Integrated Marketing Communications

Author : Jeanne M. Persuit,Christina L. McDowell Marinchak
Publisher : Lexington Books
Page : 199 pages
File Size : 45,9 Mb
Release : 2016-09-22
Category : Language Arts & Disciplines
ISBN : 9781498540032

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Integrated Marketing Communication by Jeanne M. Persuit,Christina L. McDowell Marinchak Pdf

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

Author : Jerome M. Juska
Publisher : Routledge
Page : 289 pages
File Size : 55,9 Mb
Release : 2021-11-29
Category : Business & Economics
ISBN : 9781000485684

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Integrated Marketing Communication by Jerome M. Juska Pdf

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

Author : Lawrence Ang
Publisher : Cambridge University Press
Page : 529 pages
File Size : 51,5 Mb
Release : 2021-02-23
Category : Business & Economics
ISBN : 9781108703116

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Principles of Integrated Marketing Communications by Lawrence Ang Pdf

Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.

Author : Larry Percy
Publisher : Routledge
Page : 335 pages
File Size : 48,5 Mb
Release : 2014-06-27
Category : Business & Economics
ISBN : 9781136776205

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Strategic Integrated Marketing Communications by Larry Percy Pdf

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes

Author : Philip J. Kitchen,Marwa E. Tourky
Publisher : Springer Nature
Page : 379 pages
File Size : 47,6 Mb
Release : 2022-01-03
Category : Business & Economics
ISBN : 9783030764166

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Integrated Marketing Communications by Philip J. Kitchen,Marwa E. Tourky Pdf

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.

Author : David Pickton,Amanda Broderick
Publisher : Financial Times/Prentice Hall
Page : 761 pages
File Size : 48,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 0273676458

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Integrated Marketing Communications by David Pickton,Amanda Broderick Pdf

Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.

Author : Don E. Schultz,Heidi Schultz
Publisher : McGraw Hill Professional
Page : 320 pages
File Size : 44,7 Mb
Release : 2003-08-22
Category : Business & Economics
ISBN : 9780071436212

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IMC, The Next Generation by Don E. Schultz,Heidi Schultz Pdf

Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today’s IMC model to: Integrate internal and external communications programs Influence customers at every contact point Build long-term brand relationships

Author : Don Schultz,Charles H. Patti,Philip J. Kitchen
Publisher : Routledge
Page : 179 pages
File Size : 53,7 Mb
Release : 2013-12-16
Category : Business & Economics
ISBN : 9781317979609

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The Evolution of Integrated Marketing Communications by Don Schultz,Charles H. Patti,Philip J. Kitchen Pdf

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.

Author : THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.),James R. Smith,Adam C Earnheardt
Publisher : Unknown
Page : 128 pages
File Size : 53,9 Mb
Release : 2019-12-20
Category : Electronic
ISBN : 1524943827

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Integrated Marketing Communication by THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.),James R. Smith,Adam C Earnheardt Pdf

Author : Philip J. Kitchen,Patrick de Pelsmacker
Publisher : Psychology Press
Page : 208 pages
File Size : 54,5 Mb
Release : 2004
Category : Communication in marketing
ISBN : 9780415314213

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Integrated Marketing Communications by Philip J. Kitchen,Patrick de Pelsmacker Pdf

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Author : Robyn Blakeman
Publisher : Rowman & Littlefield
Page : 368 pages
File Size : 50,6 Mb
Release : 2018-02-01
Category : Business & Economics
ISBN : 9781538101063

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Integrated Marketing Communication by Robyn Blakeman Pdf

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

Author : Jerry Kliatchko
Publisher : Cambridge Scholars Publishing
Page : 135 pages
File Size : 50,8 Mb
Release : 2019-10-29
Category : Social Science
ISBN : 9781527542396

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Integrated Marketing Communication by Jerry Kliatchko Pdf

This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.

Author : Keith John Tuckwell
Publisher : Unknown
Page : 480 pages
File Size : 53,5 Mb
Release : 2013-11-01
Category : Communication in marketing
ISBN : 0133157873

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Integrated Marketing Communications by Keith John Tuckwell Pdf

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

Author : Lawrence Ang
Publisher : Cambridge University Press
Page : 415 pages
File Size : 54,6 Mb
Release : 2014-01-02
Category : Business & Economics
ISBN : 9781107649187

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Integrated Marketing Communications by Lawrence Ang Pdf

Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.

Author : Tony Yeshin
Publisher : Routledge
Page : 371 pages
File Size : 48,9 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136395079

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Integrated Marketing Communications by Tony Yeshin Pdf

Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.