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Integrated Intellectual Asset Management by Steve Manton Pdf
Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas: ¢ decision making systems ¢ strategy ¢ policy and accountabilities ¢ knowledge management ¢ people and behaviour ¢ targets and metrics You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.
Comprehensive Intellectual Capital Management by Nermien Al-Ali Pdf
Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management. Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more! Order your copy today!
An Introduction to Intellectual Asset Management by Sunita Sreedharan Pdf
Introduction to Intellectual Asset Management Examines various ways adopted by leading companies in managing their intellectual assets and intellectual properties in leveraging them for optimal returns. Using case laws and anecdotes, the book explains how intellectual properties have created wealth for its creators whether they are patents, trademarks, copyright or designs by careful negotiations and contractual obligations. The book provides an insight to the processes involved in the legal and business aspects of recognizing intellectual assets, converting them to intellectual property, protecting and using them to create a brand value for the organization. Additionally, it attempts to create a bridge between the legal cell of an organization and the decision makers for creating and strategizing new goals and achieving the existing ones. Among other related topics, the book includes: An overview of the intellectual property system prevailing in India. Means of identifying intangible assets in a business or an organization Ways of converting intangible assets/intellectual assets into intellectual property An overview of the IP Audit Processes Practical suggestions on managing, leveraging and optimizing intellectual Assets
Author : Julie L. Davis,Suzanne S. Harrison Publisher : John Wiley & Sons Page : 224 pages File Size : 44,6 Mb Release : 2002-04-08 Category : Business & Economics ISBN : 9780471217350
Edison in the Boardroom by Julie L. Davis,Suzanne S. Harrison Pdf
Julie L. Davis and Suzanne Harrison Today's corporations are always on the lookout for exciting new andinnovative ideas that can be used to generate revenue. Up untilrecently, this meant taking these ideas and turning them intoproducts or services, which could then be sold for profit. Buttoday, a unique new concept is revolutionizing the way companiesare getting value from ideas. Instead of incorporating them intoproducts or services, today's innovations may be bartered, licensedor sold in the "idea" stage for tremendous amounts of money. Forexample, IBM currently receives well over $1 billion in revenueevery year from licensing its intellectual property, unrelated tothe manufacture of a single product. Today more and more companiesare adopting this idea of turning their legal departments, whereintellectual property is housed, from cost centers into profitcenters. Edison in the Boardroom: How Leading Companies Realize Value fromTheir Intellectual Assets takes an in-depth look at therevolutionary concept of Intellectual asset management (IAM). IAMis changing the way companies all over the world are doingbusiness. In their careers as business consultants, the authorshave been privileged to meet individuals who were clearly ahead oftheir time when it came to realizing value from their companies'innovations. Based on their interactions with the ICM Gathering--aninternational group of companies who meet several times a year tocreate, define and benchmark best practices in the area of IAM--theauthors have compiled a wealth of knowledge and successful storiesthat illustrate how far businesses have come in their ability toleverage and monetize their intellectual assets. Incorporating stories and teachings from some of the mostsuccessful companies in the worlds -- such as Hewlett-Packard, IBM,Procter & Gamble, Rockwell, Dow, Ford and many others -- theauthors have made an exhaustive study of IAM and its implicationsfor today's businesses. They have culled a hierarchy of bestpractices that today's companies can integrate into their ownbusiness philosophies to gain the best return from theirintellectual assets.
Profiting from Intellectual Capital by Patrick H. Sullivan Pdf
"Profiting from Intellectual Capital" - Dieses Buch beschäftigt sich mit der Frage, warum geistiges Eigentum als finanzieller Vermögenswert gilt, was man darunter versteht, wo es anzutreffen ist, wie man es investiert und wie man es erntet, um den Shareholder Value zu steigern. Autor Patrick Sullivan erläutert hier, wie Unternehmen aus ihrem intellektuellen Kapital finanzielle Vorteile und eine noch größere Wertschöpfung erzielen können. Das Buch gliedert sich in drei Teile; im ersten Teil werden grundlegende Begriffe und Konzepte besprochen, in den beiden folgenden Teilen werden Methoden für Messung, Management und Überwachung des intellektuellen Kapitals erörtert. Darüber hinaus werden wichtige Techniken zur Wertgewinnung diskutiert, wie z.B. die Erstellung einer Datenbank für geistiges Eigentum. Mit einer Fülle von Beispielen zu Methoden und Verfahren von auf diesem Gebiet führenden internationalen Unternehmen, wie z.B. ICM-Dow Chemical, Xerox, Rockwell International, Skandia und Hewlett-Packard. "Profiting from Intellectual Capital" ist Pflichtlektüre für alle vorausschauenden Experten im Bereich intellektuelles Kapital.
