Integrated Retail Marketing Communications

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Integrated Retail Marketing Communications

G. P. SUDHAKAR
Integrated Retail Marketing Communications Book PDF

Author : G. P. SUDHAKAR
Publisher : PHI Learning Pvt. Ltd.
Page : 165 pages
File Size : 51,6 Mb
Release : 2012-08-07
Category : Business & Economics
ISBN : 9788120346406

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Integrated Retail Marketing Communications by G. P. SUDHAKAR Pdf

The book offers a comprehensive review and analysis of various facets of retail communications, strategy and application. The author, with over two decades of experience in marketing, and teaching courses on retailing, provides a holistic and practical approach to the subject. The book covers a wide range of topics—from understanding why retailers need to build brands, positioning to the various communication tools available to the retailers and the need to integrate retail communication for success. It contains numerous examples from Indian retailers in the areas of retail communication and provides many caselets to stimulate the application of many of the concepts discussed in the book. The book is meant for the postgraduate students of management. Besides, it will also be useful to the students pursuing PG Diploma in Retail Communications Management/Integrated Marketing Communications.

Integrated Marketing Communication

Jerome M. Juska
Integrated Marketing Communication Book PDF

Author : Jerome M. Juska
Publisher : Routledge
Page : 289 pages
File Size : 49,5 Mb
Release : 2021-11-29
Category : Business & Economics
ISBN : 9781000485684

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Integrated Marketing Communication by Jerome M. Juska Pdf

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

Integrated Marketing Communication

Jerome M. Juska
Integrated Marketing Communication Book PDF

Author : Jerome M. Juska
Publisher : Routledge
Page : 339 pages
File Size : 54,7 Mb
Release : 2017-10-02
Category : Business & Economics
ISBN : 9781315526799

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Integrated Marketing Communication by Jerome M. Juska Pdf

This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.

Integrated Marketing Communications

Philip J. Kitchen,Patrick de Pelsmacker
Integrated Marketing Communications Book PDF

Author : Philip J. Kitchen,Patrick de Pelsmacker
Publisher : Psychology Press
Page : 208 pages
File Size : 55,6 Mb
Release : 2004
Category : Communication in marketing
ISBN : 9780415314213

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Integrated Marketing Communications by Philip J. Kitchen,Patrick de Pelsmacker Pdf

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Strategic Integrated Marketing Communications

Larry Percy
Strategic Integrated Marketing Communications Book PDF

Author : Larry Percy
Publisher : Routledge
Page : 335 pages
File Size : 46,7 Mb
Release : 2014-06-27
Category : Business & Economics
ISBN : 9781136776205

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Strategic Integrated Marketing Communications by Larry Percy Pdf

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes

Integrated Marketing Communication

Jeanne M. Persuit,Christina L. McDowell Marinchak
Integrated Marketing Communication Book PDF

Author : Jeanne M. Persuit,Christina L. McDowell Marinchak
Publisher : Lexington Books
Page : 199 pages
File Size : 49,7 Mb
Release : 2016-09-22
Category : Language Arts & Disciplines
ISBN : 9781498540032

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Integrated Marketing Communication by Jeanne M. Persuit,Christina L. McDowell Marinchak Pdf

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

Integrated Marketing Communications

Philip J. Kitchen,Marwa E. Tourky
Integrated Marketing Communications Book PDF

Author : Philip J. Kitchen,Marwa E. Tourky
Publisher : Springer Nature
Page : 379 pages
File Size : 42,7 Mb
Release : 2022-01-03
Category : Business & Economics
ISBN : 9783030764166

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Integrated Marketing Communications by Philip J. Kitchen,Marwa E. Tourky Pdf

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.

Integrated Communications in the Postmodern Era

Philip J. Kitchen,Ebru Uzunoglu
Integrated Communications in the Postmodern Era Book PDF

Author : Philip J. Kitchen,Ebru Uzunoglu
Publisher : Springer
Page : 268 pages
File Size : 44,6 Mb
Release : 2014-12-02
Category : Business & Economics
ISBN : 9781137388551

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Integrated Communications in the Postmodern Era by Philip J. Kitchen,Ebru Uzunoglu Pdf

This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.

