages
File Size : 46,9 Mb
Release : 2009
Category : Business & Economics
ISBN : 1439238715
âThe Guide to Understanding Insurance Marketing," published by A.M. Best Co., looks at how leading insurers promote their products, and how service providers make a pitch that resonates with them. This easy-to-read, 82-page guide surveys the marketing landscape used in building, promoting and analyzing brands, complete with quizzes, interesting facts and helpful tips from marketing executives at insurance companies and marketing experts. A branding overview includes logo and Web site design, pricing, trademarks, market analysis and value positioning. Marketing techniques defined include direct, e-mail, Internet, including search-engine optimization and affiliate. Other considerations include media choices in advertising, public relations, trade shows, sponsorships, multicultural and social media marketing, and Web analytics. Also included are listings of 400 top property/casualty & life/health companies, leading reinsurers, brokers and insurance and insurance-related publishers.
Author : Jeremiah Desmarais
Publisher : Morgan James Publishing
Page : 225 pages
File Size : 53,7 Mb
Release : 2017-06-09
Category : Business & Economics
ISBN : 9781683504429
Insurance agents and financial advisors are being taught outdated marketing and sales strategies to grow their businesses. Cold calling, seminars, online leads, networking groups and display ads are showing less returns. At the same time, according to Google, every 5 seconds someone is searching for a financial or insurance product to meet their needs, yet most agents are unaware of how to reach this growing market. Shift is a compilation of exclusive, rarely-before-seen techniques, strategies and best practices used right now to increase sales exponentially using digital marketing. These are not taught in magazines, books or courses today simply because most people won’t share them. Jeremiah has used these concepts to train over 100,000 agents in over 51 countries including the US, Canada, Japan, Switzerland, the Caribbean and South Africa. Using his years of success stories and behind-the-scenes access to the frontlines of what’s working now, Jeremiah has been part of teams that have generated over two million leads in the insurance space, leading to over $300,000,000 in commissions paid out. He has documented the most inspiring, entertaining and duplicatable techniques his teams and front line advisors are using TODAY to SHIFT industry thinking to solve these problems.
Author : Arthur Meidan
Publisher : Hyperion Books
Page : 158 pages
File Size : 46,7 Mb
Release : 1984-01-01
Category : Insurance
ISBN : 0907721168
Author : Kiran Sood,Balamurugan Balusamy,Simon Grima,Pierpaolo Marano
Publisher : Emerald Group Publishing
Page : 404 pages
File Size : 44,9 Mb
Release : 2022-07-18
Category : Business & Economics
ISBN : 9781802626377
Big Data Analytics in the Insurance Market is an industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. A must for people seeking to broaden their knowledge of big data concepts and their real-world applications, particularly in the field of insurance.
Author : United States. Congress. Senate. Committee on Finance
Publisher : Unknown
Page : 144 pages
File Size : 51,5 Mb
Release : 1994
Category : Business & Economics
ISBN : UCR:31210014050742
Author : OECD
Publisher : OECD Publishing
Page : 178 pages
File Size : 51,8 Mb
Release : 2005-12-01
Category : Electronic
ISBN : 9789264011199
This book presents an in-depth historical and analytical review of the reform process in the Russian insurance sector.
Author : Joel C. Cantor,Alan C. Monheit
Publisher : Routledge
Page : 193 pages
File Size : 45,9 Mb
Release : 2012-09-25
Category : Business & Economics
ISBN : 9780415651950
In this volume, leading American health economists provide a critical assessment of the current state of knowledge of insurance market reform that is accessible to both policy-makers and researchers.
Author : Kiran Sood,Simon Grima,Peter C. Young,Ercan Ozen,Balamurugan Balusamy
Publisher : John Wiley & Sons
Page : 500 pages
File Size : 55,5 Mb
Release : 2023-07-17
Category : Business & Economics
ISBN : 9781394167920
The Impact of CLIMATE CHANGE and SUSTAINABILITY STANDARDS on the INSURANCE MARKET The book explores the role of the insurance industry in contributing and responding to the harms that climate change has brought. This book delves into the physical and logical impacts, both direct and indirect, on the insurance industry. Subjects discussed include new technology such as big data, artificial intelligence, machine learning, the growth of sustainable economics with foreign direct investments (FDIs), trustworthiness, and ethics. Related use cases of data science for claim processing, fraud detection and prevention, policy administration, pricing, and underwriting are discussed along with cyber security issues, data protection, and big data regulatory reforms. To promote ESG sustainability, the insurance industry plays a critical and significant role. Climate-related risks are being factored into underwriting and investing strategies. Through their own operations and business activities, insurers may promote the ESG agenda and move towards sustainability. Also discussed are promoting diversity and inclusion, lowering greenhouse gas (GHG) emissions, resolving gender inequality, and helping communities through charitable work, which all improve a company’s brand, reputation, and ESG credentials. Audience The book is specially designed for administrators, lecturers, researchers, students of insurance and sustainability, students in financial services, insurance practitioners, actuaries, loss adjusters, underwriters, regulators, facilities management, utility companies, voluntary organizations, government departments, business leaders, policymakers, decision-makers, investors, risk managers, compliance managers, and audit managers amongst many others.
Author : United States. Congress. House. Committee on Ways and Means. Subcommittee on Health
Publisher : Unknown
Page : 68 pages
File Size : 46,9 Mb
Release : 2009
Category : Business & Economics
ISBN : PSU:000066752684
Author : Novi Dewan
Publisher : Springer Science & Business Media
Page : 183 pages
File Size : 55,8 Mb
Release : 2008-08-29
Category : Business & Economics
ISBN : 9783834997883
Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.
Author : Nigel Dyer,Trevor Watkins
Publisher : Unknown
Page : 416 pages
File Size : 48,6 Mb
Release : 1988
Category : Insurance
ISBN : 1870080726