Managing Intellectual Assets in the Digital Age by Jeffrey H. Matsuura Pdf
Jeffrey Matsuura examines the challenges and opportunities associated with the development, distribution and use of intellectual property and knowledge assets.
Einstein in the Boardroom by Suzanne S. Harrison,Patrick H. Sullivan Pdf
Capitalize on Your Company's Intangible Assets... Leading Companies Show You How "Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm's intellectual capital." --Julie Davis, coauthor, Edison in the Boardroom "Harrison and Sullivan continue to elevate understanding of the value of intellectual assets and, more importantly, provide a 'clinic' on the practical steps necessary to turn theory into bottom-line results." --Jeff Weedman, Vice President, External Business Development The Procter & Gamble Company "Einstein in the Boardroom is a valuable guide for business managers considering how to leverage intangible assets for profit." --Joe Beyers, Vice President, Intellectual Property Licensing, Hewlett-Packard Company "Going deeper into value creation for companies, Einstein in the Boardroom describes new ways to extract value from 'I-stuff' on knowledge, a tremendous asset that is too rarely exploited and could be leveraged by all readers of this great book." --Beatrix de Russe, Executive Vice President, Licensing and Intellectual Property, Thomson "Einstein in the Boardroom is a must-read for CEOs, CFOs, and board chairs facing the financial governance issues of share price, wealth creation, and value realization. When today's financial management systems may only deal with 20 percent of the value of the firm, Harrison and Sullivan offer a look at what a company can do to successfully create and extract value from the 'other' 80 percent, and they show you how other companies have done it!" --Bill Swirsky, Vice President, Knowledge Development The Canadian Institute of Chartered Accountants "Identifying, managing, and leveraging knowledge and intangible assets has enabled Cargill to differentiate itself from its competitors and increase its profitability. Harrison and Sullivan provide a clear perspective on how intangible assets fit within the corporate landscape and how to manage them to increase value for the organization." --Harry J. Gwinnell, Vice President and Chief IP Counsel, Cargill
Intellectual Property Management by Irina Heim Pdf
An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics. This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.
Edison in the Boardroom Revisited by Suzanne S. Harrison,Patrick H. Sullivan Pdf
A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center Level Updates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.
Author : David J. Teece Publisher : Oxford University Press, USA Page : 311 pages File Size : 48,8 Mb Release : 2000 Category : Intellectual capital ISBN : 9780198295419
Managing Intellectual Capital by David J. Teece Pdf
The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.
Intellectual Capital in Enterprise Success by Lindsay Moore,Lesley Craig Pdf
Maximize your company's intellectual capital with the tools, techniques, and framework found in Intellectual Capital in Enterprise Success: Strategy Revisited. This timely book will take you a step ahead of your competitors in driving successful and appropriate intellectual asset management practices, showing you how to capture and effectively deploy intellectual assets within your business.
Intellectual Property (IP) is fast becoming the most valuable business asset: proprietary brands, design and content determine the success and longevity of companies. THE GREAT CATAPULT shows the way in this global reality. This first-of-its-kind guide for the C-suite not only summarizes in plain business language why IP is fundamental to brand-based companies, it provides hands-on advice on the actual organization of IP within your business. Based on inside experience from some of the world's best-known brands, the book advocates INTEGRATED IP MANAGEMENT, the approach that lets IP step out of its legal shell and create a lasting competitive advantage through all operational functions. The book's lessons provide a head-start for anyone managing a company-from start-ups to listed multinationals-and empower all others involved in creating brand value, including marketers, investors and management consultants.
Intellectual Property Asset Management by David I. Bainbridge,Claire Howell Pdf
In the new 'knowledge-intensive economies' intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. This book provides business and management students at all levels with a straight-forward explanation of what the main intellectual property rights are and how these rights are protected.
MANAGING INTELLECTUAL PROPERTY THE STRATEGIC IMPERATIVE by VINOD V. SOPLE Pdf
The book presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. Now, in its Fourth Edition, it includes a new chapter on IPR in Biotechnology and numerous cases/caselets in most of the chapters. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and Multiple Choice Questions is available at www.phindia.com/sople This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text valuable. Key Features • Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. • Practices issues of IPRs in Cyber Space, Fashion Design, Biotechnology and Pharmaceutical industry. • Classifies systems in practice for various IPs. • Provides IPRs legal provision in Indian context. • Includes a comprehensive glossary of important terms.
Intellectual Property Strategy by John Palfrey Pdf
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property—patent, copyright, trademark, and trade secret—and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.