Retailing in the 21st Century

Manfred Krafft,Murali K. Mantrala
Retailing in the 21st Century Book PDF

Author : Manfred Krafft,Murali K. Mantrala
Publisher : Springer Science & Business Media
Page : 458 pages
File Size : 45,6 Mb
Release : 2009-12-17
Category : Business & Economics
ISBN : 9783540720034

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Retailing in the 21st Century by Manfred Krafft,Murali K. Mantrala Pdf

With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Strategic Integrated Marketing Communications

Larry Percy
Strategic Integrated Marketing Communications Book PDF

Author : Larry Percy
Publisher : Routledge
Page : 306 pages
File Size : 50,8 Mb
Release : 2018-04-24
Category : Business & Economics
ISBN : 9781351673860

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Strategic Integrated Marketing Communications by Larry Percy Pdf

The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then looks at what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. Everything is then pulled together, providing a detailed, practical overview of the strategic planning process, what goes into it, and how it is implemented. Numerous examples and cases are included, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan. Thoroughly updated, with special attention throughout to the increasing importance of digital media in marketing communication, new to this edition are: the introduction of a general model of positioning and the important relationship between positioning and brand awareness and brand attitude strategy; a look at the role of the preconscious in message processing; a much expanded look at media and media planning concepts; an expanded and more detailed section on digital media; a section on content marketing.

Integrated Marketing Communications

Tony Yeshin
Integrated Marketing Communications Book PDF

Author : Tony Yeshin
Publisher : Routledge
Page : 371 pages
File Size : 50,9 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136395079

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Integrated Marketing Communications by Tony Yeshin Pdf

Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.

Integrated Marketing Communications with Online Study Tools 12 Months

Bill Chitty,William Chitty,Edwina Luck,Nigel Barker,Anne-Marie Sassenberg,Terence A. Shimp,J. Craig Andrews
Integrated Marketing Communications with Online Study Tools 12 Months Book PDF

Author : Bill Chitty,William Chitty,Edwina Luck,Nigel Barker,Anne-Marie Sassenberg,Terence A. Shimp,J. Craig Andrews
Publisher : Cengage AU
Page : 558 pages
File Size : 45,6 Mb
Release : 2017-11-16
Category : Business & Economics
ISBN : 9780170386517

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Integrated Marketing Communications with Online Study Tools 12 Months by Bill Chitty,William Chitty,Edwina Luck,Nigel Barker,Anne-Marie Sassenberg,Terence A. Shimp,J. Craig Andrews Pdf

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.

Introduction to Integrated Marketing Communications

Ludi Koekemoer
Introduction to Integrated Marketing Communications Book PDF

Author : Ludi Koekemoer
Publisher : Juta and Company Ltd
Page : 244 pages
File Size : 47,7 Mb
Release : 2010-10-30
Category : Advertising
ISBN : 0702177938

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Introduction to Integrated Marketing Communications by Ludi Koekemoer Pdf

Introduction to Marketing Communications looks at the variety of marketing communication tools used by advertising agencies today in pursuing brand success. In the current economic crisis and with rapidly advancing, ever-changing technological communication channels available, traditional above-the line advertising alone will not provide and improve results. Therefore, this introduction to IMC also considers and discusses New Technologies and opportunities provided by the World Wide Web, mobile media and social networking. With comprehensive Learning Outcomes, Key Learning Points and Self Assessment features for each chapter Introduction to Integrated Marketing Communications is an indispensable resource for marketing students and practitioners.

Marketing Communications. Ways and Possibilities of Integrated Marketing

Derek McCloskey
Marketing Communications Ways and Possibilities of Integrated Marketing Book PDF

Author : Derek McCloskey
Publisher : GRIN Verlag
Page : 29 pages
File Size : 51,7 Mb
Release : 2018-07-10
Category : Business & Economics
ISBN : 9783668746336

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Marketing Communications. Ways and Possibilities of Integrated Marketing by Derek McCloskey Pdf

Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.2, Dublin Institute of Technology, language: English, abstract: Integrated approach to marketing has been around since the 1980’s, but as markets have developed and technologies have advanced so to have the breadth and depth of the communications. This report seeks to firstly to understand integrated marketing communications and the mix used in retailing. Secondly, the report breaks down marketing communications methods into two sections, traditional methods and digital methods and seeks to understand how retailers use the individual elements. Finally, the report will conclude that retailers need to be present in as many formats as possible and that the challenge for the future, is learning how to embrace new technologies to harness better communications with consumers.

The Evolution of Integrated Marketing Communications

Don Schultz,Charles H. Patti,Philip J. Kitchen
The Evolution of Integrated Marketing Communications Book PDF

Author : Don Schultz,Charles H. Patti,Philip J. Kitchen
Publisher : Routledge
Page : 179 pages
File Size : 54,6 Mb
Release : 2013-12-16
Category : Business & Economics
ISBN : 9781317979609

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The Evolution of Integrated Marketing Communications by Don Schultz,Charles H. Patti,Philip J. Kitchen Pdf

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.